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Description
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.
With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.
This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start.
No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals.
New episodes release weekly.
Learn more and access show notes at erinollila.com/podcast/
180 Episodes
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You know that feeling when you're constantly putting out fires instead of actually building your business? Yeah, me too. After a handful of years of running my business reactively—scrambling to create content, adjusting to life transitions, and well, simply surviving—I'm ready to build something more strategic, sustainable, and dare I say...enjoyable. In this Season 5 kickoff of Talk Copy to Me, I'm pulling back the curtain on my 2026 plans. You'll hear about the shifts I'm ...
Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that. In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in your world—your former clients, your email list, even those leads who didn't book the first time. We'...
Is Rewrite Your Site worth it? That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of what's being offered? In this episode, I'm comparing Rewrite Your Site to all the other ways you can work with me—from DIY courses to done-for-you website copywriting to done-with-you strategy sessions and copy coaching retainers—so you can make an infor...
Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date. I also know that sometimes bonuses can feel like fluff. You know, just extra stuff thrown in to make an offer look better. But these three bonuses are actually some of the most valuable parts of the entire program, and I'm breaking down exactly why that is in this episode of Talk Copy to Me. You'll learn all ...
You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look like? In this Talk Copy to Me episode, I'm walking you through it week by week so you know exactly what to expect if you join. I'm covering how the program is structured, the optional December pre-party that helps you get ahead, and then the full breakdown of weeks one through eight. This program is structured yet suppor...
"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up sounding wrong. But here's what I actually believe: You can absolutely write your own website copy. The problem isn't that you can't write—it's that you don't have a system for getting it out of your head in a clear and strategic way. In this episo...
Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough. But here's the bigger problem—you have no idea where to start. Do you rewrite the homepage first? Fix the services pages? Add testimonials? Create individual service pages? The whole thing feels like a massive, tangled project, and you're stuck wondering which t...
Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are excellent at execution let their websites languish for way longer than they should. But why does this particular task keep getting pushed aside when...
When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave. In this episode, I'll share a framework for organizing your homepage s...
Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting results) are scanning for very specific things when they evaluate your website. And if those signals aren't present, they simply move on. ...
You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?" Wrong. The problem isn't traffic—it's that your website is quietly pushing people away before they reach out. There are four website silent killers turning interested visitors into ghosts: confusion, overwhelm, distrust, and friction. In this episode, I'm breaking down...
Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business. When you undermine your own credibility, you're not being humble. You're actively telling potential clients not to trust you, and worse, you're attracting discount-seekers while premium clients move on to someone who seems more confident. In this...
Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for you...
Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other. In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and ...
Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no. Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience. In this ep...
What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested. In this episode of Talk Copy to Me, I'm showing you how AI ca...
You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner? If you did the foundation work from last week's episode, your AI actually knows your business well enough to help you think through bigger challenges. In this episode, we explore how to brainstorm strategically with AI—not just content topics, but messaging angles, audience concerns, and potent...
Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts, but that's like thinking good copy just means better grammar. You're missing the entire strategy layer underneath. In this episode, I explore why AI training fails for most business owners and how working with a copy coach can solve the real problem. We'll talk about developing the strategic foundation your AI actually needs, from spec...
Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed feedback process, collaborative revision sessions, and co-writing moments that transform rough drafts into compelling copy. See exactly how the collaboration works in this episode of Talk Copy to Me. __________________________________________ EPISODE 159. Read the show notes and view the full transcript here: https://erinollila.com/what-is-copy-...
What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative middle ground that combines your unique voice with professional strategy and support. In this episode, I'm breaking down exactly what the done-with-you approach to copywriting looks like, who it serves best, and how the process works whether you're starting from scratch or already have copy that needs improvement. You'll learn why some busines...
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