Inside Google Ads with Jyll Saskin Gales

140 Episodes

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Can $10 a Day Work on YouTube? Yes! Here's How

2026-10-0116:34

This is the episode every small business needs! Can you run YouTube campaigns on a modest budget and actually get meaningful results? Absolutely. In episode 140 of Inside Google Ads, host Jyll Saskin Gales sits down with one of her Google Ads Coaching clients - Austin Lindquist, Director of SEM at Ring Ring Marketing - to walk through a small budget YouTube strategy that is delivering big outcomes for his clients. Austin shares real data, specific targeting tactics, and creative strategies f...

AI Just Broke This Google Ads Account

2026-09-2405:18

Should you let Claude run your Google Ads? No. Wait... let me think about that... NO! Generative AI chatbots might be helpful for drafting emails or analyzing reports, but using them for Google Ads strategic decisions can quickly lead to costly mistakes. In episode 139 of Inside Google Ads, host Jyll Saskin Gales shares a real story of a Google Ads coaching client who followed advice from Claude to switch his bidding strategy. While the AI advice sounded logical on the surface, applying it wi...

6 Talks in 30 Days: My Newest Google Ads Strategies

2026-09-1725:21

In this special episode 138 of Inside Google Ads, host Jyll Saskin Gales gives an exclusive preview of her upcoming conference talks across Europe and Canada. Preparing for six presentations in 30 days, Jyll shares brand-new strategies, real client case studies, and actionable insights that she has never discussed online before. You will get a sneak peek at multi-stage lead generation bidding strategies, updates on Performance Max targeting exclusions, and the counterintuitive benefit of rem...

The Truth About Competitor Targeting in Google Ads

2026-09-1011:19

Competitor targeting in Google Ads is widely misunderstood. After seeing so much misinformation online, Google Ads Coach Jyll Saskin Gales sets the record straight in episode 137. She breaks down common competitor targeting myths, explains what Google’s policies actually say, and shares how to run competitor campaigns that drive great results - while staying fully compliant. You will learn how automation features like text customization and broad matching can accidentally trigger ads that im...

AI Won't Replace You, But This Will

2026-09-0313:42

AI is not taking your job, but sticking to outdated manual tactics just might. In episode 136 of Inside Google Ads, Jyll Saskin Gales shares an excerpt from an interview she recently did with Erum Shaheen about the evolving role of the Google Ads media buyer. As Jyll says, AI is not new to Google Ads, but the shift from manual execution to strategic direction changes how accounts must be managed. Instead of fighting automation, Jyll says that media buyers who thrive will be the ones who mast...

#box-pro-ellipsis-179124420720190{-webkit-line-clamp:2;}Inside Google Ads with Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales