Your Next Million

Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision itself, you must ground yourself in your ultimate destination. Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company with a minimum 35% profit margin. Define Your Purpose: Identify the "why" behind your business. Frank's purpose is to have a measurably positive impact on the global economy by changing how consumers view marketers. Identify the Decision at Hand: State clearly what you are considering. (Example: Launching a flagship program to cold media via a webinar funnel). The "Alignment" Gut Check: Ask yourself: Will this move me significantly closer to my 20-year goal? If the answer is no, stop there. Phase 2: Success Criteria & Deadlines If the decision aligns with your goals, you must define what "winning" looks like. Four Indicators of Success: List four specific results that prove the decision was right. Frank's examples include attracting qualified prospects and achieving a 3x ROI on ad spend. Set a Hard Deadline: Determine by when these success criteria must be met to turn the decision into a tracked project. Phase 3: The Benefit Analysis Analyze the impact of the decision across two different timelines: Short-Term Benefits: Immediate wins, such as gathering data, building goodwill, or turning a quick profit. Long-Term Benefits: Lasting impacts, such as business scalability, permanent list growth, and transforming the lives of clients. Phase 4: Risk Assessment (The "Reality Check") It is easy to get caught up in the "happy world" of benefits; this phase demands total honesty about potential downsides. Calculate the Cost: What is the actual financial investment required for the test? Identify What Can Go Wrong: List every fear, from suffering core business distraction to losing the entire test budget or "looking dumb." The Risk vs. Reward Comparison: Compare your "long-term benefits" against "what can go wrong." Ask: Is the potential long-term gain worth the risk of these downsides? Final Step: Immediate Action If you decide the risk is worth it, commit immediately by identifying the three next steps you can take to get the project started today.

I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI. In this video, I show you exactly how I used my new "Chief Revenue Officer" (an AI agent inside oJoy.ai) to take over my entire marketing department. I gave it my 26 years of experience, and then I stepped out of the way. Warning: This is NOT for beginners looking for a "magic button." This strategy only works if you have a real business with actual customers. Chapters: 00:00 - The Replacement: How I fired myself  01:45 - The Audit: What a Marketing Team actually does 05:15 - The "Chief Revenue Officer" Agent 08:45 - The Input: Giving AI my 26 years of data 14:00 - The Campaign: Filtering out the "Lazy People" 17:21 - The Results: 62 Trials from a "failed" experiment 23:00 - The Upsell: How AI found "Free Money" in my funnel 👉 You can hire a marketing team for $15k/month. Or you can hire a Chief Revenue Officer that works 24/7 for $49/month. 🔥 If you have a real business, try it for free here: https://ojoy.ai  #FrankKern #ChiefRevenueOfficer #AIMarketing #BusinessAutomation #DirectResponse

A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How" The Core Philosophy: "How" vs. "Who" When entrepreneurs look to reach their next million, they often hit a "ceiling of complexity". The "How" Path: This involves the entrepreneur trying to learn and execute every new task themselves (e.g., learning Facebook ads, writing copy, building funnels). Jackson describes this as writing a "blank check" with your time—a non-replenishable resource. The "Who" Path: This involves finding a person who already knows "how" to do the task. By hiring the right "Who," the entrepreneur pays with money—a replenishable and multipliable resource—to protect their time. The "Self-Milking Cow" Analogy Jackson introduces the concept of the Self-Milking Cow to illustrate the entrepreneur's true value: The Cow's Role: In a dairy operation, the cow's only unique job is to produce milk. It does not pasteurize, package, or market the milk. The Entrepreneur's "Milk": In business, your "milk" is your core ideas, intellectual property, and strategy. The Dilemma: Many entrepreneurs spend their time acting as the processor and delivery driver rather than focusing on producing more "milk". Case Study: The "Moo Method" Dean Jackson explains his Moo Method (Multiplied Oral Output) used for his podcast and email marketing: The Input: Dean simply records himself talking (the fastest way to get ideas out of the brain). The Team: A team of "Whos" takes that raw audio and handles everything else: transcription, editing, distribution, and even turning it into books and email series. The Result: By only doing what "the cow" can do (talking), Dean generated over $1 million in revenue from his content in a single year while spending minimal time on technical execution. Key Takeaways for Scaling Focus on Multiplication: Business is not about selling products; it is about multiplying capital through leveraged assets. Embrace Your "Bovinity": Focus on producing the highest-quality ideas and let a system of "Whos" handle the rest. Recurring vs. Promotion: Aim to build models where customers recur (like Paul Mitchell or Patron Tequila) rather than one-off promotions that require constant starting over.

Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you're reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell." The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration. So today, I'm going to show you how to stop "teaching" and start "showing." We are going to build a high-converting, demonstration-based content asset... without writing a single word from scratch. IN THIS EPISODE: We analyze why "How-To" posts are failing and break down the "Demonstration" logic that drives Ojoy.ai. We then use Project Shepherd to write a script using the famous "South Park Rule" (But... Therefore...) and instantly turn that script into a social carousel. Anyway, here is how we will use AI to stop educating and start demonstrating: Step 1: The "Education Trap." We look at the stats (purchase probability increased by 83.6%) but explain why this advice is outdated for 2026. If you are just teaching, you are attracting students, not buyers. Step 2: The "South Park" Framework (Project Shepherd). We take a raw idea and use the "But / Therefore" storytelling technique used by the creators of South Park to build tension. This keeps viewers watching your demo instead of scrolling past it. Step 3: The "Voice Clone" Protocol. Most AI sounds like a robot. We show how to feed the AI samples of your previous writing (or just you rambling into a mic) so the script sounds exactly like you, quirks and all. Step 4: The "Instant Asset" (Carousel Maker). We take the finalized script and use AI to automatically generate a slide-by-slide social media carousel. This turns one video idea into a multi-platform asset in about 90 seconds. If you want an audience of buyers instead of students, this video shows you the shift you need to make. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai 👉 Watch Next: Stop Posting Value: https://youtu.be/meab02kROwg?si=23hxXDSo3mQBYjdj Timestamps: 0:00 - Why "Educational Content" is failing 0:45 - The "Demonstration Method" (How we reached $1M ARR) 1:37 - Step 1: Using Project Papillon for raw ideas 4:30 - Step 2: Applying the "South Park" Framework (But... Therefore...) 6:00 - Step 3: Training the AI on your specific Voice/Tone 7:50 - Step 4: Turning the Script into a Carousel (Carousel Maker) 9:40 - The Psychology: Why buyers trust "Showing" over "Teaching" #ContentMarketing #B2BMarketing #Ojoy #DemonstrationEffect

Identifying your Best Process—the most effective and predictable method for converting leads into customers. The 5-Point Scoring System To find your best sales process, list every method you have used to sell products and rate them from 1 to 5 based on these criteria: Net Profit: How much actual profit remains after paying affiliates, refunds, and expenses? Ease of Entry: How easy is it to get a prospect to say "yes" to starting the process? Goodwill: Does the process provide value and make people like you more, even if they don't buy? Sustainability: Can the process be automated, replicated, or performed consistently without burning out? Energizing: Does the process give you energy to perform, or does it drain you? Key Principles The One Big Thing: Success comes from finding one big process and leveraging it, rather than doing a million different things. Goodwill Equals Revenue: Your total revenue is in direct proportion to the amount of goodwill you have created with your prospects. Value in Advance: Helping people before they pay you increases the likelihood of them doing business with you long-term. The Four Pillars of Strategy This episode completes the foundational series for business growth: Best Payday: The most profitable and energizing thing you sell. Best Buyer: The ideal person most likely to buy that product. Best Bait: The content used to attract the Best Buyer. Best Process: The method used to convert those leads into sales.

