Fit Biz U

When it comes to online business, there are your need-to-know fundamentals, aka the nuts and bolts, and there are the additions you get to make after you become a master, aka the bells and whistles. While platforms, attention spans, delivery methods, AI, and content formats continue to evolve, the core foundations of a successful online coaching business remain timeless: building community and trust, niching down to solve a specific problem, creating offers people genuinely want, selling in a way that creates safety and confidence, and delivering great results as a coach. No matter how trendy the space becomes, you can't skip these fundamentals. And above all, relationships—not algorithms, ads, or AI—are what create long-term, anti-fragile businesses.    Join Jill for #PostsToProfits for FREE! https://jillfitfree.com/posts-to-profits-2026/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

If you want to be a successful online business owner, there's a vital shift you need to make: you must move from consumer to creator. Most people start as consumers—scrolling, reacting, signing up for other people's offers—but building an online coaching business requires stepping into leadership, prioritizing creation over consumption, and being willing to go first. Today, Jill walks through the tangible behaviors that separate creators from consumers, including setting boundaries, focusing on big needle-moving work, creating before consuming, and working on the business instead of constantly working in it. It's both a mindset shift and a practical self-audit for anyone who wants to stop waiting, stop reacting, and start fully owning their role as a creator and business owner.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Waiting to start your business until you "feel confident first" is a losing game. In this episode, Jill breaks down what imposter syndrome actually is and how to move through it without waiting to "feel ready." She explains why confidence and competence are area-specific, why comparing yourself to established online businesses is a trap, and how everyone starts with zero followers, zero clients, and zero reps. Imposter syndrome isn't a sign you're doing something wrong—it's a sign you're doing something new. The only real way to overcome it is through action, evidence, and reps. Rather than relying on affirmations, journaling, or consuming more content, try taking small, uncomfortable actions, trusting positive feedback, and build proof through experience.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Today, Jill digs into one of the most overlooked barriers to building an online coaching business: the fear of visibility, explaining how negativity bias, fear of accountability, and fear of vulnerability keep so many people stuck on the sidelines. She breaks down why visibility is the gateway to both impact and income, why you don't need to be "ready for everything" before you start posting, and how confidence and self-trust are built through reps, not perfection. From handling trolls and criticism to trusting your own experience and expertise, Jill shows listeners that you can't have growth, followers, or revenue without being seen, and that the only way to get comfortable with visibility is to start, learn on the fly, and let yourself be fortified by the process.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

This is the easiest and most exciting time ever to start an online business thanks to low barriers to entry and a massive shift toward authenticity, relatability, and personal branding. In this episode, Jill breaks down what's "in" and what's "out" for online coaching and content in 2026. She calls out what's no longer working—guru culture, inaccessible coaches, overly polished content, vague vanilla messaging, massive A-to-Z courses, cold DMs, and obvious AI copy—and contrasts it with what is working: candid behind-the-scenes content, face-to-camera storytelling, specific and bold messaging, niche low-ticket offers that solve one clear problem, high-touch mentorship, and building an anti-fragile business rooted in real relationships and trust. When you show up with your personality at the forefront of your content and speak from your values, your audience will naturally connect with you and in time, become superfans that can't wait to your programs.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

The days of the social media highlight reel are gone. Now, viewers want to see authentic lives and feel connected to the people they follow. If you're in need of content ideas, now is a great time to bring your followers along on a journey with you. It could be mental, physical, or even a business-related journey. As you share your ups and downs, your followers will relate to and connect with you more, which will inevitably build trust and an audience of super-fans.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

As we begin 2026, Jill wanted to share JillFit's origin story, and how she went from a 16-year-old obsessed with aerobics and babysitting at a gym for a free membership, to nearly three decades in fitness, corporate wellness, personal training, competitions, and eventually online business. Jill opens up about money fears, pressure from her parents to choose a "real" career, the moment she walked away from physical therapy school, and the mentors and momentum that kept her moving toward what she was both passionate about and good at. She also highlights the growing demand in health, wellness, longevity, and coaching, reminding you that even though the industry feels crowded, there's more opportunity than ever if you can communicate the value of your work and follow the places where competence and passion intersect.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

2026 starts tomorrow, have you set any goals for your business yet? Today, Jill explores whether goal setting is actually useful within the worlds of online coaching, entrepreneurship, and fitness-based businesses. Goals can be useful—not as rigid outcomes that you have to accomplish in order to feel successful, but rather as intentions that guide your actions. Different personalities approach goals differently, and your own mindset around them can impact motivation, performance, and follow-through. When goal-setting, it's important to stay flexible, reverse-engineer what you want to achieve, and create clear plans while leaving some room for learning along the way. There's always a more grounded, strategic, and compassionate approach to setting goals for your business and life.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               goal setting, online coaching, business strategy, personal development, fitness business, launch strategies, intention setting, marketing, entrepreneurship, team dynamics

Today, Jill takes you behind the scenes of a "slow down to speed up" year at JillFit. She walks through the big shifts the team made in 2025 — from retiring fitness launches and sunsetting the Legacy program, to restructuring the product suite, experimenting with evergreen offers, and doubling down on scalable programs like FBA and a brand new membership. Jill shares what worked, what totally flopped, and the hard mindset shifts required when your business evolves faster than your preferences do. Ultimately, this episode is about making decisions based on what the business needs—not just what feels comfortable—so you can create more impact, better leverage your time, and position yourself for sustainable growth in the years ahead.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Can you actually strategize connection without losing authenticity? In this episode, Jill breaks down the tension between performance-driven business decisions and showing up as a real human who builds trust and connection over time.  While both are necessary, there's a big difference between attraction content and nurture content, and you need to be layering in enough nurture content to ensure that connection can grow invisibly beneath the surface. This episode also includes six practical ways to build deeper audience relationships without chasing likes or algorithms. Ultimately, in a saturated, AI-driven market, authenticity isn't optional—it's the competitive advantage that fuels long-term performance.   Join Jill's Personal Branding Workshop! https://www.jillfitprograms.com/personal-branding-workshop-2025   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Now, more than ever, it's absolutely necessary to build a powerful personal brand in the online space. Visibility, storytelling, and sharing the right mix of authority and humanity create trust, connection, and ultimately make selling easier. In this episode, we talk about why people buy you before they buy your offers, how concepts like know-like-trust and the pratfall effect show up on social media, and why building a personal brand is a long-term asset, not a fragile strategy. 2026 is the year of the personal brand and by leaning into connection, you'll be on the path towards sustainable growth online.   Join Jill's Personal Branding Workshop! https://www.jillfitprograms.com/personal-branding-workshop-2025   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Almost everyone in the online business space hopes to reach the elusive $10k per months income level, but "mindset" alone won't be the thing to get you there. Yes, how you see your business matters, but your mindset is shaped far more by the actions you take than by journaling, affirmations, or waiting to feel ready. The real shift happens when you start acting as if you're already at the next level: making decisions that feel uncomfortable, investing before it feels safe, setting boundaries, raising prices, building infrastructure, and stepping into leadership before your brain is fully on board. If you want 10K months (or any next-level result), stop asking how to think your way there, and start asking what the version of you who's already there would do. Then, go do that.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

As we near the end of the year, Jill wanted to get real about one of the most hot-button topics in online coaching: raising your prices. There's nuance behind pricing, privilege, and demand, and truthfully, charging more isn't inherently greedy. Today, Jill talks through the five signs it might be time for a raise, from simmering resentment and overflowing waitlists to never hearing "no" on sales calls. She also digs into the importance of having an Ascension model so coaching stays accessible without burning yourself out, and opens up about her own journey from $100/hour sessions to a $1,500 hourly rate. Whether you're anxious about charging more or curious how to know when you're ready, this episode will help you think about pricing through a lens of impact, energy, and sustainable business growth.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You need to have a clear methodology or system in selling your coaching programs because your potential clients are more interested in the results they can achieve rather than the features of the program. By focusing on the core premise or idea behind your offer, you can create a compelling narrative that resonates with potential clients. In this episode, Jill provides examples of successful selling systems and encourages you to champion your unique methodologies to foster trust and safety in your clients, ultimately making the sales process smoother and more effective.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             business strategy, coaching, methodology, sales process, client results, program selling, marketing strategies, online business, coaching programs, business growth

