DiscoverVO Pro: The Business of Voice Over and Voice Acting
VO Pro: The Business of Voice Over and Voice Acting

VO Pro: The Business of Voice Over and Voice Acting

Author: Paul Schmidt

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Voiceover Business Strategies That Work

The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.

You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.

Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.

If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.


Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.


You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti


SUBSCRIBE on YouTube: https://www.youtube.com/c/vopro-pro?sub_confirmation=1


The Pro Blog: https://vopro.pro/blog


The VO Freedom Master Plan: https://vofreedommasterplan.com


Facebook Group: https://www.facebook.com/groups/vofreedom

183 Episodes
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Tired of endless P2P auditions and no results? Discover why local clients are your secret VO goldmine. Are you stuck on online casting sites, wondering why the bookings just aren’t coming? This video busts the hustle trap myth that keeps voice actors chasing low-paying gigs and shows you step-by-step how to land higher-paying, repeat clients right in your own backyard. Learn the hidden drawbacks of P2P platforms and grab actionable outreach tips to build a resilient, thriving career on y...
Is your email address secretly sabotaging your voiceover career? Find out before it's too late! Learn how a generic Gmail or free website could be costing you gigs and discover the quick, affordable fix that turns your brand from amateur to pro in a single weekend. We’ll walk you through real casting perspectives, credibility upgrades, and the exact steps every serious VO needs to get more clients. Grab the free guide, The $50 Fix That Stops Clients From Ignoring You: https://welco...
Unlock the #1 secret to surviving and thriving as a voice actor in the AI age. Discover how beginner and part-time voice actors, and even established vets, are leveraging AI to win clients, streamline marketing, and build profitable VO businesses without tech overwhelm! This video breaks down day-to-day tactics, must-have tools, and real-world workflows that put you ahead of the game. 🎁 Download The Voice Actor's AI Toolkit™: https://welcome.vopro.pro/ai-toolkit Explore VO Pro tools &am...
Stop letting "bad luck” steal your bookings. Discover the #1 VO blunder and how to fix it now! In this video, we reveal the straight truth most voice actors ignore: booking more gigs has less to do with talent or gear. It’s all about mastering the outreach numbers game. You’ll learn why part-timers stay stuck, the proven habits of VO pros, and a simple 7-day action plan to explode your client list. Ready to take control? Download the free 7-Day VO Outreach Challenge Roadmap and join t...
Are constant auditions keeping you broke? Discover how real VO pros finally break the endless cycle. Stop relying on luck. Learn why the audition grind doesn't build income, and learn proven steps to attract, pitch, and land direct voiceover clients. This video reveals the audition trap, the business skills today's VO pros use for real success, and offers actionable tools to help you build true income certainty. 🎁 Grab your free checklist: Essential Marketing Asset Checklist for VO Pros a...
Transform your inbox into your #1 client magnet with proven email marketing strategies. Learn why pros stop chasing algorithms and start owning their career by making email their powerhouse for client relationships and bookings. We break down how to build and use your contact list, write outreach that lands gigs, and avoid the biggest beginner mistakes. Download your FREE “First 50 Contacts” Swipe File to kickstart your client list today! 🎁 Get your free “First 50 Contacts” Swipe File:...
Stop hoping talent is enough. Here’s how to protect your VO career and start earning like a pro! This video is your guide to turning your voice over side hustle into a legitimate business. Discover the business setup essentials, must-have legal contracts, and tax tips every creative needs to escape the hobbyist trap. Step confidently into your full-time VO future, attract better clients, and avoid disasters that can cost you gigs, or even your dream. Get Your EIN from the IRS: h...
Struggling because you're new to voiceover? Your lack of experience is your secret marketing weapon! Learn how to turn even tiny gigs into compelling case studies that attract clients and boost your credibility. No big-name credits needed. This video breaks down actionable strategies and confidence hacks you can use immediately to transform humble beginnings into a thriving VO business. Plus, your free Beginner Proof Booster Prompt Pack workbook at https://welcome.vopro.pro/social-proof-p...
Rejection SUCKS! But it’s your secret weapon for a thriving voiceover career. Learn how to turn industry rejection into your biggest advantage as a new or aspiring voice actor. This video breaks down real booking stats, exposes the myth of overnight success, and gives a step-by-step strategy to become resilient and book more work. You’ll leave with actionable mindset tools and access to a support community that turns no into your superpower. VO Pro: https://vopro.pro Mindset Mastery T...
