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SHeCOMMERCE

Author: Cristina Marinucci & Jacqueline Dynowski

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Bold Brands. Fierce Women. One Sisterhood.


SHeCommerce is more than just a podcast, it's a community. 


Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.
Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.
With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.
But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.
Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!
SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

8 Episodes
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This week on SHeCOMMERCE, Jacqui and Cristina sit down with Nicole Lesinski of Nestlé, a leader helping drive e-commerce, retail media, and omnichannel transformation inside one of the world’s biggest CPG organizations. Nicole unpacks some of Nestlé’s boldest moves—from major reorganizations that put category and consumer focus at the center, to evolving how field teams think about “total commerce” so account leadership understands the full path to purchase—not just what happens in-store. She...
In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Melissa Burdick, co-founder and president of Pacvue—and newly recognized as a Commerce Media Power 100 honoree by The Drum. From her early days at Amazon to bootstrapping, following a major health scare that sharpened her resolve to build the company she always knew she wanted to create. We dig into what it really takes to go from corporate to “hell yeah” moment when product-market fit became undeniable (hello, firs...
Recorded live from CES, Cristina and Jacqui hit the show floor for a fast-paced “SheCommerce Champagne Bites” episode—short, sharp interviews with female leaders on what’s real vs. what’s hype in tech, AI, and the future of commerce. First up, Dara Joy Clay (Microsoft AI / Microsoft Advertising) shares a future-casting view of what happens when wearables + biometric data + generative AI collide. The big idea: commerce could shift from “shopping” to anticipation—where your data helps an AI ass...
We’re closing out 2025 with a no-fluff, all-receipts conversation where power women and real talk collide. Cristina and Jackie are joined by industry heavyweights Peter and Sri from The CPG Guys to audit the year that was—and forecast what’s next. From the AI hype that fizzled to the retail media reality check, we call BS on overused buzzwords and dig into what really moved the needle (and what didn’t). Expect hot takes on: AI-powered everything—why it was the most overused phrase and what i...
This week on SHeCOMMERCE, Cristina and Jacqui sit down with Christine Foster, SVP of Strategy & Operations at 8451 and Kroger Precision Marketing (KPM), to talk about what happens when retail media stops acting like a “channel”… and starts behaving like a true commercial engine. Christine opens up about stepping into leadership after Cara Pratt built an extraordinary foundation at KPM—and what it really means to “carry the torch” with progress over perfection (yes, it’s an honor… an...
In this episode of SHeCOMMERCE, Cristina and Jacqui break down the biggest power moves shaping the future of commerce, retail media, and connected consumer experiences. From holiday shopping chaos and Black Friday buzz to industry-shifting headlines (Amazon Unboxed AI updates, Kimberly-Clark x Kenvue, and women leaders making major moves), the hosts serve their signature “Weekly Tea” with insight and attitude. This week, they’re joined by Lauren Griewski, Managing Director & Head of Sales...
Welcome to Episode One of SHeCOMMERCE — where power women and real talk collide in the CPG world. Hosts Cristina Marinucci and Jacqui Dynowski finally fire up the mics (and pour the drinks) for the first-ever episode — part launch party, part manifesto, and part “we’re really doing this” moment. From Halloween chaos to coffee vs. champagne rituals, the duo kicks off with their signature blend of wit, warmth, and working-woman realness. Then, the conversation pivots from personal to powerful —...
Episode 0: The SHeCOMMERCE Teaser – Where Power Women and Real Talk Collide Welcome to SHeCOMMERCE — the bold new podcast where power women and real talk collide in the world of commerce, media, and marketing. In this teaser episode, Cristina Marinucci and Jacqui Dynowski pull back the curtain on why they created the show — and what they’re here to shake up. Expect a mix of industry insights, spicy opinions, and unfiltered conversations about what’s working (and what’s absolutely not) i...
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