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Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
194 Episodes
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Drop us a message! Marketing in financial services means navigating some of the toughest creative constraints out there. In this episode, Luke McGrath, Head of Marketing at True Potential, shares how he’s managed to grow awareness and engagement in a strictly regulated environment—without sacrificing originality or impact. Luke breaks down the mindset and processes that keep creativity alive within compliance-heavy boundaries, and where he believes automation is creating new opportunities for...
Drop us a message! In competitive B2B SaaS, content isn’t just about ranking, it’s about revenue. In this episode, Aysha Shereen, Content Marketing Manager at Node4, breaks down how AI-driven acquisition channels are evolving and what role content marketers must play in shaping their future. Aysha shares her biggest lessons from scaling organic performance in fast-moving SaaS markets, revealing how the best content teams blend product understanding, SEO intent, and customer psychology to crea...
Drop us a message! What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, shares how human-first marketing is reshaping audience behaviour, and why authenticity outperforms traditional sales messaging in today’s attention economy. Chris breaks down Hammer’s journey “back to its roots,” revealing how nostalgic design choices were intentionally tied to strategic business go...
Drop us a message! Enterprise marketing isn’t just driven by logic or data—it’s powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and emotional cues shape brand perception in even the most complex B2B environments. Chris breaks down why emotional resonance matters just as much in enterprise as it does in consumer marketing, how nostalgia can create instant trust and ...
Drop us a message! With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures. In this episode, Adam breaks down what today’s most effective demand engines really look like, and why the fundamentals still matter more than the noise. We explore the role marketing plays in making a company attractive to investors and buyers, the most overlooked part ...
Drop us a message! Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joins us to break down what it really takes to build a brand that doesn’t just blend into the noise. We also speak to Catherine, exploring why attention spans aren’t as short as marketers think, and how to determine the ideal video length for social platforms in 2025. Want to be featured on the pod...
Drop us a message! Brilliant ideas don’t sell themselves—they need champions who can bring them to life. In this episode, we’re joined by Mike Millar, Founder of SmplCo, to explore how adopting an entrepreneurial mindset can help marketers win support for bold ideas and turn them into real outcomes. We unpack the process behind validating ideas, securing investment, and landing partnerships—and how those same principles can be applied within large organisations. Drawing on a background in jou...
Drop us a message! What separates a good brand from one that people believe in? In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts. For anyone curious about what makes a brand truly God-tier, this conversation gets to the heart of it. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. Abou...
Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...
Drop us a message! Sport thrives on raw emotion, drama, and human connection. But how do you translate that intensity into digital content that resonates with fans while staying true to wider brand goals? In this episode, Chris Kynoch shares lessons from creating content at McLaren and UEFA—navigating high-pressure moments, making sharp editorial calls, and sustaining global communities of millions. We also explore the rise of native and “disguised” ads that blend seamlessly into feeds, look...
Drop us a message! Great marketing isn’t just seen… it’s accessible, inclusive, and real. In this episode, we explore two shifts reshaping the industry: the ongoing need for accessibility in digital design, and the rise of employee-generated content as a driver of authenticity. Robin Christopherson shares lessons from years of championing inclusive design, including what marketers still get wrong, how to build accessibility into the creative process from day one, and the role marketing teams...
Drop us a message! Big marketing ideas often stall before they start, whether it’s internal red tape or shifting platform rules. In this episode, we tackle both sides of the challenge: how to secure buy-in across departments without endless meetings, and how to keep campaigns visible as social algorithms move away from vanity metrics and toward deeper engagement. We explore practical methods for building momentum, spotting early pitfalls, and finding unexpected allies inside organisations, a...
Drop us a message! Engineering audiences are some of the toughest to engage. They’re data-driven, highly analytical, and allergic to fluff, yet too much detail can bury the story. So how do you strike the right balance? In this episode, we explore the tension between “shallow and shiny” versus “deep and dull” content, and why successful engineering marketing requires a mix of both. We unpack how engineers consume content differently, how to translate complex, data-heavy messages into narrati...
Drop us a message! In a competitive marketing world, your personal brand can be the difference between blending in and standing out. In this episode, we’re speaking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy to explore how individuals can showcase their unique value propositions, highlight their strengths, and create a memorable professional presence. Plus, we’re speaking to Michelle, our Head of Social here at Giraffe, to discuss Instagram’s new Picks featur...
Drop us a message! For marketers, building a personal brand while representing a company can feel like walking a tightrope. In this episode, we’re talking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy, to explore how to strike the right balance, showcasing your expertise without overshadowing the company you represent. Plus, we’re social speaking to Nikki, a Social Media Executive here at Giraffe Social, to get her thoughts on a new Instagram report from Buffer,...
Drop us a message! Complex marketing strategies can overwhelm teams, dilute focus, and slow execution. In this episode, we explore practical frameworks and guiding principles for cutting through the noise and creating strategies that truly stick. Taith Williams shares how a “less but better” approach can deliver clearer messaging, stronger campaigns, and measurable long-term results. Perfect for marketing leaders, strategists, and anyone who wants to streamline their approach without sacrifi...
Drop us a message! Many companies worry that simplifying their marketing strategy will make them look less ambitious, or cause them to miss opportunities. In this episode, we explore how marketers can embrace a “less but better” approach without compromising impact. Taith Williams shares practical ways to reassure clients and leadership teams that focusing on fewer, higher-quality initiatives can drive stronger results. We discuss overcoming fears, making the case for simplicity, and creating...
Drop us a message! Creating what you love often comes naturally, but what happens when your creative voice meets a client brief? In this episode, we explore how creatives walk the line between personal style and brand strategy. Hannah Bryant, a Social Media Manager at Catch a Fire, discusses how building a personal content practice can actually enhance client work, offering fresh perspective and confidence… as long as it stays rooted in brand purpose. Plus, we’re also speaking to Michelle an...
Drop us a message! When creativity is part of your job description, how do you keep the spark alive without burning out? In this episode, we speak with Hannah Bryant, a Social Media Manager at Catch a Fire, to discuss the tension between constant output and genuine inspiration. Plus, we’re also speaking to Michelle and Lizzie from the Giraffe Social team, to get their thoughts on the common misconceptions about the Head of Social and Paid Media Manager roles. Want to be featured on the pod? D...
Drop us a message! Today’s customers don’t meet your brand in one place… they experience it across dozens of moments, from landing pages and product interfaces to emails and error messages. So how do you make every interaction feel coherent, intentional, and human? In this episode, we’re speaking with Dale Anne, Creative Lead at Canva, to see how brands can leverage multiple touchpoints to build an emotional connection with their audience. Plus, we’re chatting with Michelle, our Head of So...
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