The FMCG Guys
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The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.
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Watch on YouTube: https://youtu.be/ZWWZAjWjuRI Consumers are increasingly using AI tools like ChatGPT and other Large Language Models (LLMs) to discover and evaluate products. This shift is beginning to transform the traditional path-to-purchase, with recommendations now being generated by algorithms rather than search results alone. This makes the digital shelf more important than ever. Product information no longer influences only search results on retailer websites; it increasingly feeds the datasets and content ecosystems that power AI recommendations. To do this, your hosts Christine and Daniel are accompanied by Beyza Kapu, Global Ecom Tech & Data Analytics Director at L'Oréal and Salim Bachatene, SVP Global Sales, eCommerce at NielsenIQ. We discuss: • Why AI discovery is becoming a new front door for commerce • How this shift is reshaping the path-to-purchase • Where AI gets its product information from—and why digital shelf execution matters • What brands should do today to ensure their products are visible, accurate, and recommendation-ready
Watch on YouTube: https://www.youtube.com/watch?v=PlInEn6P_RI Sandie Dilger is the CMO at Proper Snacks, the fast-growing UK snacking company behind Proper and Eat Real. In this episode, she joins Daniel Torres live from London to discuss how Proper is redefining snacking through better-for-you ingredients, bold creativity, culturally relevant branding, and fast-paced innovation, while also sharing lessons from her unconventional journey into FMCG leadership. Tune in to hear about: Reinventing snacking as an act of positive well-being Making healthier snacks mainstream through taste, fiber, and better ingredients Using creativity, design, and cultural relevance to build standout brands Competing with bigger players through speed, innovation, and challenger thinking Career lessons from moving across FMCG, agencies, and leadership roles More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Richard Jones is the Global Go-to-Market Director at iconic beer leader Carlsberg. One of the pioneers of Digital in FMCG, he's now leading Sales Digitalization at the Danish group. He joins Daniel to speak about the evolution of FMCG and how he's exporting his Digital experience to accelerate the "physical" mainstraeam business. Tune in to hear about: The evolution of eCommerce in FMCG since he started in the function in 2011 Leading a team through the pandemic when he was based in the US Digital's role in an FMCG today and how it's more than digital commerce How he's applying his eCommerce experience in his current Route-to-Market role by, for example, empowering sales reps Customer behavioural changes More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch the visit to Matt's Private Collection here: https://www.youtube.com/watch?v=PWxOrGQlp4I Matthew Lee is the Founder of Retail Media Leader SMG, the operator of some high-profile Media Networks like Boots, ASDA, Deliveroo or WHSmith. He's also a Guinness Record Rolling Stones collector and one of the most well regarded, as well as colourful, personalities in our industry. He welcomed us in his private collection, where we wondered at all the memorabilia and spoke about his career and Retail Media as a whole. Tune in to hear about: How he became obsessed with the Rolling Stones and the connection with Retail Media Pioneering targeted coupons and brand-funded promotions using shopper data Going entrepreneurial and the Toblerone idea that catapulted his business Scaling the business and going all-in with Retail Media and Digital, to growing the business to 500+ employees and working with some of the top names in British Grocery and beyond
Watch on YouTube: https://youtu.be/S7WBXNRaBJc Stacia Carr is the Chief Technology and Product Officer at second-hand Luxury Online Retailer Vestiaire Collective. As someone who grew up personally and professionally in the Bay Area, she brings a different energy to European business, probably pairing the best of both worlds, both from a technical and cultural perspective. We sat down with her at the inaugural Shoptalk Luxe in Abu Dhabi to learn about: How she brings together business and tech Building a luxury online second-hand marketplace Her prior experience in the Bay Area and then in Europe at the likes of SoundCloud and Zalando The vision for Vestiaire Collective's website and consumer experience How they are implementing new tech like AI while enhancing the customer experience More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Marielle Lopez is the GM of Iberia at Consumer Healthcare Leader Bayer. In this episode which we are releasing for International Women's Day, she sits down with our host Christine Nikolaou to mutually reflect on their leadership journey. They do that through speaking about the realities of working accross cultures, the evolving role of women in leadership, the importance of mentorship and sponsorship and the inevitable bias they've encountered on the way. Tune in to hear Marielle's thoughts around: Her leadership journey starting in her native Philippines and becoming a Marketing Director in her twenties Cultural differences across markets The realities of bias, feedback, and leadership expectations for women How board representation for women is evolving in Europe More Watch an extract of the episode: https://youtu.be/MowqKogzHW4 Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/4c5fhHj1LGw Still one of Retail Media's most controversial — yet most desired — terms: Incrementality. In this episode (originally a LinkedIn Live), Daniel and Efrain were be joined by two leading experts on the topic, Salim Bachatene (SVP eCommerce Sales at NIQ) and Alex Juday (SVP eCommerce Revenue at Incremental). Together, they tackled: What is the true definition of Incrementality? Where do FMCG/CPG brands stand after 5+ years of Retail Media and Digital Shelf investment? How should Incrementality actually be measured? What are the ultimate benefits for Consumer Goods brands when spend is truly incremental? The critical (and often overlooked) role of accurate data Tips for retailers to prove the model really works
