HerBusiness

Is Your Brand Supporting Your Growth — or Slowing It Down? As your business grows, your brand needs to grow with it. But many small businesses operate under a brand created in the early days — when they were charging less, serving different clients, or still figuring out their positioning. And over time, that misalignment can quietly slow your growth. In this episode, I'm joined by Melissa Horvat, Founder of Graphika, a branding partner to professional service providers who want to build clear, compliant and credible brands that support long-term success. With nearly three decades of experience — working with organisations like Paralympics Australia, NSW and QLD Government, corporate clients and hundreds of small businesses — Melissa understands how to translate your expertise into a brand presence that builds trust and authority. In this conversation, we explore what branding really means for professional service providers — and how to ensure your brand reflects the level of business you're building now, not the one you started with. If you're serious about sustainable growth, this episode will help you assess whether your brand is an asset… or a limitation. Here's What We Cover in This Episode: The subtle signs your brand is out of alignment with the level of business you're operating at now Why professional service providers need more than a "nice logo" to build authority and trust How a clear and credible brand shortens the sales cycle and attracts better-fit clients The role compliance and professionalism play in building confidence with high-value clients What happens behind the scenes when your visual identity doesn't match your expertise Practical first steps to elevate your brand without overcomplicating the process Branding isn't about making your business look bigger than it is. It's about making sure your brand accurately reflects the quality, expertise and experience you bring — so the right clients recognise your value immediately. If you've been feeling like your business has evolved… but your brand hasn't caught up, this conversation will give you clarity on what to do next. Mentioned in This Episode: Get Your Free Brand Consultation  Check out Melissa's Social Media Course  Register Your Interest in the Brand You Membership  Thanks to our Reviewer, Brigit Hallam of Throw Your Leg Over Apply to Join the HerBusiness Network

You've built the business. But if your products and services feel more complicated than they need to be, it may be time to simplify — without throwing everything out and starting again. In this episode of the HerBusiness Podcast, Suzi talks about why simplifying your offers is often the fastest path to clearer decisions, better systems, and sustainable growth. Suzi shares her own experience of letting go of a major revenue stream to create space for what's next — and why offering less, with more focus, hasn't made the business less profitable. If anything, it's done the opposite. This episode is for women business owners who are ready to refine, not reinvent — and who want to grow with more clarity, confidence, and support. In This Episode, Suzi Explores: Why too many offers can dilute your message and drain your energy What it really means to simplify without starting over The role of focus in creating sustainable, profitable growth Why deciding what you want people to buy first changes everything How leading with one core offer creates clarity for both you and your clients Practical ways to review and streamline what you offer How simplifying can support your ideal lifestyle Simplifying your products and services isn't about doing less for the sake of it — it's about creating clarity. When you decide what matters most and let go of what no longer fits, you create space to grow. Mentioned in This Episode: Listen to "How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)" Apply to Join the HerBusiness Network Check our Reviewer Justine Parson's business, The Lever

