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I am more convinced than ever that nothing that traditional bar organizations are doing is going to move the needle on the sad stats on lawyer happiness ...
The root cause of all lawyers' problems is financial stress. Financial stress holds you back from getting the right people on the bus, running the right systems, and being able to only do work for clients you want to work with. Financial stress keeps you in the office on nights and weekends, often doing work you hate for people you don't like, and doing that work alone.
(Yes, you have permission to do only work you like doing and doing it with people you like working with.)
The money stress is not because the lawyers are bad lawyers or bad people. In fact, most lawyers are good at the lawyering part and they are good people.
The money stress is caused by the general lack of both business skills and an entrepreneurial mindset.
Thus, good lawyers who are good people get caught up and slowed down in bringing their gifts to the world. Their families, teams, clients, and communities are not well-served because you can't serve others at your top level when you are constantly worrying about money.
We can blame the law schools and the elites of the profession who are running bar organizations, but to blame anyone else for your own woes is a loser's game. It is, in itself, a restrictive, narrow, mindset that will keep you from ever seeing, let alone experiencing, a better future.
Lawyers need to be in rooms with other entrepreneurs. They need to hang with people who won't tell you that your dreams are too big or that "they" or "the system "won't allow you to achieve them. They need to be in rooms where people will be in their ear telling them that their dreams are too small.
Get in better rooms. That would be the first step.
Second step, ignore every piece of advice any general organized bar is giving about how to make your firm or your life better.
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In the last episode I explained how lawyers can leverage the time and money they are already putting into local seminars to create more referrals. In this episode, I explain the marketing and philosophy behind running a seminar to teach lawyers how to do ERISA long-term disability cases. We charged $8,000 per firm for the sold-out seminar, but this was about a lot more than creating a short seminar and making almost six-figure from those couple of days. This was really about creating an event...
In this episode, Ben Glass and Eddie Hanline discuss the field of paid digital marketing for lawyers. Is Ben anti-paid digital advertising while Eddie is the paid digital guy?Which is harder? Generating a lead or dealing with everything that comes after the lead is generated?How Eddie jumpstarted his wife's personal injury practice.It is really possible to scale a practice 200% in a year?Does Google really favor ads purchased by agencies over individual firms?Calculating Return on Adver...
Most lawyers are dissatisfied with the leads and clients that their marketing dollars produce. When they come to us for coaching, this is almost always their "major issue." When we ask, "Do you record your calls and listen to what your team is saying to people about you?" the answer is almost uniformly "no." You should be listening to your calls. Pre-pandemic BenGlassLaw used a virtual answering service for after-hours, on weekends, and when we were in team meetings. They were good until th...
In this episode, you get to listen to one of Ben's coaching calls with two lawyers running a small contingent fee law firm. They are frustrated by the constant bombardment of emails and phone calls from marketers all having "the solution" to their marketing problems. Topics include: Ben's superpower with helping small law firms get more cases, make more money and still get home in time for dinner;What you want potential clients to see when they read your online reviews (it's no...
Gyi Tsakalakis is one of America's greats in digital marketing for lawyers. But it's almost unfair to include the limiter "digital." Gyi understands marketing! He also understands that the internet is a media through which lawyers market. It's one media amongst many. Our discussion topics include: Steps to take if you have just started your own law firm and are starting your marketing program, including digital, from scratch;Why the habit of putting value into the world, first, matters;What n...
Ben Glass has written over 20 books, ranging from the "Ultimate Guide to Car Accident Cases in Virginia," to mindset books available only to his clients and friends ("The Live Life Big Journal") and even a book for Teenage Soccer Referees. Today he and Michael DeLon (PaperBack Expert) discuss Visioning for your life even when you don't have a clue as to how you will get there;How to create a book without writing a word;How Ben's very first book was actually created and "published";The powe...
"Literally, from day one for us, and we use Intaker both at the Ben Glass Law website and at the Great Legal Marketing website. It, it has worked. And what we like about it is that we have designed, it's AI with thinking, with human thinking to create an extraordinary experience for the consumer who is shopping for an attorney online." -- -- Ben Glass This is the amazing story of how an idea for a new kind of chat software in legal came to be, and how the company, Intaker is starting to domi...
This is a classic presentation from at Great Legal Marketing Summit. Listen to this one for marketing principles and ask yourself "am I still falling for all those lies the Marketing Vultures are telling me to make a sale?" Hopefully not! On this episode: The Ben Glass backstory. How I fell for marketing vulture tricks early on The $299 investment that changed my life. How I marketed when I had no money What you must do once the marketing starts working very well Have an interesting story...
Ashley Rawlins (aka "Car Crash Ash") spent the first eight months of her legal career as the managing partner in a law firm she soon discovered was living in the world of unethical conduct. Disgusted by what she saw, she walked out - without a business plan but with a fierce determination to succeed and to build a practice where the client is well-served. She's now famous in San Diego, building what is in large part a low overhead, tightly managed, and profitable law firm, doing work she lov...
