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The Renegade Lawyer Podcast
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The Renegade Lawyer Podcast

Author: Ben Glass

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I am more convinced than ever that nothing that traditional bar organizations are doing is going to move the needle on the sad stats on lawyer happiness ...

The root cause of all lawyers' problems is financial stress. Financial stress holds you back from getting the right people on the bus, running the right systems, and being able to only do work for clients you want to work with. Financial stress keeps you in the office on nights and weekends, often doing work you hate for people you don't like, and doing that work alone.

(Yes, you have permission to do only work you like doing and doing it with people you like working with.)

The money stress is not because the lawyers are bad lawyers or bad people. In fact, most lawyers are good at the lawyering part and they are good people.

The money stress is caused by the general lack of both business skills and an entrepreneurial mindset.

Thus, good lawyers who are good people get caught up and slowed down in bringing their gifts to the world. Their families, teams, clients, and communities are not well-served because you can't serve others at your top level when you are constantly worrying about money.

We can blame the law schools and the elites of the profession who are running bar organizations, but to blame anyone else for your own woes is a loser's game. It is, in itself, a restrictive, narrow, mindset that will keep you from ever seeing, let alone experiencing, a better future.

Lawyers need to be in rooms with other entrepreneurs. They need to hang with people who won't tell you that your dreams are too big or that "they" or "the system "won't allow you to achieve them. They need to be in rooms where people will be in their ear telling them that their dreams are too small.

Get in better rooms. That would be the first step.

Second step, ignore every piece of advice any general organized bar is giving about how to make your firm or your life better.

