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Description
Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.
In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.
We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.
With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.
Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing
140 Episodes
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Send a text Your branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit. Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it. Get your fre...
Send a text Stop copying competitors in Google Ads—win by standing out. In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in competitive auctions. Learn how messaging, positioning, pricing strategy, and product-market fit impact Google Ads performance more than hacks or automation ever will. Rory Sutherland clip 1: https://www.youtube.com/shorts/MGrbru05VzE Rory S...
Send a text Is your competitor stealing your branded traffic and your revenue? In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impression share, and wiped out thousands in sales. You’ll learn how brand bidding, auction insights, impression share loss, and weak brand protection can quietly destroy performance, even when Meta and non-brand campaigns look fine. Get your free 30 minute strategy session...
Send a text Is ROAS telling you the truth—or quietly killing your profits? In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers should track instead. You’ll learn how Google Ads automation, margins, contribution profit, and business context matter more than vanity metrics—and why high ROAS doesn’t always mean real growth. Follow Thomas on LinkedIn: https://www.link...
Send a text Rising CPCs killing your Google Ads performance? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’ll learn how competition, shrinking inventory, bidding strategies, match types, and Quality Score all drive higher CPCs, plus practical fixes you can apply immediately. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale yo...
Send a text Your Performance Max campaign spending but not scaling? This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it. Host Jeremy walks through the most common PMAX mistakes: wrong goals, bad settings, brand leakage, weak creatives, and feeds that quietly kill performance. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coa...
Send a text Your Google Ads account is losing money, and you might not even know why. In this episode of Google Ads Unleashed, host Jeremy breaks down a real Google Ads audit that uncovered broken conversion tracking, zero audience strategy, feed chaos, and campaigns optimised for revenue instead of profit. You’ll learn why profit-first tracking, first-party data, and feed optimisation are non-negotiable for large ecommerce accounts with tight margins. Get your free 30 minute stra...
Send a text Your Google Ads account needs a 2026 reset - start the year clean and profitable. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a practical Google Ads “spring clean,” covering ad copy refreshes, conversion tracking checks, audience updates, keyword research, and landing page optimisation. You’ll learn how to spot what held performance back in 2025 and what to fix now to scale smarter in 2026. Get your free 30 minute strategy session with Jere...
Send a text Struggling to set the right Google Ads CPA? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data. You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash flow. We'd recommend watching this episode on YouTube or Spotify, for the full experience. ...
Send a text Massive Google Ads Updates Just Dropped! In this episode of the Google Ads Unleashed Podcast, Jeremy reveals two game-changing updates to search ads—including new ad location auctions and headline site links. Discover how these changes affect your bidding strategy, campaign performance, and visibility on the SERP. Don’t miss this essential guide to staying ahead in the ever-evolving Google Ads landscape! Get your free 30 minute strategy session with Jeremy here: https:...
Send a text Are your product images killing your Google performance? In this episode, host Jeremy breaks down how to test product images to boost CTR and conversions. Learn two powerful testing methods, when image optimisation actually matters, and which tweaks can make your ads stand out. If your Shopping ads aren’t getting clicks, this could be the game-changer you need! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your...
Send a text Your Google Ads are failing—but it’s not your setup. In this episode of Google Ads Unleashed, host Jeremy reveals why a high-performing campaign suddenly tanked and the real reason most advertisers struggle: stronger competition with a better offer. Learn how to analyse auction insights, optimise landing pages, improve perceived value, and adjust bidding strategies to outgun competitors and reclaim top SERP spots. Plus, Jeremy breaks down a two-step recovery plan that ...
Send a text Performance Max just got a major upgrade! In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down three key updates, including campaign-level negatives, improved search theme insights, and new demographic exclusions. Learn how these changes impact your campaigns, how to use them to optimise results, and why PMax is finally becoming more advertiser-friendly. Don’t miss these early 2025 updates that could change the way you run Google Ads! Get your f...
Send a text Google Ads just introduced powerful new promo code options—barcodes and QR codes! In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down how these updates can drive conversions, improve offline-to-online integration, and open up new marketing opportunities. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
Send a text Struggling to scale your Google Ads? In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down 8 proven strategies to grow your ad account in 2025. Learn how to trim wasted spend, lower CPCs, and improve conversion rates through better offers and landing pages. Jeremy also covers targeting new keywords, expanding into different countries, launching more products, and leveraging YouTube & Demand Gen. Get your free 30 minute strategy session wi...
Send a text Unlock the power of automation with this must have PMax script! In this episode, host Jeremy dives into the must-have script for every Google Ads account, created by the legendary Mike Rhodes. Learn how it provides invaluable insights into ad spend and conversion data across Google Ads channels like Search, Shopping, and Display—helping you optimise campaigns like never before. Tune in for step-by-step installation tips, actionable takeaways, and strategies to boost ...
Send a text Struggling with conversion tracking in Google Ads? You're not alone! In this episode, host Jeremy Young uncovers 12 frequent tracking mistakes—from duplicate conversions to misaligned goals—and how to fix them. Learn actionable tips to optimise your data, boost campaign performance, and ensure your tracking aligns with your business objectives. Don't let bad data steer your campaigns off course. Get your free 30 minute strategy session with Jeremy here: https://www.youngan...
Send a text Unlock host Jeremy's 7 bold Google Ads predictions for 2025! In this episode of Google Ads Unleashed, Jeremy explores the strategies and trends that will define the future of PPC. From the rise of Demand Gen and YouTube ads to the game-changing impact of AI and profit-based bidding, Jeremy shares insights to help you stay ahead in the evolving Google Ads landscape. Whether you’re a seasoned marketer or a growing brand, these predictions are your roadmap to success in...
Send a text To get the full experience of this episode, we recommend watching the full episode on YouTube or Spotify. Discover why disabling conversion tracking could be the key to slashing your CPCs. In this episode of the Google Ads Unleashed Podcast, special guest John Moran unpacks his controversial 'disabling conversion tracking' strategy, plus insights into his feeder strategy, how to scale Ecommerce businesses and agencies + lots more. Find John on LinkedIn here: https://www.l...
Send a text Christmas demand drop incoming? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly what to do with your campaigns over Christmas to avoid wasted spend and protect performance. Learn when to lower budgets, when to pause, or fully stop campaigns using data exclusions. A must-listen for media buyers planning a smooth shutdown and strong January restart. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.market...
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