The FMCG Guys
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The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.
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Marina Nesterenko is the Global Category and Customer Marketing Director at LIPTON Teas and Infusions (Unilever spin-off). In this conversation, we speak about how she's re-imagining the tea category – where over 5 Billion cups are consumed a day globally! – to better connect with consumers, now that younger generations are not so keen on coffee. We also speak about her FMCG career beginnings, falling out of love with the corporate world and back again, entrepreneurship and more. Ah! And Marina is also the Founder of Bubble Bliss, a Champagne Bar in Paris that's just been nominated as one of the best in France only one year after opening: https://bubblebliss.bar/ Tune in to hear about: Marina's career beginnings in the far Russian East Cross-functional and geographical moves at Mars (including Royal Canin) Why growth and development and a common purpose and vision are key in employee engagement Mid-life corporate career crisis: executives in their 40s becoming estranged from their corporate employers How she's grown her career by making bold moves every 3-4 years Becoming an entrepreneur and a surprising corporate comeback! More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Don't miss our visit to Small Beer Brewery on our Instagram: https://www.instagram.com/fmcgguys/ Felix James and James Grundy are the founders of Small Beer, a mid-strength (2.1 to 2.7% ABV) brewery based in South Bermondsey, London. They join Daniel to speak about their journey as Founders, why they decided to go all-in into this category, routes to market and much more. Tune in to hear about: What "mid-strength" beer actually means and why it sits between 0.0% and full-strength for people who still want a proper beer Why Small Beer exists and how it's trying to solve a very modern problem: keeping the ritual and flavour without paying for it the next day How they brew for flavour first instead of making a normal beer and stripping the alcohol out later The early days of the business, from 6:30am coffees and weekend brewing to shipping first orders The tough early moment when they personally drove around hundreds of stores to replace beer that was good, but not good enough Their growth plans on and off trade More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch this episode on YouTube: https://youtu.be/U6qbdhxf1Fc In this episode recorded live in New York City, we are joined by Julie Averill, former Chief Information Officer at lululemon and Uri Knorovich, co-Founder and CEO at Nimble. Together, we explore the impact that AI Agents are having beyond the buzz and the front-end shopping, like enabling real-time data collection. During the conversation, you'll hear more about the possibilities that this opens, but as well how senior executives are facing this novelty and how it's impacting organisations. Tune in to hear about: - Real-time Data scraping and its possibilities and treating it as something dynamic and not a fixed picture - How innovation actually works in billion dollar compnaies - Setting guardrails and governance when applying AI - Reality check of Agentic shopping: what are companies lacking?
This podcast was filmed live from John Lewis' Partnership's Bluewater store in Dartford, Greater London. You can watch the video here: https://youtu.be/-9bCupRp5ao and behind the scenes here: https://www.instagram.com/p/DT--fTpjcVM/?img_index=1&igsh=MWNwcmVyOHZrN2p2Zg== We are joined by John Lewis' In-Store Retail Strategy & Development Manager Georgia Riley and Barrows Connected Store's CEO James Hay to speak about how they've partnered to create a next generation Store Experience with their digital touchpoints (formerly known as screens) and how that ultimately benefits brands, consumers and the Retailer. Tune in to hear about: John Lewis' heritage and their vision to have the store as a destination Barrows Connected Store's bet on digital touchpoints The story behind their partnership and hurdles they had to face How these touchpoint are integrated in customer journeys and brand campaigns embedded in Retail Media The future of digital touchpoints and potential forays in FMCG
Watch on YouTube: https://youtu.be/V43RZy5M1Bw Gentiane Barret is the Global Head of Media eCommerce and Content at Consumer Health Leader Opella (former Sanofi Consumer Healthcare). An unusual leader in our industry, having worked at the likes of Google and Bain & Company prior, she joins Daniel live from his Barcelona office to speak about her bold approach to building digital capabilities, Retail Media and much more. Tune in to hear about: How her unorthodox background (within Consumer Goods) has shaped her "change agent" role Adapting to different company cultures and working styles (in Tech, Consulting and Big OTC) How she took the bold approach of in-housing Media Her point of view on eRetail Media and Digital Shelf More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/NZl3R8U19yM Charles Waters the President of International at Beauty Icon Revlon. With an interesting personal story, having grown up in Barcelona with an English background (as the name indicates), we sit with him at their Barcelona office to speak about how he's built his career, stayed loyal and now is aiming for a big comeback after some troubled years that included filing Chapter 11. Tune in to hear