Everyone thinks AI-generated social media content sucks. And usually, they're right. But not for the reason you think. The problem isn't the AI. It's that people use it to talk about themselves (or random generic topics). But the data proves that Stories—specifically stories about other people—are the highest converting asset you can own. So today, I'm going to show you how to create 7 days of high-value, story-driven content... in 7 minutes. And we're going to do it without making anything up or sounding like lame AI. IN THIS VIDEO: We look at the "Significant Objects" experiment (where a $1.49 object sold for $197.50 just by adding a story) and then use Ojoy to replicate that effect for your business. We also find two completely different pieces of content (one about a Universe Guru and one about Copywriting) and we use oJoy to turn them into stories. Anyway, here is how we will use AI to find the stories... and turn them into authority content: Step 1: The "Significant Objects" Logic. We review the data (Motista Study & Hill Holiday) that shows why "Stories" can potentially increase customer Lifetime Value (LTV) by 306%. If you are selling based on features, you are losing money. Step 2: Finding the Stories (Project Papillon). We use AI to scour the internet for "weird and interesting" success stories relevant to your niche. Note: We don't write them yet. We just find the "Source Material." Step 3: The "AI + HI" Formula. This is the secret sauce. We don't just let AI vomit out text. We apply "HI" (Human Intelligence) to bridge the gap between the story and the lesson. This prevents your content from sounding generic. Step 4: The "Voice Clone" & Repurposing. We train the AI on your past posts so it mimics your syntax and tone perfectly. Then, we turn that single story into a LinkedIn post, a Video Script, and a Carousel... in seconds. If your content feels like a grind, this video shows you how to fix that. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai  👉 Watch Next: I tested Un-Clickable Ads and they worked better: https://www.youtube.com/watch?v=AzMf4LReiQ4  Timestamps: 0:00 - Why AI content usually fails 1:12 - The $1.49 vs $197.50 Experiment (Data Proof) 2:25 - My personal results (May - Dec) 3:45 - Step 1: Using "Project Papillon" to find the stories 5:30 - Step 2: Applying "HI" (Human Intelligence) 7:10 - Step 3: Mining YouTube Transcripts (Harry Dry Example) 9:15 - Step 4: The "Voice Clone" & Carousel Creation #ContentMarketing #Storytelling #AIWorkflow

The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leverage these insights to create high-value content that generates leads and builds trust before any transaction occurs. The episode focuses on the core philosophy: "You can't catch whales with minnow bait." If you want premium customers, your marketing must offer value that matches their specific needs and challenges. Key Highlights The Power of Magnetic Marketing: Why your current leads might not be the right fit and how to shift your marketing to attract your ideal customer. Defining "Bait": It is not a nefarious tactic but rather free education and information that helps your Best Buyer achieve significant results in advance. The Strategy of Value: The more you move a prospect toward their desired result before asking for money, the easier it becomes to acquire them as a customer. Real-World Example: Frank walks through his own process, showing how identifying the "three big things" you do for a client informs the content of your bait. The "Best Bait" Framework Recall the Foundation: List your Best Payday, Best Price, and the three key characteristics of your Best Buyer. Identify the "Three Big Things": Determine the three most significant actions you would take to get your Best Buyer their results as quickly as possible. Chunk Out the Content: For each of those "Big Things," define the three steps required to take a prospect from having no result to achieving that specific outcome. Format Your Bait: These steps become the subject matter for your PDFs, videos, webinars, or podcasts.

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process. In this video, we demonstrate the mathematics of the Sales Process. This is a look at how AI can isolate specific "break points" in your funnel (like a low opt-in rate or missing follow-up) that act as a cap on your income. This is different than just asking ChatGPT for marketing ideas. Most AI guesses based on patterns. This AI analyzes your specific numbers (Traffic, Conversion, LTV) to find the "Lowest Hanging Fruit" that will yield the highest return. You will see the AI audit a sales process, find the part that's leaking money, and then create and help implement a plan that fixes it. 🔥 Get the AI that fixes your sales process (Free Trial): https://oJoy.ai  👉 Watch Next: AI Builds Complete $50K Marketing Campaign: https://youtu.be/o7DrRh23qrk  Timestamps 0:00 - The "No Ad Spend" Growth Formula 2:23 - The "Ad Spend Trap" (High CPC vs. Conversion) 3:33 - How to 4X revenue by fixing one bottleneck 6:18 - The oJoy "Director of Sales" Demo 9:47 - Feeding the AI "Imperfect Data" 12:52 - Moving from Strategy to Execution (Project Shepherd) **#Hashtags** #BusinessGrowth #AIAutomations #FrankKern