If LinkedIn has felt like something you should use but don't quite know how, or you've been posting without much traction, this episode is for you. My guest today is Jo Saunders, known as Australia's LinkedIn Demystifier. Jo is a LinkedIn strategist who helps service-based business owners turn LinkedIn into a sales and relationship-building tool — without being pushy or inauthentic. In this conversation, we talk about how women entrepreneurs can use LinkedIn strategically — to build trust, increase visibility, and make real sales — all while showing up as their true selves. Whether you're already active on LinkedIn or feeling embarrassed by your neglected profile, Jo offers practical advice and powerful mindset shifts that will help you take the next step. In This Episode, We Cover: Why random posting isn't enough — and how to use LinkedIn with real purpose The algorithm changes in 2026 you need to know about (and how to work with them) What it means to be "appropriately human" on a professional platform How to position your offers and include CTAs without turning people off The importance of being consistent in your messaging (and how talking about too many things can confuse your audience — and the algorithm) Jo's thoughts on AI-generated content and why authenticity matters more than ever What "connect-fluence" means and how to use connection to drive influence and sales The key differences between showing up to "make friends" versus selling with service How to leverage key areas of your LinkedIn profile (Jo calls them "sales hotspots") to drive traffic and conversions Whether or not you need LinkedIn Premium — and who it's really for Why slowing down your outreach and engaging thoughtfully is the biggest missed opportunity How Jo is using leverage in her business this year by relaunching community events What "Your Business, Your Rules" means to Jo — and how she embraces it by showing up in her colourful, unique way Key Takeaways: Don't just post to be visible — post with a purpose. Know what you're selling, who it's for, and create content that helps them. Your LinkedIn profile is a credibility tool. Treat it like a landing page — make sure it's clear, current, and aligned with your message. Show up as yourself — strategically. You don't have to fit a corporate mould. Just be intentional and on-brand. Connection comes before conversion. Build influence by building trust. Engage meaningfully, and don't rush the sale. You can sell — without being salesy. Provide value first. Then give people a clear next step. Mentioned in This Episode: The HerBusiness Network Get a copy of Jo's LinkedIn Healthcheck Connect with Jo on LinkedIn Learn more about working with Jo Follow strategist Joroen Kraaijenbrink of The Big 5 of Strategy on LinkedIn Reviewer Kaye Ure, of Styling Individuals Listen to episode 330: Why "White Space" is the Secret to Getting Unstuck in Business  

If you've ever found yourself stuck in what feels like perpetual promotion mode, feeling like you're shouting, "Buy my thing. Buy my thing." This episode is for you. In this special "Ask Suzi" episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask: How do I market multiple services, products, or programs without confusing my audience or exhausting myself? As your business grows, your offer range often grows too — but that doesn't mean you have to market everything at once. Suzi breaks down four powerful shifts that will help you simplify your marketing, make more aligned sales, and build a more sustainable business — one that doesn't rely on you being in constant "sell" mode. In This Episode: Why more offers don't always mean more results How to simplify what you're offering and focus on the right things at the right time The importance of knowing your numbers so you can work smarter, not harder How to stack your offers throughout the year to build momentum The difference between public promotions and private invitations — and why you don't need to promote every offer to everyone Real examples from different types of businesses — including consultants, stylists, and traditional service-based businesses Mentioned in This Episode: The HerBusiness Network Money Metrics Blueprint Follow us on Instagram Leave a review on Apple Podcasts (we'd love it!)

No matter your level of expertise, years in your industry, or depth of knowledge — if you're not able to present that content with confidence and PRESENCE… you're quietly holding your business back. How we present ourselves and our businesses is just as important as the actual value we provide. So how can you ensure you're showing up ready to make the greatest possible impact with your presence? And how can you do this while remaining authentic and true to yourself? That's exactly what Anne Maree Wilshire and I are discussing on this episode of the HerBusiness Podcast. Anne Maree, founder of Vibrant Voices, is an expert on voice, presence, and presentation—and today she's sharing the secrets to speaking with impact, confidence, and presence as a small-business owner. Here's What You'll Discover on This Episode:  What "presence" really means in a business context (and why it creates trust and authority!). The 3 biggest internal barriers that prevent your message from landing – and how to recognise them fast. Why old belief systems about being 'appropriate' hold us back from saying what we truly want (and prevent us from attracting people who agree!) The #1 blindspot entrepreneurs have when preparing for presentations, keynotes, podcasts, or any speaking event (Hint – it's NOT the quality of your notes!). The professional masks you might be putting up that actually create a disconnect with your clients (You might not even realise you're doing this!) How to make your audience understand – and resonate with! – your message, without feeling like you're overexplaining or rushing. Why confidence is never something you can wait for, and the ONE thing you can do to actually create it. Exactly what to prepare before speaking so you can stay grounded (and more importantly – connected to your topic, audience, and passion). What conviction and courage really look like, and how to access them in high-pressure situations. Why presence matters to you and your brand, and how to cultivate that presence to attract more clients, bring in opportunities, and open doors for yourself. Mentioned in This Episode: The HerBusiness Network Vibrant Voices with Anne Maree Wilshire Episode EP336: Reflect Now, Relax Later: How to End 2025 Strong and Step into 2026 with Intention Big Stories, Little Films

