The Doula Darcy Podcast

In this episode, I'm coming to you from sunny Clearwater, Florida a few days ahead of The Birthworker Retreat. I share the behind-the-scenes of how I intentionally designed this event (and my life!) to match my personal needs and seasonal rhythms. From walks on the beach and hotel massages to the mindset shifts that took me from burnt-out martyr to thriving doula business owner, I walk you through how this lifestyle didn't happen by accident. It happened by methodical design. I'm breaking down how you, too, can start aligning your business with the life you truly want, starting with small, sacred decisions. What You'll Learn: Why I intentionally arrive early to events I host (and how it changes everything) How I turned my desire for winter sunshine into a business opportunity The key mindset shift that helped me move from martyrdom to empowerment Tiny ways to care for yourself as a business owner and mom How every "yes" is also a "no" - and how to choose wisely Encouragement to stop resenting others and start building what you want Links Mentioned: Birth Worker Retreat  www.TheBirthworkerRetreat.com My Instagram (for behind-the-scenes content!) https://www.instagram.com/thedouladarcy/ About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out.  Prior to having her own 3 children and becoming  doula, Darcy worked for 10 years in the advertising and marketing world.  She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. 

Money, mindset, and what to actually do when your income grows In this episode, Doula Darcy is diving into a topic that doesn't get talked about enough in the doula world. Money. Inspired by doulas in the My Doula Village community who are hitting consistent five-figure months, this conversation explores both the practical strategies and the mindset shifts needed to handle more income with confidence. What You'll Learn Why making more money can feel uncomfortable (and what to do about it) The financial mistake that led to a painful tax surprise, and how to avoid it A simple system to manage your income using the Profit First method How to prepare for taxes without stress Why having multiple bank accounts can transform your business The importance of saving for retirement (yes, even now) How your nervous system responds to money and how to regulate it Why doulas making more money can positively impact the world  Mindset Shifts More money is safe and allowed You don't need to spend it just because it's there Your nervous system needs time to adjust to new income levels Money doesn't make you a bad person—it amplifies who you already are You can choose generosity, impact, and abundance   Making more money and keeping it is about becoming the kind of person who can hold, manage, and feel safe with money.

It's World Doula Week!  But what the heck does that even mean and what are we supposed to be doing? Doula Darcy breaks it down for you in this episode and shares 5 actionable things you can do to piggyback off of World Doula Week and spread awareness about your own doula business.  ✨ Connect with Darcy on Instagram : @thedouladarcy   / thedouladarcy     Join My Doula Village  for deeper trainings on things like this and so much more!    About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com 

If you're a doula wondering what to post on Instagram to get more clients, this podcast episode is for you. Today I'm talking with Instagram expert Molly Cahill all about how doulas can use Instagram to grow a local business, attract more of the right clients, and stop overthinking social media. We cover what actually works on Instagram right now, why you do not need to go viral, and how to create content that helps potential clients get to know, like, and trust you before they ever reach out. We also talk about one of the biggest mindset shifts doulas need around Instagram: your goal is not to become famous online. Your goal is to become the go-to doula in your local area. Inside this conversation, you'll learn: what doulas should post on Instagram how to use Instagram to get local doula clients why Instagram matters for birth workers and postpartum doulas how to use keywords and hashtags so pregnant women can find you why carousels, collaboration posts, and networking matter how to make your Instagram profile easier for potential doula clients to understand why consistency matters more than chasing viral content If you've been asking: "What should I post as a doula on Instagram?" "How do I market my doula business on social media?" "How can I get doula clients from Instagram?" …this episode will give you practical ideas you can start using right away. This video is for the doula who wants more client inquiries, better visibility, and a simpler Instagram strategy, make sure you subscribe for more training on doula marketing, doula business growth, and how to build a sustainable doula business. ✨ Connect with Molly on Instagram : @mollyacahill   / mollyacahill   ✨ Connect with Darcy on Instagram : @thedouladarcy   / thedouladarcy     Join My Doula Village  for deeper trainings on Instagram and so much more!    About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com 