about: How he started his career being an entrepreneur and then going corporate Growing through the ranks up to the C-Level through changing geographies and functions Revlon's revival and growth plans after going through Chapter 11 The beauty category and what makes Revlon special, namely its heritage and pioneering spirit Positioning their key brands into cultural relevance Talent acquisition with a Headquarter in Barcelona More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Lavinia Capresi is the Senior Marketing Director EMEA at Toys Leader Hasbro. Now looking after their Fashion and Preschool portfolio, she joins Christine and Daniel to share her journey at the company across local (Italy) and regional Marketing roles, her passion for board games, how communities are boosting the category, how they approach their consumers (kids and adults) and more. Tune in to hear about: - Lavinia's Marketing Career - Curiosities about the Toy category - COVID's impact on toys and play in general - How to cater to different audiences - How marketing has changed and balancing performance and brand building More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Rutger Rozendaal is the CEO at Plant-based Leader The Vegetarian Butcher. He joins Efrain and Daniel to speak about where the category is in this crucial time, how his business is building a brand to escape commodification, how grocery is betting on the category and how it is to lead a business as a (relatively) young leader. Tune in to hear about: Rutger's career path from Consulting to Unilever and now leading a business The status of the plant-based category after years of ups and downs How Grocery Retailers perceive the plant-based category Why everyone will win if plant-based wins What he's doing as a CEO to influence the category growth and legal acceptance Leadership style and lessons More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Natalie James is the Head of eCommerce Europe at spirits leader Brown-Forman, owner of the famous Jack Daniels brand. A thought leader in the Digital FMCG space, which she ended up in in a rather surprising way, she joins the podcast to speak about her career, an exciting project in eB2B and her vision of the industry. Tune in to hear about: Her career: FMCG, going into self-employed Consulting and leading eCommerce Developing a premium eB2B DTC proposition for French "Cavists" How Digital can be a change agent for other functions in a company Who should own Retail Media Learning & Development: why is not being prioritised The organisation of the future and the impact of AI in the workplace More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Xenia Barth is the Chief Executive Officer at Merz Lifecare Holding, a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an international and cross-functional background in FMCG at the likes of Henkel and Reckitt, she speaks with Efrain and Daniel about her journey, lessons learnt and what her vision is for the business she's leading today. Tune in to hear about: Her career in FMCG working in Germany, Spain, Mexico and the US Cultural nuances when leading in other markets Key criteria when taking new roles Learning and perfecting the art of leadership How a bad management fit made her leave Henkel after 20 years Merz: the OTC category, her mandate and the mega-acquisition of WindStar Medical More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
In this special episode of The FMCG Guys, we are joined by… your favourite hosts: Efrain, Cristina and Daniel! Yes, tune in to get to know our respective festive traditions and, later, hear about some of their personal stories, anecdotes, quirky work habits and more. We wish you all a fantastic festive season and start to 2026! More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future. Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future Book Recommendation: Jim Collins - From Good to Great
Watch on YouTube: https://youtu.be/tfqor_l64-M Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential. Tune in to hear about: In-Store Retail Media Differences between the US and Europe Measurement, transparency and standardisation What FMCGs are (and are not) doing Check out Andrew's appearances on The CPG Guys here: https://www.cpgguys.com/search/?q=andrew+lipsman More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/YVCxn035iQI Rob Edwards is dairy leader Arla Foods' Head of Media and Digital in the UK. He joins us live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about his vision of what Media means to FMCGs today – especially as a rare outsider to the industry! Tune in to hear about: Why Retail Media is just "Media" Finding simplicity within a increasingly fragmented media ecosystem How partnerships could connect the omnichannel journey Brands: how they can find the right tone that resounds with consumers The importance creating quality content More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Niccolò Gloazzo is a Senior Director of Media and Omnichannel at Kettle & Fire, one of North America's top broth brands. In this conversation, you'll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency! Tune in to hear about: Challenging the traditional career path How Kettle & Fire disrupted the "boring" broth category The flywheel effect behind retail media growth Why "velocity" beats ROAS as a success metric The rise of retail media in grocery vs. other categories Building an agency "by operators, for operators" More