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Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.
62 Episodes
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If your business only works when you remember everything — following up, replying to DMs, tracking leads, and holding it all together — this episode is for you. In this episode of The Digital Shift™, Jessica Green breaks down one of the most common (and costly) problems entrepreneurs face: guessing. Guessing what to post. Guessing who to follow up with. Guessing why sales feel inconsistent. Guessing instead of operating from systems. Jessica explains why guessing feels productive but ac...
It’s January. The energy is high. The resolutions are loud. But behind the scenes? Most entrepreneurs are still duct-taping their business together with freebies, hacks, YouTube tutorials, and random advice from a dozen different sources. In this episode of The Digital Shift™, Natasha Roberson is calling out the chaos — and walking you through what it actually takes to scale in 2026. Because here’s the truth: Duct tape doesn’t scale. And hustle doesn’t either — not without infrastructur...
2026 is not a “same strategy, new calendar” year. In this episode of The Digital Shift™, Jessica Green breaks down why the businesses that win in 2026 won’t be louder, busier, or posting more — they’ll be built differently. Jessica unpacks the widening divide she’s seeing between businesses that feel calm, predictable, and scalable… and businesses that feel chaotic, fragile, and stuck in hustle mode. The difference isn’t effort — it’s infrastructure. You’ll learn the 3 Do’s and 3 Don’ts...
2026 isn’t about adding more to your plate — it’s about subtracting the chaos and finally building systems that give you your time, energy, and freedom back. In this episode of The Digital Shift™, Natasha Roberson gets real about why the hustle you started the year with isn’t sustainable… and why infrastructure is the answer. If you’re already tired three weeks into the year, this episode is your reset button. She breaks down the 3 core systems every entrepreneur must install to stop burn...
2026 isn’t just another year — it’s a line in the sand. In this episode of The Digital Shift™, Jessica Green breaks down the one digital shift every entrepreneur must make in 2026 if they want to stay relevant, scalable, and sane. The online space is louder. Attention is shorter. Trust is harder to earn. And “posting more” is no longer a strategy. Jessica calls out why the old way of building businesses — manual follow-up, hustle-based marketing, and creator-first thinking — is breaking down ...
Welcome to the first episode of 2026 — and the year we officially enter what experts are calling The Trust Recession. People are more skeptical, burned out, and hesitant than ever… but the entrepreneurs who win this year won’t be the loudest or the most charismatic. They’ll be the ones with the strongest systems. In this episode of The Digital Shift™, Natasha Roberson breaks down why trust has shifted away from marketing promises and toward business processes — and why every entrepreneur need...
Before you rush into 2026 with new goals and big dreams, pause and clean the slate. In this final 2025 episode of The Digital Shift™, Jessica Green walks you through the ultimate Year-End System Reset — what to automate, what to delete, and what to double down on — so you can design a year that runs like a system instead of one that runs you. She’ll guide you through her Delete → Duplicate → Delegate framework, a quick automation audit, and the three data points to track monthly for predictab...
Think the reason your sales are inconsistent is because you don’t have enough leads? Think again. In this episode of The Digital Shift™, Natasha Roberson delivers a must-hear reality check: more leads won’t fix your broken sales system. Before you run another ad, boost another post, or stress about your follower count—press play on this. You’ll learn: Why chasing traffic without a system is like pouring water into a leaky bucket The 3 invisible holes in most entrepreneurs’ sales process H...
Episode 39: Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated Featuring: The Midlife Badass From Dream to Digital: How This Midlife Badass Built Her Business with Systems, Strategy & Sisterhood In this powerful episode of The Digital Shift™, Jessica Green sits down with one of the most inspiring entrepreneurs inside the Self Made Hub—The Midlife Badass—a coach, creative, and community builder who’s proving that midlife isn’t the end…it’s the beginnin...
Before you sprint into another year of systems, funnels, and scaling—it’s time to pause, reflect, and pull back the curtain. In this transparent, tell-it-like-it-is episode of The Digital Shift™, Jessica Green and Natasha Roberson get real about what 2025 actually looked like behind the scenes at Self Made. From joining a paid-ads mastermind and sharpening their sales game inside Sales Girl Bootcamp, to hosting three virtual summits, building their marketplace, and prepping for their f...
