Little Talks

After three weeks apart, Sam and Roop are FINALLY back together on Little Talks! And naturally, they have plenty to catch up on. This week, they're tackling SEO for AI and what brands should be thinking about as we head into 2027. With more people getting their answers directly from AI, website traffic isn't quite what it used to be. But before you start panicking over your analytics, Sam and Roop have some good news. Less traffic doesn't necessarily mean less business. They talk about how br...

Roop’s on vacation this week, and Sam has plenty to talk about after spending a few days in Buenos Aires for the latest MAGNET Global Network principal meeting. He shared some of his favorite moments from the trip and what he learned from agency leaders around the world. One of the biggest topics? AI, of course. But unlike last year’s conversations, which were largely about uncertainty, this year’s discussions focused more on how agencies can actually use AI to do better work. That includes i...

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LinkedIn doesn't have to be boring. There, we said it. This week on Little Talks, Roop and Claudia are back with more from UNBOUND, this time talking about all things LinkedIn and how brands can show a little more personality. One thing we heard over and over? Not everything needs to be so polished. A quick walk-and-talk video, a real opinion, or someone from your team sharing what they actually know can go a lot further than another perfectly written company post. It also helps to know why y...

If you've listened to Little Talks for a while, you probably know we're big fans of Jay Schwedelson. So when Roop and Claudia saw him on the UNBOUND schedule, obviously they had to be there. This week, they're bringing some of their favorite takeaways from his sessions back to the podcast, starting with what's changing in email. As AI summaries become more common in Gmail, Apple Mail, and Copilot, the actual text in an email matters more than ever. Those tools can't read words that are part o...