Your Next Million

If you are using Artificial Intelligence to build 47 funnels a day and not making any money, it is a trap. Here is how to use AI to actually scale a real business instead of just failing faster. In this video, we break down the fundamental marketing principles that outlast any software update and how to apply them using Artificial Intelligence. Unlike standard tutorials that teach you to spam volume, we reveal the specific data from an MIT study showing why 95% of AI business applications fail to deliver measurable results. You will see exactly how to use AI data analysis to identify your most profitable assets, eliminating shiny object syndrome. We specifically cover the Pareto Principle (the 80/20 rule) and the "Offers + Goodwill x Frequency" framework to predictably scale your existing business. 💥 Get the AI tool built specifically for revenue growth (Free Trial): https://ojoy.ai  👉Watch Next: See how AI replaces a $20K/month marketing team: https://youtu.be/rUGiym9mysk  [TIMESTAMPS]: 0:00 - The AI Funnel Trap (Why Volume Equals Failure) 1:43 - Principle 1: Focus & The oJoy.ai "Chief Revenue Officer" 4:56 - Principle 2: The Vital Few (The 80/20 Rule) 8:04 - Principle 3: Building Evergreen AI Assets (Convert 2.0 Case Study) 12:08 - Principle 4: Moving Prospects Forward (Advanced AI Email Segmentation) 17:07 - Principle 5: The Value Formula & The $352 Billion MIT Study #AIforBusiness #MarketingStrategy #oJoy

"Crystal Ball Marketing," a strategy centered on the "Precursor Effect." This concept involves identifying specific indicators or life events that predict exactly when a marketplace is most likely to need and buy a specific service. By targeting customers at these pivotal moments, businesses can significantly increase conversion rates with less sales effort. Key Takeaways The Precursor Effect Defined: Identifying a life event, calendar event, or business shift that occurs immediately before a customer requires your services. The Marathon Analogy: If you sell cold water at the finish line of a marathon, you don't need a clever sales pitch because the "precursor" (running a marathon) has already created an intense, immediate need. Transference: A precursor strategy that works in one industry (like targeting new movers) can often be successfully applied to another unrelated industry. Case Study: The "Moving" Strategy Frank shares a success story from an inner circle member in the professional services industry who helps people in physical pain: The Precursor: Moving into a new home is a physically demanding experience that often leads to physical pain. The Strategy: The client obtained a list of 540 people who had recently moved and sent them a 1.5-page letter offering a free initial service. The Investment: Approximately $1,000 for the list and mailing. The Results: 8 new customers acquired immediately. $2,500 in immediate cash collected. Over $14,000 in projected lifetime customer value (LTV) within the first year. Industry Examples of Precursors Legal Industry: The implementation of GDPR served as a massive precursor for lawyers to sell updated privacy policies. Home Services: Moving into or out of a home is a primary indicator that a homeowner will need maintenance or repair services. Dentistry: Halloween acts as a precursor for cavity checks due to high sugar consumption. Weight Loss: Holidays like Thanksgiving and Christmas are precursors for weight loss services as people tend to gain weight and seek a "reset" afterward. Action Steps Brainstorm: Spend a few minutes writing down every possible situation or event in a person's life that would make them want your service. Identify: Determine how you can find or "broker" a list of people who have just experienced those specific precursors. Execute: Create a targeted offer for those individuals while the need is at its peak.

Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementations last year). But if you're reading this, you probably know the uncomfortable truth. Most of those projects are failing. The problem isn't the "AI" or the "Client." It's the Learning Gap. Most agencies are selling "tools" (chatbots) when businesses are desperate for "outcomes" (custom automation). The method that actually saved my business $44,000/year—and is generating up to $10 returns for the top 5% of companies—is simple: The Architect Method. So today, I'm going to show you how to stop "prompting" and start "architecting." We are going to build a custom, enterprise-grade solution that replaces expensive software... without writing a single line of code yourself. We analyze the conflicting data between the IDC Spending Report and the MIT Failure Study. We then break down the "Architect" logic that separates the 95% who fail from the 5% who succeed. Finally, we use Claude to run a "Tech Stack Interview" and build a recursive, self-correcting automation system for High Level and Google Workspace. Anyway, here is how we will use AI to stop guessing and start building: Step 1: The "$307 Billion Lie." We look at the stats (95% failure rate) and explain why the "Standard Agency Model" is dangerous for beginners. If you are just selling "implementation," you are selling a commodity. Step 2: The "Learning Gap" (MIT Study). We reveal why AI tools "drift" and fail over time. The secret isn't better prompting—it's building a system that understands your specific Tech Stack context before it writes a single word. Step 3: The "Architect" Protocol. Most people ask AI to "do the work." I show you how to ask AI to "design the blueprint" first. We use the Recursive Self-Correction technique to have the AI write its own Python scripts and fix its own errors. Step 4: The "Tech Stack Interview." We watch live as I get the AI to interview me about my specific setup (High Level, Gmail, Custom Database). This ensures the code it writes actually works for my business, eliminating the "Hallucination" problem. If you want to be part of the 5% making AI work instead of the 95% burning cash, this video shows you the shift you need to make. 👉 Watch Next: Stop Posting Educational Content: https://youtu.be/EgrrgTPf2tI  Timestamps:  0:00 - The $307 Billion Lie (IDC vs. MIT Data)  1:28 - The "Learning Gap" Explained 4:55 - The Top 5% (FullView & IDC ROI Data) 7:25 - Case Study: How I Replaced Freshdesk (Automated Support) 12:04 - Case Study: How I Replaced Hyros (Custom Attribution) 15:39 - The "Architect Method" Defined 17:31 - Step 1: Defining the Outcome (Not the Output) 19:13 - Step 3: The "Tech Stack Interview" Technique 20:35 - Step 5: Recursive Self-Correction (The Secret Sauce) #AIAutomation #BusinessStrategy #FrankKern #AgencyOwner

Stop trying to "force" the sale with big promises. Here is the 1966 psychological secret called Reactance Theory that sells more by promising less. Most business owners think "selling" means making the biggest, boldest claim possible ("Best ever," "Guaranteed"). But according to the Psychological Reactance Theory (Jack Brehm, 1966), absolute statements trigger a "Boomerang Effect" in the human brain, causing prospects to push back. In this video, we analyze the famous "Tomato Ad" control that beat the competition for years by changing just one word. You will learn how to "cushion your claims" to lower skepticism, and I will show you how to use Ojoy.ai to rewrite your aggressive sales copy into high-converting, trust-building assets. 👉 Get the tool I used to rewrite the copy in this video (Free Trial): https://ojoy.ai  🔥 Watch Next: AI Took My Job (Not For Beginners): https://youtu.be/EbS5BWjsrAI  [TIMESTAMPS] 0:00 - Stop Making Big Promises (The "One Word" Secret) 0:30 - The Psychological Reactance Theory (1966) 0:56 - Case Study: The "Tomato Ad" Control 2:23 - Why "Hard Selling" Backfires (The Boomerang Effect) 4:00 - The Art of "Cushioning The Claim" 6:30 - How To "Disqualify" Leads (Advanced Email Strategy) 8:43 - AI Demo: Fixing "Salesy" Copy with Ojoy.ai 13:40 - The "Question Reframe" Technique 15:00 - The Final Result (Before vs. After) #SalesPsychology #Copywriting #Ojoy

Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M) to boost clicks and engagement by 63%. Most business owners use AI to write "better" copy, but they end up blending in. In this video, we break down Expectation Violation Theory—a psychological principle that disrupts viewer patterns to force attention. We analyze the historic Avis Rental Car campaign and a 65,000-ad study by Outbrain to prove why "contrarian" creative wins. You will see a live demo of using Ojoy.ai (Project Papillon) to engineer a "Pattern Interrupt" ad from scratch, combining Human Intelligence with AI speed. This is not about funnel hacking; it's about using behavioral psychology to increase baseline sales (proven by my own 24-73% lift in daily customer data). 👉 Get the tool I used to write the ad in this video (Free Trial): https://ojoy.ai  💥 Watch Next: AI Took My Job https://youtu.be/EbS5BWjsrAI  [TIMESTAMPS] 0:00 - The Missing Ingredient in AI Copy 0:17 - The $50M "Avis" Secret (Expectation Violation) 1:07 - The 65,000 Ad Study (63% More Clicks) 2:00 - My Results: 24-73% Increase in Daily Sales 3:30 - The "Anti-Marketing" Case Study 4:30 - The Ojoy.ai Workflow (Project Papillon Demo) 6:00 - How to Inject "Human Intelligence" into AI 9:30 - Refining the Ad with Project Shepherd 11:05 - Formatting for Social Media (The Final Result) #Hashtags #Copywriting #AIMarketing #Ojoy

