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Worth Every Penny Joycast
Worth Every Penny Joycast
Author: Sarah Petty
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© Sarah Petty | Photography Business Institute
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How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What's the best way to market for photography clients? Am I ready for a studio?
Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.
With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn't as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America's most profitable and this joycast will show you how. It's designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don't want to sacrifice their family along the way.
Each week you'll learn pricing tips, marketing ideas, selling tips and get insights into what's working now. Along with a huge helping of motivation to build your own photography business where your clients say you're worth every penny.
You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute
Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.
With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn't as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America's most profitable and this joycast will show you how. It's designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don't want to sacrifice their family along the way.
Each week you'll learn pricing tips, marketing ideas, selling tips and get insights into what's working now. Along with a huge helping of motivation to build your own photography business where your clients say you're worth every penny.
You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute
291 Episodes
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What if you could turn a creative side gig into $16K photographing dogs—even if you've never charged for a portrait session before? In this episode, Felix Bird shares how he went from composing music and shooting event videos to earning real income as a boutique photographer. With no formal portrait business, Felix joined Boutique Breakthrough and followed each step with courage, skepticism, and eventually—results. ● The moment he stopped doubting the pricing model and believed he could actually do this ● How photographing kids (and dogs!) became more than just a favor for friends ● What changed when his wife, a fellow creative, saw how real and sustainable this path was If you're juggling other creative work and wondering if this can really work for you too—Felix's story is the proof and the push you've been waiting for. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
You're doing everything right—working hard, upgrading your gear, chasing exposure—and yet, the bank account doesn't reflect your effort. Sound familiar? This episode is your wake-up call. It's time to ditch the myths that keep talented photographers stuck in survival mode and finally step into profit with purpose. This week, Sarah Petty shares the $3,000 lesson that changed her business forever—and the six lies that might be costing you your dream. With raw honesty and practical wisdom, she unpacks how even the most award-winning photographers struggle when they don't have the right systems in place. ● Why talent alone won't pay the bills—and what actually does ● How "helping" your clients might be hurting your bottom line ● The mindset shift that turns exposure into strategic growth If you've ever wondered, "Why isn't this working?"—this episode was made for you. Let it be the turning point where you stop chasing and start choosing. Press play and let's rebuild your business from truth. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
You're doing everything: editing late at night, juggling clients, parenting, pricing. Yet your bank account doesn't reflect the hustle. Why? Because more clients at the wrong price doesn't mean more profit. It means burnout. If you're ready to earn more without losing yourself, this episode is your wake-up call. This week, Sarah shares 7 portrait pricing secrets photographers aren't being told. These aren't theories. They're hard-won lessons from going broke at $75 sessions to building a profitable studio that lets her show up for life, not just work. If your schedule is full but your wallet is empty, this one's for you. ● Why more sessions = more stress, not more money (and how to flip that equation) ● The subtle pricing shift that makes clients expect to spend more ● How to stop negotiating with yourself and finally price with confidence You don't need more clients. You need the right clients, the right system, and the courage to believe your work is worth more. Let this episode be the turning point. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
You've built a business, then stepped away—maybe for kids, for a move, or to support someone else's dream. But what happens when it's your turn again? In this heartfelt episode, Amanda Cole shares how she's rebuilding her photography business from scratch after years away, and what's surprising her most along the way. • How Amanda made 3 "Julies" from her martial arts school email list • Why trusting the process (even when it feels messy) can lead to big wins • The mindset shift that helped her finally let go of judgment and raise her prices If you've ever wondered whether it's too late—or too complicated—to begin again, Amanda's story is the hope-filled push you need. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
You love photography, but let's be honest—you didn't start this to be broke, burnt out, and missing your kids' bedtime. If you've ever questioned whether this dream is even worth it, this episode is your wake-up call. In this week's Joycast, Sarah lays out 8 brutally honest truths that helped her go from overworked mom to profitable boutique photographer. This isn't fluff. It's a clear, courageous path to freedom, income, and the joy you thought you'd find when you picked up a camera. ● Why working harder isn't the answer—and what actually changes everything ● The mindset shift that stopped Sarah from projecting her money fears onto clients ● How to stop hoping people buy and start guiding them to say yes If you've been spinning your wheels or second-guessing your worth, press play. This episode doesn't just inspire—it equips you with the truth to finally break through. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