Today, Jill discusses the significance of mentorship and how to maximize the benefits of having a mentor. In order to get the most from your mentorships, it's important to be coachable and set clear, actionable goals. Jill also shares her own mentorship experiences and some insights on vulnerability, collaboration, and the mindset needed to thrive in a coaching environment.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

The doors are finally for enrollment in The Strategy Lab—a brand-new membership for intermediate online business owners who are ready to scale to six figures with clarity, structure, and coaching support. Today, Jill walks you through exactly who this container is for, what's included, and why this offer is unlike anything she's created before: from direct coaching and community accountability to JillFit's signature Infinite Sales System, monthly sales-mechanism deep dives, a full Keystone Curriculum, and VIP intensives that build the core skills every established entrepreneur needs. If you're already making money online, have the foundational pieces in place, and want the rinse-and-repeat strategies, templates, and support to grow, this is the most affordable way to get eyes on your business—and founding pricing will never be offered again.   Join The Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In the final episode of the CEO Diaries series, Jill discusses one of the trickiest parts of running a successful membership: retention. She breaks down why people actually cancel—usually because they're not using the membership or they feel overwhelmed—and shares how to keep members engaged through clear roadmaps, early wins, simple monthly cadences, and purposeful community-building. Jill explains the psychology behind recurring payments, why "just giving more stuff" backfires, how to design a Goldilocks amount of content, and why fostering peer-to-peer interaction creates true ownership and longevity.     Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               membership, retention, psychology, consumer behavior, financial commitment, engagement

In this week's CEO Diaries, Jill breaks down why deliverables alone won't keep people in your membership long-term and how real ROI comes from clear promises, scalable systems, and smart structure. She reflects on the hard lessons from her first membership back in 2012—like assuming content was enough, forgetting the power of community, and learning that people stay when they're reminded of their value—and explains how those insights shaped the Strategy Lab's four core features: strategy, accountability, coaching, and community. Jill walks listeners through how she's reverse engineering every monthly "plug-and-play" sales system, packaging her brain into step-by-step templates, and ensuring members aren't dependent on constant live access to her but can implement proven launch models on their own.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                   business scaling, systems, measurement, growth strategies, entrepreneurship

In the third episode of the CEO Diaries, Jill breaks down the numbers, psychology, and strategy behind pricing a successful membership, and shares how she's using that same knowledge in building out the Strategy Lab. She digs into the difference between acquisition and retention, why loyalty should always be rewarded, and how industry norms vary wildly between fitness and business memberships. Jill walks through smart ways to incentivize longer commitments, structure annual vs. monthly options, and use founders' pricing, evergreen funnels, and live launches to create irresistible tiers. From understanding the true ROI timeline to designing offers that are "too good to quit," you'll get a full behind-the-scenes look at building a scalable, sticky membership that people are pumped to stay in.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                   membership pricing, retention strategies, founders enrollment, fitness industry, business memberships, loyalty rewards, pricing strategies, membership math, customer retention, value delivery

In the second episode of the CEO Diaries series, a behind the scenes look at the creation of her newest major business offer, the Strategy Lab, Jill talks a bit about the importance of leveraging business strategies to achieve growth. She discusses the need to evaluate current product offerings, focusing on which ones require the most time and which are scalable. One of the best things you can do for the long term health of your business is to identify the high-leverage activities you can try out that drive sales and overall business success.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                   business growth, leverage, scalable offers, coaching, product suite, high leverage activities, sales