Why You're Actually in the Math Business Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math game. Whether you are selling vitamins, courses, or cars, success comes down to understanding the multiplication of capital through the leverage of assets. Frank shares a cautionary tale of a marketing funnel that looked good on paper but failed the "math test," and explains why your focus should be on acquisition costs rather than just "pretty" sales letters. Key Takeaways 1. The "Sexy" vs. "Unsexy" Side of Business The Asset Leverage: Business is ultimately about multiplying capital by leveraging assets like ad copy, web pages, and sales systems. The Math Blind Spot: Entrepreneurs often obsess over the creative (sales letters, offers) but ignore the underlying math that determines if a business is even viable. 2. Case Study: The $500 Course Trap Frank discusses a client's plan to use direct mail to drive traffic to an online funnel: The Cost: Sending a 4-page sales letter first-class costs roughly $1.00 per piece. The Funnel Math: 1,000 letters → 500 readers → 250 website visits → 50 opt-ins. The Problem: At $20 per opt-in, the client needed a 4% conversion rate on a $500 product just to break even. Without a backend or higher price point, the business model was mathematically unsustainable. 3. The Only Equation That Matters To simplify your business, Frank recommends focusing on these core metrics: Cost Per Lead: What does it cost to get someone into your ecosystem? Cost Per Customer: How many leads does it take to get a sale? The Profit Gap: If your cost to acquire a customer is higher than your profit per customer, the business is broken—no matter how good the marketing is. 4. Beware of Small Sample Sizes Frank tells a story of a "scary month" for a radio advertiser: The Panic: The client thought the ads stopped working because sales dipped. The Reality: All top-of-funnel metrics (calls, appointments, show-up rates) remained consistent. The Lesson: With only 20 appointments a month, a small dip is statistically insignificant. Don't blow up a working system because of a "bad" month based on small numbers. Memorable Quotes "The money's not in the list. The money is in the math." "We are really in the multiplication of capital business... it's so unsexy it's hard to even say."

Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision itself, you must ground yourself in your ultimate destination. Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company with a minimum 35% profit margin. Define Your Purpose: Identify the "why" behind your business. Frank's purpose is to have a measurably positive impact on the global economy by changing how consumers view marketers. Identify the Decision at Hand: State clearly what you are considering. (Example: Launching a flagship program to cold media via a webinar funnel). The "Alignment" Gut Check: Ask yourself: Will this move me significantly closer to my 20-year goal? If the answer is no, stop there. Phase 2: Success Criteria & Deadlines If the decision aligns with your goals, you must define what "winning" looks like. Four Indicators of Success: List four specific results that prove the decision was right. Frank's examples include attracting qualified prospects and achieving a 3x ROI on ad spend. Set a Hard Deadline: Determine by when these success criteria must be met to turn the decision into a tracked project. Phase 3: The Benefit Analysis Analyze the impact of the decision across two different timelines: Short-Term Benefits: Immediate wins, such as gathering data, building goodwill, or turning a quick profit. Long-Term Benefits: Lasting impacts, such as business scalability, permanent list growth, and transforming the lives of clients. Phase 4: Risk Assessment (The "Reality Check") It is easy to get caught up in the "happy world" of benefits; this phase demands total honesty about potential downsides. Calculate the Cost: What is the actual financial investment required for the test? Identify What Can Go Wrong: List every fear, from suffering core business distraction to losing the entire test budget or "looking dumb." The Risk vs. Reward Comparison: Compare your "long-term benefits" against "what can go wrong." Ask: Is the potential long-term gain worth the risk of these downsides? Final Step: Immediate Action If you decide the risk is worth it, commit immediately by identifying the three next steps you can take to get the project started today.