If you've ever thought about adding passive income to your doula business but felt overwhelmed by building a course from scratch this episode is for you. Today I'm joined by Lizzie Bolliger (aka Fierce Lizzie), founder of Unmedicated Academy, to talk about what it really takes to build an online offer as a birth worker. We cover: How Lizzie went from high school math teacher to full-time online childbirth educator The truth about "passive income" (and why marketing never stops) Why most doulas never finish the digital course they start The burnout that comes from only trading hours for dollars And a done-for-you way to add childbirth education to your business Lizzie now works about 15 hours a week, homeschools her 3 kids, earns what she used to as a full-time teacher, and helps doulas license her comprehensive childbirth curriculum instead of building their own from scratch. If you're craving a hybrid doula business model, one that gives you more freedom, flexibility, and income, this conversation will open your eyes to what's possible. 👉 Grab Lizzie's free curriculum licensing guide here. Join My Doula Village to get access to Lizzie & Darcy's deeper dive on this subject: https://douladarcy.com/my-doula-village-4   Register for Darcy's upcoming free masterclass on Building a Hybrid Doula Business Model here: https://douladarcy.com/masterclass

The Power of In-Person Events for Doulas - Retreats, Summits, and Putting Yourself in the Room with Doula Darcy & Jodi Congdon   We're trying something new and doing a joint podcast episode of The Doula Darcy Podcast and The Birth Boss Podcast today!   In this episode, Darcy & Jodi discuss why in-person events are a powerful catalyst for business growth, mindset shifts, and community in the doula world. They share their first experiences attending doula conferences (including DONA International and CAPPA) and describe the motivation, connection, and expanded vision that comes from being face-to-face with others who share the same passion and/or who are achieving at a higher level.   They talk about investing in yourself as an investment in your business, how even "bad" events offer valuable lessons, and why hosting events can be a core part of building a sustainable business.   The conversation includes how they created the Birth Worker Retreat in Clearwater, Florida after realizing doulas needed marketing and business-focused gatherings, how the retreat evolved over the years, and the impact they've seen in returning attendees' progress. They also highlight the value of honest feedback from peers, built-in free time for deeper conversations (including "hot tub networking"), and the importance of doulas hosting local in-person meetups.   The Birthworker Retreat - January 2027 in Clearwater, FL https://douladarcy.com/the-birthworker-retreat   The hosts share upcoming events: a Maine retreat for members of My Doula Village: https://douladarcy.com/doula-retreat-maine   The Birth Boss CEO Summit (April 10–12 in Boston) featuring boardroom-style strategy: https://www.hiptoheart.com/birth-boss-ceo-summit They close by encouraging listeners to attend events, create the event they wish existed, and recognize that the doula market isn't saturated, there are more families needing care than available doulas.     02:51 Why In-Person Events Matter for Your Business 03:50 First Doula Conferences & That 'Rocket on My Back' Feeling 05:46 Get in the Room: Bigger Vision, Better Mentors, Faster Growth 09:03 The Investment Question: Paying to Attend (and Why It's Worth It) 12:57 Events Aren't Profitable? Why Retreats & Summits Still Win 14:24 Designing Events That Fit You (Retreat vs Summit) + Community Care 16:40 No 'Wasted' Events: Learning from Flops, People, and Perspective 18:54 Perfectionism, Risk, and Lessons from Free Solo Climber Alex Honnold 26:27 Birth Worker Retreat Origin Story: 'Why Doesn't Doula World Have This?' 27:04 How the Retreat Evolved: Refining the Vibe, Location, and Experience 29:11 Why People Rebook Before They Leave: Proof the Retreat Works 29:39 Tracking Year-to-Year Growth (and the Tears That Come With It) 30:20 Success Stories: Launching New Offers & Leveling Up Fast 31:33 Real Feedback, Focus-Group Energy & "Hot Tub Networking" 33:43 Bringing Family Along: Modeling Work + Vacation for Your Kids 35:12 Career Paths Aren't Linear: Skills Transfer & Kids Seeing You Differently 39:36 What's Next: Upcoming Retreats, Masterminds & the CEO Summit 44:33 Upscale Experiences, Energetics & the Karma of Giving Value 50:59 There's Room for Everyone: Mature vs. "Saturated" Doula Markets 52:59 Final Takeaway: Events Move the Needle + Links in the Show Notes

Curious about pricing strategies for doulas? It's your business, your decision! Explore why some doulas showcase prices online while others don't, and what might work best for you. Register for the free webinar that Darcy mentioned on How to Get Doula Clients here: https://douladarcy.com/webinar   RESOURCES MENTIONED 📥 FREE Doula Client-Getting Cheat Sheet → https://douladarcy.com/how-to-start-g...    📸 Follow Darcy on Instagram → https://www.instagram.com/thedouladarcy/   About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.  

There comes a moment in many doula businesses when everything is technically "working"… You're getting clients. You're good at what you do. You're busy, maybe sometimes too busy. And yet, the income still isn't where it needs to be. In this episode, I'm talking about the very real (and very common) moment when doulas hit an income ceiling and what to do when you realize that trading hours for dollars simply isn't sustainable long-term. I share my own story of reaching this point a few years into my postpartum doula business: juggling multiple families in a day, racing across town, coming home exhausted to my own kids, and realizing that no matter how hard I worked, there were only so many hours available. And the numbers just weren't adding up. If you've ever thought: "I can't raise my rates any higher…" "I love this work, but I need to make more money" "I don't want to burn out or quit, but something has to change" This episode is for you. In this episode, we cover: Why so many doulas hit an income ceiling 2–3 years into their business The emotional reality of loving the work but needing more financial stability When (and how) to raise your rates - even if you're newer than other doulas in your area How to increase your income without adding more in-person hours Smart ways to enhance your doula packages with add-ons and virtual services How to create downsell offers for families who can't hire you as their full-service doula Why digital products and virtual sessions can be a game-changer The role agencies and passive income streams can play in breaking the income ceiling How to build a doula business that supports your family, your future, and your longevity in this work I also talk about the importance of thinking like a "grown-up" business owner so that you are setting rates that allow you to save for taxes, retirement, your kids' activities, and your future - not just scrape by. There is a way to work fewer hours, help more families, and earn more money. And it doesn't require sacrificing your health, your family, or your love for this work. Ready to take the next step? If you're feeling stuck at this income ceiling and want support figuring out your unique doula "sweet spot", I'd love to help. Join My Doula Village for ongoing support, real conversations, and strategy Or explore 1:1 coaching with me to design a business model and marketing plan that actually fits your life This is the work I love most, to help doulas stay in this profession for the long haul, without burnout, resentment, or financial stress. 💛 Thanks for listening! And I hope this episode gave you at least one nugget you can take with you. About The Doula Darcy: Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and a top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling. 👉 Learn more at: www.thedouladarcy.com  join The Doula Village: www.MyDoulaVillage.com  📲 Follow along on Instagram: @TheDoulaDarcy  

If you're a people pleaser (and if you're a doula… chances are high), this episode is for you. In this conversation, Darcy unpacks the quiet but powerful connection between the work doulas do for their clients — teaching them to advocate for themselves, ask questions, and trust their gut — and the places we don't do that in our own lives and businesses. From birth rooms to living rooms, doulas are incredible at reminding parents they don't need permission to make decisions that feel right for them. But when it comes to our businesses? Our pricing? Our packages? Our boundaries? We often find ourselves waiting for approval that never comes. In this episode, Darcy challenges you to notice where you're asking for permission, hedging, or saying yes out of obligation and invites you to start running your doula business in a way that actually feeds your soul, your family, and your life.   In this episode, you'll hear about: The surprising parallel between birth advocacy and business decision-making Where doulas unknowingly ask for permission instead of trusting themselves How people pleasing shows up in packages, boundaries, and marketing A powerful reminder that you can always change course If you've been playing small, waiting, or holding back because you're worried about what others will think, this episode is your reminder that you don't need permission to build a business that works for you.   About: The Doula Darcy Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and this top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling.   👉 Learn more at: www.thedouladarcy.com   Join My Doula Village: www.MyDoulaVillage.com    📲 Follow along on Instagram: @TheDoulaDarcy  

In this episode, The Doula Darcy shares three simple year-end money moves she makes every December that reliably increase revenue in the next year. These steps take less than an hour each, but they compound in a powerful way. Most doulas try to "hustle harder," but earning more starts with strengthening what's already working. Darcy breaks down how to raise your rates confidently, reduce your taxable income, and increase referrals through gratitude and intentional follow-up. In this episode you'll learn: Why scrolling your photos from January can transform how you feel about the year you just lived The easiest time of year to raise your rates (and a script for announcing it) Why tracking mileage is basically free money A quick end-of-year gratitude ritual that boosts referrals organically How to identify your highest-value clients and referral sources Why expressing gratitude expands abundance in your business   Homework after listening: ✔ Grab your phone → scroll to Jan 1 photos → make a gratitude list ✔ Review your pricing + update pricing page + contract ✔ Log missing miles + download a tracking app if needed ✔ Send 3 gratitude cards or gifts this week If you loved the episode… DM Darcy on Instagram @thedouladarcy and share one business win from 2025 you're grateful for.   The Doula Darcy Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas build thriving businesses. Learn more at https://douladarcy.com

