Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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What Actually Happens When You Pause Your Google Ads Campaigns

2026-09-2711:38

Send us Fan Mail Pausing your Google Ads campaigns feels safe, but it's the restart that breaks things, and most advertisers only find out the hard way. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the scaremongering and gives an honest account of the four real consequences of pausing. Including stale smart bidding signals, a forced relearning period on restart, decaying remarketing lists, and competitors consolidating your auction position while you're ...

4 First-Party Data Feeds Every Google Ads Account Is Missing

2026-09-2014:24

Send us Fan Mail Your competitors have access to the same campaign types, the same bidding strategies, and the same AI, but they can't copy your customer data. In this episode of the Google Ads Unleashed Podcast, host Jeremy makes the case that first-party data is the single biggest untapped edge in most Google Ads accounts, walking through the four feeds every advertiser should be connecting. Learn how to automate your customer list uploads through Klaviyo, why Google has been au...

We Turned Off Brand Search in Google Ads and Saved €60,000

2026-09-1310:35

Send us Fan Mail A client was spending €5,000 a month on branded search because a YouTube tutorial said to, so we ran a geo test to prove it either way. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a full brand search incrementality test for a toothbrush brand, splitting Germany into two equal regions, running a six-week geo holdout, and tracking every metric. The results were unambiguous: revenue in the test region was only 0.6% lower, organic clicks r...

Google Ads Removes Language Targeting in September & Why That's Good

2026-09-0609:00

Send us Fan Mail Google is removing language targeting from search and AI Max campaigns in September, and it may have been quietly suppressing your quality score all along. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing, why campaign-level language targeting has always been a questionable setting for pull marketing, and why blocking multilingual buyers from seeing your ads could have been artificially depressing your ad releva...

Google Ads AI Max Upgrades Are Live, Not Delayed & Who's Affected

2026-08-3010:44

Send us Fan Mail The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the confusion around Google's AI Max rollout, explaining exactly which campaigns are being auto-upgraded in September. Those using campaign-level broad match settings or automatically created assets, why the delayed DSA headlines gave many advertiser...

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Google Ads Unleashed | Winning Strategies for E-Commerce Marketers