I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI. In this video, I show you exactly how I used my new "Chief Revenue Officer" (an AI agent inside oJoy.ai) to take over my entire marketing department. I gave it my 26 years of experience, and then I stepped out of the way. Warning: This is NOT for beginners looking for a "magic button." This strategy only works if you have a real business with actual customers. Chapters: 00:00 - The Replacement: How I fired myself  01:45 - The Audit: What a Marketing Team actually does 05:15 - The "Chief Revenue Officer" Agent 08:45 - The Input: Giving AI my 26 years of data 14:00 - The Campaign: Filtering out the "Lazy People" 17:21 - The Results: 62 Trials from a "failed" experiment 23:00 - The Upsell: How AI found "Free Money" in my funnel 👉 You can hire a marketing team for $15k/month. Or you can hire a Chief Revenue Officer that works 24/7 for $49/month. 🔥 If you have a real business, try it for free here: https://ojoy.ai  #FrankKern #ChiefRevenueOfficer #AIMarketing #BusinessAutomation #DirectResponse

A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How" The Core Philosophy: "How" vs. "Who" When entrepreneurs look to reach their next million, they often hit a "ceiling of complexity". The "How" Path: This involves the entrepreneur trying to learn and execute every new task themselves (e.g., learning Facebook ads, writing copy, building funnels). Jackson describes this as writing a "blank check" with your time—a non-replenishable resource. The "Who" Path: This involves finding a person who already knows "how" to do the task. By hiring the right "Who," the entrepreneur pays with money—a replenishable and multipliable resource—to protect their time. The "Self-Milking Cow" Analogy Jackson introduces the concept of the Self-Milking Cow to illustrate the entrepreneur's true value: The Cow's Role: In a dairy operation, the cow's only unique job is to produce milk. It does not pasteurize, package, or market the milk. The Entrepreneur's "Milk": In business, your "milk" is your core ideas, intellectual property, and strategy. The Dilemma: Many entrepreneurs spend their time acting as the processor and delivery driver rather than focusing on producing more "milk". Case Study: The "Moo Method" Dean Jackson explains his Moo Method (Multiplied Oral Output) used for his podcast and email marketing: The Input: Dean simply records himself talking (the fastest way to get ideas out of the brain). The Team: A team of "Whos" takes that raw audio and handles everything else: transcription, editing, distribution, and even turning it into books and email series. The Result: By only doing what "the cow" can do (talking), Dean generated over $1 million in revenue from his content in a single year while spending minimal time on technical execution. Key Takeaways for Scaling Focus on Multiplication: Business is not about selling products; it is about multiplying capital through leveraged assets. Embrace Your "Bovinity": Focus on producing the highest-quality ideas and let a system of "Whos" handle the rest. Recurring vs. Promotion: Aim to build models where customers recur (like Paul Mitchell or Patron Tequila) rather than one-off promotions that require constant starting over.

Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you're reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell." The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration. So today, I'm going to show you how to stop "teaching" and start "showing." We are going to build a high-converting, demonstration-based content asset... without writing a single word from scratch. IN THIS EPISODE: We analyze why "How-To" posts are failing and break down the "Demonstration" logic that drives Ojoy.ai. We then use Project Shepherd to write a script using the famous "South Park Rule" (But... Therefore...) and instantly turn that script into a social carousel. Anyway, here is how we will use AI to stop educating and start demonstrating: Step 1: The "Education Trap." We look at the stats (purchase probability increased by 83.6%) but explain why this advice is outdated for 2026. If you are just teaching, you are attracting students, not buyers. Step 2: The "South Park" Framework (Project Shepherd). We take a raw idea and use the "But / Therefore" storytelling technique used by the creators of South Park to build tension. This keeps viewers watching your demo instead of scrolling past it. Step 3: The "Voice Clone" Protocol. Most AI sounds like a robot. We show how to feed the AI samples of your previous writing (or just you rambling into a mic) so the script sounds exactly like you, quirks and all. Step 4: The "Instant Asset" (Carousel Maker). We take the finalized script and use AI to automatically generate a slide-by-slide social media carousel. This turns one video idea into a multi-platform asset in about 90 seconds. If you want an audience of buyers instead of students, this video shows you the shift you need to make. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai 👉 Watch Next: Stop Posting Value: https://youtu.be/meab02kROwg?si=23hxXDSo3mQBYjdj Timestamps: 0:00 - Why "Educational Content" is failing 0:45 - The "Demonstration Method" (How we reached $1M ARR) 1:37 - Step 1: Using Project Papillon for raw ideas 4:30 - Step 2: Applying the "South Park" Framework (But... Therefore...) 6:00 - Step 3: Training the AI on your specific Voice/Tone 7:50 - Step 4: Turning the Script into a Carousel (Carousel Maker) 9:40 - The Psychology: Why buyers trust "Showing" over "Teaching" #ContentMarketing #B2BMarketing #Ojoy #DemonstrationEffect

