S.P.A. Business Podcast

Most spa owners plan their ads a week or two before the month starts. This episode is about planning them on purpose. I sit down with my ads manager, Pamela Howe, to talk about timing: when to spend more, when to pull back, and why every month is not the same month for your spa. We get into why Q4 ad costs spike, what to do if your ad account is brand new, how to split your budget between cold and warm audiences, and whether last year's Black Friday ad deserves a second run. If you've been white-knuckling your ad budget every quarter, this conversation will give you a clearer, calmer way to plan your year. Connect with Pamela Howe: 🌐 Website: www.howetomarket.com 📱Instagram: @digitalpamelahowe 📩 Gmail: [email protected]  Ready to transform your business and get the support you need? Join the free masterclass  www.Amandaluisaconsulting.com  

Your calendar is packed, you're turning clients away, and a little voice is telling you that you need to hire right now or lose money. This episode is here to slow that moment down. I'm walking you through why panic hiring in the busy season usually backfires, two simple ways to use the team you already have to catch the money walking out your door, and the exact numbers I look at before I ever post a job. You'll also learn when to hire so your new esthetician is trained, confident, and ready before the next rush, instead of drowning in it on day one. If you've ever been burned by a rushed hire, this is not a hiring problem. It's a timing problem, and timing is something you can plan. Ready to transform your business and get the support you need? Join the free masterclass  www.Amandaluisaconsulting.com

Google reviews are not just social proof. They are the number one thing that gets a new client to actually walk through your door. And most spa owners are asking for them at completely the wrong time. In this episode, we're breaking down exactly when to ask, what to say, how to make sure the review mentions the right esthetician's name, and how to build a system so simple it takes your team less than 60 seconds to send. Plus: why we stopped asking for reviews after the first visit, what happened when we started waiting until the third, and how to use November's season of gratitude as the perfect window to get a flood of glowing reviews heading into the holidays.  This one is practical, timely, and will directly impact how fast your newest esthetician gets booked. Ready to transform your business and get the support you need? Join the free masterclass www.Amandaluisaconsulting.com

Thanksgiving is four weeks away. If you haven't started planning your Black Friday promotion yet, this is your sign. In this episode, I'm opening up my actual Black Friday Blueprint document live and walking you through exactly what I reuse every year, what I change, and what I'm adding in 2026. We're talking offer structure, email timing, pre-selling strategies, and why the spas that win this year won't be the ones with the deepest discounts. Because here's what's changed since 2021: clients are choosy now. They're not going to whoever has the biggest sale. They're going to whoever they trust. And if that's you, this episode will show you exactly how to make sure they know it. The goal isn't to hustle through the holidays. It's to set everything up so beautifully in advance that you and your team actually get to rest, recharge, and enjoy it. Ready to transform your business and get the support you need? Join the free masterclass www.Amandaluisaconsulting.com

No highlight reel. Just the real behind-the-scenes of what happened inside my spa this quarter. In this Q3 check-in, I'm sharing the biggest win I've had in eight years of owning a spa, what happened with my two new hires (including why one of them quietly excused herself after just two weeks and why I'm still calling it a win), and two bold experiments I ran that are already changing how we operate. I removed the card on file requirement from online booking. I stopped taking phone calls entirely. And I'm changing my compensation model for the first time since 2020. Some of these are still too new to call definitive wins, but the data is already telling an interesting story. If you've ever wondered what it actually looks like to run and grow a spa team in real time, this episode is the one.  Ready to transform your business and get the support you need? Join the free masterclass  www.Amandaluisaconsulting.com