DiscoverMarketing Strategy Academy with Jen Vazquez
Marketing Strategy Academy with Jen Vazquez
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Marketing Strategy Academy with Jen Vazquez

Author: Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

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🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.


We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.


And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!

314 Episodes
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Send us a text 🎙️ What's Trending on Pinterest This Week? 🎙️ Hey there, besties! 🌟 Ever wondered what everyone’s buzzing about on Pinterest right now? Tune in to our podcast every Wednesday for the hottest trends of the week! 🚀 We’ve got the inside scoop on the latest search terms that are skyrocketing in popularity. Here’s the deal: Pinterest is basically handing you the keys to what’s trending, so you can create content that’s primed to go viral! 📈 Here’s your game plan: Listen In: Catch ou...
Send a text If you’ve been posting more but seeing less clarity, less traction, and more burnout — this episode is for you. We’re talking about why volume doesn’t build trust, why platforms don’t reward “more” the way you think they do, and what actually creates growth: clarity, focus, and a repeatable marketing system. If you’re ready for marketing that feels lighter and more aligned, press play. Want help? Book a call: https:jenvazquez.com/discovery FREE Marketing Summit: https://cr...
Send a text If Pinterest feels heavy or confusing, this episode will help you understand why. We’re talking about the real cause of overwhelm — unclear messaging, scattered content, and trying to follow every single tip you hear. You’ll learn why Pinterest works best when you solve one clear problem for one clear person, and how narrowing your strategy creates momentum. If you’re ready to simplify your visibility plan, this one’s for you. ALL THE LINKS: https://jenvazquez.com/why-pinterest-fe...
Send us a text Pinterest feels slow for a reason — and it’s not because it’s broken. In this episode, Jen Vazquez explains why quiet growth on Pinterest is normal, how Pinterest actually works as a search platform, and why sticking with it leads to long-term traffic and clients. ALL LINKS MENTIONED: https://jenvazquez.com/why-pinterest-feels-slow/ FREE Marketing Summit: https://creativemarketingsummit.com 📌 FREE Pinterest + Marketing Resources: https://learn.jenvazquez.com/resources Need ...
Send us a text Are you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them. You’ll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing, and why some offers need facts + ROI more than emotional storytelling. Nicole also shares pract...
Send us a text Brand photography isn’t just about aesthetics — it’s about marketing clarity. In this episode, Jen explains why the right photos help people trust faster, click with confidence, and connect with your brand across every platform. ALL THE LINKS: FREE Marketing Summit: https://creativemarketingsummit.com 📌 FREE Pinterest + Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/discovery Agency Website: https://jen...
Send us a text Pinterest doesn’t reward doing more — it rewards clarity. In this episode, Jen explains why simple, “boring” Pinterest strategies actually work better, how consistency beats intensity, and what Pinterest really needs to understand your content. Perfect for service providers who want steady traffic without constant overwhelm. ALL THE LINKS: https://jenvazquez.com/why-pinterest-works-better-when-your-strategy-is-boring-and-simple/ FREE Marketing Summit: https://creativemarket...
Send us a text Can you build a multi-million dollar marketing agency without burning out — while raising kids? In this episode, Jen interviews Kym Insana , founder of Always On Digital, about the real-life systems behind her agency’s growth: flexible team schedules, trust-based management, smart hiring decisions, and the mindset shift that helps you scale beyond “it all depends on me.” You’ll hear how Kym went from NYC advertising to building a woman-owned agency on her own terms, plus the #1...
Send us a text If your Pinterest Pins are getting saved but not clicked — or clicked but not converted — this episode breaks down what’s really going on. Jen explains why saves matter, where Pinterest strategies quietly stall, and how trust is the missing link between visibility and bookings. Perfect for service providers who want Pinterest to actually lead somewhere. ALL THE LINKS: https://jenvazquez.com/why-saves-dont-turn-into-clicks/ FREE Marketing Summit: https://creativemarketingsummi...
Send us a text Pinterest has changed — and if your strategy hasn’t, it can feel frustrating fast. In this episode, Jen breaks down what actually works on Pinterest right now, what to stop doing, and how service providers can get consistent traffic without burning out. Simple strategies, clear guidance, and real-life Pinterest marketing. ALL LINKS MENTIONED: https://jenvazquez.com/pinterest-tips-that-actually-work-in-2026-and-what-to-stop-doing/ FREE Marketing Summit: https://creativemarketi...