Identifying your Best Process—the most effective and predictable method for converting leads into customers. The 5-Point Scoring System To find your best sales process, list every method you have used to sell products and rate them from 1 to 5 based on these criteria: Net Profit: How much actual profit remains after paying affiliates, refunds, and expenses? Ease of Entry: How easy is it to get a prospect to say "yes" to starting the process? Goodwill: Does the process provide value and make people like you more, even if they don't buy? Sustainability: Can the process be automated, replicated, or performed consistently without burning out? Energizing: Does the process give you energy to perform, or does it drain you? Key Principles The One Big Thing: Success comes from finding one big process and leveraging it, rather than doing a million different things. Goodwill Equals Revenue: Your total revenue is in direct proportion to the amount of goodwill you have created with your prospects. Value in Advance: Helping people before they pay you increases the likelihood of them doing business with you long-term. The Four Pillars of Strategy This episode completes the foundational series for business growth: Best Payday: The most profitable and energizing thing you sell. Best Buyer: The ideal person most likely to buy that product. Best Bait: The content used to attract the Best Buyer. Best Process: The method used to convert those leads into sales.

Everyone thinks AI-generated social media content sucks. And usually, they're right. But not for the reason you think. The problem isn't the AI. It's that people use it to talk about themselves (or random generic topics). But the data proves that Stories—specifically stories about other people—are the highest converting asset you can own. So today, I'm going to show you how to create 7 days of high-value, story-driven content... in 7 minutes. And we're going to do it without making anything up or sounding like lame AI. IN THIS VIDEO: We look at the "Significant Objects" experiment (where a $1.49 object sold for $197.50 just by adding a story) and then use Ojoy to replicate that effect for your business. We also find two completely different pieces of content (one about a Universe Guru and one about Copywriting) and we use oJoy to turn them into stories. Anyway, here is how we will use AI to find the stories... and turn them into authority content: Step 1: The "Significant Objects" Logic. We review the data (Motista Study & Hill Holiday) that shows why "Stories" can potentially increase customer Lifetime Value (LTV) by 306%. If you are selling based on features, you are losing money. Step 2: Finding the Stories (Project Papillon). We use AI to scour the internet for "weird and interesting" success stories relevant to your niche. Note: We don't write them yet. We just find the "Source Material." Step 3: The "AI + HI" Formula. This is the secret sauce. We don't just let AI vomit out text. We apply "HI" (Human Intelligence) to bridge the gap between the story and the lesson. This prevents your content from sounding generic. Step 4: The "Voice Clone" & Repurposing. We train the AI on your past posts so it mimics your syntax and tone perfectly. Then, we turn that single story into a LinkedIn post, a Video Script, and a Carousel... in seconds. If your content feels like a grind, this video shows you how to fix that. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai  👉 Watch Next: I tested Un-Clickable Ads and they worked better: https://www.youtube.com/watch?v=AzMf4LReiQ4  Timestamps: 0:00 - Why AI content usually fails 1:12 - The $1.49 vs $197.50 Experiment (Data Proof) 2:25 - My personal results (May - Dec) 3:45 - Step 1: Using "Project Papillon" to find the stories 5:30 - Step 2: Applying "HI" (Human Intelligence) 7:10 - Step 3: Mining YouTube Transcripts (Harry Dry Example) 9:15 - Step 4: The "Voice Clone" & Carousel Creation #ContentMarketing #Storytelling #AIWorkflow

The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leverage these insights to create high-value content that generates leads and builds trust before any transaction occurs. The episode focuses on the core philosophy: "You can't catch whales with minnow bait." If you want premium customers, your marketing must offer value that matches their specific needs and challenges. Key Highlights The Power of Magnetic Marketing: Why your current leads might not be the right fit and how to shift your marketing to attract your ideal customer. Defining "Bait": It is not a nefarious tactic but rather free education and information that helps your Best Buyer achieve significant results in advance. The Strategy of Value: The more you move a prospect toward their desired result before asking for money, the easier it becomes to acquire them as a customer. Real-World Example: Frank walks through his own process, showing how identifying the "three big things" you do for a client informs the content of your bait. The "Best Bait" Framework Recall the Foundation: List your Best Payday, Best Price, and the three key characteristics of your Best Buyer. Identify the "Three Big Things": Determine the three most significant actions you would take to get your Best Buyer their results as quickly as possible. Chunk Out the Content: For each of those "Big Things," define the three steps required to take a prospect from having no result to achieving that specific outcome. Format Your Bait: These steps become the subject matter for your PDFs, videos, webinars, or podcasts.

