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Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.
46 Episodes
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You don’t need to hustle harder in the off-season, you need to use it strategically. In this episode of Engage Your Brand®, I’m breaking down 10 off-season tasks you can do to elevate your brand, strengthen your marketing foundation, and set yourself up for a stronger booking season ahead. These aren’t overnight fixes or quick wins. They’re foundational brand and marketing updates that help ensure your next season feels more aligned, visible, and profitable. Key takeaways The difference bet...
Prepping your books for tax season is only half the work. In this episode of Engage Your Brand®, I’m joined by my own bookkeeper (and good friend), Hailey Ann, for a conversation that goes beyond QuickBooks and spreadsheets. Because yes, you need clean numbers and categorized expenses, but you also need a nervous system that feels safe looking at them. We’re talking bookkeeping for wedding and event pros, tax season prep that actually saves you money, and the deeper “money stories” that can k...
Happy New Year! If you’re easing back into work and feeling that “I need to catch up on everything” pressure, this episode is your permission slip to slow down, reset your workflow, and focus on what actually moves the needle. I’m sharing 2026 website design trends, but with a big caveat: I don’t believe in chasing trends for the sake of it. I cherry-picked the trends that actually make sense for wedding and event pros, and I’m framing everything through strategy first. We’ll talk about when ...
Before you sprint into the new year, let’s take a breath, literally. In this episode of Engage Your Brand®, I’m sharing a real behind-the-scenes look at what closing out the year has actually looked like for me. From a packed season of conference travel to the push-pull of productivity vs. rest in mid-December. Instead of the usual “new year, new hustle” energy, I’m leaning into a different approach: exhale over inhale. This episode is equal parts reflection and gentle direction, with a few b...
Your FAQ section might be the most underrated sales tool on your website. In this episode of Engage Your Brand®, I’m diving into a website section I see business owners hesitate on all the time: your FAQs. If you’ve ever wondered, “Do people even read these?” or “Can’t they just ask on the call?”, this episode is for you. Because the truth is: FAQs don’t just answer questions… they build trust, reduce friction, and help your website sell your services before you ever hop on a call. I’m also s...
What does it look like to build a DJ brand that lasts 40+ years, and still feels fresh, human, and in demand? In this episode of Engage Your Brand®, I’m joined by Marz (Marcellus Lawhorn), owner of Charizma Entertainment, to talk about marketing that actually works in the event industry, especially when you’re building longevity, not just chasing the next trend. Marz shares how Charizma books 80% referral-based leads, why relationships + consistency are the real “secret sauce,” and what it me...
You don’t just need brand photos, you need brand photos that actually feel like you. ✨ If you’ve ever stared at your website thinking, “I only have this one headshot…” this episode is your sign to change that. On this episode of Engage Your Brand®, I’m joined by brand and business photographer Mycah Bain. We dig into the real role brand photography plays in your business, the most common mistakes creatives make before their sessions, and Mycah’s best branding photography ideas and tips for...
Still feel like SEO is “one more thing” on your plate, but you know your couples are Googling (and now ChatGPT-ing) vendors like you? 🧠✨ In this episode of the Engage Your Brand® podcast, I’m breaking down basic on-page SEO in a way that actually makes sense for wedding and event pros. We’ll talk about how traditional search (like Google) and newer AI search tools (like ChatGPT) both rely on the same core principles and how a few simple updates on your website can help you show up in more of ...
Paid advertising for wedding professionals doesn’t have to feel spammy or “bro-y.” On Engage Your Brand®, I’m joined by Whitney and Daniela of Wedding Industry Ads to demystify Google + Meta so your campaigns actually book (not just “get clicks”). We cover how Google Search (high-intent) and Meta (retargeting + nurture) work together, why focused landing pages convert better, and a lightweight follow-up funnel you can run while you’re on site. You’ll hear realistic budgets, when $1/day ads ...
Feeling the cozy season vibes? In this episode of Engage Your Brand®, I’m diving into how to romanticize your brand, especially if you’re a wedding professional. Inspired by the “romanticize your life” trend, we’re exploring how small, intentional details in your brand can build confidence, elevate your client experience, and attract higher-end, more aligned couples. Whether you’re reflecting on your business during the holidays or planning a rebrand for the new year, this episode will help y...