If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need. Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me. This video shows you exactly what happened. I'm making this for you because research shows that most business owners are stuck. They want their businesses to do better, and they know something's not right. Maybe it's not enough traffic, maybe their conversions are off. Maybe it's something wrong with their email. Who knows? So they end up feeling stuck, overwhelmed, and they do nothing. Some turn to expensive consultants. Some use fractional CMOs. A lot of those people give really good advice, but now the business owner still has to implement it. And sometimes they don't know how to implement it. Or they don't have time to implement it. Or they don't have the budget to hire someone to implement it. That's why, in this video, you're going to see oJoy.ai diagnose a business, find out what's stuck, and then create a custom plan to bring in as many sales as possible. On top of that, you'll also see it implement the plan. AI has changed now. Most of it gives generic advice based on pattern recognition. After all, it pretty much knows everything that's on the internet, so it looks for patterns and looks for things that marketing experts do, and then it simply imitates what they do. There is a really big difference between imitation and the real thing. oJoy.ai can actually think. It can analyze your complete business. Find out all of your opportunities and weak spots. Give you a custom plan and even implement that plan for you. 👉 You can try it free at https://ojoy.ai  [TIMESTAMPS] 0:00 - The "Generic Advice" Trap (Why ChatGPT fails) 1:19 - The "One Thing" Theory: How to fix a revenue plateau 2:29 - The Challenge: "Make me $35k in 14 Days" 4:00 - The Audit: Teaching AI your Unit Economics 6:45 - The Diagnosis: Why "Best Practices" often fail 9:24 - The Strategy: The custom plan to make $35,000 in two weeks 12:12 - Creating the Unique Differentiator 14:00 - The Execution: Writing the Campaign 15:40 - Refining Tone: Switching to "Direct Response" style 17:41 - AI turns plain-jane emails into hard-hitting HTML sales magnets 18:29 - The opportunity cost of staying stuck 🔥 Watch Next: AI Marketing Masterclass: https://youtu.be/o7DrRh23qrk?si=s5vQ7d0cVdSPHrLd  #BusinessStrategy #AI #SalesFunnel #oJoy #DirectResponse

Behold - the critical process of identifying your **Best Buyer**. Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction. Key Concepts & Definitions Your Best Payday: The specific activity or deliverable you provide that scores highest (on a scale of 1–5) across five criteria: high net profit, energizing to perform, easy to sell, easy to fulfill, and sustainable. Your Best Price: Also referred to as the "perfect price," this is the amount you *want* to be paid for your service, assuming your best buyer is comfortable paying it. The "Pay After Results" Challenge: A mental exercise where you determine what traits a client must have for you to agree to be paid only after they see results. Profile of a Best Buyer Frank Kern uses his own "Private Client Group" as an example to illustrate the three types of criteria needed to identify a top-tier customer: 1. Relevant Characteristics These are the tangible traits a client must possess to ensure success: Successful Business Owner: They must already have an established business, rather than being a beginner or corporate executive.  Has "Hit a Ceiling: They want to grow but are currently overwhelmed by too many projects or staff.  Deployable Assets: They should already have existing traffic, a customer list, an email list, or a social media following (momentum). 2. Shared Mindsets Success requires being mentally aligned with your client. Kern looks for: Lover of Direct Response Marketing: hey must view advertising as an opportunity and an investment, not an expense.  Abundance Thinker: They expect good things to happen and are willing to invest a dollar to get two dollars back.  Lover of Elegant Simplicity: They believe in the "1% principle"—that a tiny fraction of activities drives the majority of results—and want to strip away the "fat" from their business. --- 

AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular move that generates maximum revenue immediately. [Context Block] In this video, we demonstrate Autonomous Strategic Reasoning. This is a fancy way of saying we get to see how AI literally analyzes a current business and thinks strategically just like a seasoned direct response consultant. This is much different than what you see with most AI out there. Most AI will just use generic pattern recognition to give you a bunch of ideas that "match" what it thinks you're looking for. The new Director of Sales AI from oJoy.ai analyzes your specific objective, constraints, and marketing assets (list size, offer, timeframe) to find the one singular action that will move the needle the most. You will see it audit a live business, ignore the low-value distractions, and prescribe a tailored campaign to generate maximum sales in the next 7 days. And then you will see it actually create the very campaign that it prescribes. 🔥 Get the AI that finds your biggest opportunity (Free Trial): https://oJoy.ai  👉 Watch Next: AI Finds $22MM Hook In 3 Minutes https://youtu.be/-G9KQBjLkiU?si=CigsZ-CLDtMeueUZ  [Timestamps] 0:00 - Who this is NOT For 2:55 - The "Director of Sales" AI 4:00 - What To Give The AI (So it can do a good job) 9:00 - The Diagnosis: Finding the "One Singular Thing" 13:10 - The Strategy: Creating A New "Best Month" Campaign 15:45 - Execution: Using Project Shepherd to Write the Campaign 25:00 - The "Tone Transfer" (Training AI to write like a seasoned copywriter) #FrankKern #AIStrategy #BusinessGrowth #oJoyAI

Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It's time to stop doing a million different things and start leveraging one big thing. In this replay of the debut episode, Frank Kern shares a personal breakthrough from 2016 that transformed his business model. By digging through eight years of sales data, he discovered a "hidden jewel": a simple newsletter program he once considered a failure had actually generated nearly $3 million with minimal effort. Frank introduces the Best Payday framework, a system designed to help you identify the specific offer in your business that provides the highest net profit with the greatest personal fulfillment. Key Takeaways from This Episode: The "Hamster Wheel" Trap: Why many successful entrepreneurs feel unfulfilled despite making money, and how to break the cycle of constant product launches. Defining Your Best Payday: It isn't just about the biggest check; it's about finding the "deliverable" that hits the sweet spot of profit, ease, and personal energy. The Power of Continuity: How Frank turned a "failed" $297/month newsletter into a $522,000/month recurring revenue engine. The 6-Point Scoring System: Frank walks through the criteria to audit your own offers: Net Profit: Is the take-home pay worth the effort? Energizer Factor: Does doing the work charge your batteries or drain them? Ease of Delivery: How simple is it to fulfill the promise to the customer? Ease of Sale: Can it be sold without a high-pressure, complex pitch? Sustainability: Could you happily do this for the next 25 years? Replication/Automation: Can you bring in a team or systems to scale it? Mentioned in This Episode: The Best Payday Worksheet: Follow along with the framework used in this episode by downloading the worksheet at http://FrankKern.com/1.

Over 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy. But not what you think. The hardest part isn't writing the words. It's finding the Hook. The Big Idea. The Angle. Once you have that, the rest is easy. But finding it usually takes forever. So today, I'm going to show you how to use AI to find a multi-million dollar hook... in less than 3 minutes. And we're going to do it without typing a single prompt. We're going to take a random transcript of an Alex Hormozi interview and write a sales letter that sells it. (We're using Hormozi's video as an example. Naturally we're not actually going to sell my man's stuff.) Anyway, here's how we'll use AI to find the $22MM hook ...and then turn it into a sales letter: Step 1: "Brain Dump" Method. This is where you tell AI what you want it to do ...and you give it a bunch of info about whatever it is you're trying to sell. This part is important so be sure to watch it. Most people over-complicate it.  Step 2: Finding the hook. We use AI to find all the cool selling points for the thing we want to sell ...and then we use it to do a little research and find the actual $22MM hook itself. (It centers around one single word. This part is super cool.) Step 3: Turning the hook into a sales letter. We turn that one hook into a full long-form sales letter in seconds. But that's not the cool part. The cool part is when we use AI to turn the first draft into a hard core "Pro Level" sales letter without even typing a single word. If your AI copy sounds like ...you know ...AI, this video shows you how to fix that.  🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://ojoy.ai   👉 Watch Next: How To Build A $50K Marketing Campaign With AI: https://youtu.be/o7DrRh23qrk?si=Gt-zJkp9KEKBnBcR   0:00 - The Hardest Part Of Copywriting 0:48 - The "Brain Dump" Trick (Stop Typing) 1:32 - Step 1: Feeding It The Raw Data 2:40 - Step 2: Finding The "Big Idea" 3:35 - The $22M Alex Hormozi Case Study 4:34 - The "One Word" Hook Discovery 4:58 - Step 3: Generating The Sales Letter Outline 5:22 - Writing A 12-Page Letter In Seconds 5:39 - The "Pro-Level" Rewrite Technique #Copywriting #AI #MarketingStrategy #FrankKern #AlexHormozi #OjoyAI