Everyone knows that marketing is an investment… but when you don't have clarity about the money behind your marketing, it can quickly start to feel like a financial black hole. So in this episode of the HerBusiness Podcast, we're talking about the financial side of marketing – not just how to get more leads or engagement… …but how to make sure the money, time, and energy you invest into marketing is actually WORKING. (Instead of quietly draining your cash flow.) So before diving into your next big campaign or launch, let's talk about how marketing and money go together. Here's What You'll Discover in This Episode:  How to make marketing decisions from a place of financial clarity, rather than guesswork (or worse… panic!) Discover whether your marketing is supporting your immediate cash flow or your long-term growth strategy How to choose ONE clear marketing goal for the next 90 days (and why that focus is KEY) Why understanding your financial boundaries around marketing is essential (so you don't overspend or waste money) Track what is working, so you can understand when to "hit pause" on underperformers… and "turn up" what does well with your audience Start leading your marketing and your money like a true CEO Mentioned in This Episode: Get the Small Business Finance Course for Women Business Owners Join the HerBusiness Network Reviewer - Sarah Brabbin, British Wildlife Sculptor Claim your Free Business Owner's Money Metrics Blueprint

It's time to #AskSuzi! To start off this brand-new series, I'll be answering a question I get from women business owners all the time. "How can I turn cold leads into warm leads… without feeling like a used car salesman??" It's something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let's dive into it. Here's What You'll Learn in This Episode:  Why following up with cold leads feels so awkward (and what you can do to reframe it) What to say when following up without sounding awkward or 'desperate' for the sale. What adding value (without asking for the sale) builds the trust and momentum you need Why creating a PATHWAY to the sale is your best bet to reaching it. How to design a simple lead nurturing pathway that moves prospects towards becoming clients. Mentioned in This Episode: The HerBusiness Network How to Get FREE Leads & Buyers on Instagram with Nicole Burke From Free to Paid: How To Seamlessly Convert Leads to Buyers How To Create A New Client Nurture Email Campaign Thanks to our Reviewer - Brigit Hallam - Throw Your Leg Over Motorcycle Adventures

Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches. So, in this episode of the HerBusiness Podcast, I'm talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients. Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she's giving us a peek behind the curtain. Here's What You'll Discover in this Episode:  The basics of the Marketing Mountains system, coined by Michelle Falzon, and what looking at your entire product/service suite in its entirety will reveal. The methods Amanda uses to ATTRACT her ideal clients into her world — and which strategies work best. The one, repeated event that consistently CONVERTS Amanda's clients (she's been using this for years… and it still works!) What goes into KEEPING the clients she acquires, and how she intertwines her offers — so she always has a "next step" to take. How Amanda decides which marketing activities to double-down on (and which to throw out!) Why planning your marketing with a birds-eye view of your year prevents adhoc strategies or disjointed offers from popping up. How to create offers that work together so that you can leverage your time, pitch to your pre-existing clients (so you're not constantly chasing new leads), and… make more money! Mentioned in This Episode: The HerBusiness Network Content Sells Episode 4: Finding Your Marketing Mountain Content Sells Episode 328:4 Systems That Saved My Sanity as a Business Owner Thanks to our Reviewer — Katie Balogh, Bright Point Research Download the FREE Money Metrics Blueprint for Entrepreneurs Get your FREE ticket to the next "Profitable Business Workshop"

