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© 2026 Engage Your Brand®
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Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
53 Episodes
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Think engagement season ends on Valentine’s Day? Not so fast. If inquiries felt slow this winter, or if you’re worried booking season has passed you by, this episode is your reset. I’m breaking down why engagement season doesn’t automatically equal booking season and why leads are still coming in long after February. Key Takeaways: • Why 53% of couples get engaged outside “traditional” engagement season • How Gen Z is changing booking timelines and research habits • Why couples are waiting...
Your brand isn’t just your logo, it’s how people experience you at every touchpoint. In this episode of Engage Your Brand®, I’m joined by wedding industry educator, speaker, and coach Terrica to talk about wedding business branding and positioning, and what it really takes to build a brand that grows with you instead of holding you back. We dig into Terrica’s journey from wedding planner to nationally recognized educator, the hard lessons she learned about pricing, partnerships, and growth, a...
Marketing felt harder in 2025 and if you’re wondering why your effort didn’t match your results, you’re not alone. In this episode of Engage Your Brand®, I’m joined by Taylor Cusick-Hulman, marketing consultant and founder of Enji, to break down her State of Small Business marketing report based on a survey of 245 small businesses across 40 states. We talk buyer hesitation, what’s actually changing in the market, and what wedding + creative service pros should prioritize in 2026 if they want ...
Burnout is common in the wedding industry, but it doesn’t have to be the norm. In this episode of Engage Your Brand®, I’m joined by wedding business coach and bestselling author Heidi Thompson to talk about work life balance for wedding professionals and what it actually takes to run a sustainable wedding business without working 60+ hour weeks. We dive into why so many wedding pros feel constantly overwhelmed, how poor scheduling and endless meetings drain your energy, and the CEO-level shif...
Visibility matters more than ever in 2026, but burnout doesn’t have to come with it. In this episode of Engage Your Brand®, I’m joined by Renee Dalo, keynote speaker and visibility hype woman for creative entrepreneurs, to talk about how wedding and event pros can show up consistently without exhausting themselves or diluting their brand. We cover confidence, video visibility, luxury positioning, and practical ways to stay relevant in a shifting market, without turning content into another fu...
Your next inquiry might come from Google… or ChatGPT. In this episode of Engage Your Brand®, I’m joined by Julie Novack, CEO + co-founder of PartySlate, to talk about what’s changing in wedding marketing. From SEO and domain authority to how marketplaces are showing up in AI search. We also dig into why visuals matter so much in the sales process, how to use your portfolio to handle common client objections (“Have you done a wedding like this?”), and how PartySlate helps pros organize, search...
Sales don’t have to feel pushy to work. In this episode of Engage Your Brand®, I’m joined by high-ticket sales and mindset strategist Maria Bayer to talk about why so many creatives invest in beautiful branding and websites, yet still struggle to convert higher-end clients. We cover the psychology behind how elevated clients buy, how to align your sales process with your brand experience, and the small shifts that help you communicate your value with confidence (without feeling “salesy”). Key...
You don’t need to hustle harder in the off-season, you need to use it strategically. In this episode of Engage Your Brand®, I’m breaking down 10 off-season tasks you can do to elevate your brand, strengthen your marketing foundation, and set yourself up for a stronger booking season ahead. These aren’t overnight fixes or quick wins. They’re foundational brand and marketing updates that help ensure your next season feels more aligned, visible, and profitable. Key takeaways The difference bet...
Prepping your books for tax season is only half the work. In this episode of Engage Your Brand®, I’m joined by my own bookkeeper (and good friend), Hailey Ann, for a conversation that goes beyond QuickBooks and spreadsheets. Because yes, you need clean numbers and categorized expenses, but you also need a nervous system that feels safe looking at them. We’re talking bookkeeping for wedding and event pros, tax season prep that actually saves you money, and the deeper “money stories” that can k...
Happy New Year! If you’re easing back into work and feeling that “I need to catch up on everything” pressure, this episode is your permission slip to slow down, reset your workflow, and focus on what actually moves the needle. I’m sharing 2026 website design trends, but with a big caveat: I don’t believe in chasing trends for the sake of it. I cherry-picked the trends that actually make sense for wedding and event pros, and I’m framing everything through strategy first. We’ll talk about when ...
