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© 2026 The Little Marketing Small Business Podcast
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As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
83 Episodes
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Feeling like your business is blending in with everyone else? 🌟 Your customers don’t just buy products or services, they buy clarity, confidence and a reason to choose you. That’s why defining your point of difference is so important for small business growth. In this episode, I share practical tips to help you stand out, attract more customers, and make your marketing easier. 🎧 Available on Spotify, Apple Podcasts & YouTube. Buy our #1 Amazon Best Selling Book “Small Business Marketing ...
There’s a lot of advice out there telling small businesses to “just pick one marketing channel and stick with it.” But the reality? That advice often misses the bigger picture. In this episode, we unpack why trying multiple marketing activities intentionally, is often the smartest way for small businesses to learn what actually works. We share a real client example of a business that shows up across email, SMS, SEO, Google Ads, partnerships and more and why that consistency hasn’t diluted the...
Stop posting content and hoping for results! In this episode, we show small businesses how to turn marketing into a lead-generating system. Learn how positioning, consistent messaging, calls-to-action and multiple touchpoints create enquiries that convert. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au ...
Creating content doesn’t have to be overwhelming. In this episode, we break down how small businesses can produce marketing content that builds authority, trust and engagement, all while supporting your positioning and driving results in 2026. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for li...
Ready to turn your marketing reset into action? This episode shows small business owners how to take their positioning and clarity from last week and build a simple, realistic marketing plan that’s easy to execute without overwhelm. Focus on consistency, structure and strategy for 2026. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send a...
Start the year strong with your small business marketing. In this episode, we break down why January isn’t about starting over, it’s about resetting, refining, and recommitting to clarity, positioning and consistency. Learn how to lay the foundation for a year of growth without overwhelm. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketin...
The new year is here — is your marketing ready? In this episode, we walk you through how Australian small businesses can start 2026 strong: from clarifying your positioning and planning your marketing calendar, to showing up consistently and leveraging seasonal opportunities. Learn practical tips for combining quick wins and long-term strategies so your marketing finally drives results this year. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Lit...
Habit stacking isn’t just a productivity hack, it’s one of the simplest ways to make your marketing consistent, sustainable, and part of your daily rhythm. In this episode of the Little Marketing Podcast, we break down how small business owners can finally keep their marketing on track by pairing marketing activities with everyday habits. From posting on socials before opening your inbox, to writing SEO content while you heat up your lunch, habit stacking makes your marketing almost aut...
Consistency isn’t flashy, but it works. In this episode of the Little Marketing Podcast, we unpack why consistency in your marketing message is one of the most powerful (and underrated) drivers of growth for small businesses. Using a real client story, we explore how staying clear on your positioning and showing up consistently over time can turn marketing from a frustrating expense into a long-term asset. If you’ve ever felt like your marketing “isn’t working” or you’ve found yourself jumpin...
Why does positioning matter for Australian small businesses and why is it even more critical heading into Christmas? In this episode, we break down what positioning really is, why so many businesses blend into the noise and how you can create a clear point of difference that builds trust, cuts through the competition and drives sales. Plus, we share practical tips on testing, reinforcing and communicating your positioning so your marketing works harder and smarter all year round. ...
Christmas is around the corner and if you’re a small business, this is not the time to slow down. In this episode, I walk you through exactly how to market your small business in the lead-up to Christmas so you can maximise sales, enquiries and visibility. We cover: 🎄 Why you need to start now, not in December 🎁 How to keep your message simple and consistent 🛍️ Small changes that can drastically improve conversions ✨ How to stay top-of-mind when your customers are overwhelmed 📅 And ...
“I’m not sure I can trust you.” That’s often the real reason customers hesitate and the fix is simpler than you think. In this episode, we share four practical hacks to build credibility in your business and brand so your audience feels confident choosing you: ✔ Real reviews ✔ Face-to-face or video testimonials ✔ Social proof like podcasts, media, or books ✔ Actually communicating your credibility consistently We’ll walk you through how small businesses can leverage these strategies, build tr...
Want fast leads for your small business, but not sure if Google Ads is right for you? In this episode, we break down exactly how Google Ads works, how much it costs and the mistakes to avoid so you don’t waste time, money, energy or skills. You’ll learn: How Google Ads delivers immediate enquiriesThe difference between SEO and Google AdsWhy your website needs to be ready before running adsHow to track your results and measure successPerfect for Australian small business owners looking f...
Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
Email marketing might not sound exciting but it still works. In this episode, we talk about why EDMs are one of the most underrated tools in small business marketing, how consistency beats perfect design and how one of our clients in the container transport industry landed new work just by showing up in inboxes regularly. You’ll learn how to grow your list, what to include in your emails and how to turn 'just another update' into a powerful connection with your customers. Because when i...
Want to know how to reach your audience 15,000+ times in a year without burning out? In this episode, we break down how Aussie small businesses can use social media, emails, SMS, paid ads, partnerships and events to consistently connect with customers. Learn practical, simple ways to build trust and recognition - one touchpoint at a time. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small bus...
Customers in 2025 expect more than just good products... They want fast, personal and values-driven experiences. In this episode, we chat about how Aussie small businesses can meet those expectations without overcomplicating things - from replying faster and personalising your marketing, to adding small touches that make customers feel seen and valued. Simple, practical stuff that makes your business more likeable, and way more memorable. Buy our #1 Amazon Best Selling Book “Small Business M...
If you’ve ever looked at your website and thought, “It looks fine, but it’s just not doing anything,” this episode is for you. In this week’s episode we’ll chat about: ✅ Why most small business websites are built backwards ✅ Simple ways to make your site easier to navigate ✅ Copy, design and mobile experience So grab a coffee, and let’s talk about how to make your website your hardest-working employee. 🎧 Tune in now on Spotify, Apple Podcasts or YouTube Buy our #1 Amazon Be...
Social media shouldn’t feel like a second job. In this episode I walk you through how to stay consistent on social media without burning out. From choosing the right platforms to creating a simple content plan, batching, repurposing and tracking the numbers that matter. Whether you’re a café owner, a tradie or a service provider, these strategies will help you save time and still connect with your customers. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here...
🎙️ New Podcast Episode – How to Make Your Small Business Truly Valuable Want to build a business that’s worth more? Whether you plan to sell it one day or simply create more freedom for yourself. In this episode, I share a proven formula for making your small business super profitable and in turn, far more valuable. We’ll chat about: ✅ Why profit margin is the real measure of value ✅ How to confidently charge what you’re worth ✅ The power of specialisation ✅ Real-life examples ...
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