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Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.
Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).
Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.
From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.
Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!
294 Episodes
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Send Me A Message or Question About This Episode Follow trains feel productive. Your follower count goes up, your notifications blow up, and it looks like growth — but behind the scenes? They’re quietly wrecking your reach. In this episode, we’re talking about why follow trains actually hurt your social media algorithm and why they rarely lead to real engagement, inquiries, or bookings. I’m breaking down: How the algorithm really interprets follow trainsWhy low-quality engagement tanks your r...
Send Me A Message or Question About This Episode Mini sessions don’t sell out because you posted more. They sell out because there’s a plan behind them. In this episode, I’m breaking down the mini session marketing system I’d use every single time if I wanted sessions to fill quickly — without daily posting, fake urgency, or living on Instagram. If mini sessions have ever felt stressful, chaotic, or like a last-minute scramble, this episode will change how you approach them. You’ll learn: Why...
Send Me A Message or Question About This Episode A new year brings new marketing trends — but not all of them are worth your time. In this episode of the Girl Means Business Podcast, I’m breaking down the most important marketing trends for photographers in 2026 — the shifts that are actually helping photographers book more clients, build sustainable businesses, and step away from burnout. We’re talking about what’s really changing in photography marketing, including: ✨ Why search-based marke...
Send Me A Message or Question About This Episode You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight? In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients. I’ll share: ✔️ Why personal branding matters more than ever in the photography industry ✔️ How showing your face builds trust and connection with po...
Send Me A Message or Question About This Episode Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds. In this episode, we’re covering: ✔️ Why SEO is one of the most powerful tools for booking more photography clients. ✔️ How to make Google fall in ...
Send Me A Message or Question About This Episode Still rocking a What to Wear guide as your lead magnet? Friend, it’s time for an upgrade. In this episode of the Girl Means Business Podcast, I’m breaking down the biggest mistakes photographers are making with their lead magnets — and why those freebies aren’t getting you the clients you want. Then, I’ll share creative lead magnet ideas that will actually convert, from location guides to family traditions checklists, so you can start building ...
Send Me A Message or Question About This Episode If you’ve ever wondered whether Pinterest could actually help your photography business grow… the answer is YES — and this week’s episode will show you exactly how. In this special interview, I’m joined by Kelli Michelle, Pinterest strategist and founder of KelliMichelle Creative Co, who specializes in helping photographers use Pinterest to increase visibility, boost website traffic, and attract clients on autopilot. We’re breaking down everyth...
Send Me A Message or Question About This Episode This week’s episode of the Girl Means Business Podcast is a little different — it’s your gentle Thanksgiving reminder to pause, breathe, and give yourself permission to rest. If you’ve been running on adrenaline through busy season, editing late at night, juggling client schedules, and somehow keeping the rest of your life afloat… this one’s for you. In this short Thanksgiving pep talk, I’m sharing encouragement for the photographer who’s f...
Send Me A Message or Question About This Episode Ever wonder why clients inquire and then ghost you? It might not be your pricing — it’s decision fatigue. In this episode of the Girl Means Business Podcast, we’re unpacking how too many choices (or too much confusion) can stop clients from booking, and what you can do to fix it. You’ll learn: ✨ Why clients get overwhelmed when choosing a photographer. ✨ How to simplify your offers and create a clear client journey. ✨ The small tweaks that make...
Send Me A Message or Question About This Episode You don’t need 10K followers to grow your photography business, you just need to be known in your community. In this episode of the Girl Means Business Podcast, we’re diving into The Local Celebrity Strategy — how to become the go-to photographer in your area without burning out on social media. You’ll learn: ✨ How to build visibility right where you are (no algorithm required). ✨ Creative ways to collaborate with local businesses and get your ...
Send Me A Message or Question About This Episode Feeling stuck trying to figure out how to stand out in a crowded market, raise your prices without losing clients, or if blogging is still relevant for you business? You’re not alone, and this week, we’re tackling those exact struggles. In this listener Q&A episode, I’m answering real questions from photographers just like you, including: ✨ How to stand out when your market feels oversaturated. ✨ What to say when someone says, “You’re too e...
Send Me A Message or Question About This Episode Trust is the final - and most powerful - stage of the Know, Like, Trust journey. In this episode of the Girl Means Business Podcast, we’re diving into how to build unshakable trust with your photography clients so they’re excited to book (and refer you again and again). You’ll learn: ✨ How to use social proof and client experience to build credibility. ✨ Why consistency and communication are the secret ingredients to trust. ✨ Small action...
Send Me A Message or Question About This Episode Think one post or email is enough to book a client? Think again. In this episode of the Girl Means Business Podcast, we’re diving into the “Like” stage of the Know, Like, Trust marketing framework — where real connection happens. You’ll learn: ✨ Why potential clients need multiple touchpoints before booking. ✨ How to use consistent content and connection to stay top of mind. ✨ Simple ways to nurture your audience without relying on social media...
Send Me A Message or Question About This Episode Visibility isn’t about going viral - it’s about being known by the right people. In this episode of the Girl Means Business Podcast, we’re kicking off the Know, Like, Trust series with a deep dive into the “Know” factor... how to get your photography business seen by the right audience (without spending your life on social media). You’ll learn: ✨ How to grow your visibility through SEO, email, and collaborations. ✨ Why quality over quantity is ...
Send Me A Message or Question About This Episode Is your brand a little too… vanilla? In this episode of the Girl Means Business Podcast, we’re talking about how to infuse personality into your photography brand so it feels more like you and less like everyone else. From your website copy to your client experience, your brand should showcase your vibe — not just your work. I’ll share how to avoid blending in, why authenticity always wins, and simple ways to make your brand unforgettable (with...
Send Me A Message or Question About This Episode Feeling stuck in the comparison trap? You’re not alone. In a world where every scroll on Instagram shows another photographer’s “perfect” work, it’s easy to question your own skills and wonder how you’ll ever stand out. In this episode of the Girl Means Business Podcast, we’re talking about how to stay confident in a crowded photography market. I’ll share why comparison happens, how it holds you back, and most importantly — how to flip it into ...
Send Me A Message or Question About This Episode Marketing your photography business doesn’t have to mean endless social media posts or feeling chained to your phone. What you really need is a system — a clear path that turns strangers into subscribers, and subscribers into paying clients. That system? It’s called a marketing funnel. In this episode of the Girl Means Business Podcast, I’m breaking down exactly how to create a photography marketing funnel that works — without being overwhelmin...
Send Me A Message or Question About This Episode Ever had a client inquire and then… crickets? You’re not alone. The truth is, most photography clients need multiple touchpoints before they’re ready to book — and if you’re not following up consistently, you’re leaving money (and dream sessions) on the table. In this episode of the Girl Means Business Podcast, we’re diving into the power of email automations for photographers. I’ll break down why a simple follow-up email sequence is one of the...
Send Me A Message or Question About This Episode In Pt 2 of the Marketing For Photographer Challenge we are creating the lead magnet ideas that are going to help you build your email list from the ground up. In this episode we break down: - Why you need a lead magnet - How to create a lead magnet that attracts your client BEFORE they are ready to work with you - Mistakes to avoid AND so much more! It's a SECRET PODCAST just for YOU! If you are tired of fighting with an algor...
Send Me A Message or Question About This Episode It's officially my favorite time of year... Not only have we entered into the "-ber" months, but it's time for my Fall Marketing Challenge. In this 4-part series I will walk you through a simple (yes, it really is simple) marketing framework that will set you up to have an endless supply of potential clients all year round. Step ONE: Set up your email marketing platform of choice I personally use and love Flodesk! I cannot say enoug...
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