To kick off 2026 as The Year of Leverage, I'm sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I've tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends. This episode is a goldmine of marketing knowledge from some of my favourite successful business owners. Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of membership.io and creator of The Membership Experience), Tina Tower (CEO of Her Business Empire), Matt Diamante (Instagram strategist and SEO expert), Susan Bradley (former guest and CEO of The Social Sales Girls), Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast), and Ingrid Angehrn Dewulf (CEO of Style Me Happy) and Gabbi Kitchener of the Art of Flow for their contribution to this episode. What You'll Discover in This Episode:  The top 6 marketing trends that experts expect to see (and integrate!) in 2026 — and how you can put them into action. Dale Beaumont's plan to get his content in front of a larger audience this year, and the ONE strategy he's focusing on. The biggest change Omar Zenhom is making in his business in 2026, and why he thinks it will pay off. Why Sharon Pope believes that your authentic voice is going to be more critical than ever to gaining the trust of your audience. The importance of nurturing your audience (while leveraging your workflow) with Stu McLaren. Why Tina Tower is doubling down on her paid ad strategy — and why she's experimenting with her creative this year. The multi-media approach that Matt Diamante will be using to bring in more leads and higher conversions. How Susan Bradley is tapping into a new social media strategy and going all-in on short-form video. Why storytelling and intimate conversation with your audience is going to make or break your audience's trust with Tracy Harris. The power of showing more personality and opinions in your social content, launches, and paid programs with Ingrid Angehrn Dewulf. And, why Gabbi Kitchener has made the bold move with AI-FREE marketing in 2026, and the value of authenticity. Mentioned in This Episode: The HerBusiness Network Dale Beaumont (CEO of Business Blueprint) Omar Zenhom (host of the popular $100 MBA Show) Sharon Pope (master life coach and best-selling author) Stu McLaren (Founder of membership.io and creator of The Membership Experience) Tina Tower (CEO of Her Business Empire) Matt Diamante (Instagram strategist and SEO expert) Susan Bradley (former guest and CEO of The Social Sales Girls) Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast) Ingrid Angehrn Dewulf (CEO of Style Me Happy)  Gabbi Kitchener of the Art of Flow HerBusiness Podcast Episode 323: Want more sales? Do these three things every month with Susan Bradley HerBusiness Podcast Episode 327: Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope

I recently walked away from one of my top money-making programs. Not because it didn't work. Not because it wasn't valuable. But because I felt it was no longer fully aligned with my business and personal goals. So in this episode, I'm revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you're considering moving away from an offer or program yourself. This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper. Let's talk about what it means to trust your intuition, release what no longer feels right, and create space for evolution in your business. Here's What You'll Discover in the Episode:  Why I decided to walk away from one of my top revenue streams (and the make-or-break questions I asked) The reason why success alone is not a reason to keep something that no longer aligns with your business path. The subtle (but persistent!) signs that a program, offer, or identity has run its course. How to tell the difference between fear, fatigue, and real intuition. The unexpected challenges that can come up when you let go of something successful. What opens up when you create space to envision your business future, instead of filling every minute of your schedule. A 5-part framework to help if you're considering letting go of something in your business. Mentioned in This Episode: The HerBusiness Network Joey Ballantyne - Grit and Grace Collective

Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level. Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of Bluegum Electrical Solutions, here to tell us exactly how she did it. In this episode, she's showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business. Here's What You'll Discover in this Episode:  Chantel reveals the surprisingly common leadership trap women fall into, and why solving every problem yourself keeps you stuck (even if it feels good to be the one with the answers!) How to empower your team to take initiative and responsibility for the business's long-term success (and how YOU can let go, in order to grow). Discover the GENIUS decision-making tool that will help your team solve 90-100% of their problems independently, so you don't have to be involved in every decision. Chantel's must-haves (or must-not-haves!) in order to scale successfully — and why reviewing your systems, processes, and habits is step #1. How to use data and cycles to experiment in your business, rather than simply following what the industry says (or guessing!) What scaling really means for your work-life 'balance'. And what changes to expect with your capacity, seasons of life, and personal life. How to realistically prepare your business for the next stage of growth, and start building foundations now. Mentioned in This Episode: The HerBusiness Network HerBusiness Podcast Episode 328: 4 Systems That Saved My Sanity as a Business Owner Bettina Mitchell, Workflow Mastery