Everyone says you can sell more stuff with AI. But if you've actually tried to use it, you probably found out that it writes stuff that isn't any good. Or you have to spend all day typing perfect prompts. That's a pain and it takes forever. (And it still totally sounds like AI wrote it.) So, today I'm going to show you how to write an entire marketing campaign that sounds like you (but better)... without even typing. By "campaign", I mean everything. All of the copy for the offer, the emails, the follow up, the social content... the whole thing. This is the stuff an agency would charge you $10,000 to $50,000 for. But we'll do it in about 22 minutes. HERE'S EXACTLY WHAT WE'RE BUILDING IN THIS VIDEO: The Quick-Shot Email & The Followup Campaign: I start small with one email, then show you how to build a full scarcity follow up sequence in seconds. The "Winning Hook": We're building this campaign for a random "Hangover Cure" product I found. (I figured it would be cool to use a real product instead of something hypothetical.) Instead of guessing what the best hook or angle should be, we use AI to do all the research and find the one "Big Idea" that will actually make people buy. The Proof: Then we PROVE it. You'll see how to use AI to find case studies, articles, and other credible research that proves the product can live up to the promise. The "Pre-Sell" Social Content: Then we use AI to read all that stuff, find the coolest parts, and turn what it learned into social content. You'll see how we get it to write us a full week's worth of content that attracts the perfect buyer. The "Pro-Level" Sales Letter: Next, we take the "Big Idea" and all the proof stuff and get a quick outline. Then, we use AI to turn that rough draft into a complete, long-form sales letter. It's just as good as what you'd pay a pro copywriter $10k - $25k for. (This might be the coolest part of the video). The Abandoned Cart Sequence: Finally, we get AI to write us a full "abandoned cart" email sequence for people who started to buy the product... but didn't. It sounds like a lot, but as you'll see... it's pretty easy if you use the right tools. And it saves you around $50K or so because that's what an agency would charge to do ALL of this stuff. 🔥 TRY THE TOOL: Get the AI that did all the work for me (Free Trial): https://oJoy.ai TIMESTAMPS:  0:00 - The New Way To Write (No Typing = Better Quality) 0:35 - The "Quick Shot" Email Method 2:24 - Building Am Automated Email Sequence (In 57 Seconds) 4:31 - The $50k Workflow Explained 6:20 - AI Research: Finding The "Big Idea"(AKA "The Hook") 7:13 - AI Finds The Proof (Proof beats promises every time.) 10:28 - Turning Research into content. (AI gives uas a week's worth of "pre-selling" content.) 11:19 - The "Brain Dump" Sales Letter Technique 14:13 - The "Outline And Rough Draft" Rule 16:30 - Turning The Rough Draft Into A Pro-Level Sales Letter (Style Transfer) 21:05 - The Abandoned Cart Sequence 22:30 - Why This Is Worth $50,000 #MarketingStrategy #AI #Copywriting #FrankKern #DigitalMarketing #OjoyAI

Don't use emotion to fight price objections. When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic. I break down two Advanced AI Copywriting frameworks that make your price feel completely irrelevant: The "Apples to Oranges" Close and the "Identity Reframe."   I'm going to give you the specific AI Prompts that mathematically prove their price objections are silly. T hen, we cover the "Identity Challenge." This is the prompt structure that lets you call out the difference between who they say they are and what they're actually doing—without being a jerk about it. TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai   WATCH NEXT: Write A Complete Sales Letter In 8 Minutes Without Even Typing: https://youtu.be/8adZD-PIIok   TIMESTAMPS: 0:00 - Stop selling with emotion (The Logic Trap) 0:59 - Framework 1: The "Apples to Oranges" Close Stack 3:37 - The $1.61 vs. Jell-O Pudding Calculation 4:42 - The "Trivial Item" AI Prompt Strategy 8:09 - Framework 2: The Identity Reframe (Advanced Psychology) 10:56 - The "Identity Challenge" Prompt Structure 13:19 - Challenging a Prospect's Ego (The Script) 17:16 - When to use these techniques (Use With Caution) #CopywritingSecrets #MarketingPsychology #OjoyAI #FrankKern #AdvancedAICopywriting

