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Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live!
89 Episodes
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Send us Fan Mail In Episode 89 of Creator Economy Live, we sit down with one of the sharpest voices in modern branding and social strategy—Camille Moore, creator of The Art of the Brand. Camille has built a loyal following by breaking down complex marketing ideas into clear, actionable insights—and in this episode, she shares how she went from getting started to becoming a go-to resource for marketers navigating TikTok and Instagram. We dig into: Camille’s journey into content creation ...
Send us Fan Mail In Episode 88 of Creator Economy Live, Keith sits down with Parker Butler—former Director of Digital Rapid Response for Kamala Harris’s 2024 campaign and now Managing Partner at Luminary Strategies, a Gen Z-led agency born out of the viral Kamala HQ movement. We dive into how political campaigns are leveraging creators, real-time content, and rapid-response social strategies to drive cultural relevance at scale—and what brands can learn from it. Parker shares behind-the-scene...
Send us Fan Mail We’re going “across the pond” for a special Manchester edition of Creator Economy Live, joined by Beatrice Mustocea, Creator & Public Figures Lead at TikTok UK. With a career spanning Google, LinkedIn, and now TikTok, Beatrice breaks down how creator partnerships have evolved—and what it really takes to turn online influence into real-world impact. From building TikTok’s film and TV creator programme to working with studios and entertainment brands, she shares how the nex...
Send us Fan Mail Creator Economy Live is going global 🌍 — and in Episode 85, we’re crossing the pond to the UK ahead of our upcoming trip to Manchester. Keith and Brendan sit down with Naomi Horan, marketing leader at Cloud Nine, the premium hair styling brand that’s built a powerful presence across retail, social, and the professional beauty community. Naomi shares how the brand approaches influencer partnerships, builds authentic creator relationships, and balances campaigns with long-term...
Send us Fan Mail Want to hear these insights and more in person? Creator Economy Live is landing in Manchester 29 - 30 April. Save 20% on your ticket with code CELPOD20 and register today! When a simple jingle turns into a national commercial, you know something big happened. In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with Romeo—the creator behind the viral “Dr Pepper Baby, it’s good and nice!” moment that took the internet by storm. What started a...
Send us Fan Mail This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Christina Le, Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn. Christina has built a powerful personal brand while leading marketing for one of the fastest-growing creative tools used by social media managers. In this episode, she shares how she developed her own content strategy across platforms, the thinking behind Slate’s marketing approach, and what it’s like t...
Send us Fan Mail Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships. With over 10 years at MGM, Jess shares how influencer marketing has evolved from room trades to fully integrated, experience-driven strategy across properties like Aria, Bellagio, Cosmopolitan, Mandalay Bay, and Luxor. We break down: What MGM’s influencer strategy really looks like ...
Send us Fan Mail This week on the Creator Economy Live Podcast, we’re joined by Dana Paolucci, Head of PR & Influence for Dove North America. Dana walks us through a decade-long evolution of Dove’s influencer strategy—from one-off campaigns to always-on, community-driven creator programs. We dig into standout activations (Crumbl, the GRAMMYs, Bridgerton), the rise of earned creator content, and why “influencer in every zip code” isn’t about follower count—it’s about trust.
Send us Fan Mail We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring spree really signals, whether AI streamers are the future of Twitch, and why Spotify is suddenly all-in on podcast advertising. Then we’re joined by Brittany Lamp, Senior Director of Brand Content & Community at Life360, to unpack how the brand built a massively engaged Gen Z and Gen Alpha a...
Send us Fan Mail In Episode 80 of Creator Economy Live, we’re joined by Kara Salazar, who leads influencer marketing at Southwest Airlines. Kara breaks down how the brand’s creator strategy has evolved over the past four years — from launching and scaling Southwest Creator Day (including its international expansion to Cancun) to managing major cultural moments like the assigned seats announcement and the massive social response that followed. We also dig into what makes influencer marketing ...
Send us Fan Mail Want to hear this content and more LIVE? Join us at Creator Economy Live, January 13 - 14 2026 in Las Vegas! Save 20% off your ticket with code CELPOD20 at checkout. On the 12 months of 2025, the social platforms gave to thee… a booming creator economy. It’s our annual holiday special, and we’re back with the 12 Stories of Social—a festive, no-holds-barred look at the biggest moments that shaped creators, brands, and platforms this year. From age bans and algorithmic control...
Send us Fan Mail Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout! This week Keith & Brendan are joined by Rob Mayhew, the creator who’s become the unofficial spokesperson for agency life, to talk about turning industry satire into real brand value, making the leap to full-time creator, and why B2B brands are finally embracing creators who actually get the business. Expect sharp insights, c...
Send us Fan Mail Creator Economy Live is back with Keith Bendes and Brendan Gahan, and this week we’re joined by Jack Westercamp — one half of Breaking & Entering, the media duo the ad industry can’t stop obsessing over. From Georgina Cox vs. Sweaty Betty, to Timothée Chalamet’s viral parody marketing video, to Facebook’s new creator protection tools and TikTok’s AI slider, we’re breaking down the biggest creator economy stories of the week before diving into Jack’s rise, impact, and what...
Send us Fan Mail Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout! Episode 76 of Creator Economy Live dives deep into the future of content with Sean Atkins, CEO of Dhar Mann Studios and a veteran of MTV, HBO, Discovery, Jellysmack, Disney, and more. Sean shares why he shifted from traditional media to creator-driven companies, how DMS built its 125,000 sq. ft. production powerhouse in Los Angele...
Send us Fan Mail Mastercard’s Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change? This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who’s been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserve...
Send us Fan Mail Creator Economy Live West is taking place 13 - 14 January 2026! Use code POD20 for 20% off your ticket price. Join Keith Bendes and Brendan Gahan for another episode of Creator Economy Live as they sit down with Ashwinn Krishnaswamy — Brand Expert, Partner at Forge Design, and content creator known for his smart takes on branding and business across TikTok and Instagram. Ashwinn shares his journey from agency life to social stardom, how he balances brand partnerships with run...
Send us Fan Mail In this episode of Creator Economy Live, Keith and Brendan sit down with Tom Goodwin, author of Digital Darwinism and founder of All We Have Is Now, to explore the shifting balance between creativity and performance in modern marketing. Tom shares his take on how technology and creator culture are redefining the industry, why marketers lost sight of creativity, and what’s next for brands navigating the fast-changing landscape of content, AI, and consumer expectations.
Send us Fan Mail Keith and Brendan sit down for an iconic conversation with actress Jaimie Alexandar to discuss her journey from actress to creator, how she uses her social platforms to encourage positive change in her community, and how the depth within influencer marketing expands past sharing the latest lipstick.
Send us Fan Mail Keith Bendes and Brendan Gahan sit down with Jennifer Brown, who has spent the past 6+ years leading influencer marketing and talent partnerships at fashion giant SHEIN. Jennifer pulls back the curtain on how SHEIN built one of the world’s most powerful creator-driven growth engines, the evolving role of short-form video, and how shopping behavior is shifting in a social-first era.
Send us Fan Mail For our 70th episode milestone, we’re joined by long-time friend and branded content pioneer Zach Blume, Co-Founder of Portal A. From the early days of viral YouTube hits to partnering with Jimmy Kimmel’s Wheelhouse Entertainment, Zach has spent 15+ years at the intersection of tech, entertainment, and influencer marketing. We dive into the evolution of “viral,” the highs and lows of YouTube Rewind, and how branded content has matured into today’s creator-driven economy. Plus...
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