The Shift Show

In this episode of The Shift Show, I'm pulling back the curtain on one of the most important decisions Dan and I have ever made in our business: hiring our Head of Systems and true number two, Katy Widrick. This is the real, behind-the-scenes story of how we found her, why this role changed everything for us, and how having the right person supporting the visionary allowed our business to scale with more ease, stability, and leadership clarity. Katy and I also share our origin story and what it's actually like to work together inside a multi-seven-figure company. We talk about how systems, leadership, and trust all intersect, and why growing a team isn't about adding more people, it's about building the structure that allows you to rise. If you're a CEO who knows you're meant to lead bigger, but feels the weight of holding everything yourself, this episode will give you a powerful look at what's possible when your business is truly supported.

If you've been telling yourself "my audience is quiet… I must be f*cked," this episode is your wake-up call. Nicole and Dan are pulling back the curtain on one of the biggest misconceptions floating around in 2025: the belief that slow sales are caused by external forces — the economy, December, the algorithm, audience size, insert-excuse-here. In this raw, cozy, couch-recorded episode, they break down: ✨ Why a 'quiet audience' isn't a sign to panic — it's a sign to fix your messaging ✨ The 3B Problem (boring, bland, or buried) that's killing your conversions ✨ How to compete in an attention economy where your buyers are scrolling Taylor Swift clips and cookie reels ✨ What actually creates obsession-level demand — the kind that has people buying now, not "next year" ✨ Why experts tend to be the most boring marketers (and the exact fix) ✨ How to find the 20% of your audience who are ready to take action right now ✨ And how you can pre-book your January revenue before the year even ends This episode is a myth-buster, a mindset shift, and a messaging intervention all in one. If you're tired of "slow," tired of believing the noise, and ready to tap into the buyers who want to move fast… this conversation is going to flip a switch. And if you want to take this deeper, join us for Pre-Booked Profit — our 2-day workshop where we'll show you how to build instant demand, identify your action-takers, and pre-sell your January offers before January even begins.

Most CEOs think they have a "front-end" problem… but the truth is, the biggest revenue leaps come from what no one sees. In this episode, Nicole and Dan break down the Invisible Funnel—the backend engine that helped them hit 37 straight months of six-figure revenue. You'll hear how they went from $100 days to $100K months, why most funnels are built for slow buyers, and the backend moves that make scaling to 100K+ not just possible, but predictable. To get the private training on this, DM Nicole the word invisible.

We have officially held six figure months for 36 months. And it took me until last night to truly acknowledge it. In this episode, we talk about what it really takes to sell the same offer for four years, build a multi seven figure brand with your partner, hold your standards year after year, and still find the joy, magic, and fun in the business. If you ever feel guilty about slowing down or celebrating yourself, this episode is your permission slip. APPLY TO WORK WITH US HERE  

In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation. Nicole and Dan share what's trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren't willing to do the work. You'll learn how to shift your focus to your rich niche, why convincing energy leads to burnout, and how to attract the buyers who are already committed, invested, and ready to move today — not "someday." If you're ready to find your spark again, speak to buyers who actually want the result you deliver, and make sales feel easy, this episode is a must-listen.  APPLY HERE to work with us. 

Today, we are taking you behind the scenes of Elevated and into the heart of our company. I'm joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for. You'll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level If you want the real story of how a multi seven figure business runs on the inside, this is the episode to listen to.

If you've been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Apply here to work with us.  Nicole and Dan break down the real reason your group program isn't selling—and it's not the economy, your niche, or your funnel. It's that your offer isn't the solution to what your buyers are hyperfixated on. In this episode, you'll learn: Why your group program needs to solve one burning obsession (not ten different problems) How to identify what your audience is truly hyperfixated on—and position yourself as the only solution The mindset shift that will pull you out of sales stagnation and back into momentum If you're hyperfixating on sales right now, this episode will show you how to turn that energy into your next 30 clients. If you're ready to go, DM me on Instagram "4". 