Nicco's Agency QBR Media: https://qbrmedia.com/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, joins Daniel to speak about his zigzag career from agencies and British Airways to William Grant & Sons, Unilever and now Boots – and what that journey has taught him about brand building, data, e-commerce and leadership. We also discuss how Boots built premium, "own" brands like No7, why marketing needs a proper seat at the boardroom table again, and how to balance long-term brand building with short-term commercial pressure. Key topics & takeaways Boots' No7 Beauty Company model: building retailer-created brands as standalone, premium brands What British Airways, spirits and Unilever taught him about data, performance and global brand building Why marketing's core job is to drive growth by being the "voice of the customer" in the boardroom How to make DTC and e-commerce viable in FMCG by treating them like real, lean businesses Using social and influencers to stay close to culture and younger generations in beauty Leadership lessons: psychological safety, clarity, curiosity – and the power of a strong personal network More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Loyalty is harder to earn. Consumer trust is harder to keep. Signs are we're entering a Loyalty Recession. So how can FMCG brands stay ahead and stay relevant in 2025? Sarah Richter, the Chief Marketing Officer at SAP Emarsys is a marketing leader with a deep view across customer engagement, data and loyalty. She joins Daniel to break down the findings of Emarsys' Global Customer Loyalty Index (find it HERE) and explain how loyalty is shifting, why "true loyalty" is in decline, and what brands need to do to build meaningful, long-term connections to stay competitive. Why "loyalty isn't what it used to be" The six loyalty types and the rise of trend loyalty Fresh data points shaping consumer behaviour Personalization, AI and omni-channel engagement How B2B buyers increasingly behave like consumers What FMCG brands must do to build and sustain loyalty More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo online at: https://www.pepsico.com/ Here's what we asked Mike: PepsiCo recently announced *Pepsi Prebiotic Cola* — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category? 2. Gatorade is introducing *Gatorade Lower Sugar*. What role does reduced sugar innovation play in meeting evolving consumer expectations without compromising performance? 3. Starbucks Coffee & Protein is launching nationally through the PepsiCo partnership. How important are joint ventures like this in accelerating PepsiCo's innovation agenda? 4. Pepsi is moving into premium *12oz glass bottles*. What does this say about the importance of packaging as an innovation driver, especially with younger consumers and how will this help in foodservice? 5. Lay's is undergoing its biggest brand refresh in 100 years. How do visual identity and packaging innovation play into consumer trust and loyalty? 6. By the end of 2025, Lay's and Tostitos will have no artificial colors or flavors. How big of a lift is this operationally, and how does PepsiCo define "clean label" innovation? 7. How is PepsiCo using *pepviz®* (data and insights) to connect innovation with retailer success and shopper behavior? 8. With e-commerce and omnichannel shopping accelerating, how does PepsiCo think about innovating "where" products show up, not just *what* they are? 9. Innovation often comes with risk. How do you personally create a culture within PepsiCo North America where teams feel empowered to test, fail, and scale new ideas? 10. If you fast-forward to 2030, what will PepsiCo North America's innovation legacy look like under your leadership?
Watch on YouTube: https://youtu.be/j7L91zT_YzE Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK's Retail Media Summit UK, you'll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringing tech into heritage brands, and staying ahead in fast-changing spaces like travel retail, martech, and sustainability. Tune in to hear about: What "Breakthrough Innovation" means at Diageo and how Benni's team operates beyond the bottle. Benni's unconventional background and how his startup and consulting experience shaped his role today. How consumer behaviour and the traditional marketing funnel have evolved in recent years. Leveraging technology — martech, AI, data and personalization — to enhance the end-to-end consumer journey. How Diageo prioritizes innovation, balances build vs partner models, and stays ahead of emerging trends. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/ATxKgfca_5w The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by Lisa Tan, a Retail Media Leader based in Singapore with experience in both Retail and Ad-Tech. The episode opens with rapid-fire personal questions to get to know Lisa before getting into uniquely Singaporean myths, retail market realities, and the quirks of working across tech and retail media. Lisa breaks down the structure of Singapore's retail landscape, and why the country's "boring but safe" reputation is actually a commercial advantage. Through games like This or That and True or False, she shares sharp takes on talent gaps, how retailers behave at the media table , the fragmented state of APAC retail media, and why many networks are still e-commerce operators trying to act like media companies. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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