Before you sprint into the new year, let’s take a breath, literally. In this episode of Engage Your Brand®, I’m sharing a real behind-the-scenes look at what closing out the year has actually looked like for me. From a packed season of conference travel to the push-pull of productivity vs. rest in mid-December. Instead of the usual “new year, new hustle” energy, I’m leaning into a different approach: exhale over inhale. This episode is equal parts reflection and gentle direction, with a few b...
Your FAQ section might be the most underrated sales tool on your website. In this episode of Engage Your Brand®, I’m diving into a website section I see business owners hesitate on all the time: your FAQs. If you’ve ever wondered, “Do people even read these?” or “Can’t they just ask on the call?”, this episode is for you. Because the truth is: FAQs don’t just answer questions… they build trust, reduce friction, and help your website sell your services before you ever hop on a call. I’m also s...
What does it look like to build a DJ brand that lasts 40+ years, and still feels fresh, human, and in demand? In this episode of Engage Your Brand®, I’m joined by Marz (Marcellus Lawhorn), owner of Charizma Entertainment, to talk about marketing that actually works in the event industry, especially when you’re building longevity, not just chasing the next trend. Marz shares how Charizma books 80% referral-based leads, why relationships + consistency are the real “secret sauce,” and what it me...
You don’t just need brand photos, you need brand photos that actually feel like you. ✨ If you’ve ever stared at your website thinking, “I only have this one headshot…” this episode is your sign to change that. On this episode of Engage Your Brand®, I’m joined by brand and business photographer Mycah Bain. We dig into the real role brand photography plays in your business, the most common mistakes creatives make before their sessions, and Mycah’s best branding photography ideas and tips for...
Still feel like SEO is “one more thing” on your plate, but you know your couples are Googling (and now ChatGPT-ing) vendors like you? 🧠✨ In this episode of the Engage Your Brand® podcast, I’m breaking down basic on-page SEO in a way that actually makes sense for wedding and event pros. We’ll talk about how traditional search (like Google) and newer AI search tools (like ChatGPT) both rely on the same core principles and how a few simple updates on your website can help you show up in more of ...
Paid advertising for wedding professionals doesn’t have to feel spammy or “bro-y.” On Engage Your Brand®, I’m joined by Whitney and Daniela of Wedding Industry Ads to demystify Google + Meta so your campaigns actually book (not just “get clicks”). We cover how Google Search (high-intent) and Meta (retargeting + nurture) work together, why focused landing pages convert better, and a lightweight follow-up funnel you can run while you’re on site. You’ll hear realistic budgets, when $1/day ads ...
Feeling the cozy season vibes? In this episode of Engage Your Brand®, I’m diving into how to romanticize your brand, especially if you’re a wedding professional. Inspired by the “romanticize your life” trend, we’re exploring how small, intentional details in your brand can build confidence, elevate your client experience, and attract higher-end, more aligned couples. Whether you’re reflecting on your business during the holidays or planning a rebrand for the new year, this episode will help y...
What if your most powerful marketing strategy isn’t ads, it’s relationships? 🎙️ In this episode of Engage Your Brand®, I chat with Matt Radicelli, entrepreneur, executive coach, and founder of Mentor Pods, about how genuine connection and community can transform your business. We dive into relationship-based marketing, pricing for profit, and how to know when it’s the right time to delegate or hire help. Building a sustainable brand isn’t about doing it all, it’s about surrounding yours...
If your website feels “fine” but not you, this episode is your permission to rethink your platform. I’m breaking down Showit vs. Wix — what actually matters for wedding and event pros, where each platform shines, and how to avoid common redesign headaches (like blog transfers gone wrong 😬). From real client examples to honest pros and cons, you’ll walk away knowing which platform fits your business today and which will grow with you tomorrow. Key Takeaways: Wix is beginner-friendly and fast...
If you’ve ever feared dropping off Google after a website redesign, this episode is your SEO safety net. 🔍 I’m joined by Sara Dunn, founder of Sara Does SEO, to talk about how wedding pros can protect (and even boost) their rankings during a rebrand or site refresh. We dive into simple, no-fluff strategies to get found by your dream clients on Google and now, even in AI search tools like ChatGPT. Whether you’re launching a new website or just want to finally understand SEO without the o...
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