I share the behind-the-scenes of hosting my doula agency's biggest holiday party yet on today's episode. Hear all about how I strategically planned it to be both meaningful and a tax write-off! You'll hear how I: Used smart tax strategies (like the Augusta Rule!) to host a chef-catered dinner at home Created special moments for my team, including custom holiday cards Involved my teen boys in the prep, teaching them what mom really does Pivoted on gifts and ended up offering heartfelt bonuses instead Whether you're an agency owner or a solo doula, this episode is packed with ideas and inspiration for building community, celebrating your people, and integrating more heart (and strategy) into your year-end traditions. 🎧 Tune in to hear: Why in-person connection still matters in a digital world How to plan a holiday party with intention The small touches that made a big impact on my team and clients     Follow The Doula Darcy on Instagram: www.instagram.com/thedouladarcy    Learn more: www.thedouladarcy.com    

This week, I'm narrowing in on a question many people (including my parents) still ask me: What exactly does a business coach do? And why do you need one? I'm breaking it down through personal stories from my competitive gymnastics and diving days, showing how having a coach - whether on the mat, on the diving board, or in your business—can be the difference between floundering and flying. You'll hear: Why coaching isn't just for athletes How a good coach acts like a "spotter" in your business The importance of trust, accountability, and confidence in coaching relationships What coaching has meant for my business growth, and my clients' Why hiring a coach is one of the smartest things you can do to fast-track your progress and avoid costly mistakes Whether you're new to business or scaling your services, this episode is packed with honest insights, a few laughs (hello, diving smacks), and a strong case for putting someone in your corner who believes in you and knows what they're doing.   About The Doula Darcy - Since 2010, Darcy has built a thriving postpartum doula business (now agency)in New Hampshire. With her team of doulas handling the in-person clients, Darcy now spends her time & energy helping other doulas create passive income streams and hybrid doula business models so that they are earning more money, working less hours and helping more people.  Darcy's super power is creating high-impact marketing strategies  The Doula Darcy uses her unique background of 10 years in mainstream advertising and 15 years as a postpartum doula to help other doulas feel fired up to create impactful doula businesses that don't burn them out. Learn more about her coaching programs here: https://douladarcy.com/doula-coach Follow her on Instagram here: https://www.instagram.com/thedouladarcy/  

This week I share how I'm restructuring my business this winter to better support my family and my energy, without the mom guilt. I talk about: Why I'm temporarily closing my membership, My Doula Village The real reason I'm not building a big team (and why you don't have to either) What bro marketers get wrong, and what actually works How entrepreneurship is really a journey of self-discovery The power of getting in rooms (IRL or virtual) with people doing what you want to do Whether you're building an online business, offering in-person services, or just dreaming of doing things differently, this episode will help you see what's actually possible without overcomplicating things. 🔗 Links & Resources: Join My Doula Village before doors close:   https://douladarcy.com/my-doula-village Learn more about the Birth Worker Retreat (January 20–22, Clearwater, FL): https://douladarcy.com/the-birthworker-retreat DM me on Instagram and tell me what part of this episode resonated with you:  https://www.instagram.com/thedouladarcy/

Someone asked Darcy on Instagram how doulas can be incorporating CEO days their doula business.   Darcy, who prefers the term 'Island days' over 'CEO days,' shares her personal strategies for maintaining a balance between work and relaxation.   She shares the importance of taking time to work ON your business rather than just IN it. Whether through designated weekly hours, full days off, or attending business retreats, Darcy emphasizes the value of stepping out of your routine to spark creativity and achieve business growth.   00:25 What is a CEO Day? 01:22 Introducing Island Days 02:12 The Importance of Taking Breaks 05:31 Business Retreats and Their Benefits 07:25 Practical Tips for Scheduling CEO Time 11:04 The Value of Community and Networking 18:54 Conclusion and Final Thoughts   Join My Doula Village — Get in on the next Maine Doula Retreat!  https://douladarcy.com/my-doula-village   DM me on Instagram @TheDoulaDarcy and let me know you listened to this episode. https://www.instagram.com/thedouladarcy/  