You can’t Google your way to success—and you definitely can’t scale by doing it all alone. In this episode of The Digital Shift™, Jessica Green breaks down the real equation behind exponential growth: Mentorship + Machine = Momentum. Jessica shares how proximity to the right mentors collapses years of trial and error into months of traction, how to spot the difference between genuine mentorship and marketing hype, and why every entrepreneur needs a “board of growth” built around strategy, sys...
If your DMs, funnels, or social posts are pitching before connecting, this episode’s your wake-up call. Jessica Green calls out one of the most common marketing mistakes: asking for the sale too soon. From “DM me to join” posts to aggressive opt-ins that feel like proposals on the first date, Jess breaks down how rushing the relationship burns your leads, kills your confidence, and convinces you your offer doesn’t work — when it actually does. You’ll learn how to slow the process, bu...
On this special Thanksgiving episode of The Digital Shift™, Natasha Roberson hits pause on the hustle to spotlight something that truly fuels long-term success: gratitude. In a world that constantly pushes us to chase the next win, Natasha reminds us why slowing down to appreciate what we already have—our clients, our progress, our capacity to grow—isn’t just feel-good fluff. It’s a business strategy. You’ll hear: Why gratitude is a powerful frequency that attracts aligned opportunitie...
Before you build another funnel, run another promo, or launch a new offer—there’s one thing that could make every launch more profitable, every post more impactful, and every lead more likely to buy… In this powerful episode, Natasha Roberson breaks down the one foundational system most entrepreneurs skip—and how skipping it silently costs you time, money, and momentum. If you’ve been stuck in the launch-and-chase cycle, showing up online but not seeing consistent conversions, this episode wi...
If your sales feel inconsistent, unpredictable, or exhausting — this episode is your wake-up call. Natasha breaks down the four most common mistakes that keep entrepreneurs stuck in hustle mode and shows you exactly what to shift to unlock consistent sales on autopilot. These are the silent sales killers — and if you're doing even one of them, you're likely blocking the flow of clients, cash, and confidence. Expect mindset shifts, tactical advice, and real talk from a mentor who’s helped thou...
What would you do differently if you lived like your time mattered? That’s the heart of Before Ya Die, the unforgettable brand built by Self Made Hub member and Accelerator graduate Katrina Parrish. In this episode of The Digital Shift™, Jessica Green interviews Katrina about the story behind Before Ya Die, her experience inside Accelerator 1.0, and how building funnels, nurture systems, and a content strategy gave her the freedom to focus on impact. Katrina’s message will challenge you...
Sometimes life cracks you open so you can rebuild stronger. For Lisa Howell, a 25-foot fall off a zip line changed everything—but instead of giving up, she anchored herself in hope, resilience, and faith. In this episode of The Digital Shift™, Jessica Green sits down with Lisa, a Self Made Hub member and Accelerator graduate, to talk about her journey from trauma to transformation. Lisa shares how she went from a wheelchair to running, how the Accelerator gave her the roadmap to launch ...
In this episode, Natasha reveals the 3 most powerful automations every entrepreneur should implement to reclaim 10+ hours of their time each week. If you’re constantly stuck in follow-up fatigue, manually chasing leads, or getting ghosted in the DMs, this is your permission slip to shift from chaotic hustle to calm, consistent conversion. Key Takeaways 1. The Real Problem Isn’t Leads—It’s Follow-Up Most entrepreneurs don’t have a traffic issue—they have a system issue. The chaos of manu...
Funnels, ads, and social posts all work—but nothing accelerates your growth like stepping into the room. In this episode of The Digital Shift™, Jessica Green reveals why live events are the ultimate shortcut to quantum growth and how running her own event company transformed her business. Jessica also pulls back the curtain on the first-ever in-person event from Self Made Hub—The Digital Shift LIVE: Mastering Go High Level (GHL)—happening this November in Alpharetta, GA. Designed for am...
Most entrepreneurs think the answer to scaling is more leads. But the truth? You could have 100—or even 100,000—on your list right now and still not see growth, because leads don’t equal conversions. In this episode of The Digital Shift™, Jessica Green calls out the vanity metrics trap and reveals the 3 biggest reasons your audience isn’t buying. If you’ve been spinning your wheels creating more content, chasing new followers, or stressing about traffic while ignoring conversion—you’re ...
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