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process. In this video, we demonstrate the mathematics of the Sales Process. This is a look at how AI can isolate specific "break points" in your funnel (like a low opt-in rate or missing follow-up) that act as a cap on your income. This is different than just asking ChatGPT for marketing ideas. Most AI guesses based on patterns. This AI analyzes your specific numbers (Traffic, Conversion, LTV) to find the "Lowest Hanging Fruit" that will yield the highest return. You will see the AI audit a sales process, find the part that's leaking money, and then create and help implement a plan that fixes it. 🔥 Get the AI that fixes your sales process (Free Trial): https://oJoy.ai  👉 Watch Next: AI Builds Complete $50K Marketing Campaign: https://youtu.be/o7DrRh23qrk  Timestamps 0:00 - The "No Ad Spend" Growth Formula 2:23 - The "Ad Spend Trap" (High CPC vs. Conversion) 3:33 - How to 4X revenue by fixing one bottleneck 6:18 - The oJoy "Director of Sales" Demo 9:47 - Feeding the AI "Imperfect Data" 12:52 - Moving from Strategy to Execution (Project Shepherd) **#Hashtags** #BusinessGrowth #AIAutomations #FrankKern

If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need. Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me. This video shows you exactly what happened. I'm making this for you because research shows that most business owners are stuck. They want their businesses to do better, and they know something's not right. Maybe it's not enough traffic, maybe their conversions are off. Maybe it's something wrong with their email. Who knows? So they end up feeling stuck, overwhelmed, and they do nothing. Some turn to expensive consultants. Some use fractional CMOs. A lot of those people give really good advice, but now the business owner still has to implement it. And sometimes they don't know how to implement it. Or they don't have time to implement it. Or they don't have the budget to hire someone to implement it. That's why, in this video, you're going to see oJoy.ai diagnose a business, find out what's stuck, and then create a custom plan to bring in as many sales as possible. On top of that, you'll also see it implement the plan. AI has changed now. Most of it gives generic advice based on pattern recognition. After all, it pretty much knows everything that's on the internet, so it looks for patterns and looks for things that marketing experts do, and then it simply imitates what they do. There is a really big difference between imitation and the real thing. oJoy.ai can actually think. It can analyze your complete business. Find out all of your opportunities and weak spots. Give you a custom plan and even implement that plan for you. 👉 You can try it free at https://ojoy.ai  [TIMESTAMPS] 0:00 - The "Generic Advice" Trap (Why ChatGPT fails) 1:19 - The "One Thing" Theory: How to fix a revenue plateau 2:29 - The Challenge: "Make me $35k in 14 Days" 4:00 - The Audit: Teaching AI your Unit Economics 6:45 - The Diagnosis: Why "Best Practices" often fail 9:24 - The Strategy: The custom plan to make $35,000 in two weeks 12:12 - Creating the Unique Differentiator 14:00 - The Execution: Writing the Campaign 15:40 - Refining Tone: Switching to "Direct Response" style 17:41 - AI turns plain-jane emails into hard-hitting HTML sales magnets 18:29 - The opportunity cost of staying stuck 🔥 Watch Next: AI Marketing Masterclass: https://youtu.be/o7DrRh23qrk?si=s5vQ7d0cVdSPHrLd  #BusinessStrategy #AI #SalesFunnel #oJoy #DirectResponse

