Market to the Majority

The year might be coming to an end, but that doesn't mean your content strategy should slow down. As we head into November and December, your audience is thinking differently. Some people are trying to accomplish their goals before the year ends, others are already planning for 2027, and some have mentally checked out until January. So how do you create content that speaks to all three? In this episode, we're breaking down what you should actually be posting during the final two months of the year to attract the right audience, build trust, generate leads, and set your business up for a stronger start in January. Here's what we'll cover: The three buyer mindsets you need to understand heading into the end of the year. Five types of content to prioritize throughout November and December. How to adjust your messaging as your audience's priorities shift. The content mistakes that could be costing you engagement, leads, and sales.   CONTENT MARKETING METHOD COURSE: Double your views and become your audience's dream creator by making your expertise content-worthy. Learn more and join.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes.

I've shared plenty of advice about knowing when to pivot, change your strategy, and experiment with new approaches. But this episode is for the creator who keeps starting over before giving anything a real chance. In this episode, I'm introducing the 100-post rule and the power of committing to one specific type of content, develop your skills through repetition, and learn how to refine your approach without constantly reinventing it. We're talking about: Why posting consistently isn't the same as consistently developing a skill. The difference between knowing when to pivot and quitting too early. How to use feedback to improve your content without abandoning your strategy. The mindset shift required to stop negotiating with yourself every time something doesn't work. My challenge to you for the final 60 days of 2026.   CONTENT MARKETING METHOD COURSE: Double your views and become your audience's dream creator by making your expertise content-worthy. Learn more and join.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes.

What if your content strategy isn't working not because you lack consistency, discipline, or direction, but because the strategy you're following was never designed for you in the first place? We hear a lot about the importance of having a content strategy and sticking to it. But what happens when you've spent months intentionally creating content, following a plan, and putting in the work, yet you're still not seeing the results you want? In this episode, we're exploring the difference between having a content strategy and having the right content strategy for your business. We'll talk about why copying someone else's content formula doesn't guarantee the same results, how to recognize when you've outgrown your current approach, and why understanding marketing principles is far more valuable than finding another strategy to follow. In this episode, we'll cover: Why being consistent and intentional with your content doesn't always mean you're following the right strategy. The difference between learning from someone else's content strategy and blindly adopting their formula. How to recognize the signs that you've outgrown your content strategy. How to audit and adjust your current content strategy without starting from scratch..     CONTENT MARKETING METHOD COURSE: Double your views and become your audience's dream creator by making your expertise content-worthy. Learn more and join.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.   CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes.

Do you actually hate Instagram or have you been showing up out of obligation without reassessing why you're there? As you plan your marketing for next year, it's time to evaluate which platforms deserve your time, what each one contributes to your business, and what you're willing to keep, change, or pause. In this episode of Market to the Majority, I'm sharing why I don't believe everyone should be on every platform and how to decide which ones are right for you. We'll talk about reaching your ideal clients, developing your strengths, and committing to the ongoing learning that comes with any platform. In this episode, we cover: How to tell whether you're frustrated with a platform, your approach, or the workload you've created. The three things that make a platform a good fit for your business. Why choosing a platform because it seems "easier" can keep you starting over. How to identify the specific skills you need to develop beyond simply "making content." Three questions to answer before adding another platform to your marketing. How to decide what to keep, change, pause, or add going into the new year.     CONTENT MARKETING METHOD COURSE: Double your views and become your audience's dream creator by making your expertise content-worthy. Learn more and join.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.   CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes.

You've spent another year posting, trying new hooks, and checking your views. So why do you still feel like you're guessing? Before you build another content calendar for January, let's talk about the skills that will help you make better content and understand what makes it work. In this episode, I'm breaking down three core content skills to focus on before 2026 ends, along with how to use the final 90 days of the year to practice them. You'll learn: How to turn your expertise into ideas people actually care about How to deliver those ideas so people want to keep watching and come back for more. How to read your results and know what to change instead of questioning your entire strategy. What to prioritize in the next 90 days so you enter 2027 with clearer direction.   CONTENT MARKETING METHOD COURSE: Double your views and become your audience's dream creator by making your expertise content-worthy. Learn more and join.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.   CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes.