Your Next Million

Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. Another reason is because you and I are in the right place at the right time. You'll see what I mean in this episode. Here's how and when: CHAPTERS: 0:00 - When more conversions = less money (example included) 3:42 - Why testimonials can hurt sales. (example included) 4:46 - Why ads you can't click can get you more customers. 7:08 - How to become a household name for 11 cents. 9:43 - What to do when people are stupid. 14:52 - The Quick Win method that outsells even the best of sales letters. I used oJoy.ai to help me organize my thoughts and turn them into this usable content. You can try it free at https://oJoy.ai About Frank Kern (Prepare To Be Bored): If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007. Over the past 26 years, I've had over 80,000 (and counting) business owners pay me for marketing advice. I have zero credentials of any kind. Literally none. I've been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it. Discovered online marketing in 1999 when I saw an ad for a course about online marketing. 1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way. 2003: Got sued by the government for violating advertising regulations. (If that's not bad enough, what's really embarrassing is I didn't even know that the advertising regulations existed. Turns out that ignorance is not bliss. It's simply ignorance.) 2004: Start selling downloadable "how-to" products to dog owners 2007: That business grew to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training. …And I sold it. That was dumb. 2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the "Internet Marketing" industry. Then wrote several courses that taught people how I did it. During the process, I also got kind of "Internet Famous" even though I didn't use Social Media. The "fame" stuff was sort of cool for a while but got old because I'm an introvert. 2011 - 2023: Focused mainly on consulting, offering marketing services to more established companies.. Made significantly more profit and still ended up growing my personal brand despite being super reclusive and weird. Today: I have one client (giant tech company) …and that's plenty. In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai Biggest things I learned in past 26 years (and counting): If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it. The best way to grow a business or a brand, it so create goodwill by helping people. The easiest way to earn trust is to simply demonstrate you can help them …by actually helping them. The fortune really is in the follow up. Also, all this stuff is harder than it looks. But it's not nearly as hard as being a roofer, a ditch digger, or a fry-cook. I know because I've been all of them. Keep your head up, use common sense, and do people right. You'll get where you want to go much faster by doing that than by trying to take short cuts. IN CASE IT ISN'T OBVIOUS: I make content like this because I want to sell you something eventually. It's fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my "demonstrate you can help them by actually helping them" strategy. If it's working, try our software. You'll probably like it.

Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a customer NOT to use a sales letter. Which is like "Marketing Heresy!" In this episode, I show you why. You'll also discover an amazing marketing lesson I learned from a COP. (This applies to everyone. You can use it immediately). Plus you'll see what your prospects are REALLY doing ...and why it's not always a good idea to try to sell them something. The tool I used for research and organizing my thoughts for this episode is https://oJoy.ai You can try it for free if you want 👍 #marketingmyths #professionalmarketingadvice #effectiveadvertisingtechniques #directresponseads #marketingmythsdebunked CHAPTERS: **0:00 - The Email That Broke Everything** **0:45 - The $100 Million Problem** **2:24 - Why I Committed Marketing Heresy** **3:28 - The Machine That Already Works** **5:34 - A Cop's Dark Secret** **6:44 - The Question That Changes Everything** **8:21 - Inside the Mind of a Worried Homeowner** **12:30 - The 1% vs The 60%** **15:42 - How Billion Dollar Brands Really Won** **16:03 - The 11 Cent Miracle** **18:38 - Why I Broke the Sacred Law** **19:26 - The ONE THING you gotta do (or else none of this works** http://frankkern.com/ http://www.youtube.com/user/officialfrankkern About Frank Kern (Prepare To Be Bored): If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007. Over the past 26 years, I've had over 80,000 (and counting) business owners pay me for marketing advice. I have zero credentials of any kind. Dropped out of college to play music. Tried that for four years and it didn't work. I've been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it. Discovered online marketing in 1999 when I saw an ad for a course about online marketing. 1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way. 2003: Got sued by the government for violating advertising regulations. (If that's not bad enough, what's really embarrassing is I didn't even know that the advertising regulations existed. Turns out that ignorance is not bliss. It's simply ignorance.) 2004: Start selling downloadable "how-to" products to dog owners. 2007: That business had grown to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training. …And I sold it. 2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the "Internet Marketing" industry. I then wrote several courses that taught people how I did it. During the process, I also got kind of "Internet Famous" even though I didn't use Social Media. The "fame" stuff was sort of cool for a while but got old because I'm an introvert. 2011 - 2021: Focused mainly on consulting, offering marketing services to more established companies, and getting good at advertising. Deliberately tried to be more "behind the scenes" and tried to become less famous. Made significantly more profit and still ended up growing my personal brand despite being reclusive. Today: I have one client (giant tech company) …and that's plenty. In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai Biggest things I learned in past 26 years (and counting): If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it. The best way to grow a business, a brand, and create goodwill is by helping people. The easiest way you can convince someone that you can help them is to simply demonstrate you can help them …by actually helping them. The fortune really is in the follow up. Also, all this stuff is harder than it looks. But it's not nearly as hard as being a roofer, a ditch digger, or a fry-cook. I know because I've been all of them. Keep your head up, use common sense, and do people right. You'll get where you want to go much faster by doing that than by trying to take short cuts. IN CASE IT ISN'T OBVIOUS: I make content like this because I want to sell you something eventually. It's fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my "demonstrate you can help them by actually helping them" strategy. If it's working, try our software. You'll probably like it.

It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on the phone, really. Yeah, I'd get them on the phone. I'm assuming I at least have a phone...

Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.

So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...

If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...

Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there's a deliberate reason for that. There are two deliberate reasons for that. #1 - it's personal preference, which was spawned by me being wore out...

What are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.

Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...

What was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.

That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.

What courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...

I want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because I was never given an option to consider it. It never occurred to me that it might not be true. It was literally repeated to me over and over and over again. And I believed it and I gotta tell ya, I thank God for the belief. And I thank God  that I believed it, that I quote unquote, fell for it. So here's the belief...

Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...

I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...

How long should we be leaving each ad on for this challenge?  I like three days, generally speaking. So if I'm willing to pay...

My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?

So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this.  Oh, "read this if you..."