There is a version of success that women in business are quietly handed… a script we're meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much. And guess what? She's not real. In this episode of the HerBusiness Podcast, we're breaking down the perfect business woman myth and exploring how external expectations and internal pressure shape the way we show up in business — and what it costs. Because success that looks good on the outside, but feels misaligned on the inside? That's not success. It's performance. Here's What You'll Discover in this Episode:  Where the myth of the perfect businesswoman comes from, and why we are subtly engrained with "should" messaging. Why performative success leads to burnout, disconnection, and self-doubt (even when your business is financially thriving!) The toxic external expectations that lead to comparison, and a path that chases others' definition of success. Why telling yourself you "should be" at a different point in your business and life can be detrimental to your success and happiness. How to get aligned with what you actually want out of your business – and create a model that gives you alignment. What happens when you stop performing for others and lead authentically. Mentioned in This Episode: The HerBusiness Network HerBusiness Podcast Episode 325Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey  HerBusiness Podcast Episode 327Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope Order your copy of the children's book The Golden Gift  by Stella De ZottiBuy on AmazonBuy on Stella's website

What if EVERY client project, business building campaign, or idea automatically appeared in your calendar… so you could sit down at your desk, ready to work? That's not the reality for most of us as business owners. A huge chunk of time goes to project planning. But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO much faster and more organised. Today, she's sharing her ChatGPT Project Planning System (with all of the prompts she used!) so you can have your calendar auto-populated with tasks – taking the mental load off you completely. Here's What You'll Learn in This Episode:  How you can use ChatGPT to organise upcoming projects, break down tasks, and automatically upload them into your calendar. How to take the burden of planning, scheduling, and delegating out of your everyday workflow The prompts to use in order to break a big, overwhelming project into clear, sequential tasks so nothing gets forgotten Why AI can help you uncover hidden time-vacuums, and start planning enough time to get everything done How Belinda gets ChatGPT to create a detailed, week-by-week plan that factors in your working days, deliverables, client preferences, start/finish dates, white space, and non-negotiables. Why seeing a birds-eye-view of your calendar or project instantly reveals hidden problems with capacity (and how to stop overloading yourself!). How to use ChatGPT the RIGHT way — and get better quality outputs (hint: it all starts with your prompts!) Mentioned in This Episode: The HerBusiness Network Belinda's ChatGPT Guide (and Walkthrough Video) https://docs.google.com/document/d/1v4uWG0t7Reqs1mKyU_UnMNGMvDp27Xgw1ITNdrL7tEE/copy= Want Belinda's Eyes on Your Copy? Complete Your First Impressions Audit Here https://y4vmyamwjws.typeform.com/to/ruwrwTVO Claire Harrison, Harrison HR Episode 335 of the HerBusiness Podcast How to Build a Business Plan for 2026 That Doesn't Burn You Out

As we step into December, MOST of the world begins to slow down. But for business owners… the end-of-the-year season can be one of the most stressful and hectic times. Maybe you want to rest and take a couple of weeks off — but you know that an entire new year of business is just around the corner. So how can you close out 2025 strategically, and then move into 2026 feeling ready (and rested!)? That's how you'll finish this episode of the HerBusiness Podcast feeling. Ready. Prepared. And able to finally relax. I'll be walking you through a series of strategic reflection questions that will help you analyse what really worked in 2025, what needs to change in your business in 2026, and how to lean more into aligned and intentional action this next year. Here's What You'll Discover in the Episode:  Why reflection is a business strategy (NOT just a 'feel good' exercise) and how it can completely shift how you look at your next year in business. The first step to unlocking a full and honest overview of your 2025, and how to use it to assess what actually worked. The one unexpected question that every woman business owner needs to ask herself if she expects genuine improvement and change next year. My method for identifying the key decisions that truly created momentum in your business (and which were actually shiny distractions). Discover the habits, systems, and boundaries that give you LEVERAGE in your work – so you can do more of what you love in 2026, and less of what you don't. How to identify what needs to be cut out completely in your business plan. My sworn-by structure for setting time aside for a reflection session – to review your calendar, finances, wins, challenges, and unspoken realisations of 2025. The ONE question you need to answer for yourself to feel ready to move into 2026 intentionally.   Mentioned in This Episode: The HerBusiness Network Justeen Parsons | Founder of The Lever HerBusiness Podcast Episode 326: When You've Outgrown Your Business: How to Reignite Your Spark in Midlife The Gap and the Gain by Dan Sullivan

