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Welcome to The Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today's buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work.
Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.
Learn more at https://www.buildermarketingpodcast.com.
Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.
Learn more at https://www.buildermarketingpodcast.com.
328 Episodes
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This week on The Home Builder Digital Marketing Podcast, Tara Whiteley of Eastwood Homes joins Greg and Kevin to discuss the necessity of prioritizing continuous learning within the home builder digital marketing field to maintain a competitive edge and ensure long-term success. https://www.buildermarketingpodcast.com/episodes/299-continuous-learning-in-builder-marketing-tara-whiteley
This week on the Builder Marketing Podcast, Roland Nairnsey of New Home Sales Plus joins Greg and Kevin to discuss how mastering new home builder sales negotiation can boost sales, increase profitability, and elevate the home buyer experience. https://www.buildermarketingpodcast.com/episodes/311-mastering-new-home-builder-sales-negotiation-roland-nairnsey
This week on the Builder Marketing Podcast, Dan Bridenstine of Group Two joins Greg and Kevin to discuss why educational, engaging, and authentic content is still the king in home builder marketing, and why it is essential for attracting and converting modern homebuyers. https://www.buildermarketingpodcast.com/episodes/310-content-is-still-king-in-home-builder-marketing-dan-bridenstine
This week on the Builder Marketing Podcast, Jonathon Sherman of VC Productions joins Greg and Kevin to discuss how home builder marketers can create strategic, engaging, and effective video content that generates leads and delivers a return on investment. https://www.buildermarketingpodcast.com/episodes/309-strategic-video-marketing-for-home-builders-jon-sherman
This week on the Builder Marketing Podcast, Carrie Davis of Ladera Living joins Greg and Kevin to discuss how home builders can develop a strong marketing strategy centered on a skilled internal team focused on reaching specific audiences and tracking measurable results. https://www.buildermarketingpodcast.com/episodes/308-developing-a-strong-builder-marketing-strategy-carrie-davis
This week on the Builder Marketing Podcast, Jamie Adams of JK Premier Marketing joins Greg and Kevin to explore why pinpointing your ideal home buyer audience is the cornerstone of home builder success and how that clarity can fundamentally transform marketing strategy. https://www.buildermarketingpodcast.com/episodes/307-pinpointing-your-ideal-home-buyers-jamie-adams
This week on The Home Builder Digital Marketing Podcast, Conner Zornow of Black Raven Media joins Greg and Kevin to discuss how home builders can craft compelling video content that creates lasting connections with home buyers. https://www.buildermarketingpodcast.com/episodes/306-crafting-compelling-home-builder-video-content-conner-zornow
This week on the Builder Marketing Podcast, Sean Bearden of Hayden Homes joins Greg and Kevin to discuss how home builders can cultivate a customer-focused culture that fosters strong relationships with home buyers. https://www.buildermarketingpodcast.com/episodes/305-cultivating-a-customer-focused-culture-sean-bearden
This week on the Builder Marketing Podcast, Nicole Curtis of House of Influence joins Greg and Kevin to discuss effective content strategies for home builders that influence decisions, educate the audience, and establish vital trust with prospective buyers. https://www.buildermarketingpodcast.com/episodes/304-influential-home-builder-content-strategies-nicole-curtis
In this episode of Head-to-Head, I'm joined by Greg Bray, President of Blue Tangerine and co-host of the Builder Marketing Podcast, for a deep, honest conversation about what's really happening to builder web traffic—and why sales teams are feeling the impact first. https://www.buildermarketingpodcast.com/episodes/bonus-episode-where-did-all-my-web-traffic-go-greg-bray-and-kimberly-mackey
This week on the Builder Marketing Podcast, Greg and Kevin share effective AI prompting strategies to generate more accurate, relevant, and useful content specifically tailored for home builder marketers. https://www.buildermarketingpodcast.com/episodes/303-ai-prompting-strategies-for-home-builders-greg-bray-and-kevin-weitzel
This week on the Builder Marketing Podcast, Zach Archer of XACT AI joins Greg and Kevin to discuss how home builders can use AI to increase efficiency, reduce costs, improve quality, and boost customer experience. https://www.buildermarketingpodcast.com/episodes/302-integrating-home-builder-friendly-ai-zach-archer
This week on the Builder Marketing Podcast, Amber Frankhuizen of AFMKTG joins Greg and Kevin to discuss how home builders can create a brand experience that connects with home buyers and converts to sales. https://www.buildermarketingpodcast.com/episodes/301-creating-a-home-builder-brand-experience-amber-frankhuizen
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin mark a significant milestone: their 300th episode. This special episode is a celebration of their remarkable journey and the immense impact the podcast has had on home building industry professionals. https://www.buildermarketingpodcast.com/episodes/300-celebrating-300-podcast-episodes-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Cabe Vinson of Blue Tangerine joins Greg and Kevin to discuss how home builders can optimize their online content to appear prominently in AI search results. https://www.buildermarketingpodcast.com/episodes/298-optimizing-builder-content-for-ai-search-cabe-vinson
This week on The Home Builder Digital Marketing Podcast, Debora Trimpe of Prime Performance Strategies joins Greg and Kevin to discuss how home builder sales teams can master sales strategies through professional development and effective communication. https://www.buildermarketingpodcast.com/episodes/297-mastering-home-builder-sales-strategies-debora-trimpe
This week on The Home Builder Digital Marketing Podcast, April Griffith of GriffithX joins Greg and Kevin to discuss how home builders can move beyond basic ads and implement paid search strategies that will connect with prospective buyers and drive more qualified traffic to their websites. https://www.buildermarketingpodcast.com/episodes/296-paid-search-strategies-for-home-builders-april-griffith
This week on The Home Builder Digital Marketing Podcast, Jeremiah Gore of Crossroads Coaching joins Greg and Kevin to discuss how home builders can earn lasting trust by mastering post-sale customer communication and support. https://www.buildermarketingpodcast.com/episodes/295-mastering-the-post-sale-customer-experience-jeremiah-gore
This week on The Home Builder Digital Marketing Podcast, Ken Semler of Impresa Modular joins Greg and Kevin to discuss why consistency in digital marketing is the key to building lasting customer trust. https://www.buildermarketingpodcast.com/episodes/294-the-power-of-consistent-builder-marketing-ken-semler
This week on The Home Builder Digital Marketing Podcast, we share an exclusive presentation from the 2025 Home Builder Digital Marketing Summit with Elicia Azali of Beazer Homes. Elicia offers lessons on how Beazer Marketing aligns brand strategy with sales and marketing execution to create lasting customer impact. https://www.buildermarketingpodcast.com/episodes/293-how-brand-shapes-customer-experience-elicia-azali
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