Behold - the critical process of identifying your **Best Buyer**. Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction. Key Concepts & Definitions Your Best Payday: The specific activity or deliverable you provide that scores highest (on a scale of 1–5) across five criteria: high net profit, energizing to perform, easy to sell, easy to fulfill, and sustainable. Your Best Price: Also referred to as the "perfect price," this is the amount you *want* to be paid for your service, assuming your best buyer is comfortable paying it. The "Pay After Results" Challenge: A mental exercise where you determine what traits a client must have for you to agree to be paid only after they see results. Profile of a Best Buyer Frank Kern uses his own "Private Client Group" as an example to illustrate the three types of criteria needed to identify a top-tier customer: 1. Relevant Characteristics These are the tangible traits a client must possess to ensure success: Successful Business Owner: They must already have an established business, rather than being a beginner or corporate executive.  Has "Hit a Ceiling: They want to grow but are currently overwhelmed by too many projects or staff.  Deployable Assets: They should already have existing traffic, a customer list, an email list, or a social media following (momentum). 2. Shared Mindsets Success requires being mentally aligned with your client. Kern looks for: Lover of Direct Response Marketing: hey must view advertising as an opportunity and an investment, not an expense.  Abundance Thinker: They expect good things to happen and are willing to invest a dollar to get two dollars back.  Lover of Elegant Simplicity: They believe in the "1% principle"—that a tiny fraction of activities drives the majority of results—and want to strip away the "fat" from their business. --- 

AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular move that generates maximum revenue immediately. [Context Block] In this video, we demonstrate Autonomous Strategic Reasoning. This is a fancy way of saying we get to see how AI literally analyzes a current business and thinks strategically just like a seasoned direct response consultant. This is much different than what you see with most AI out there. Most AI will just use generic pattern recognition to give you a bunch of ideas that "match" what it thinks you're looking for. The new Director of Sales AI from oJoy.ai analyzes your specific objective, constraints, and marketing assets (list size, offer, timeframe) to find the one singular action that will move the needle the most. You will see it audit a live business, ignore the low-value distractions, and prescribe a tailored campaign to generate maximum sales in the next 7 days. And then you will see it actually create the very campaign that it prescribes. 🔥 Get the AI that finds your biggest opportunity (Free Trial): https://oJoy.ai  👉 Watch Next: AI Finds $22MM Hook In 3 Minutes https://youtu.be/-G9KQBjLkiU?si=CigsZ-CLDtMeueUZ  [Timestamps] 0:00 - Who this is NOT For 2:55 - The "Director of Sales" AI 4:00 - What To Give The AI (So it can do a good job) 9:00 - The Diagnosis: Finding the "One Singular Thing" 13:10 - The Strategy: Creating A New "Best Month" Campaign 15:45 - Execution: Using Project Shepherd to Write the Campaign 25:00 - The "Tone Transfer" (Training AI to write like a seasoned copywriter) #FrankKern #AIStrategy #BusinessGrowth #oJoyAI

Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It's time to stop doing a million different things and start leveraging one big thing. In this replay of the debut episode, Frank Kern shares a personal breakthrough from 2016 that transformed his business model. By digging through eight years of sales data, he discovered a "hidden jewel": a simple newsletter program he once considered a failure had actually generated nearly $3 million with minimal effort. Frank introduces the Best Payday framework, a system designed to help you identify the specific offer in your business that provides the highest net profit with the greatest personal fulfillment. Key Takeaways from This Episode: The "Hamster Wheel" Trap: Why many successful entrepreneurs feel unfulfilled despite making money, and how to break the cycle of constant product launches. Defining Your Best Payday: It isn't just about the biggest check; it's about finding the "deliverable" that hits the sweet spot of profit, ease, and personal energy. The Power of Continuity: How Frank turned a "failed" $297/month newsletter into a $522,000/month recurring revenue engine. The 6-Point Scoring System: Frank walks through the criteria to audit your own offers: Net Profit: Is the take-home pay worth the effort? Energizer Factor: Does doing the work charge your batteries or drain them? Ease of Delivery: How simple is it to fulfill the promise to the customer? Ease of Sale: Can it be sold without a high-pressure, complex pitch? Sustainability: Could you happily do this for the next 25 years? Replication/Automation: Can you bring in a team or systems to scale it? Mentioned in This Episode: The Best Payday Worksheet: Follow along with the framework used in this episode by downloading the worksheet at http://FrankKern.com/1.