I see so many business owners entering each new year already exhausted. That exhaustion? It originates from months before. Now is the time not just to plan out your 2026 — but it is the time to truly sit with your goals, and understand how you can accomplish them this next year. In this episode of the HerBusiness Podcast, I'll walk you through the exact planning strategy I'm using to plan my 2026. And it is all about clarity, focus, and alignment. So if you're already overwhelmed looking at what you need to get done next year… this is the strategy you need to follow. Here's What You'll Come Away With:  Why "busy" can NOT be your default business strategy in 2026 – and how to prevent the overwhelm. My business planning strategy from start to finish, so you can go into the next year feeling calm, organised… and excited. The 3 parts that are essential when building your business plan in 2026, and why each step is a pillar to your organisation. Why the right plan doesn't add MORE to your plate… but actually protects your time and your energy. The difference between a healthy goal that stretches you versus one that silently drains you. How to actually make TIME for big-picture thinking and strategy, even when your to-do list is a mile long. The secret strategy that makes planning your year 10x more effective (and fun!) A FREE downloadable Resource to help you plan out YOUR 2026 Mentioned in This Episode: The HerBusiness Network Nicole BaldinuCo-Founder of The $100 MBA | Co-Creator & Executive Producer of The $100 MBA Show Podcast The $100 MBA Show Podcast HerBusiness PodcastEpisode 321: Stories That Stir (and How to Use Them in Your Marketing) with Monica Rosenfeld

Doing "more" is the default setting for most women business owners. We strive for more revenue. More clients. More milestones. More targets. But what happens when we stop reaching for the moving target of "more"... and instead strive for "enough"? What happens if we prioritise balance, freedom, and fulfilment – and set our business goals to accomplish those standards? In this episode of the HerBusiness podcast, we're talking about how you can plan your 2026 not just around 'making things happen' and productivity, but how you can actually use your business strategy to create more freedom in your life. Insights You'll Walk Away With: The true difference between striving for more and striving for enough (and the results each brings) How you can reframe ambition to be fuel that drives you forward, rather than a pressure that drains you. The unspoken influences that create the pressure to constantly do "more" (and where they come from!) Simple ways to plan your year around the goals that actually matter (and focus on tasks that actually move the needle) The secret strategies I use to ensure I leave time for planning and strategy throughout my year The hard questions to ask yourself if you find you're running towards a goal that isn't yours – and how to change course Journalling Prompts from This Episode:  What do I want to feel more of next year? What does spaciousness look like in my work and life? Where can I do less… but go deeper? What does my ideal day, week, and month really look like? What would a truly good year (one that honours my values) look like? And… what does "enough" look like for me right now? Mentioned in This Episode: The HerBusiness Network Dionne Sibly Black Garlic and Co HerBusiness Podcast Episode 323: Want More Sales? Do These 3 Things Every Month – with Susan Bradley 

Burnout does NOT just come from doing too much… it comes from doing business in a way that isn't aligned with who you ARE. In this week's HerBusiness Podcast, I sat down with Melinda Cohan, author of Sustainable Success: Thriving in Business and Performing at High Levels Without Burnout. Melinda is revealing how so many business owners are unintentionally running on performance mode – pushing, proving, forcing – when what we truly want is to thrive with more flow, ease, and sustainability. We dive into how you can break free from depletion and step into a new model of success that supports your wellbeing AND your results. What You'll Learn in This Episode:  The deceptive difference between performing and thriving (and why they look so similar from the outside!) The subtle ways women give away their power… and how it makes us fade into the background of our own lives. How to use your natural intuition and your body's signals as guides for decision-making in business. The four levels of consciousness and how shifting from a "by me" attitude into a "through me" attitude changes so much (and why MOST women are constantly in "by me" mode!) The six essential categories of self-care (beyond just the physical and emotional) that reduce stress and keep you in that flow state. Practical ways to create more BEING, rather than more DOING, in your day… even if it's just a few minutes a day. And so, so much more! Mentioned in This Episode: The HerBusiness Network Get your copy of Sustainable Success by Melinda Cohan Get your FREE Sustainable Success Companion Guide

