The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
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© 2026 Propel Marketing & Design
Description
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
214 Episodes
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If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way. Search is evolving fast. It is no longer just about ranking on Google. Clinics now need to show up in Google Maps, AI Overviews, and even tools like ChatGPT that pull from real websites. In this episode, you’ll learn how to build a strong SEO foundation that helps you get found, build trust, and att...
If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway. This episode walks through how clinic owners can review what happened in Q1, identify what is actually working, and create a focused plan for Q2 that drives real results. You will learn how to choose the right SEO priorities, improve your most important website pages, strengthen your Google Business Profile, and create content that align...
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this ...
AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking for healthcare information and local clinics. Learn how younger and older patients search differently, why Google Maps and reviews still play a major role in choosing a provider, and what these trends mean for your clinic’s SEO, website content, and onl...
Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job. You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral...
Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates duplicate listings, split reviews, and patient confusion. You’ll also learn what to do if a doctor leaves your practice but their Google Business Profile still shows your address, and how to protect your main location listing while you clean it up. E...
If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments. You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fi...
If your rankings feel inconsistent or your visibility seems flat, it may not be because you need more SEO. It may be because your messaging is unclear. In this episode, I recap key insights from a recent live training and explain why AI search is forcing clinics to rethink how they present what they treat, who they help, and where they are located. 💥Fix Your AI Visibility Blind Spots Webinar: 7 Non-Technical Upgrades Any Clinic Can Do This Week https://propelyourcompany.com/fix/ Send in...
Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice. Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/ Send in your questions. ❤ We'd love to hear from...
Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin location pages. You’ll learn what to fix on your website, how to structure location pages and internal links, how to lock down NAP and citations, and a simple 30-day rollout plan for scaling without chaos. 👉 Episode webpage, blog & show notes...
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-se...
Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you’ll learn how voice and AI queries differ from typed searches, what to update on your website and Google Business Profile, and five practical upgrades to help you show up more often and turn visibility into booked appointments. Episode Webpage: https://propelyourcompany.com/voice-...
Therapy practices need SEO, but the usual marketing advice can cross privacy and ethics lines fast. This episode breaks down a privacy-first SEO plan that helps you rank locally and in AI-driven search without relying on reviews, testimonials, or client stories. You’ll learn what pages to create, how to structure content for clarity, and how to set boundaries that protect clients, your license, and your peace. Episode webpage: https://propelyourcompany.com/seo-for-therapists/ Book a di...
Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/ Send in your questions. ❤ We'd love to he...
Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Wh...
Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and other healthcare providers, this shift means patients now get instant AI-generated answers about your services, insurance, hours, accessibility, and more - pulled from your profile, reviews, website, photos, and beyond. ⚡Episode guide, blog & podca...
If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new p...
In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts. If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral. ...
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/ Send ...
In this short episode, we are talking about what actually moves the needle in clinic SEO right now, and why so many clinics feel stuck even when they are “doing all the things.” You will hear two real outcomes from clinics that focused on the right fixes in the right order, including a 30+ position jump in Google for the keyword phrase “chiropractor in their city,” plus what we are seeing with patients finding clinics through AI searches. I also walk you through a simple way to stop guessing,...
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