211 Episodes
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In the last episode I explained how lawyers can leverage the time and money they are already putting into local seminars to create more referrals. In this episode, I explain the marketing and philosophy behind running a seminar to teach lawyers how to do ERISA long-term disability cases. We charged $8,000 per firm for the sold-out seminar, but this was about a lot more than creating a short seminar and making almost six-figure from those couple of days. This was really about creating an event...
In this episode, Ben Glass and Eddie Hanline discuss the field of paid digital marketing for lawyers. Is Ben anti-paid digital advertising while Eddie is the paid digital guy?Which is harder? Generating a lead or dealing with everything that comes after the lead is generated?How Eddie jumpstarted his wife's personal injury practice.It is really possible to scale a practice 200% in a year?Does Google really favor ads purchased by agencies over individual firms?Calculating Return on Adver...
Most lawyers are dissatisfied with the leads and clients that their marketing dollars produce. When they come to us for coaching, this is almost always their "major issue." When we ask, "Do you record your calls and listen to what your team is saying to people about you?" the answer is almost uniformly "no." You should be listening to your calls. Pre-pandemic BenGlassLaw used a virtual answering service for after-hours, on weekends, and when we were in team meetings. They were good until th...
In this episode, you get to listen to one of Ben's coaching calls with two lawyers running a small contingent fee law firm. They are frustrated by the constant bombardment of emails and phone calls from marketers all having "the solution" to their marketing problems. Topics include: Ben's superpower with helping small law firms get more cases, make more money and still get home in time for dinner;What you want potential clients to see when they read your online reviews (it's no...
Gyi Tsakalakis is one of America's greats in digital marketing for lawyers. But it's almost unfair to include the limiter "digital." Gyi understands marketing! He also understands that the internet is a media through which lawyers market. It's one media amongst many. Our discussion topics include: Steps to take if you have just started your own law firm and are starting your marketing program, including digital, from scratch;Why the habit of putting value into the world, first, matters;What n...
Ben Glass has written over 20 books, ranging from the "Ultimate Guide to Car Accident Cases in Virginia," to mindset books available only to his clients and friends ("The Live Life Big Journal") and even a book for Teenage Soccer Referees. Today he and Michael DeLon (PaperBack Expert) discuss Visioning for your life even when you don't have a clue as to how you will get there;How to create a book without writing a word;How Ben's very first book was actually created and "published";The powe...
"Literally, from day one for us, and we use Intaker both at the Ben Glass Law website and at the Great Legal Marketing website. It, it has worked. And what we like about it is that we have designed, it's AI with thinking, with human thinking to create an extraordinary experience for the consumer who is shopping for an attorney online." -- -- Ben Glass This is the amazing story of how an idea for a new kind of chat software in legal came to be, and how the company, Intaker is starting to domi...
This is a classic presentation from at Great Legal Marketing Summit. Listen to this one for marketing principles and ask yourself "am I still falling for all those lies the Marketing Vultures are telling me to make a sale?" Hopefully not! On this episode: The Ben Glass backstory. How I fell for marketing vulture tricks early on The $299 investment that changed my life. How I marketed when I had no money What you must do once the marketing starts working very well Have an interesting story...
Ashley Rawlins (aka "Car Crash Ash") spent the first eight months of her legal career as the managing partner in a law firm she soon discovered was living in the world of unethical conduct. Disgusted by what she saw, she walked out - without a business plan but with a fierce determination to succeed and to build a practice where the client is well-served. She's now famous in San Diego, building what is in large part a low overhead, tightly managed, and profitable law firm, doing work she lov...
According to many reports, most lawyers just aren't all that happy with their lives. Many don't make a lot of money, hate the work they do, don't like the teams the have hired, and are doing work for clients they don't like. That life is miserable yet the "leaders" in the profession largely don't have a good answer to this, preferring the "well, you knew what you were signing up for when you went to law school, didn't you" argument. Lawyers should be building their own empires and putting the...
Another classic from the Great Legal Marketing vault. A discussion with long-time GLM members Rep and Simone DeLoach and Rep's experience coming into his father's very well-established law firm in Florida and making his own mark on the world. We talk about print newsletters, seminars and webinars and the whole experience of coming into a law firm owned by one of your parents. We also discuss the eternal question of "just how much do I disclose to associates who are working for me about the in...
Jason Williams spent more than a decade helping build the marketing engine behind a growing personal injury firm—driving consistent year-over-year growth and increasing referral-based cases from roughly 25% to nearly 50%. In this episode, Ben Glass talks with Jason about what actually moves the needle for law firms: strong relationships, smart community involvement, better client experience, disciplined intake, and ruthless measurement. They dig into how Jason helped build a motorcycle injury...
In Episode 210 of the Renegade Lawyer Podcast, Ben shares a preseason talk he delivered to the Herndon High School soccer program. Yes — this episode is about soccer. But it’s also about leadership, accountability, resilience, and how adults and athletes share responsibility for protecting the game. Inside the conversation: Who high school referees actually are (and why they’re there)How referees prepare for gamesWhy high school soccer is different from club soccerNew rule changes players nee...
Most lawyers start with marketing tactics. Ben says that’s backwards. In Chapter 21 of Renegade Lawyer Marketing, he makes the argument that good marketing doesn’t begin with ads, websites, or SEO. It begins with design. For the first 12 years of his career, Ben did what most lawyers do: Worked hardTook whatever cases came inFought over billsAccepted chaosTold himself “this is just how it is”And he listened to other lawyers complain about stress, insurance companies, and long hours like it wa...
In this special episode, Ben speaks to a room full of law students about something most law schools barely touch: the business of law—and the freedom it can create. At nearly 68 years old and 42 years into practice, Ben shares the unfiltered truth about building a law firm, surviving the hard years, and ultimately creating a practice that funds both wealth and freedom. This isn’t a lecture about billing hours or making partner. It’s about: Why “work-life balance” is the wrong frameworkHow to ...
In Chapter 20 of Renegade Lawyer Marketing, Ben makes a bold claim: Getting better at marketing isn’t optional. It’s your duty. If you are a good lawyer… If you deliver quality service… If you genuinely care about your clients… Then you owe it to the marketplace to make sure the right clients can find you. In this episode, Ben challenges the myth that “good lawyers shouldn’t have to market.” He explains why average marketing produces average results—and why doing what most lawyers...
In this chapter of Renegade Lawyer Marketing, Ben pulls back the curtain on what actually happens inside Great Legal Marketing’s confidential mastermind groups. Spoiler alert: it’s not magic funnels, viral TikToks, or shiny new marketing hacks. It’s fundamentals. Executed relentlessly. Inside these closed-door sessions, successful solo and small firm lawyers from across the U.S. and Canada share what’s working—and what isn’t. And despite all the changes in media (Google, AI, YouTube, Instagra...
From the IRS to Entrepreneur: How One Lawyer Built a National Tax Practice Focused on People First Ben sits down with Pietro Canestrelli, a former IRS attorney turned boutique tax firm founder, to unpack how he built a thriving national practice with one clear mission: take the fear out of taxes. With a niche focus on tax controversy and strategic tax planning, Pietro’s firm now serves clients across the U.S. and beyond—growing from two employees to 20+ in under 10 years. He’s also the author...
A Special Episode on Refereeing, Emotional Regulation, and Showing Up as the Sane Adult in the Room In this special edition of the Renegade Lawyer Podcast, Ben Glass steps away from case law and legal marketing—and dives into one of his biggest passions: youth soccer refereeing. Now in his 52nd year wearing the whistle, Ben shares a presentation he recently gave to high school soccer referees in Northern Virginia. But this talk isn’t about yellow cards or offside calls—it’s about brain scienc...
In this special recording of a guest lecture at the University of Iowa College of Law, Ben Glass gives students a rare behind-the-scenes look at how he built a national long-term disability (LTD) insurance practice—without relying on expensive digital ads. This episode is packed with real-world insight into: What the ERISA long-term disability space actually is—and why it’s underservedHow to build a multi-state legal niche that scales with systems, not billable hoursThe #1 marketing principle...
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