You don't need more followers or fancier gear—you need clients who value what you do. If you're tired of posting and praying, Sarah's sharing the 13 marketing moves that actually bring in premium clients. These strategies built her $3M business—and they're working for 32,000+ photographers today. In this solo episode, Sarah breaks down the exact approaches that took her from overwhelmed mom to one of America's most profitable photographers. These aren't fluff tips. They're tried-and-true strategies you can start using now, no matter your experience level. ● How to turn silent auctions into high-ROI lead machines ● The "dog whistle" marketing piece that makes right-fit clients say, "I need you!" ● Why friends and family may be your most untapped marketing goldmine If your business feels stuck—or you're ready to level up with more joy and fewer discounts—this episode is your roadmap. Take notes, take action, and start attracting clients who say yes with their hearts and wallets. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if everything you thought was holding you back—language barriers, hearing loss, no studio space—was actually setting the stage for your breakthrough? In this episode, meet Olga Filatova, a Las Vegas photographer who went from terrified to talk to clients to making $2,995 with her very first boutique order. • How Olga overcame the fear of selling, even with hearing loss • The moment that changed her belief in her value—for good • The exact mindset shift that took her from discounts to $9K in four clients If you've ever questioned whether this could work for you, let Olga's story be your answer. Her courage will remind you what's possible. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Still selling digital files? It's costing you more than just income—it's costing your clients the heirlooms they deserve. In this episode, Sarah reveals why the digital-only model is broken, how it sets you up to lose against AI, and what to do instead if you want a business that's profitable, sustainable, and deeply fulfilling. • Why the digital-only model leads to burnout and low profit • The mindset and strategy shift that leads to multi-thousand-dollar orders • How to stop feeling like a "charity" and start running a real business This isn't just about pricing—it's about purpose. Let this episode give you the permission (and the plan) to change everything. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if one event could change everything about how you sell? That's exactly what happened to Jean Lachat. After sitting front row at Sarah's summer camp and making a few small (but mighty) shifts, she walked away and booked $15,300 in a single day. Hear exactly what changed—and how you can apply it to your next session. • How Jean's mindset around presentation and pricing completely shifted • The "less is more" strategy that made it easy for clients to say yes • Why intentionality—not pressure—is the key to bigger, happier sales If you've ever doubted your value or second-guessed your sales process, this is your must-listen. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Tired of handing off digitals for $250 and never hearing from clients again? So was Audrey Tarris. In this episode, she shares how she rebuilt her business—transforming her townhome into a boutique studio and making $10K in two months, including a $3,700 order. This is what happens when you stop winging it and follow a plan that works. • Why ditching packages led to real profits and real relationships • How she paid off a business loan with just 10 client orders • The mindset shift that helped her stop selling from her wallet If you've been stuck in the hustle, Audrey's story is proof—you can change your life faster than you think. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Thinking about going full-time with your photography? Before you leap, listen to this. In this episode, I'm sharing the 7 lessons I wish someone had told me before I traded my 9–5 for the camera. From pricing mistakes to burnout traps, these insights could save you years—and skyrocket your income and joy. You don't need more hustle. You need more clarity. • Why "busy" doesn't mean profitable (and what to do instead) • The truth about gear, pricing, and building consistent income • How to ditch digital files and start selling artwork that actually serves your clients This is the pep talk—and business plan—you've been needing. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Thinking about going full-time with your photography? Before you leap, listen to this. In this episode, I'm sharing the 7 lessons I wish someone had told me before I traded my 9–5 for the camera. From pricing mistakes to burnout traps, these insights could save you years—and skyrocket your income and joy. You don't need more hustle. You need more clarity. • Why "busy" doesn't mean profitable (and what to do instead) • The truth about gear, pricing, and building consistent income • How to ditch digital files and start selling artwork that actually serves your clients This is the pep talk—and business plan—you've been needing. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if getting fired was the best thing that ever happened to you? In this raw, inspiring episode, Sarah Gardner—a single mom from a tiny town in Maine—shares how she went from broke and burned out to booking a $14K portrait order… just months after picking up a camera for the first time. If she can do it, so can you. • The bold mindset shift that helped her bet on herself • Why not knowing "how" can actually be your superpower • How she landed her first high-end client through a simple, real conversation This story is your reminder that it's never too late to begin again—with heart, grit, and a little guidance. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if just three simple words could double your portrait orders—without feeling pushy? In this episode, I'm teaching you the "by the way" technique, a powerful tool that turns happy clients into bigger sales and glowing referrals. No pressure, no gimmicks—just genuine service that transforms your bottom line. Used right, this one phrase can change everything. • Why "by the way" works so well—and when to say it • Real examples that added $2K+ to portrait orders • How better service leads to bigger sales (and more joy) Try this once, and you'll never sell the same way again. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Why are some photographers booking $10K+ portrait sessions while others struggle to get inquiries? It's not luck, ads, or better gear. It's strategy. In this episode, I'm sharing my 17 Clients Framework—the exact method I use to help photographers spot real-life opportunities that lead to emotional, high-value bookings. Stop waiting. Start seeing. • How to recognize 17 life moments that clients will pay big for • The conversation formula that leads to effortless bookings • Why solving emotional needs matters more than fancy marketing The clients are already in your life. This framework will help you see them—and serve them—differently. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