According to many reports, most lawyers just aren't all that happy with their lives. Many don't make a lot of money, hate the work they do, don't like the teams the have hired, and are doing work for clients they don't like. That life is miserable yet the "leaders" in the profession largely don't have a good answer to this, preferring the "well, you knew what you were signing up for when you went to law school, didn't you" argument. Lawyers should be building their own empires and putting the...
Another classic from the Great Legal Marketing vault. A discussion with long-time GLM members Rep and Simone DeLoach and Rep's experience coming into his father's very well-established law firm in Florida and making his own mark on the world. We talk about print newsletters, seminars and webinars and the whole experience of coming into a law firm owned by one of your parents. We also discuss the eternal question of "just how much do I disclose to associates who are working for me about the in...
In this episode, Ben Glass shares a full oral argument recording from the U.S. Court of Appeals for the Fourth Circuit. The case? An ERISA long-term disability appeal involving a battle over regulatory deadlines, the standard of review, and the real meaning of "special circumstances." Ben argued on behalf of the plaintiff (appellee), after winning in the district court. Reliance Standard appealed. 🧠 Topics covered: How to frame ERISA deadlines and regulatory violations in federal courtThe rea...
What’s really behind the Great Legal Marketing Summit? In this special episode, Ben Glass shares the bigger purpose of the work we all do—not just as lawyers, but as entrepreneurs, leaders, and humans trying to build lives that matter. 🔑 Key Ideas Explored: Why “permission” is the most important word for entrepreneursHow legal marketing connects people with the help they actually needWhy your job isn’t just running a law firm—it’s building a life that worksThe role our sponsors and partners p...
In this special episode, we’re taking you behind the scenes at the Great Legal Marketing Summit for a candid mastermind panel discussion—and a bonus deep dive into what PI marketing looks like from north of the border. Ben Glass is joined by a GLM member from Canada who’s practicing personal injury law inside a large firm—where every lawyer has their own marketing budget and must figure out how to attract great cases in a crowded market. They explore: Why print newsletters still work—even dur...
This episode is an absolute masterclass on the Entrepreneurial Operating System (EOS)—delivered live at the GLM Summit. If you’ve ever felt like your law firm is running your life instead of the other way around, this is the clarity bomb you need. Our EOS expert walks you through what it really means to build a practice that grows and thrives without you being in the center of every single decision. You’ll hear how EOS helps law firm owners get control of their time, profit, people, and syste...
Ben Glass delivers a short but powerful keynote to a ProVisors group of professionals in Northern Virginia. It’s based on the principles from No B.S. Time Management for Entrepreneurs, a book he co-authored with Dan Kennedy. This rapid-fire talk is packed with hard-earned lessons from building a $7M+ practice without paid ads, and offers a clear roadmap for reclaiming control over your calendar—and your life. Whether you're a lawyer, doctor, or high-performing entrepreneur, this episode will ...
Harvard-trained surgeon. Sustainability expert. Marathoner. Points-and-miles strategist. Dr. Kelly Wright is redefining what it means to live a full, balanced life. In this episode, Ben Glass sits down with Dr. Wright — Director of Minimally Invasive Gynecologic Surgery at Cedars-Sinai and founder of Points and Miles Doc — to explore how high achievers can fight burnout, build better boundaries, and use the power of travel to recharge and stay inspired. They unpack: How doctors (and law...
In this raw and revealing episode of the Renegade Lawyer Podcast, Ben Glass shares audio from a live Great Legal Marketing Summit - Mastermind panel discussion where members open up about one of the most difficult parts of running a law firm: building (and rebuilding) your team. You’ll hear directly from a GLM member who fired her entire staff—twice—to get the right people in the right seats. Another member shares how he's seen as “mean” inside the mastermind, but viewed as “mom” inside his f...
In this eye-opening conversation, Ben sits down with Dr. Julia Myers—pharmacist, national speaker, and founder of Generational Wisdom—to unpack the intersection of wealth, parenting, and legacy. Dr. Myers helps high-achieving families wrestle with the big questions: “How do I talk to my kids about money?”“Am I leaving them a blessing… or a burden?”“What does ‘fair’ really mean when it comes to inheritance?”“What happens to everything I’ve built after I’m gone?”Julia’s journey from pharmacy le...
In this episode of the Renegade Lawyer Podcast, Ben Glass shares a grassroots referral strategy that brought in a 5,900% ROI—and invites you to steal it. In Chapter 18 of Renegade Lawyer Marketing, you'll hear how a $600 direct mail campaign to local chiropractors turned into $36,000 of revenue in the first week alone. Ben breaks down exactly how he: Identified referral partners' biggest pain pointsLaunched a targeted, personalized outreach campaignBuilt trust over lunch—without pitchingCreat...
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