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Front and Center

Author: CENTER

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Each week, award-winning graphic designer Alex Center and co-host Kevin Batory discuss branding, design, pop culture, and more. New episodes drop every Wednesday.

192 Episodes
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GOBBLE GOBBLE!

GOBBLE GOBBLE!

2025-11-2652:08

GOBBLE GOBBLE BITCHES! IT'S A TRADITION LIKE NO OTHER - THE FRONT AND CENTER THANKSGIVING EXTRAVAGANZA. WE ARE THANKFUL TO YOU, THE LISTENER, ESPECIALLY IF YOU ARE READING THIS! SO THANKFUL, THAT I WILL NOT BE USING ANY LOWER CASE LETTERS FOR THIS FIRST PART! We're coming at you this Wednesday with gratitude in our hearts and food on the brain! Alex and Kevin discuss their Thanksgiving plans and talk about the tastiest dishes, hottest brand stories, and releases. They talk about the Ore...
THE MCRIB IS BACK AND SO ARE ALEX AND KEVIN! The two McRib truthers discuss Bubbagate, The Eddie Murphy Doc, Ridiculousness being canceled, Streaming platforms’ greed, Purple Mattresses, REI Soho getting replaced by an Open Ai Office, Beastland opens in Saudi Arabia, the Marty Supreme Zoom call promo, the Starbuck Bearista, Doritos Simply NKD, the Baja Blast Pie, Graza launches a wine, still G.I.N adds a new partner, and more!
THE VICTORY LAP

THE VICTORY LAP

2025-11-0501:00:56

Alex ran the New York City Marathon! Everyone, go tell him congratulations! Alex breaks down his experience of his beastly feat, and we break down the current state of branding! Alex and Kevin discuss Erewhon’s new smoothie, Billy McFarland's new venture PHNX, Kim Kardashian's use of Chat GPT, Liquid Death x Feastables, the Mr. Pibb rebrand, the Domino's rebrand, Apple TV dropping the plus, NEO, the Graeters' rebrand, and more!
We have a legend on the program!! She needs no introduction, but here is one anyways… Natasha Jen is an award-winning designer, educator, and partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. A six-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recogniz...
Alex Adam (3 first names*) is the Founder & Creative Director at Boredom Kills Creative. The studio (not agency) is based in the UK and operates worldwide with the mission to build community and connection through world-class brand identities and storytelling that get products on shelves and butts in seats. You may have seen their work for brands like Churn, New Brew, or Prince St. Pizza. Or you may have seen him talking to you on Reels or TikTok. This dude is a content king, sprea...
HERE WE ARE NOW

HERE WE ARE NOW

2025-10-0801:05:56

Everyone wish Alex a Happy Birthday! On this episode of Front and Center, Kevin compiled a 26-page document featuring stories from the world of design, branding, and other cultural touchpoints (things he came across online on Monday). The two fellas spend the time chatting about Lebron’s Decision 2, The Bird of the Year, a little bit of sports, Guy Fieri getting scammed, Gigantic’s rebrand, Starburst’s rebrand, Pizza Hut’s new logo, Taco Bell x Salt & Straw, Arizona Rizzler berry Iced Tea...
Robyn Kanner is a creative director with a passion for telling urgent human stories. She was the creative director for the Biden-Harris 2020 campaign (shout-out to the infamous fly swatter). After the victory, she went on to collaborate with clients such as Spotify, Showtime, Governor Josh Shapiro, the ACLU, and led the Democratic National Committee’s first major brand refresh. She has also recently redesigned the Pennsylvania license plate. Robyn is incredibly talented, as she reminds ...
Alex and Kevin indulge in a taste test of both the Oreo Reese’s and the Reese’s Oreo! They talk so much about how they’re going to try stuff, and they actually did this time! They also catchup on the latest stories like: Stiller’s Soda, Montauk 7Eleven Merch, Kith Ivy / Erewhon, Limewire acquiring Fyre Fest, Nelly’s Apple Bottom Jeans collaborating with Bubly, and more!
Verònica Fuerte is the Founder and Creative Directress of Hey, the world-renowned studio based in Barcelona. The studio has been at it since 2007, now 18 years, producing some of the most vibrant, lively, and thoughtful work in the entire industry. They specialize in developing creative strategies and visual languages for clients worldwide. Verònica and Hey are doing a lot of cool stuff! They have Hey Studio, Hey Shop (which creates a wide range of products), the Women at Work Podcast, and se...
Today, we welcome David Heasty to the show! David is the co-founder of Triboro, which he founded in 2008 alongside his wife, Stefanie Weigler. They create design solutions for clients in publishing, art, fashion, music, lifestyle, and for cultural institutions. They've made excellent work with partners like Nike, MoMA, Paul McCartney, Prince, Marc Jacobs, and Justin Timberlake's William Rast, to name a few. David sits with us and shares some of the ethos he's developed over 17 years of runnin...
BOTTOM OF THE BARREL