This episode is for the CEOs who know they're meant to build something bigger. Nicole shares how she turned a "slow" season into her best month of the year by doing one thing differently, creating from joy, not pressure. You'll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again. Because when you love the world you're building, everyone else wants in. Apply to work with us here

Let's be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole's revealing what it really takes to stay consistent, creative, and obsessed with your business. If you've been feeling tired, uninspired, or stuck in "what's next," this episode will remind you: the fun is the strategy. Apply to work with us here

This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep — the one everyone told you was the "sweet spot." The one you built your entire launch plan around. The one that used to print money… and now barely moves. In this episode, we break down why the $2,000 offer doesn't work like it used to, why it's not about the price — it's about the positioning — and how to fix it fast. Inside, you'll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your "value perception gap" is killing sales. 💋 The real reason your buyers say they don't have the money. ⚡ How to rebuild demand and turn your stale offer into daily sales. If you've been stuck in launch purgatory wondering what changed — this episode is your wake-up call.

If Taylor Swift can stop asking for permission, so can you. Nicole and messaging coach Katie Soy break down how to stop diluting your message, why trying to "sound smart" is actually hurting your sales, and how to step into your Reputation Era—unfiltered, unapologetic, and magnetic.

If your group program feels like a full-time 1:1 job with extra people… this one's for you. In this episode, Nicole and Dan get real about why so many experts are exhausted, over-delivering, and under-selling their group programs — and how to fix it fast. You'll learn why most group offers secretly operate like private coaching (aka the worst of both worlds), what's actually killing your scalability, and how to rebuild your program so it's easier to sell and easier to deliver. Plus, they share how they designed Elevate to deliver high-touch results at scale — so clients feel wildly supported without needing 24/7 access. This episode will shift the way you see your offers forever — and help you fall in love with selling your group program again. ✨ Inside you'll learn: The #1 mistake that's keeping your group program stuck How to sell to your Rich Niche (not beginners) Why "more" doesn't equal "better" in delivery And the simple tweaks that make your offer feel Chanel-level, not clearance-bin

In this special behind-the-scenes episode, Nicole sits down with her executive assistant, Savannah Cashman, to pull back the curtain on how Elevated runs behind the scenes — from event planning and business operations to birthday parties, travel, and everything in between. They share the real story of how Nicole finally found the right person to help her balance CEO life and motherhood and why hiring before she was ready never worked. You'll hear how Savannah went from a 10-hour-a-week local assistant to an essential part of the Elevated team, what it's really like working inside a fast-moving 7-figure business, and how to build a culture where everyone says, "I'm up for anything." If you've ever wondered: How do I find a "Savannah" for my business? How do I let go and trust someone else to take the reins? Or how do I create a team culture that actually feels good? …this episode is for you.

In this follow-up to "Are You Fcked?"*, Nicole and Dan go deeper into what's really happening when sales slow and doubt creeps in. Most CEOs mistake opportunity for risk—and that mindset is killing their growth. They break down why seasoned business owners lose their scrappiness, how to rebuild creativity and resilience, and the real difference between a broken system and a broken belief. You'll learn how to shift from "nothing's working" to seeing exactly where the next opportunity lies—without rebuilding your entire business. This is the episode to play when you're spiraling, second-guessing your offers, or wondering if it's time to start over. Spoiler: it's not. To apply for Elevate click here. 

When your launch flops and sales tank, it's easy to think your business is doomed. But here's the truth: you're not fucked — you just need to change the way you're selling. In this episode, Nicole and Dan walk through real scenarios from CEOs who've gone from $50K launches to $0…and the exact steps to turn it around fast. You'll discover: Why more leads doesn't equal more sales anymore The three adjustments that can rebuild revenue in 30 days How to shift your messaging to attract buyers who actually invest The mindset every CEO needs to sell daily with confidence This is your wake-up call: stop wondering if you're screwed, and start selling like the CEO you already are. Apply for Elevate here.  Dm Nicole on Instagram