I have seen so many businesses with incredible potential fizzle out because the business owners are making this one mistake… Doing it all themselves. Staying stuck in the day-to-day. Letting admin eat up their time. Becoming the bottleneck that holds their business back. So on this episode of the HerBusiness Podcast, we're talking about the real reason your business isn't growing — and why delegation and automation are essential to getting unstuck. Here's What You'll Learn in the Episode: The red flags that show up when you're trapped in a cycle of "busy work" (and why "just getting through the week" is a major warning sign!) The real reason staying busy feels so safe… but is secretly keeping you from visibility, opportunities, and freedom. Four questions that you need to ask yourself in order to decide if a task should take up your energy. How to realistically put together systems for delegation and automation — and which tasks deserve less of your attention. Incredible stories of women business owners who created SIMPLE systems that let them reclaim hours in their week. How to step into your true role as CEO of the business, and finally create more space for inspiration, creativity, and GROWTH. And so, so much more… Mentioned in This Episode: The HerBusiness Network  

So many women business owners believe that their sensitivity and emotions hold them back in business. That our empathy and passion must be muted in order to succeed. In this episode of the HerBusiness Podcast I sat down with counsellor and founder of the Self-Kind Hub, Erica Webb, to talk about being a highly sensitive entrepreneur — and why it's actually a superpower for your business success. Being a highly sensitive person (or HSP) means you might feel rejection heavier, feedback sticks longer, and being visible online can leave you drained. You pick up on others emotions and feel tuned-in on other's experiences. But what if that sensitivity is actually the opposite of a weakness? What if it's actually one of the greatest advantages you can have as a business owner? Here's What You'll Learn in the Episode:  Discover how Highly Sensitive People think and act – and if you might actually be a highly sensitive entrepreneur. How to handle rejection, self-promotion, and visibility without letting them crush your confidence. Why your tendency to "feel everything" could make you the best person to deeply understand your clients. The exact ways sensitivity can hurt your business if ignored… and how to flip it into one of your greatest strengths. Practical boundaries and daily rituals Erica uses to stay centred and focused (that you can borrow today!) Why embracing your sensitivity leads to more authentic leadership, stronger client connections, and sustainable growth. Mentioned in This Episode: The HerBusiness Network The Self-Kind Hub

Ever notice how a bit of white space makes everything feel clearer? Designers use it to make things pop. Our brains love it. Yet, as women business owners, we often overlook the importance of white space in our businesses and our lives. So in this episode of the HerBusiness podcast, we're talking about why white space is not a luxury — but a complete necessity if you want to grow a business that feels aligned and fulfilling. Here's What You'll Discover in This Episode:  How white space fuels your creativity, innovation, and clarity in business Discover the massive breakthroughs I personally had when I decided to take just one weekend of white space (and how it made me $2 million!) The devastating cost of staying stuck in constant movement and succumbing to hustle culture Why creating space to think can help you refine your strategy, reconnect to your "why", and reignite your passion The systems you need (from planning to delegation to boundaries) to actually create and protect that white space When your calendar is filled to the brim and your brain feels scattered, you get stuck in "go mode". You leave no time for creativity, for growth, for vision. White space is what allows you to reconnect with those goals and actually see the steps that will get you there. Mentioned in This Episode: The HerBusiness Network Episode 319 – Create a Team That Loves Your Business Like It's Their Own with Kristy Smith Episode 323 – Want More Sales? Do These 3 Things Every Month – with Susan Bradley  Episode 307 – Easy Time-Saving Business Automation Tips with Mandy Brasser