BOTTOM OF THE BARREL

2025-08-2757:01

Alex and Kevin are here to bring you their bottom-of-the-barrel takes on the hottest design story we’ve seen since Jaguar: Cracker Barrel. In classic form, Alex is pro-rebrand, and Kevin is against the modernization; the two go back and forth in a spirited debate. They also discuss Caitlyn Clark’s new logo, Notre Dame Football’s new Irishman, America’s first-ever Creative Director, and more!
Alex and Kevin welcome Liliana Soorin Kim from the studio to the podcast! Liliana is currently an intern at CENTER and is in her podcast era! We briefly recap our offsite, talk a little baseball, and discuss Alex's training regimen before diving headfirst into this week's topics (mainly food and beverage related) on empty stomachs (brave). We talk about Man Cereal, Nicotina beverage, Chipotle x Carvel, Oscar Mayer EveryBun Pack, Heinz Ketchup Smoothie, Graza offering glass, IHOP Dubai Chocola...
La-Z-Boy Oh Boy

La-Z-Boy Oh Boy

2025-08-0650:27

Alex and Kevin bring the heat as they run through the most exciting stories happening in the world of design and branding. The two dudes talk about Oreo x Reese’s, High Noon x Celsius, the La-Z-Boy rebrand, Not so great Jeans, a new glass bottle designed for the beach, and more!
Nihilo is an award-winning creative agency founded by creative directors Emunah Winer and Margarett (Margy) Kerr-Jarrett, based in Columbus, OH. They create brands that get picked up off the shelf, explored, and talked about. Their clients range from tequila, cannabis, and dog food brands to global fintechs, logistics operators, and healthcare providers. Nihilo is an ever-evolving creative powerhouse that makes and launches its own brands into the world. Their most recent, a rum brand ESTHER ...
COLD PLAY BY COLDPLAY

COLD PLAY BY COLDPLAY

2025-07-2344:28

Alex and Kevin are coming at you for the 3rd consecutive solo episode! The most consecutive in quite some time, or at least that's how it feels! Kevin discovers some new sounds on the sound board they've been using for years. Then the two fellas go on to discuss the Coldplay Affair, David sells cod, FYRE Festival IP sells on EBAY, the Lyft rebrand, Von Dutch hard soda, J.Crew Pasta, Range Rover's new secondary logo, and more!
Running Bits

Running Bits

2025-07-0945:46

Alex and Kevin are back from the long weekend, chomping at the bit to discuss their activities.. Kevin recaps his epic Fourth of July at Nathan’s Famous Hot Dog Eating Contest, and Alex talks about his relaxing weekend. They go on to talk about the Bear season 4, people complaining about Liquid Glass again, the Stella Artois Wimbledon can, the Tripadvisor rebrand by Koto, Rob McElhenney rebrands to Rob Mac, 50 Cent turns 50, the Indonesian Boat Racing Kid, and more!
Alex and Kevin bring you a solo episode, live from global headquarters in Greenpoint Brooklyn! They discuss the Hot Dog Eating Contest, Buffalo Wild Wings’ Mountain Dew Radler, Micheal Beirut taking a step back at Pentagram, Benson Boone’s Moonbeam Ice Cream Cookie, Linkin Park x Haribo, Heinz Mustard, Drake’s abs, Travis Scott’s Erewhon Smoothie, Subway’s Happy Gilmore mea;, and more!
Our guest today is a multidisciplinary Creative Director by way of Portland by way of Miami by way of Ecuador, currently working at Nike as Senior Global Design Director. He is driven by his love for design, a passion for teamwork, and a dedication to fostering vibrant communities. Diego is a maker; he’s always working on projects for the love of the game. Most notably, he had a passion project go viral in 2016 that spurred his career in sports creative. He designed a comprehensive conc...
MIKE’S WAY

MIKE’S WAY

2025-06-1857:31

Alex and Kevin are, once again, back for a solo episode. They catch up on all the stuff they missed since their last solo episode, which has been a while, and all of the new breaking stories happening now. They discuss the shows they are watching (Earnhardt, Tires, Call Her Alex, Paul American, and others), Joey Chestnut back at Nathan’s hot dog eating contest, Justin Bieber popping off at the paparazzi, Sydney Sweeney bath water soap, NBA Finals on court logo debacle, The Orlando Magic rebra...
Wedge is a brand and design studio based in Montreal, Canada. They create distinct brand signatures for the world we live in. Guided by the core belief that "everything can be special." Wedge has earned global recognition, winning Studio of the Year at The Dieline Awards for two consecutive years, among other accolades from D&AD, ADC New York, and more. They've partnered with founders like Matty Matheson and Blake Lively, built iconic brands like Vacation Sunscreen and Paro, and rebranded...
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