You're booking sessions, making sales… but something still feels off. That was Kate Walton—until she traded digital packages for wall art and albums. In this episode, Kate shares how shifting to a full boutique model brought her a $6,821 sale, deeper client connections, and a business that finally feels right. If you're done with hustle that doesn't fulfill you, Kate's story will hit home. • Why the hybrid model left her (and her clients) unfulfilled • The simple presentation shift that turned digitals into heirlooms • How she booked fewer sessions—and made more with each one This isn't about working harder. It's about serving better. And that shift can change everything. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if running into a past client at the grocery store could turn into your next big booking? It's not just possible—it's powerful. In this episode, I'm sharing how to shift your mindset, show up with confidence, and turn everyday moments into meaningful connections that grow your business. You don't need a pitch. You need a plan—and I'll walk you through it. • The 10-minute habit that preps you for unexpected client encounters • What not to say when you recognize someone (and what to say instead) • How to gracefully guide a casual conversation into a future session or referral You're just one warm hello away from your next client. This episode shows you how to make it count. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Still sending online galleries and wondering why your income (and confidence) feels stuck? You're not alone. In this episode, I'm breaking down the hard truth: galleries aren't saving time—they're sabotaging your sales. It's time for a powerful mindset shift that puts you back in the driver's seat. We'll unpack why ditching online galleries isn't just good for your business—it's transformational for you and your clients. • Why online galleries lead to decision fatigue and unfinished orders • The myth of convenience—and the income you're leaving on the table • How in-person sales grow your revenue and your confidence You deserve a business that honors your time, your talent, and your worth. Let this episode be the turning point. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if you could go from $150 sessions and burnout… to $2,651 sales and peace of mind? Homeschooling mom Natalie Delgado did exactly that. After years of running on empty, she said yes to herself—and redefined her business, her worth, and her confidence. In this inspiring conversation, Natalie shares how Boutique Breakthrough helped her step into the photographer she was meant to be. • Why $150 sessions were draining her—and what finally made her stop • The moment everything clicked (and she made her first $2,651 sale) • How she gained the confidence to say no to low-paying work—for good If you've ever wondered, "Can I really do this?"—this episode will make you believe you can. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Does your social media say "pro photographer"… or "confused hobbyist"? If your profiles are cluttered, unclear, or missing the magic that makes clients say yes, this episode is your reset. I'm teaching you the CLEAN formula—a 5-step audit to help you attract dream clients and present your work like a high-end pro. We're not just talking about pretty feeds. We're talking strategy—what to keep, what to cut, and how to stand out in a scroll-happy world. • Why your profile pic must include a camera • The "label" mistake that's costing you clients • How to post with purpose and proof you're in demand Your dream clients are watching. Let's make sure what they see builds trust and shows your worth. Start CLEAN today. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756




Sarah's business template is not only motivational for photographers, she explains it in clear and simple terms.
I've tried SO hard to like this podcast, but I just can't get there. In the last episode that I've listened to, she opens with the statement "I'm going to tell you the secret of how I grew my business so fast!" Sounds like an awesome subject right? Spoiler Alert: the answer is pay to get in the short line by purchasing my course. Now, I've listened to over a dozen episodes hoping to get something useful, but every episode boils down to the same basic statement. Your life will be so wonderful if you just purchase my photography course. Now she may have EVERY answer to building a successful photography business, but you get no hint about her knowledge by listening to her podcast.
Sarah Petty KNOWS what she's talking about! My biggest takeaway from everything is family first and serving your clients! I've been implementing what I've learned through Sarah's joycast and it works so wonderfully when it's done properly. If you are a photographer in anything, give her a listen.
I'm wondering ahead of time if you address other fields of Photography such as nature or landscape, or is it just portraiture?
Great podcast for the struggling it not photographer to get a better grasp on how to make money with their art instead of getting frustrated by practically giving it away.
Sarah Petty's podcasts are amazing! I highly recommend listening to them! she guides you step by step how to turn your Photography business from run of the mill to standout from the crowd!
I am going to have my husband listen to this! I think it will help him a lot!
So much great information! I.G. @Take_Aperture_photographing