Send us a text Pinterest can be a powerful traffic source for YouTube—especially if you don’t want to post every day. In this episode, Jen Vazquez explains how to use Pinterest as a search engine to send steady views to your videos using simple pin design, clear text, and smart descriptions. Perfect for service providers who want consistent growth without burnout. Shownotes: https://jenvazquez.com/how-to-get-more-youtube-traffic-using-pinterest/ FREE Marketing Summit: https://creativemark...
Send us a text Pinterest Predicts 2026 is here — and today we’re breaking down all 26 trends, the three big themes behind them, and what they actually mean for your content next year. If you're a service provider who wants more leads without the grind of daily posting, these insights will help you plan smarter and create content your future clients are already searching for. ALL THE LINKS: https://jenvazquez.com/pinterest-predicts-2026/ FREE Marketing Summit: https://creativemarketingsumm...
Send us a text If you’ve followed all the “avoid burnout” advice and still feel fried, this episode is going to feel like a breath of fresh air. Jen sits down with business mentor and licensed therapist Maegan Megginson, host of the Deeply Rested podcast, to unpack why most burnout advice actually makes things worse—and what it really takes to build a business that nourishes you instead of draining you. Inside, you’ll hear: Why burnout is not your fault (and where the real problem...
Send us a text In today’s episode, we’re talking about what to stop posting on Pinterest in December so you don’t slow down your traffic. You’ll learn why pretty-but-empty images don’t help you, the big keyword mistake most people make, why your 2025 wins belong on Instagram, and how to shift from salesy content to value-driven posts that actually help you get found. FREE Marketing Summit: https://creativemarketingsummit.com 📌 FREE Pinterest + Marketing Resources: https://learn.jenvazquez....
Send us a text Today we’re diving into why your brand photos matter way more than you think, and how the right visuals can boost trust, connection, and conversions across every platform. I’m sharing the three photo types every founder needs, how to use them across Pinterest, Instagram, your website, and your emails, plus how to know when it’s time for a refresh. If your visuals don’t match your brand anymore, this is your sign to start planning your next photo shoot. ALL THE LINKS MENTI...
Send us a text Pinterest analytics don’t have to feel overwhelming. In this episode, Jen breaks down the three key metrics you actually need to track — and how to read your Pinterest data in just 10 minutes a month. Perfect for service providers who want smarter strategy without the stress. ALL THE LINKS: https://jenvazquez.com/pinterest-analytics-made-simple/ FREE Marketing Summit: https://creativemarketingsummit.com 📌 FREE Pinterest + Marketing Resources: https://learn.jenvazquez.com/res...
Send us a text If you want January leads, now’s the time to act. Jen Vazquez shares exactly what to pin on Pinterest in Q4 to grow your visibility and leads going into 2026. You’ll learn the top-performing content buckets, how to repurpose what you already have, and why timing is everything on Pinterest. ALL THE LINKS: https://jenvazquez.com/what-to-pin-in-q4/ FREE Marketing Summit: https://creativemarketingsummit.com 📌 FREE Pinterest + Marketing Resources: https://learn.jenvazquez.com/res...
Send us a text If marketing your business feels like a full-time job, you’ll love this episode. Jen Vazquez breaks down her Pin + Attract Method, showing you how to spend just one hour a week on Pinterest while your content keeps driving traffic in the background. Hear how her clients are booking new leads from Pinterest and learn the exact system to simplify your marketing—no burnout, no daily posting. 🎧 Grab the free Pinterest for Service Providers Checklist and all the other links: h...
Send us a text If you're a service provider and you've been posting on Instagram nonstop but your leads aren’t showing up, it’s time to shift your energy to Pinterest—the quieter platform where your dream clients are actually searching for help. In this episode, I’m sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing system that keeps working for you. ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-marketing-for-s...
Send us a text Pinterest in 2026 is still one of the most powerful marketing platforms for service providers. In this episode, I’m walking through my Pin + Attract Method—the exact process I use for my clients and inside The Club to turn Pinterest into a 24/7 lead generator. We’ll cover keyword research, Tailwind scheduling, analytics tracking, and what’s working right now on Pinterest. Shownotes: https://jenvazquez.com/pinterest-marketing-in-2026/ FREE Marketing Summit: https://creativemar...
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