Claim OwnershipSports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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Description
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
735 Episodes
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Sean King from Veritone shares insights on turning sports archives into revenue, metadata as the backbone of live broadcasting, and where the ROI of AI shows up. Show notes at sportsgeekhq.com/459
Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458
Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457
George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456
Verity Edgell shares insights on selecting and activating major sports partnerships, turning fan passion into commercial outcomes, and advice for rights holders pitching sponsorship. Show notes at sportsgeekhq.com/455
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