Watch on YouTube: https://youtu.be/iBhM9xHOu9Q David Flochel is the Chief Executive Officer at Plant-Based Leader Quorn. Daniel sat with him in London to speak about his career in FMCG. In this conversation, we speak about why he decided to make key company changes which involved moving geographies and adapting to new cultures, a major health scare five years ago, leadership and more. Tune in to hear about: His journey from growing up in rural Northern France to becoming a CEO Working in Private Equity when he was the CEO of Selecta, part of KKR Experiences, lessons and self-awareness in his leadership journey Managing an international career with a family Quorn and his perspective on the plant-based category More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/EWf1GTIXl9g Paul Dahill is the MD of Sales EMEA at Commerce Media Technology Leader Koddi. As one of the most respected (and tenured) voices in Retail Media, he joins Daniel live in London to share his unique vision of the industry; from how it has evolved to some big shifts Retailers and Tech vendors will have to make to consolidate this offering. Tune in to hear about: How he started in Retail Media (and surprise – this space is more than 5 years old!) Why he chose to join Koddi and how they are positioned Why Retail Media needs an overhaul: not confined to a few predictable places, winning moments, PDPs, Measurement Expectations, Operational Bottlenecks Actionable Recommendations for Retailers and Brands AI: how will it affect retailers More Koddi + Forrester Report: https://koddi.com/awny/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/QXMuApKUktk Julio Cesar Do Monte is the Area Vice President Russia, Africa, Middle East and Turkey (RAMET) at Consumer Healthcare Leader Kenvue. He joined Daniel in Dubai to speak about his very international career, that's taken him and his family from Brazil to Germany, Indonesia, UK, South Africa and, now, the Emirates in a large regional role. Tune in to hear about: How he's built his career path based on curiosity Developing cultural sensitivity and finding ways to connect and build trust with the team when moving internationally Balancing a fast professional career with family How he adopted a "GM Mentality" early in his career Gut feeling plus experience when assessing Risk More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://www.youtube.com/watch?v=GP4NIkfYSck Spryos Tryfonas is the VP of Asia, Oceania and Africa at Cereal Partners Worldwide, the joint venture between Nestlé and General Mills. Daniel sat with him in Dubai to learn about his career path up to a Regional General Manager job: the beginnings, growing, leadership, tough decisions, moving internationally and what to do to get there. Tune in to hear about: The key success factors to grow into a leader from the Sales Function Leading with authenticity and the importance of self-awareness Moving into a global role for the first time Having an international career Heading up a region and understanding each market More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
The highly anticipated "What's in Store for Retail Media Networks" is coming to Dusseldorf on February 23rd. Sign up here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/. In this episode, we welcome STRATACACHE's (the company behind the event) Tijmen Willems and Alison Dunham to speak about the main themes of the event, such as Creative, Measurement, the role of Brands as well as a general "State of the Nation" of In-Store Retail Media! Tune in to hear about: Why the event is relevant for Brands, Retailers and Agencies The reality and potential of in-store Media How in-store measurement is a reality and its untapped potential Measurement and standardisation How programmatic meets in-store and what needs to be developed there A glimpse into the role of AI
Watch on YouTube: https://www.youtube.com/watch?v=puxn9ynnfMQ Sharon Gee is the SVP Product, AI at Commerce, the umbrella company of BigCommerce, Feedonomics and Makeswift. Daniel joined her live at their stand at NRF (Retail's Big Show in NYC, January 2026) to discuss what brands have to think about data when presenting themselves to a world where agency is no longer a human exclusivity. Tune in to hear about: - Commerce's rebrand and how they are combining a Data and Commerce - The Shift to Data as a Storefront, Customers as the channel and Agents as customers - Brand Websites: why they are more key and relevant than ever - What brands can do today to be more visible in the likes of ChatGPT. - And what influences that visibility More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Marina Nesterenko is the Global Category and Customer Marketing Director at LIPTON Teas and Infusions (Unilever spin-off). In this conversation, we speak about how she's re-imagining the tea category – where over 5 Billion cups are consumed a day globally! – to better connect with consumers, now that younger generations are not so keen on coffee. We also speak about her FMCG career beginnings, falling out of love with the corporate world and back again, entrepreneurship and more. Ah! And Marina is also the Founder of Bubble Bliss, a Champagne Bar in Paris that's just been nominated as one of the best in France only one year after opening: https://bubblebliss.bar/ Tune in to hear about: Marina's career beginnings in the far Russian East Cross-functional and