Claim OwnershipI Am That Content Creator Podcast
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© 2026 I Am That Content Creator Podcast
Description
The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them!
You're not scattered. You're not too much. You're Multi-Brilliant and this show was made for you.
Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses), this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and women 40+ come to build businesses that don't box them in.
Between us we've got the strategy, the lived experience, and the receipts and we're not here to hand you a cookie-cutter formula that was never built for the way your brain works.
Each week we get real about personal branding, ADHD, perimenopause, content creation & monetisation, digital products, Brand Partnership [UGC] deals, and the mindset work that actually moves the needle. No more forcing yourself into one niche. No more shrinking to fit someone else's blueprint.
This show will help you:
- Build a personal brand around who you are not just what you sell
- Create content that converts without burning out
- Land premium UGC brand deals and monetise your creativity
- Develop multiple income streams that work together
- Find your through line and build a pivot-proof path to six figures and beyond
If you're a multi-passionate creative, a neurodivergent entrepreneur, a content creator ready to scale, or an ambitious woman 40+ who's done playing small you just found your people.
Please Subscribe - share it with a fellow multi-brilliant mate, and come build something brilliant.
So Let’s GOOOOO ✌️
124 Episodes
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Send us Fan Mail If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking. Kristen gets brutally honest recording on the move about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and multi-passionate entrepreneurs feel it first because we move fast, pivot fast, and refuse to stay in a box. In ...
Send us Fan Mail Struggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered. In this solo episode, Kristen breaks down why so many neurodivergent and ADHD entrepreneurs stay stuck below consistent recurring revenue and the single question that unlocks everything when it comes to building an online business that actually converts. If you've be...
Send us Fan Mail You know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted. That voice telling you it's not good enough yet? It's not your quality control. It's interference. And in this solo episode, Kristen gets radically honest about her own real-time push and pull with creating on camera watching herself, judging herself, and then catching exactly what's happening ben...
Send us Fan Mail The world feels loud right now. If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel prices, interest rates, and the cost of living are squeezing everyone. This episode walks you through three practical shifts that help multi-passionate creators build a business that can actually handle u...
Send us Fan Mail Ever felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible? We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term. Spoiler: It’s not perfect pillars. It’s not copying trends. And it’s definitely not shrinking yourself into a neat box. It’s owning your multi-brilliance. In This Episode We Cover: Why “shiny objects” aren’t proof you’re flaky they’re proof you’re ...
Send us Fan Mail Stop treating your pivots like proof you’re flaky. If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.” We share a practical framework for turning creative chaos into steady, livable income using fast validation, pre-sales, and simple membership models that regulate both your revenue and your energy. Drawing from our lived experience as two neurodivergent mums building a multi-six-figure business, we break down...
Send us Fan Mail Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you. We’re anchoring 2026 to two words: Launch and Joy. In this episode, we unpack the platform shift that’s already happening: 🚫 Scripted sameness is out. ✅ Real, intuitive, human content is in. People can feel when it’s honest and it’s converting better, too. You’ll hear: Why our best-performing content came ...
Send us Fan Mail Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs. We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real ...
Send us Fan Mail What went down when we finally met at the TikTok Awards? In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than glitter. We unpack: The power of creator rooms that feel like real life, not just highlight ree...
Send us Fan Mail What if your many passions aren’t a flaw to tame, but the engine of your best work? In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind of community for women who are done being boxed in. ✨ Kristen opens up about growing up with undiagnosed dyslexia, the rigid world of corporate branding, and how she finally claimed her creativity as a...
Send us Fan Mail What if your many passions were the business model not the problem? In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated. We explore the real cost of relying on courses, coaching, or 1:1 work calendar fatigue, emotional crash after launches, and constantly star...
Send us Fan Mail Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking. We walk through the seven whys exercise, showing how to move past surface answers like money or freedom and get to t...
Send us Fan Mail What if your business didn’t punish your brain for being Multi-Brilliant? In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digital ecosystem that actually works with their brains not against them. You’ll learn how to: Identify the dopamine‑driven build‑and‑burn cycle so many ADHD entrepreneurs fall into.Do a quick alignment check before chasing shiny ideas (and avoid burning ...
Send us Fan Mail If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you. We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using platforms that actually responded back (hello, TikTok). You’ll learn: Why intuition-led content works better for creative brainsHow human design shapes when and where you should postWhat to do when visi...
Send us Fan Mail It's the PASSION PANTS RANT.... Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins. Looking through voice notes from 2015 after being made redundant, Kristen discovered a powerful through-line in my life's work that remains unchanged a decade later. The message is simple yet profound: when faced with a challenge, you have a black and white decision t...
Send us Fan Mail What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed. This episode reveals the behind-the-scenes story of how we completely pivoted during a live bootcamp, creating an entirely new offer on the fly that resonated so deeply with our audience that people were signing up before we'd even named our price. Why? Because w...
Send us Fan Mail Are you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY? In this episode two multi-passionate entrepreneurs with ADHD and dyslexia share how they turned what once felt like chaos into a six-figure content creation business. From hoarding domain names (just in case) to discovering why rigid content calendars ki...
Send us Fan Mail If you’ve ever felt torn between being “polished” and being real in your content… this episode is for you. In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic personal brands without burning out or pretending to be someone they’re not. Kristen (branding strategist with dyslexia) and Mia (former paramedic turned six-figure UGC creator with ADHD) pull back the curtain on what actually works when you’re building a...
Send us Fan Mail Want to go from $200-per-video gigs to consistent, high-paying brand partnerships? The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers. You’ll learn: ✅ Why creators who offer solutions get chosen over those who just follow briefs ✅ How to position yourself as an expert (even if you’re new to UGC) ✅ What brands really look for when choosing creators ✅ The performance...
Send us Fan Mail Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next? In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign to build something sustainable while you're still getting paid. We unpack: Why UGC is the perfect training ground for digital product successThe ...
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