Think you need Hollywood connections for voiceover success? Think again! Local VO work is thriving. In this video, we bust the 5 biggest myths about local voice over jobs, showing you how to land high-paying gigs, build client relationships, and turn your VO passion into a full-time career without leaving your hometown. With actionable strategies and mindset shifts, you’ll learn why everything you’ve been told about making it in VO is probably wrong and how to fix it!. Get your FREE Local...
Unlock voice over jobs hiding in your hometown. Most actors miss these secret, local VO goldmines! Discover proven steps to land high-paying, local voice over gigs, even if you’re just getting started. Say goodbye to endless online auditions and learn actionable strategies to build a thriving VO career in your own community. Get your FREE Local Gig Kickstart Toolkit: https://welcome.vopro.pro/local-gig-kickstart-toolkit Want the complete crash course on booking local work? https://vopro.pr...
Stop blaming the algorithm. Your biggest barrier to VO success is YOU. Discover why most voice actors stay stuck in part-time mode, and how breaking self-sabotaging patterns is the real key to going full-time. In this video, you'll learn the nine most common mindset and business traps holding creative professionals back, plus practical steps to finally get out of your own way. Ready to turn “someday” into consistent bookings? Get straightforward, actionable strategies now. 🎁 Grab the F...
Unlock the 7 business systems top voice actors use to thrive. Talent is NOT the secret to success! Are you grinding hard but still stuck in the gig-to-gig struggle? Discover the 7 essential business systems that separate thriving, full-time voice actors from hobbyists. Learn real-world workflows for marketing, lead generation, client acquisition, automation, pricing, SEO, and scaling your business, plus actionable steps you can implement this week, even if you’re short on time or tech skil...
Unlock the #1 secret full-time voice actors use to go from chaos to consistent bookings, fast! Tired of endless auditions with few results? In this video, discover the proven business framework top voice talent use to escape burnout and become booked solid. We’ll expose why hustling harder keeps most VOs stuck, and show you how to implement structure, strategy, and systems for real, sustainable growth. Stop surviving. Start thriving as the CEO of your own VO business! 🚀 Register now for ...
Discover the pro moves that create full-time voiceover success fast. Miss them, and you're doomed to set yourself adrift in 2026. If you’re done with ineffective resolutions and ready for real growth, learn what top voice actors do in January to build unstoppable momentum for the entire year. In this video, I share six habits that set professionals apart, plus a free guide: “The 7 Deadly Sins of Annual Planning.” Cut the guesswork, build strategic systems, and turn January into your secr...
Ready to break the myths and launch your creative business, even as a part-time voice actor? In this video, we’ll reveal an easy-to-follow, step-by-step blueprint: mindset shifts, simple marketing strategies, and how to land your first paying client without quitting your day job. Whether you start with just a mic and a dream, you’ll get actionable advice to go from zero to thriving. Forget industry gatekeepers; this is your comeback story. The Big Book of VO Client Avatars: https://vop...
Stop blending in and start booking: this video breaks down step-by-step tactics for voice actors to turn social media into a true lead-generation machine. Learn why typical postin” fails, which platforms actually pay off, and how to brand yourself so clients remember you. Walk away with proven DM scripts and mistakes to avoid, plus a powerful lead magnet to shortcut your learning curve! 🚀 Get your free guide 10 Social Media Mistakes That Keep Voice Actors Broke and How To Fix Them: https...
Still quoting $75 for voiceover gigs? Stop selling yourself short and discover your true worth! In this video, I break down exactly how much new voice actors should charge, why "exposure” rates are career poison, and the real reasons trained beginners deserve professional pay. Learn how to price with confidence, avoid common traps, and use proven scripts to handle tough client negotiations, plus strategies for finding high-paying clients and raising your rates without apology. FREE RESOU...
Is your demo actually working… or just sitting there collecting digital dust? In this interview, legendary UK VO demo producer Rob Bee breaks down what makes a voiceover demo book work and why so many miss the mark. We dig into: ✅ Why most voiceover demos don’t convert ✅ When to invest (and when not to) ✅ Common mistakes voice actors make ✅ What producers and clients really listen for ✅ How to approach your demo like a business move, not an art project Whether you’re just starting out or t...
Most creative careers die in the DMs, not because of bad talent, but bad communication. If you’re a part-time voice actor, designer, or creative trying to ditch side hustles and go full-time, this episode is your wake-up call. Cold outreach isn’t sleazy, it’s essential. You’ll learn how to message clients without sounding desperate, the psychology behind outreach fear, and how to flip rejection into opportunity. Free Download: The Beginner's Guide to Cold Email Outreach: https://welcome.vopr...
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