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Ever wondered what 30 combined years of "figuring it out" in real estate actually looks like? (And by "figuring it out," we mean we've only cried in our cars twice this week.)
It's us, Annalie and Jen. We're 'bout to figure it out together - sharing the real behind-the-scenes of real estate and breaking down what actually moves the needle in your business.
Just straight talk (Annalie's got queen energy on lock), and slightly-irreverent (Jen's got this AND Jr.-High-Brain covered) we've got everything from building your pipeline, to unique marketing strategies, to handling awkward client conversations nobody taught you about. Whether you're starting from zero or scaling up, we're here with strategies that work in today's market. Because we're all just trying to do it right(ish).
New episodes on Tuesdays and Happy(ish) Hour episodes on Fridays where we answer YOUR questions and share stories over wine. Come join us – we promise it's more fun than explaining interest rates to buyers!
40 Episodes
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Hey there! It's Jen and Annalie, and we're coming at you from that weird liminal space between "Happy New Year!" and "Wait, my motivation already died on January 5th." If you've ever felt that post-holiday whiplash where you go from rested to restless to "okay fine, let's put on real pants and do this thing," this episode is for you. We're diving deep into what actually drives business growth in January 2026—and spoiler alert, it's not motivation. We're talking about the difference between mo...
If your real estate business feels like you’re doing everything but still not seeing consistent results, this episode is for you. Jen and Annalie walk through a practical, repeatable way to audit where your business actually came from, identify the gap between last year’s production and your next goal, and build a plan to bridge that gap — without burnout or random lead gen. This isn’t about chasing shiny objects. It’s about building a business that feeds your energy and your pipeline. In thi...
This week on Real Estate Done Right-ish, Jen and Annalie finally return after a short hiatus… and we kick things off with a very on-brand update involving standing water, dry shampoo, and Annalie nearly becoming a frontier-era pioneer woman just trying to take a shower. Once we recover, we dive into: 💰 The Millionaire Real Estate Agent Economic Model (MREA) We break down the exact numbers you need to set real, trackable, doable goals for 2025 — including: • How much you should expect to...
"My goal is to bring you the data and teach you how to interpret it so that you can make the best pricing decision for you. Once we review this, it becomes pretty intuitive." - Annalie Hey there! Jen here. We took the week off for the holidays, so we're resharing YOUR most-listened-to episode by popular demand. If you missed this one (or if you need a refresher on how to absolutely nail your listing presentations), this is the one. Annalie walks us through her exact listing appointment proces...
"For me, I think if I say, ‘Where do I want all of these things to be in 10 years?’ But I'm not even where I want to be right now, for right now's brain and right now's money. It's really hard for me to say what 10 years will bring. 10 years… I mean, I can make stuff up, but it doesn't feel connected to like my soul if I'm just making stuff up." - Annalie If you've ever sat through a business planning session feeling like you should have this massive, life-changing "Big Why" but... you just d...
In this week’s episode of Real Estate Done Rightish, Jen and Annalie lean into the messy, real-life edges of entrepreneurship in real estate. We talk about showing up when life is hitting hard (hello grief, resistance, distractions!), and we walk through 10 concrete ways to compartmentalize and re-focus your energy so you can stay present, productive, and aligned even when everything else is pulling you off track. Then we shift gears into a timely segment for agents: home-prep in today’s mar...
"If you're in a market like we're in here right now where we've got some properties still getting multiple offers and some properties that are in a firm buyer's market, I would want to see somebody coming in incredibly aggressive on list price if I was going to take a contingent offer." – Annalie Nienow Hey there! Remember when contingent offers were a thing? Like, back before everyone could get a loan for anything and the market went bananas for eight years? Well, they're back. And if you ha...
Hey there! So we did it - we completed Sobertober...mostly. And honestly? The results were WAY more intense than either of us expected. This episode is our raw, unfiltered wrap-up of a month that completely changed our relationship with alcohol, our businesses, and honestly, ourselves. We're talking about the Timberwolves game where we decided to have drinks after 27 days sober (spoiler: Annalie's body REVOLTED), the massive business overhaul that happened when we had clearer minds, and why s...
Hey there! Jen here, and I have a confession... I had a drink during Sobertober. And before you judge me (Annalie already did, trust me), this episode is about what happens when we stumble during a challenge. Spoiler alert: It's not the end of the world, and there's actually something way more important we need to talk about. We dive deep into the difference between discipline and all-or-nothing thinking, why "starting again" matters more than being perfect, and then we get into something WIL...