This episode is a behind-the-scenes reveal of what's happening at KNOWN LIVE this October — and especially the never-before-shared details of our VIP Content Studio day. Nicole sits down with Katie to hype up what's in store: 🎯 How the main event (Oct 27–28) is designed to help you make sales in the room with strategies you can implement instantly 💡 The sessions with Dan, Nicole, Katie Soy, Lindsay Murray, Jess, and Savannah that will change how you sell, message, and lead your team in Q4 ✨ The real magic of Day 3: the VIP Content Studio (Oct 29), where you'll walk away with: Professional brand photography and video assets Live messaging + Instagram sales coaching Style, color, hair, and makeup guidance customized to you Energy upgrades to step fully into your "known" CEO era Plus, we reveal the exclusive vendor partners, why this event is different from anything else, and the luxe surprises still under wraps. 📌 If you're ready to uplevel your brand, walk away with assets you can use immediately, and make more sales before Q4 ends, you need to be in this room. DM Nicole the word KNOWN or email hi@nicoleculver.co to reserve your spot.

After a summer reset, we're walking you through the precise moves we're making to crush Q4: turning ads back on with elevated creative, moving our best offers to the front, selling to the same lead more often, and using a demand-driven ecosystem to catch every "coin" that falls out of a single funnel. We also break down the $30K/month plateau, why one funnel is no longer enough, how to humanize AI-assisted email, and the mindset shift of raising your standards so results match your identity. what you'll learn Why the $30K mark stalls so many CEOs -- and the exact fix Ecosystem vs single funnel: how to sell the same lead multiple ways The ad quality jump required now (and how we rebuilt our stack) How to move your most profitable offer to the front to accelerate sales Email that sells in 2025: humanizing AI and writing daily without burnout Standards > hustle: scaling by raising your bar, not your hours timestamps 00:00 Welcome back + why we paused the pod 01:45 We turned ads off to zero in August -- here's why 03:30 Re-igniting ads in September and the "creator's high" 06:45 Quality x quantity: why "good enough" is now expensive 10:40 Funnels vs ecosystems: catching every coin 13:15 The $30K plateau: the danger of "just do more" 16:40 Move your best offer to the front and sell sooner 19:45 Demand Diagnostics: the 3 patterns we keep seeing 21:50 Email in 2025: stop writing like it's 2012 24:30 Humanizing AI: Nicole's current process 27:20 Working less, making more -- identity and standards 33:00 Raise your standards, raise your sales 36:20 How to apply + get your Demand Diagnostic quotables "One funnel isn't enough anymore. Your ecosystem should catch every coin." "Move your most profitable offer to the front so more people can say yes sooner." "Quality and quantity are equally important now -- 'good enough' costs you." "Email isn't dead. Generic email is." "The standard is the standard. Raise it and revenue follows." resources mentioned Apply here Nicole on Instagram: @nicoleculver Ready to build your demand-driven ecosystem and shift from weekly to daily sales? Apply now for a private Demand Diagnostic and 1:1 support. We'll identify your biggest sales leak, map the fix, and outline action steps you can execute this week. 👉 Apply here: [nicoleculver.co/lvtd] Prefer DMs? Message "DEMAND" to @nicoleculver on Instagram.

CEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients 🎙️ Episode Overview In this episode, Nicole Culver takes you behind the scenes of The CEO Summit, an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another event—it's a working event, where sales are made in real-time, leads are generated, and funnels are built right in the room alongside Nicole and her expert team. From messaging and storytelling to sales mastery and high-converting content, every aspect of this event is designed to create massive transformation on the spot—so attendees walk away with real results instead of just notes. 🚀 What You'll Learn in This Episode: Why The CEO Summit is different from any other event in the industry. The power of real-time implementation—get sales while you're in the room. How Nicole's team of advisors already knows each client's biggest opportunities before they even walk in. Behind-the-scenes insights from Elevate's expert team, including messaging, sales, leadership, and client success strategies. 🔥 Meet the Elevate Team & Their Expert-Led Sessions: 🔹 Katie Soy & Lindsay Murray – Messaging & Storytelling that Sells Learn how to craft and refine your brand's most powerful stories to increase engagement and conversions. VIP day includes live coaching and real-time feedback on client messaging. 🔹 Kandis – Sales Mastery & Confident Selling How to sell with service and shift your mindset to attract clients rather than chase them. Mock sales call session with Candice & Dan—watch live role-playing to handle objections in real-time. 🔹 Jess – Client Success & Behind-the-Scenes Systems How Elevate delivers exceptional client success and retention (and how you can implement the same strategies). For the first time ever, Jess will be sharing the systems and frameworks that keep Elevate running at the highest level. 🔹 Katy & Nicole – Leadership & Scaling Breakout Step into CEO-level leadership and understand how to build a team that runs the business with you, not just for you. Get real-time feedback on structuring your team, scaling efficiently, and optimizing systems. ✨ BONUS: VIP Experience Exclusive VIP Dinner at one of Nicole's favorite restaurants 🍕 Special VIP Day designed for next-level scaling with hands-on workshopping and strategy deep dives. 🎟 How to Attend the CEO Summit This is an Elevate-only event—you must be a part of the program to join. Room blocks are maxed out, but a few tickets are still available! DM Nicole with the word "Elevate" to learn how to attend or apply here.  📌 Key Takeaways: ✅ Sales happen in the room—no waiting until you get home. ✅ Elevate's team knows your business before you walk in—no wasted time. ✅ Every session is about implementation, action, and results. ✅ The community, collaboration, and real-time breakthroughs make this event unlike anything else in the industry. 🔥 If you're an Elevate client, tell us in the comments if you're attending! And if you're ready to be in the room, DM Nicole "Elevate" to grab your spot before tickets close!

The Demand Equation – How to Become the Only Choice for Your Premium Clients In this episode of The Shift Show, Nicole and Dan dive into The Demand Equation—the key to setting yourself apart in your niche and creating overwhelming demand for your offers. They break down: ✅ Why demand is more important than lead generation alone ✅ The #1 mistake keeping experts stuck in low-level sales cycles ✅ How to position yourself as the ONLY choice for premium, rich niche clients ✅ The real reason most business owners struggle with sales (and how to fix it) ✅ The demand equation that ensures your audience sees you as the clear next step Nicole and Dan share their own journey of refining their brand, messaging, and positioning—and how these changes helped them scale to seven figures with a smaller audience than most. They also explain why broad messaging leads to weak sales and how to shift to demand-driven messaging that pulls in the right buyers effortlessly. 🔹 Want to learn the Demand Equation and implement it in your business? Join the Demand Shift training for just $27 (limited-time price!)  Apply for Elevate to get 1:1 support in building a demand machine Work with us for 30 days inside Undeniable Demand to create sales momentum  If you're tired of inconsistent sales and want a repeatable system that brings in premium buyers, this episode is a must-listen! 🎧 📩 Have questions about Elevate? DM Nicole "Elevate" on Instagram or email hi@nicoleculver.co

What if success didn't have to come at the cost of your peace? Nicole sits down with Andrea Crowder to explore the Pleasure Model—a framework for redefining business and life so you make money from a place of joy rather than stress. Andrea shares how she went from working tirelessly in network marketing to launching an aligned business that scaled effortlessly. They discuss the fear of letting go of pressure, how to rewire subconscious patterns around money, and why the key to sustainable success is prioritizing pleasure over hustle. Enroll in The Pleasure Model Now Chapters 00:00 Introduction and Excitement for Collaboration 02:07 Andrea's Entrepreneurial Journey and Community Building 05:14 The Pressure of Success and Emotional Toll 07:39 The Pleasure Model: A New Approach to Business 12:21 Anxiety, Money, and the Illusion of Success 14:49 Understanding Relationships: Money, Emotions, and Success 19:09 Trust and Acceptance in Relationships 23:01 Identity Upgrades and Emotional Relationships in Business 26:51 Pleasure Over Pressure: A New Perspective 32:09 The Power of Presence and Alignment 37:44 Understanding Alignment: First Bite vs Last Bite Energy 41:33 Unwinding the Stress Response 48:47 The Pleasure Model: Redefining Freedom