Stories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on eBay increased its final selling price by 64%. They found the same result with wine, art, and charitable donations (Those used real stories though. They call it the "Rokia" Effect). Stories don't change the product. They change the value of the product in the customer's mind. But it can be hard to come up with them because we think they have to be about us, our amazing accomplishments, or our lives. THEY DON'T. In this video, I break down: The "Value Inflation" Data: Why stories mathematically increase conversion rates by 30%+. The Revenue Spike: Why a specific type of story can lead to 376% more revenue per customer. The Anti-Personal Brand: How to use stories without ever being the "main character." The Danger Of AI: Why purely AI-generated stories usually cause a 62% DROP in trust (and how to fix it). My Story-Based Workflow: How I use AI (Ojoy) for "Deep Research" and structuring—so I can deploy this strategy without staring at a blank page, making stuff up, or being too boring. It's a cool little system: Use AI to find the story, so the story can sell the product for you. 🔥 Try The Tool: Get the AI that writes these stories for you (Free Trial): https://oJoy.ai 👉 Watch Next: These 5 Marketing Tricks Should Have Failed (But They WORKED!) : https://youtu.be/RFle7UR92Q8   Timestamps: 0:00 - Stop Talking About Yourself 0:24 - The "Value Loophole" (Why Logic Fails) 0:48 - The 376% Profit Spike (Harvard Study) 1:03 - Case Study 1: The "Rokia" Effect (Stats vs. Story) 3:25 - Case Study 2: The Wine Experiment 4:51 - Case Study 3: The eBay Spoon (+64% Price Increase) 5:52 - How To Increase Conversion Rates By 30% 7:08 - The Retention Secret (Non-Profit Data) 8:40 - The "Trust Trap" (Why AI Stories Fail) 9:50 - My AI Workflow (Research & Speed) 11:15 - The "But/Therefore" Copywriting Framework #StorytellingMarketing #MarketingPsychology #OjoyAI #FrankKern

If you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing channel online. It said email gets a 4,000% ROI. That's amazing. Especially since most people don't send follow up emails at all. Probably because writing email sequences is a PAIN. Until now. In this one, I show you exactly how to use AI to create killer email follow-up sequences that actually convert. You'll discover my 3-step process for creating AI email sequences that sound like YOU (not like AI). Plus I show you real results from my own campaigns. (6.76% conversion from leads I got for free.) The tool I used to create the entire email sequence is https://oJoy.ai You can try it for free if you want 👍 CHAPTERS: 0:00 - Why Email = Money (4,000% ROI Proof) 1:15 - The Three Step Process That Works 2:28 - How To Make AI Sound Cool 4:43 - The Remix Method 6:05 - Real Results: 42 customers from 621 leads. 7:32 - How To Banish Writer's Block Forever Try oJoy free at https://oJoy.ai. 👈 It writes great emails. Get my email automations free at https://highlevelhomies.com 👈It automates stuff

Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. Another reason is because you and I are in the right place at the right time. You'll see what I mean in this episode. Here's how and when: CHAPTERS: 0:00 - When more conversions = less money (example included) 3:42 - Why testimonials can hurt sales. (example included) 4:46 - Why ads you can't click can get you more customers. 7:08 - How to become a household name for 11 cents. 9:43 - What to do when people are stupid. 14:52 - The Quick Win method that outsells even the best of sales letters. I used oJoy.ai to help me organize my thoughts and turn them into this usable content. You can try it free at https://oJoy.ai About Frank Kern (Prepare To Be Bored): If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007. Over the past 26 years, I've had over 80,000 (and counting) business owners pay me for marketing advice. I have zero credentials of any kind. Literally none. I've been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it. Discovered online marketing in 1999 when I saw an ad for a course about online marketing. 1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way. 2003: Got sued by the government for violating advertising regulations. (If that's not bad enough, what's really embarrassing is I didn't even know that the advertising regulations existed. Turns out that ignorance is not bliss. It's simply ignorance.) 2004: Start selling downloadable "how-to" products to dog owners 2007: That business grew to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training. …And I sold it. That was dumb. 2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the "Internet Marketing" industry. Then wrote several courses that taught people how I did it. During the process, I also got kind of "Internet Famous" even though I didn't use Social Media. The "fame" stuff was sort of cool for a while but got old because I'm an introvert. 2011 - 2023: Focused mainly on consulting, offering marketing services to more established companies.. Made significantly more profit and still ended up growing my personal brand despite being super reclusive and weird. Today: I have one client (giant tech company) …and that's plenty. In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai Biggest things I learned in past 26 years (and counting): If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it. The best way to grow a business or a brand, it so create goodwill by helping people. The easiest way to earn trust is to simply demonstrate you can help them …by actually helping them. The fortune really is in the follow up. Also, all this stuff is harder than it looks. But it's not nearly as hard as being a roofer, a ditch digger, or a fry-cook. I know because I've been all of them. Keep your head up, use common sense, and do people right. You'll get where you want to go much faster by doing that than by trying to take short cuts. IN CASE IT ISN'T OBVIOUS: I make content like this because I want to sell you something eventually. It's fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my "demonstrate you can help them by actually helping them" strategy. If it's working, try our software. You'll probably like it.

Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a customer NOT to use a sales letter. Which is like "Marketing Heresy!" In this episode, I show you why. You'll also discover an amazing marketing lesson I learned from a COP. (This applies to everyone. You can use it immediately). Plus you'll see what your prospects are REALLY doing ...and why it's not always a good idea to try to sell them something. The tool I used for research and organizing my thoughts for this episode is https://oJoy.ai You can try it for free if you want 👍 #marketingmyths #professionalmarketingadvice #effectiveadvertisingtechniques #directresponseads #marketingmythsdebunked CHAPTERS: **0:00 - The Email That Broke Everything** **0:45 - The $100 Million Problem** **2:24 - Why I Committed Marketing Heresy** **3:28 - The Machine That Already Works** **5:34 - A Cop's Dark Secret** **6:44 - The Question That Changes Everything** **8:21 - Inside the Mind of a Worried Homeowner** **12:30 - The 1% vs The 60%** **15:42 - How Billion Dollar Brands Really Won** **16:03 - The 11 Cent Miracle** **18:38 - Why I Broke the Sacred Law** **19:26 - The ONE THING you gotta do (or else none of this works** http://frankkern.com/ http://www.youtube.com/user/officialfrankkern About Frank Kern (Prepare To Be Bored): If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007. Over the past 26 years, I've had over 80,000 (and counting) business owners pay me for marketing advice. I have zero credentials of any kind. Dropped out of college to play music. Tried that for four years and it didn't work. I've been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it. Discovered online marketing in 1999 when I saw an ad for a course about online marketing. 1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way. 2003: Got sued by the government for violating advertising regulations. (If that's not bad enough, what's really embarrassing is I didn't even know that the advertising regulations existed. Turns out that ignorance is not bliss. It's simply ignorance.) 2004: Start selling downloadable "how-to" products to dog owners. 2007: That business had grown to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training. …And I sold it. 2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the "Internet Marketing" industry. I then wrote several courses that taught people how I did it. During the process, I also got kind of "Internet Famous" even though I didn't use Social Media. The "fame" stuff was sort of cool for a while but got old because I'm an introvert. 2011 - 2021: Focused mainly on consulting, offering marketing services to more established companies, and getting good at advertising. Deliberately tried to be more "behind the scenes" and tried to become less famous. Made significantly more profit and still ended up growing my personal brand despite being reclusive. Today: I have one client (giant tech company) …and that's plenty. In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai Biggest things I learned in past 26 years (and counting): If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it. The best way to grow a business, a brand, and create goodwill is by helping people. The easiest way you can convince someone that you can help them is to simply demonstrate you can help them …by actually helping them. The fortune really is in the follow up. Also, all this stuff is harder than it looks. But it's not nearly as hard as being a roofer, a ditch digger, or a fry-cook. I know because I've been all of them. Keep your head up, use common sense, and do people right. You'll get where you want to go much faster by doing that than by trying to take short cuts. IN CASE IT ISN'T OBVIOUS: I make content like this because I want to sell you something eventually. It's fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my "demonstrate you can help them by actually helping them" strategy. If it's working, try our software. You'll probably like it.

It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...