"Either other people who stop drinking are liars, or I am an anomaly. Nothing is really changed that much. I was sold a bag of goods if everything is supposed to be amazing and now I'm just grumpy because I'm like when does that start? I thought my whole life was gonna turn into fairy dust." - Annalie Welcome to Week 3 of our Sobertober journey. By now you're probably wondering - did Annalie's skin turn into porcelain and did she lose 20 pounds in two weeks? (Spoiler alert: no, and she's hila...
"I have anxiety about opening my mail. I have anxiety about looking at my bank accounts. I am always positive I'm not going to be able to get a loan if I'm asking for one. I am terrified to open the app that looks at my bank accounts." - Annalie Week two of Sober ‘Tober has us talking about the thing nobody wants to discuss but EVERYONE needs to hear: MONEY. Not the sexy “How to make 7 figures?” stuff - I mean the deep, uncomfortable, “Why do I have anxiety about checking my bank accoun...
"There are days when I don't drink all week and by Wednesday or Thursday I'm getting SO much done because I'm just so much clearer. I'm like, what if I was this way all the time? What would that feel like? If I could just take this one thing out, what else could I accomplish?" - Annalie So, Annalie and I were on this girls' road trip earlier this week, had some wine by a bonfire, and the next day my brain was SO foggy I literally couldn't form coherent thoughts. We laughed on the way ho...
"The list price is a strategy. It's not a market valuation. At least that's my opinion." Hey there! We took a week off like self-employed bosses do, and now we're back. This week we're chatting about the calm after the storm, we're breaking down the difference between pricing strategy and market evaluation (and why confusing the two can cost your sellers big time), plus giving you the real talk on what the Fed rate drop actually means for mortgage rates. CHAPTERS: 00:00 -Stagnant vs Bre...
"I was often not making decisions for me, but for other people. And it's not lost on me that when we do business planning, those were always virtually impossible for me to even consider. I was like, I don't know. I want to be alive." - Annalie While experts debate this buyer-seller impasse where rates aren't dropping enough to bring buyers back and sellers aren't motivated enough to drop prices, Annalie shares about major life and business decisions based on what other people need rather than...
"If you're a human trying to human right now, you are probably feeling a different level of emotion, weight—whatever you want to call it—than you were on December 1st." - Annalie Hey there, this is not our typical episode. And honestly, we debated whether to record at all. But on January 14th, 2026, in Minneapolis, we showed up to the office and hit record anyway. Because sometimes the most real estate thing you can do is keep showing up, even when everything feels heavy, uncertain, and overw...
This is our Happy(ish) Hour Edition and last of the season (because Annalie's heading to Alaska for some serious salmon fishing, and honestly? It's everything I love about our friendship and this industry. We start with dance parties in cars and Whitney Houston therapy, dive deep into how "Women Who Run With Wolves" is changing how I think about business building, and end up playing the most ridiculous Would You Rather game ever created for real estate agents. If you've ever wondered how to b...
"The chief financial analyst for Bankrate, said that rates will not get below 6% in 2025. Economic growth and worries about both inflation and government debt are what they're predicting are going to keep mortgage rates elevated" If you've been holding your breath waiting for interest rates to magically drop back to 3%, this episode is your wake-up call. We're diving deep into Bankrate's latest predictions that show rates staying above 6% through 2025, plus the surprising inventory shif...
"I was supposed to have three appointments in Northern Minnesota... one of them canceled an hour out, then the next day canceled. These appointments were to the tune of 1.6 million. That's 40 grand, 50 grand in your pocket going from opportunity to nothing." - Annalie If you've ever said "real estate is weird" approximately 17 times in one week, this episode is going to feel like a warm hug from your most understanding friend. This week hit us both with the kind of market reality that makes y...
“After I send my weekly updates, sometimes sellers say, can we have the day to digest this? I would say 90% of my price adjustments are a reply to that email with ‘Yes, let's go to this number.’” If you've ever had a listing sit on the market while you scramble to explain to anxious sellers what's happening (and why), this episode is your new secret weapon. Annalie walks us through her comprehensive weekly market and marketing update system—the exact data-driven reports that transform frustra...
If you've ever felt like you're in a pressure cooker—whether it's your real estate business, personal life, or that weird space between "figuring it out" and actually having it figured out—this episode isn't half bad. Jen gets vulnerable (per usual) about her recent "contraction period" (a year of worry, money stress, and questioning her direction) and how it led to her current expansion phase (setting 15 appointments in one month after setting only 3 in the previous six months). We div...
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