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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
328 Episodes
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Send us a text In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a nonprofit fundraising case study became a master class—taught by her students—on how marketing channels work best when they work together. Kendra walks through how three student teams tackled a struggling nonprofit gala and what their insights reveal about building a smarter, more intentional marketing mix. The Classroom...
Send us a text In this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how investing in the right places can actually improve your profitability (instead of living in “cut back” mode forever). Danielle shares her journey from hairstylist to corporate accounting to building Kickstart Accounting, and breaks down the benchmarks business owners under $500K/year can use to spend smarter and grow sustai...
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the human touch. Audrey shares how her love of innovation started long before today’s tools, and how business owners can stay focused, credible, and authentic while navigating constant change. We discuss: The Tech + Human Balance in Modern Marketing Why y...
Send us a text Work Slop: Why AI Shortcuts Are Costing Teams More Than They Save Ever get an email, doc, or deck from someone and instantly think, “This is… not it”? In this episode, we’re digging into the rise of work slop—the vague, messy, low-quality output that shows up when AI is used as a replacement for thinking instead of a tool for support. Kendra sits down with Sue Justice, founder of Emory HR, to talk about why this isn’t just an AI problem—it’s a performance, communication, and le...
Send us a text In this New Year’s episode, Kendra Corman gets candid about why she’s heading into 2026 tired, excited… and fiercely committed to one word: no. After a 2025 defined by “forge” (building, growing, expanding), a family crisis and an overload of opportunities forced her to re-evaluate sustainability, boundaries, and what it really takes to preserve creative focus. Kendra shares the behind-the-scenes story of her year—what went right, what went sideways, and why the systems and peo...
Send us a text Why Vanity Metrics Are So Tempting Clicks, impressions, and giant top-line numbers feel good—and they’re easy to measure. Anthony explains that brands and agencies often lean on these because they make progress look “sexy” in a deck, even when they don’t connect to business outcomes. The Metrics That Actually Matter Kendra presses on what marketers should track instead. Anthony breaks it down by funnel stage and business model: For B2B and lead-gen teams: Lead volume and lead q...
Send us a text In this episode of Imperfect Marketing, I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore how the brain actually processes messages and why that matters for selling, storytelling, and authority-building. Aurora shares how a neuroscience-focused MBA in Italy shaped her work helping entrepreneurs craft clear, compelling messages that turn words into wealth. We discuss: The Neuroscience Behind Messaging The brain’s 3-part filt...
Send us a text In this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google’s local search results and Google Maps. We dive deep into why local SEO is evolving faster than ever, how AI is changing search behaviors, and what businesses should actually focus on instead of chasing shortcuts. From Accidental Marketer to Local SEO Expert Josh shares his unique path—f...
Send us a text In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it’s easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don’t equal registrations, and engagement doesn’t always lead to action. She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just t...
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Dr. Christiane Schroeter — marketing professor, wellness advocate, and TEDx speaker — to explore how intentional, bite-sized actions can help entrepreneurs and professionals create lasting change without burnout. Dr. Schroeter shares her journey from a fascination with advertising in Germany to teaching marketing, innovation, and entrepreneurship in the U.S., blending her academic expertise with her passi...
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Nathalie Doremieux, co-founder of a family-run tech and e-learning business, to discuss how artificial intelligence can help accelerate business results and amplify impact—without losing the human touch. Nathalie shares her 20-year entrepreneurial journey from Silicon Valley software engineer to e-learning innovator, and how she began integrating AI into her business long before it became mainstream. ...
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Amir Elion, founder of Think Big Leaders and a global expert on innovation and AI strategy. Together, they unpack how artificial intelligence is transforming innovation, marketing, and the way businesses think about creativity and efficiency. Amir shares his journey from leading innovation initiatives at Amazon Web Services to helping organizations around the world use AI to scale ideas faster and smarter...
Send us a text In this episode of Imperfect Marketing, host Kendra Corman tackles one of her biggest marketing pet peeves — believing that artificial intelligence can replace truly knowing your audience. With AI tools like ChatGPT, Claude, and Gemini becoming everyday marketing helpers, many professionals are skipping the fundamentals of understanding their customers. Kendra explains why that shortcut leads to bland, ineffective content and what to do instead. The Problem with Skipping the Ba...
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage. The Evolution of a Modern Marketer Berlyn shares her journey fro...
Send us a text In this episode of Imperfect Marketing, I sit down with Shayna Davis, host of The Influence Economy, to talk about why podcasting is more than just a visibility tool—it’s a powerful way to position yourself, land bigger opportunities, and turn influence into profit. Shayna shares her journey of podcasting for over five years, growing her show into the top 3% of all podcasts worldwide, and how she uses it as a cornerstone strategy for credibility and corporate client acquisition...
Send us a text In this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI. Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-chang...
Send us a text In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn’t always the answer—and how email marketing can be a game-changing solution. We explore: The Burnout of Always Chasing Why relentless networking can drain your time and energyThe hidden cos...
Send us a text In this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively. Eric shares his journey from Vox Media to building Incremental Media’s podcast division from the ground up. We discuss: The Evolution of Podcast Advertising How podcast ads connect to traditional marketing like package insertsWhy host-read endorsements deliver stronger trust and ...
Send us a text In this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams. Alex shares how her career evolved from writing grants at a nonprofit to leading marketing teams and teaching the next generation of marketers. We explore: The Power of L...
Send us a text In this episode of Imperfect Marketing, I sit down with Zack Zeller, an expert in email marketing, AI, and copywriting. We dive into the evolving role of email as a marketing powerhouse—why it’s still one of the most effective strategies for businesses today and how to do it well. Zack shares how his journey began by accident, sending daily emails to support his college’s fitness club (without the pizza bribes). From there, he built a thriving career working with major names li...
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