What if your most powerful marketing strategy isn’t ads, it’s relationships? 🎙️ In this episode of Engage Your Brand®, I chat with Matt Radicelli, entrepreneur, executive coach, and founder of Mentor Pods, about how genuine connection and community can transform your business. We dive into relationship-based marketing, pricing for profit, and how to know when it’s the right time to delegate or hire help. Building a sustainable brand isn’t about doing it all, it’s about surrounding yours...
If your website feels “fine” but not you, this episode is your permission to rethink your platform. I’m breaking down Showit vs. Wix — what actually matters for wedding and event pros, where each platform shines, and how to avoid common redesign headaches (like blog transfers gone wrong 😬). From real client examples to honest pros and cons, you’ll walk away knowing which platform fits your business today and which will grow with you tomorrow. Key Takeaways: Wix is beginner-friendly and fast...
If you’ve ever feared dropping off Google after a website redesign, this episode is your SEO safety net. 🔍 I’m joined by Sara Dunn, founder of Sara Does SEO, to talk about how wedding pros can protect (and even boost) their rankings during a rebrand or site refresh. We dive into simple, no-fluff strategies to get found by your dream clients on Google and now, even in AI search tools like ChatGPT. Whether you’re launching a new website or just want to finally understand SEO without the o...
What happens when a PhD in quantum materials pivots to wedding planning? ✨ In this episode of the Engage Your Brand® podcast, I sit down with past client and now friend, Katie Sautter, founder of K.S.Otter Events in North Carolina. Katie creates stylish, sustainable, and deeply personal weddings. And her journey from engineering lasers to building a fast-growing planning business is nothing short of inspiring. We dive into her story of resilience, the fire that fueled her business growth, and...
Rebrands shouldn’t be scary, but the wrong one can haunt your bookings and your SEO. 👻 In this Halloween special of the Engage Your Brand® podcast, I’m sharing five “spooky rebrand stories” that every creative should avoid, from the Ghost Rebrand that forgets your audience to the Cursed Rebrand that kills your Google rankings. Tune in for practical tips to protect your investment, keep your audience engaged, and make your next rebrand your most strategic yet. Key Takeaways: Strategy ...
Client gifting doesn’t have to be complicated, it just has to be thoughtful. 💡 In this episode of the Engage Your Brand® podcast, I’m joined by my friend and fellow designer, Whitney Zimmermann, founder of Wild Hive Studio. Whitney is a Shopify and packaging designer for product-based businesses, and she brings a refreshing perspective on holiday gifting, client experience, and community-building for creatives. We chat about how to make your gifts feel personal (not promotional), when to se...
Engagement season is just about upon us! In this episode, I discuss the significance of engagement season, which spans from Thanksgiving to Valentine's Day, and its impact on marketing strategies for your business. We'll talk about the importance of consistent marketing efforts year-round and the need for you to to prepare your website and branding in advance to attract ideal clients. We'll talk actionable steps for optimizing websites, understanding timelines for branding and de...
What if your next big booking came from a feature in Style Me Pretty or Martha Stewart Weddings? In this episode of the Engage Your Brand® podcast, I’m joined by the incredible Jaine Kershner, New York–based photographer and founder of Tea with Jaine, a top podcast and education platform for wedding photographers. Jaine shares her journey from corporate life to building a thriving photography business and dives deep into the art (and strategy) of getting published. We break down what editors...
Whether you dislike, like, or love her music, we have to admit: Taylor Swift has become a pop culture phenomenon, and with her recent engagement, what she does will affect the wedding industry. In this conversation, I discuss the significant influence of Taylor Swift on the wedding industry and branding. I'll explore how Taylor Swift's personal and professional evolution, including her recent engagement and new album, will shape trends in the wedding market. Now is a time where there's ...
In this episode, I’m diving into one of the most overlooked yet powerful tools in your marketing toolkit: email marketing, specifically Flodesk email marketing for wedding pros. Whether you’re a planner, photographer, or florist, email marketing helps you create genuine connections beyond social media, and it might just be your most effective way to turn inquiries into loyal clients. I’m sharing why I resisted email marketing for a long time (and what finally changed my mind), how I simplify ...
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