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Write This Down is the podcast for entrepreneurs, creatives, and ambitious minds who’ve done business by the book—and realised the book wasn’t written for them.
Hosted by Maddy Birdcage, Psychology-Informed Strategist and founder of Birdcage Marketing™, Birdcage School™, Birdcage Studios & Birdcage Ocean Voyages™ this show dives into the marketing strategy, mindset rewrites, and brand direction you need to build more than a business—you’re here to build an iconic life.
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Send us a text In today’s episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business, this episode is packed with honest advice, practical tips, and inspiring reminders that life is happening for you, not to you. Episode Highlights: Why focusing on mindset is the first step to achieving your goals.The truth about overnigh...
Send us a text In today’s episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to showcasing how AI can turbocharge creativity, Caroline and Maddy break down the right and wrong ways to incorporate AI into your strategy. Whether you're sceptical or a full-fledged fan of AI, this episode is packed with insights on leve...
Send us a text In today’s episode, Maddy sits down with Clare Wood, money mentor, accountant, and mindset coach, to unpack how business owners can confidently invest in their growth while prioritising profit over ego-driven decisions. Drawing from Maddy’s own journey—from chasing revenue milestones to building a stable, profitable business—Clare offers actionable insights on money mindset, risk-taking, and how to know if you’re ready to make that next big leap. If you’ve ever wondered how to ...
Send us a text Welcome to the first episode of 2025! In today’s episode, we're starting the year with bold decisions and intentional shifts. Join us as we reflect on habits and mindsets we're leaving behind, and explore the impactful changes we're making to align our lives and businesses with growth, authenticity, and joy. Episode Highlights: The mindset shift that can break the cycle of unrealistic expectations. Why prioritizing play might just be your secret weapon for suc...
Send us a text As 2024 wraps up, join us as we share unfiltered advice on setting meaningful goals, shifting your mindset, and aligning actions with your values for an unstoppable 2025. Reflecting on personal milestones and breaking down the psychology of success, this episode is packed with actionable steps to help you grow. Episode Highlights: Why goal setting feels scary—and how to overcome it Identifying and breaking free from inherited goals The mindset behind susta...
Send us a text Today, we’re joined by Kelsey McCormick, founder of Coming Up Roses, to explore how “squiggly” creative entrepreneurs can turn their unique energy into successful launches. Drawing from her experience marketing for iconic brands like Coachella and Katy Perry, Kelsey shares her signature Warm-up Method—a three-step process to transform ideas into income. From identifying your audience’s readiness to buy to building trust and converting sales, this conversation is packed with pra...
Send us a text Today’s episode is a little different but one worth tuning into. In this keynote delivered at Melbourne Crown Casino, Maddy Birdcage takes you behind the scenes to show how breaking the rules can revolutionise your business and marketing strategy. From mindset shifts to leveraging marketing psychology, this episode is packed with practical insights to help you show up authentically, find your ideal audience, and build a business you love. Whether you’re just starting out or sca...
Send us a text Today we’re diving into the world of mainstream mindset advice to separate the fluff from the facts. From toxic positivity to manifestation myths, we explore how nuanced and personal the journey to a strong mindset is. Whether you're just starting to rewire your thought patterns or a seasoned entrepreneur navigating the complexities of goal-setting, this episode is packed with real talk and actionable insights. Episode Highlights Toxic Positivity Harms: Suppressing ...
Send us a text In this episode, Maddy and Caroline dive into the often unspoken challenges of building a business when the people closest to you don't fully support your dreams. Whether it’s a partner, family member, or friend who doesn’t understand your vision, this episode is packed with actionable strategies and real talk to help you navigate these tough dynamics. Highlights & Takeaways: Understand the psychology behind why loved ones might hesitate to support your entrepre...
Send us a text This episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and founder of Lost Artistry Lash. Kaitlyn shares how her approach to social media, overcoming burnout, and creating products that genuinely meet industry needs propelled Lost Artistry Lash to success—and how staying true to your passion can ...
Send us a text In this episode of Not So Kind Regards, Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard-hitting steps to cut through the noise, tap into your audience’s real desires, and get your content machine running like clockwork. No excuses, no hiding—just pure, unapologetic action. If you’re ready to take charge and make posting daily feel l...
Send us a text In this episode of Not So Kind Regards, Maddy and co-host Caroline are back together after six weeks, diving into why taking marketing seriously is essential for business success. They share candid insights on juggling parenthood and entrepreneurship, exploring how neglecting marketing can stifle growth. The duo tackles common challenges like balancing work-life demands, overcoming limiting beliefs, and moving beyond excuses in marketing. You will walk away with practical tips ...
Send us a text In this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned strategies, Maddy breaks down how to bounce back and learn from those mess-ups, offering advice for entrepreneurs, marketers, and business owners. You'll hear how she’s working on balancing productivity, staying aligned with her audience, and navig...
Send us a text We are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insights that never go out of style. Whether you're a first-time listener or coming back for a fresh pour, this episode delivers the unfiltered, powerful lessons you crave. In this episode, Maddy Birdcage explores the emotional depth of the customer jou...
Send us a text In this episode of the Not So Kind Regards Podcast, hosts Maddy Birdcage discuss brand building, digital marketing, and personal growth with special guest Rebecca Klodinsky. Rebecca, a self-made millionaire and co-founder of The Prestwick Place, a luxury fine jewellery brand specializing in lab-grown diamonds and bespoke craftsmanship, shares her journey of starting a business with minimal resources and becoming a favourite among celebrities. As the founder of the globally succ...
Send us a text In this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, an...
Send us a text In this episode of the Not So Kind Regards podcast, host Caroline Moss dives into setting up a stress-free marketing funnel for Q4. With co-host Maddy currently in Europe, Caroline discusses the importance of mindset and preparation heading into Black Friday, Cyber Monday, and the holiday season. She provides insights into the origins of these sales events and offers strategic advice for businesses, emphasizing brand awareness, email engagement, and ad strategy. Caroline breaks...
Send us a text In this episode of the Not-So Kind Regards podcast, hosts Maddy and Caroline break down the essentials of building a solid brand strategy. They debunk the myth that a brand is just a logo, diving into the more profound elements like audience understanding and creating a unique brand essence. They also explore how being authentic and standing out drives engagement. They discuss critical components of a brand's success—essence, tone of voice, and personality—while sharing persona...
Send us a text Identify as a multi-passionate entrepreneur or marketer? This episode is for you. Maddy shares her personal experiences managing a neuro-spicy mind, offering insights on finding strength in multi-passionate tendencies while overcoming perfectionism and self-doubt. You’ll learn how to channel your many interests into successful ventures and the importance of surrounding yourself with the right team. This episode is packed with empowering strategies for both multi-passiona...
Send us a text About this Episode: Is perfectionism getting in the way of you taking action and getting it done? In this episode, we dive into the perfectionist mindset and its impact on both personal and professional life. We explore how perfectionism can actually be transformed into a superpower when you have the right tools. Caroline shares her journey of navigating perfectionism, offering insights into the challenges it presents and the strategies she has developed to overcom...
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