Around the Workstand

133 Episodes

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Bringing Wilier Triestina Back to North American Bike Shops and Cyclists: Tim Johnson

2026-10-2615:12

Tim Johnson discusses his work helping relaunch Italian bicycle brand Wilier in the U.S. through Unofficial, a distribution group based in Canada. The new arrangement began in April. Johnson’s role now involves working with dealers and focuses on rebuilding relationships with shops and serving customers interested in the brand. Wilier’s sales approach centers on bikes built to order and shipped by air directly to dealers, rather than maintaining a large U.S. inventory. Dealers can help custo...

Bentonville Bicycle Company - Growing a Bike Retail Business in the Epicenter of US Cycling

2026-10-2316:42

Brian Rawlings, Workstand's Senior Business Development Executive, speaks with Jesse Hull of Bentonville Bicycle Company about the town and their stores. The business began as Spoke, a small shop built from shipping containers near Bentonville’s trails, and later grew to include two locations, with a third gravel-focused shop planned across the Missouri border. They discuss how the company’s locations serve different riders. Its original shop focuses heavily on mountain biking, while the Wal...

Better Data for the Cycling Industry: People for Bikes Research Manager Liam Donoghue

2026-10-2213:06

While in Bentonville, AR, at the People for Bikes Shift '26 conference, Mark Still took the opportunity to visit with former co-worker at Workstand, Liam Donoghue, now the Senior Research Manager at People for Bikes, to discuss his work developing data tools for the bicycle industry. Liam says the industry has historically had limited sales and inventory data, unlike sectors such as automotive, where vehicle registrations provide more systematic records. The current project collects point-o...

Welcoming More Women into the Cycling Industry: Giant Bicycle National Sales Manager, Steph Allen

2026-10-2140:08

Steph Allen, National Sales Manager for Giant Bicycle, sat down with Brian Rawlings, Senior Business Development Executive at Workstand, to describe her entry into the cycling industry. A bike-shop job led to three years as a demo driver, where she enjoyed helping people—particularly women—discover cycling and learn basic repairs. Giant later hired her in sales, and she advanced from account executive to regional and then national sales manager. Allen said her early shop colleagues made it c...

Engage with your bike shop customers, sell more - Monthly Marketing Planning for November 2026

2026-10-1916:56

We discuss marketing ideas for November, beginning with the end of daylight saving time on November 1. We recommend featuring bike lights and reflective gear, keeping the product range focused, training staff to explain light features and customer needs, and displaying helmet-mounted lights so customers can see how they work. Staff picks and sales contests can help employees showcase products they know and value. We suggest preparing for the holiday season early while keeping plans flexible....

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