geographical moves at Mars (including Royal Canin) Why growth and development and a common purpose and vision are key in employee engagement Mid-life corporate career crisis: executives in their 40s becoming estranged from their corporate employers How she's grown her career by making bold moves every 3-4 years Becoming an entrepreneur and a surprising corporate comeback! More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Don't miss our visit to Small Beer Brewery on our Instagram: https://www.instagram.com/fmcgguys/ and YouTube: https://www.linkedin.com/in/spyros-tryfonas-81aba886/ Felix James and James Grundy are the founders of Small Beer, a mid-strength (2.1 to 2.7% ABV) brewery based in South Bermondsey, London. They join Daniel to speak about their journey as Founders, why they decided to go all-in into this category, routes to market and much more. Tune in to hear about: What "mid-strength" beer actually means and why it sits between 0.0% and full-strength for people who still want a proper beer Why Small Beer exists and how it's trying to solve a very modern problem: keeping the ritual and flavour without paying for it the next day How they brew for flavour first instead of making a normal beer and stripping the alcohol out later The early days of the business, from 6:30am coffees and weekend brewing to shipping first orders The tough early moment when they personally drove around hundreds of stores to replace beer that was good, but not good enough Their growth plans on and off trade More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch this episode on YouTube: https://youtu.be/U6qbdhxf1Fc In this episode recorded live in New York City, we are joined by Julie Averill, former Chief Information Officer at lululemon and Uri Knorovich, co-Founder and CEO at Nimble. Together, we explore the impact that AI Agents are having beyond the buzz and the front-end shopping, like enabling real-time data collection. During the conversation, you'll hear more about the possibilities that this opens, but as well how senior executives are facing this novelty and how it's impacting organisations. Tune in to hear about: - Real-time Data scraping and its possibilities and treating it as something dynamic and not a fixed picture - How innovation actually works in billion dollar compnaies - Setting guardrails and governance when applying AI - Reality check of Agentic shopping: what are companies lacking?
This podcast was filmed live from John Lewis' Partnership's Bluewater store in Dartford, Greater London. You can watch the video here: https://youtu.be/-9bCupRp5ao and behind the scenes here: https://www.instagram.com/p/DT--fTpjcVM/?img_index=1&igsh=MWNwcmVyOHZrN2p2Zg== We are joined by John Lewis' In-Store Retail Strategy & Development Manager Georgia Riley and Barrows Connected Store's CEO James Hay to speak about how they've partnered to create a next generation Store Experience with their digital touchpoints (formerly known as screens) and how that ultimately benefits brands, consumers and the Retailer. Tune in to hear about: John Lewis' heritage and their vision to have the store as a destination Barrows Connected Store's bet on digital touchpoints The story behind their partnership and hurdles they had to face How these touchpoint are integrated in customer journeys and brand campaigns embedded in Retail Media The future of digital touchpoints and potential forays in FMCG
Watch on YouTube: https://youtu.be/V43RZy5M1Bw Gentiane Barret is the Global Head of Media eCommerce and Content at Consumer Health Leader Opella (former Sanofi Consumer Healthcare). An unusual leader in our industry, having worked at the likes of Google and Bain & Company prior, she joins Daniel live from his Barcelona office to speak about her bold approach to building digital capabilities, Retail Media and much more. Tune in to hear about: How her unorthodox background (within Consumer Goods) has shaped her "change agent" role Adapting to different company cultures and working styles (in Tech, Consulting and Big OTC) How she took the bold approach of in-housing Media Her point of view on eRetail Media and Digital Shelf More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Watch on YouTube: https://youtu.be/NZl3R8U19yM Charles Waters the President of International at Beauty Icon Revlon. With an interesting personal story, having grown up in Barcelona with an English background (as the name indicates), we sit with him at their Barcelona office to speak about how he's built his career, stayed loyal and now is aiming for a big comeback after some troubled years that included filing Chapter 11. Tune in to hear about: How he started his career being an entrepreneur and then going corporate Growing through the ranks up to the C-Level through changing geographies and functions Revlon's revival and growth plans after going through Chapter 11 The beauty category and what makes Revlon special, namely its heritage and pioneering spirit Positioning their key brands into cultural relevance Talent acquisition with a Headquarter in Barcelona More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Lavinia Capresi is the Senior Marketing Director EMEA at Toys Leader Hasbro. Now looking after their Fashion and Preschool portfolio, she joins Christine and Daniel to share her journey at the company across local (Italy) and regional Marketing roles, her passion for board games, how communities are boosting the category, how they approach their consumers (kids and adults) and more. Tune in to hear about: - Lavinia's Marketing Career - Curiosities about the Toy category - COVID's impact on toys and play in general - How to cater to different audiences - How marketing has changed and balancing performance and brand building More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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