Over 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy. But not what you think. The hardest part isn't writing the words. It's finding the Hook. The Big Idea. The Angle. Once you have that, the rest is easy. But finding it usually takes forever. So today, I'm going to show you how to use AI to find a multi-million dollar hook... in less than 3 minutes. And we're going to do it without typing a single prompt. We're going to take a random transcript of an Alex Hormozi interview and write a sales letter that sells it. (We're using Hormozi's video as an example. Naturally we're not actually going to sell my man's stuff.) Anyway, here's how we'll use AI to find the $22MM hook ...and then turn it into a sales letter: Step 1: "Brain Dump" Method. This is where you tell AI what you want it to do ...and you give it a bunch of info about whatever it is you're trying to sell. This part is important so be sure to watch it. Most people over-complicate it.  Step 2: Finding the hook. We use AI to find all the cool selling points for the thing we want to sell ...and then we use it to do a little research and find the actual $22MM hook itself. (It centers around one single word. This part is super cool.) Step 3: Turning the hook into a sales letter. We turn that one hook into a full long-form sales letter in seconds. But that's not the cool part. The cool part is when we use AI to turn the first draft into a hard core "Pro Level" sales letter without even typing a single word. If your AI copy sounds like ...you know ...AI, this video shows you how to fix that.  🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://ojoy.ai   👉 Watch Next: How To Build A $50K Marketing Campaign With AI: https://youtu.be/o7DrRh23qrk?si=Gt-zJkp9KEKBnBcR   0:00 - The Hardest Part Of Copywriting 0:48 - The "Brain Dump" Trick (Stop Typing) 1:32 - Step 1: Feeding It The Raw Data 2:40 - Step 2: Finding The "Big Idea" 3:35 - The $22M Alex Hormozi Case Study 4:34 - The "One Word" Hook Discovery 4:58 - Step 3: Generating The Sales Letter Outline 5:22 - Writing A 12-Page Letter In Seconds 5:39 - The "Pro-Level" Rewrite Technique #Copywriting #AI #MarketingStrategy #FrankKern #AlexHormozi #OjoyAI

Everyone says you can sell more stuff with AI. But if you've actually tried to use it, you probably found out that it writes stuff that isn't any good. Or you have to spend all day typing perfect prompts. That's a pain and it takes forever. (And it still totally sounds like AI wrote it.) So, today I'm going to show you how to write an entire marketing campaign that sounds like you (but better)... without even typing. By "campaign", I mean everything. All of the copy for the offer, the emails, the follow up, the social content... the whole thing. This is the stuff an agency would charge you $10,000 to $50,000 for. But we'll do it in about 22 minutes. HERE'S EXACTLY WHAT WE'RE BUILDING IN THIS VIDEO: The Quick-Shot Email & The Followup Campaign: I start small with one email, then show you how to build a full scarcity follow up sequence in seconds. The "Winning Hook": We're building this campaign for a random "Hangover Cure" product I found. (I figured it would be cool to use a real product instead of something hypothetical.) Instead of guessing what the best hook or angle should be, we use AI to do all the research and find the one "Big Idea" that will actually make people buy. The Proof: Then we PROVE it. You'll see how to use AI to find case studies, articles, and other credible research that proves the product can live up to the promise. The "Pre-Sell" Social Content: Then we use AI to read all that stuff, find the coolest parts, and turn what it learned into social content. You'll see how we get it to write us a full week's worth of content that attracts the perfect buyer. The "Pro-Level" Sales Letter: Next, we take the "Big Idea" and all the proof stuff and get a quick outline. Then, we use AI to turn that rough draft into a complete, long-form sales letter. It's just as good as what you'd pay a pro copywriter $10k - $25k for. (This might be the coolest part of the video). The Abandoned Cart Sequence: Finally, we get AI to write us a full "abandoned cart" email sequence for people who started to buy the product... but didn't. It sounds like a lot, but as you'll see... it's pretty easy if you use the right tools. And it saves you around $50K or so because that's what an agency would charge to do ALL of this stuff. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai TIMESTAMPS:  0:00 - The New Way To Write (No Typing = Better Quality) 0:35 - The "Quick Shot" Email Method 2:24 - Building Am Automated Email Sequence (In 57 Seconds) 4:31 - The $50k Workflow Explained 6:20 - AI Research: Finding The "Big Idea"(AKA "The Hook") 7:13 - AI Finds The Proof (Proof beats promises every time.) 10:28 - Turning Research into content. (AI gives uas a week's worth of "pre-selling" content.) 11:19 - The "Brain Dump" Sales Letter Technique 14:13 - The "Outline And Rough Draft" Rule 16:30 - Turning The Rough Draft Into A Pro-Level Sales Letter (Style Transfer) 21:05 - The Abandoned Cart Sequence 22:30 - Why This Is Worth $50,000 #MarketingStrategy #AI #Copywriting #FrankKern #DigitalMarketing #OjoyAI