Veterinary Business Podcast

Imagine finally finding the clinic you want to buy: great location, loyal clients, promising numbers. But what's sitting underneath the contracts, the lease and the liabilities nobody mentioned? Don Adeesha is joined again by Jordan Morelli, corporate lawyer and Toronto office lead at Linmac LLP, who advises veterinarians on buying and selling their practices. In April, Jordan walked us through selling a practice. This time we're on the buyer's side of the table. In this episode: Why your advisory team (lawyer, accountant, broker, commercial real estate advisor, tax advisor) should know veterinary and share your values How to judge a practice beyond its revenue What financial and legal due diligence involve, and the searches a lawyer can run Why most clinics sell as a share purchase, and what you inherit when you buy the corporation Contracts to check: lab agreements with minimum purchase obligations, and employment terms The three purchase-agreement sections that protect you: representations and warranties, survival periods, and indemnities A true story of a CRA audit and the previous owners' golf course expenses Credit score, the right banker, normalizing the numbers, and the letter of intent ("an engagement ring") Statements about law, tax and business are the speakers' own views and general information, not legal advice. The legal points relate to Canada, mainly Ontario. Book a complimentary 60-minute marketing strategy meeting with Ekwa Marketing through the Veterinary Business Institute (valued at $900): https://veterinarybusinessinstitute.com/msm Reach Jordan: [email protected]

Are you spending more time putting out fires than actually leading your veterinary practice? Between managing employees, caring for patients, handling client expectations, and keeping operations running, veterinary practice ownership can quickly become overwhelming. But what does it take to move beyond constant problem-solving and become a more confident, effective leader? In this episode, Chehara Bandara welcomes Dr. Christine Staten, Dr. Shelley Johnson, and Megan Bingham for a practical conversation about breaking free from survival mode and building a healthier, more sustainable veterinary practice. Drawing from their experience in veterinary ownership, practice management, team development, and operational leadership, the panelists share strategies for empowering employees, strengthening communication, delegating effectively, and developing the confidence to lead with greater intention. In this episode, you'll discover: Why delegation is essential for veterinary owners who want to move beyond constant crisis management. How a clear vision, mission, and goals can improve leadership effectiveness. Practical ways to strengthen team communication, trust, and accountability. Why authentic leadership, transparency, and integrity matter when building practice culture. How to create opportunities for team members to contribute ideas and take greater responsibility. Why connecting with other veterinary practice owners and managers can reduce isolation and strengthen leadership. Whether you're a veterinary practice owner, hospital manager, or aspiring leader, this conversation offers practical insights to help you build a stronger team and a practice that doesn't depend on you managing every decision. Ready to Strengthen Your Veterinary Practice? Discover opportunities to grow your practice with a complimentary Marketing Strategy Meeting, courtesy of Ekwa Marketing. https://www.veterinarybusinessinstitute.com/msm

Pet owners are getting more information than ever, but that does not always mean they understand the care being recommended. In this episode of the Veterinary Business Podcast, Ryan Salvino, Co-Founder and Co-CEO of VetTalk, joins us to explore one of the biggest missed opportunities inside veterinary practices: the communication gap between what the veterinary team recommends and what the client actually understands. When pet owners do not understand the why behind a recommendation, they may delay care, decline services, forget important instructions, or leave the practice searching online for answers. Better education can help change that. Ryan shares how practices can deliver relevant education at the right time, strengthen trust between clients and veterinary teams, and help pet owners feel more confident moving forward with recommended care. One example discussed in the episode showed a 58% increase in blood-work compliance among hospitals using pre-wellness education. In this conversation, we explore: • Why pet owners may decline recommended care even when they trust their veterinarian • Why explaining the why behind treatment recommendations matters • How pre-appointment education can improve client preparedness and compliance • Why timing and relevance are more important than simply giving clients more information • How personalized education can strengthen the veterinarian-client relationship • How veterinary practices can use automation without losing the human connection • Where communication gaps may be creating missed patient-care and revenue opportunities • Why the future of veterinary communication may depend on delivering the right education to the right pet owner at the right point in their pet-care journey Better communication is not simply about sending more information. It is about helping pet owners understand what matters, why it matters, and what they should do next. And that same principle applies before a client ever enters your practice. Potential clients are already searching online, comparing practices, reading reviews, and deciding who they trust. If your practice is difficult to find, does not clearly communicate its value, or is losing the right clients to competitors, there may be growth opportunities you are not seeing. Complimentary Veterinary Marketing Strategy Meeting Veterinary Business Institute listeners can book a complimentary 60-minute Marketing Strategy Meeting, valued at $900. During the meeting, the team will take a closer look at your veterinary practice, your online visibility, your marketing performance, and opportunities that may be limiting client acquisition and growth. The episode explains that the first 45 minutes focus on the practice and opportunities uncovered, with the final 15 minutes covering what addressing those gaps could look like. If you would like a second opinion on how your veterinary practice is performing online and where you may be missing opportunities, reserve your complimentary session here: https://www.veterinarybusinessinstitute.com/msm Your next ideal client is already searching. Make sure your practice is positioned to be found, trusted, and chosen.

What does it really take to build a successful independent veterinary practice without losing sight of your team, clients, and community? In this episode of the Veterinary Business Podcast, Dr. Heath McNutt, owner of Village Veterinary Clinic, shares his experience navigating independent practice ownership, delegation, team culture, client relationships, community involvement, and sustainable growth. He also discusses the challenge of balancing clinical responsibilities with the financial and operational demands of running a veterinary business. If you're a veterinary practice owner who wants a clearer picture of how your practice is performing online and where opportunities for growth may exist, you can book a complimentary Marketing Strategy Meeting with Ekwa Marketing. The session looks at your practice, local competition, current online visibility, the keywords you rank for, and areas where you may be missing opportunities, with recommendations from a senior analyst. Book your complimentary Marketing Strategy Meeting: https://www.veterinarybusinessinstitute.com/msm

Generating new client inquiries is only the first step in growing a veterinary practice. The real challenge is what happens after the phone rings. In this episode of the Veterinary Business Podcast, Naren Arulrajah, CEO of Ekwa Marketing, discusses why many veterinary practices lose valuable opportunities at the front desk and how better call tracking, missed call recovery, and phone coaching can improve conversion rates. Naren explores why practices often struggle to understand the true performance of their phones, the importance of measuring phone conversion rates and missed call percentages, and how a single unanswered or poorly handled call can impact client trust and marketing ROI. Listeners will learn how to identify gaps in their phone systems, connect marketing efforts to actual booked appointments, and create a better experience for prospective clients from the very first conversation. Key Discussion Points Why marketing investments can fail when calls are not handled effectively at the front desk The importance of tracking phone conversion rates and missed call percentages How call tracking helps practices understand which marketing channels generate results Why unanswered calls and poor phone experiences can drive potential clients elsewhere How front desk teams can improve communication, trust, and appointment conversion The role of phone coaching in creating consistent client experiences Metrics practice owners should monitor to improve growth and profitability If you're looking to identify opportunities to improve your practice's growth, we're offering veterinary practice owners a complimentary 60-minute Veterinary Practice Growth Strategy Session. During this session, our team will review your current digital presence, marketing performance, and client acquisition journey to uncover potential opportunities for improvement. You'll gain insights into: How your practice is currently positioned online Where potential client opportunities may be getting lost Ways to improve your inquiry-to-appointment conversion process Strategic areas that can support sustainable practice growth There's no obligation — it's simply an opportunity to receive a personalized growth assessment for your practice. To check availability and reserve your complimentary session, visit: 👉 www.veterinarybusinessinstitute.com/msm