Want to meet the Business Coach Behind the The Doula Business Coach?  What happens when your business coach becomes one of your strongest cheerleaders and biggest expanders? In this episode, I'm pulling back the curtain and inviting you into a very personal (and often hilarious) conversation with my business coach of three years, the incredible Amber Lilyestrom. Amber isn't just a business coach & brand strategist. She's a poet, a mom, and a professional crazy cat lady (yes, we explain). She's also the reason I've taken my doula coaching business to the next level. Together, we talk about designing businesses around the lives we actually want to live and the importance of being brave enough to want what you really want. If you're a doula looking for permission to create a business that truly fits your life (and not the other way around), this episode is your green light. Amber and I get real about money mindset, "right-sized" businesses, and the inner work that makes outer success possible. ✨ Bonus: We also share the behind-the-scenes story of a ridiculous, stormy, cat-filled, Taylor Swift inspired Reel we filmed together - because business should be fun. This episode is for you if: You're a doula who knows there's a next level waiting for you You want to get paid for being yourself and doing what you're naturally good at You crave deep, authentic mentorship that goes beyond strategy You want to build a business that fuels your whole life—not just your bank account 🎧 Tune in and hear why our quirky, soul-sister dynamic might just be the spark you need to fall back in love with your business (or finally go all in).     Find Amber at: https://amberlilyestrom.com Amber's Podcast - Homeward with Amber Lilyestrom https://amberlilyestrom.com/podcast Follow her on Instagram: https://www.instagram.com/amberlilyestrom/

The only way to keep serving families without burning out is to design a business that earns you money even when you're not on call. I see it all the time. Doulas pour their whole hearts into their clients, only to realize their business only works if they are physically working. If you're on call 24/7… If you feel guilty every time you block off a weekend… If your bank account feels just as drained as you do… That's not freedom. That's a business model that's running you. The truth? You can't sustain this pace without sacrificing your health, your relationships, or your passion for birth work. The good news? There's another way. And it starts with creating income streams that work while you rest. You don't want to miss this episode of The Doula Darcy Podcast.    

You don't need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come. I also get real about the importance of showing up - online, in your community, and in your client work - so you can grow your business without wasting money.   What You'll Learn in This Episode: The only marketing expense I recommend when starting your doula business. Why your website is your 24/7 client-attracting employee. How to use networking to grow your reputation. The role social media plays in connecting you with dream clients - and why you need to stop complaining about it. The #1 free marketing tool you already have but may be overlooking. Links and Resources:  Get a Doula Website Template — SEO-friendly, easy-to-customize, and designed specifically for doulas.  Join My Doula Village — Get my personal website audit, SEO trainings, and a community of growth-focused doulas. 📩 DM me on Instagram @TheDoulaDarcy and let me know you listened to this episode.

Postpartum doulas often equate their value with how much they do—laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience. What You'll Learn: Why postpartum doulas often undervalue emotional support How our culture ties self-worth to productivity—and how to unlearn it Real client stories that prove presence > performance How to ask the right questions to uncover your client's real needs Why virtual postpartum doula services can be just as impactful Whether you're a seasoned doula or just getting started, this episode is your reminder that sometimes the most powerful support you can offer is simply showing up with love and presence. 📩 Questions or thoughts? DM me on Instagram or email me at darcy@thedouladarcy.com.  Join the conversation in my free Facebook group: The Doula Marketing Group.

Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients. Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in. Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial. Learn about the importance of turning strangers into followers, followers into leads, and leads into clients. Darcy also introduces a new 90-day accelerator program aimed at helping sleep consultants earn $10,000 a month by implementing effective marketing strategies. Apply here: https://douladarcy.com/90-days-to-10k-months-for-sleep-consultants-apply Tune in to discover how to stop hustling for likes and start getting booked with clients who are eager to work with you.   Follow The Doula Darcy on Instagram: https://www.instagram.com/thedouladarcy/ Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas & sleep consultants build thriving businesses. The Doula Darcy worked for 10 years in the advertising and marketing field before having 3 children and then becoming a postpartum doula in 2010. She attributes her background in marketing to her success at building a thriving postpartum doula business in a small town in New Hampshire. Now she loves sharing her industry expertise with other doulas. The Doula Darcy is the founder of the My Doula Village, a monthly membership community which helps doulas with the marketing side of being a doula so that they can get more clients. The Doula Darcy also works 1:1 with doulas and sleep consultants who are ready to scale their business to serve more people, earn more impact and work less hours.

In today's episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here's why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired. You'll learn: Why clarity in your offer leads to more clients How I became the go-to C-section postpartum doula The massive opportunity sleep consultants have right now How to identify your "magic piece" of work that lights you up Why niching doesn't mean you have to give up the parts you love ✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most. Book a Breakthrough Call with Darcy here. Free Workshop: "3 Free Ways to Market Your Sleep Consulting Business"    Connect with The Doula Darcy on Instagram   If you found this episode helpful, make sure to subscribe and leave a review — it helps more birth workers grow thriving, sustainable businesses.