Imperfect Marketing

Send us Fan Mail Is AI making SEO obsolete, or is it making strong content even more important? As AI changes the way people search for information, many businesses are watching website traffic decline and wondering whether traditional SEO still matters. According to SEO expert Lindsey Busfield, the answer is yes, but the way we think about visibility needs to evolve. In this episode of Imperfect Marketing, Kendra Corman talks with Lindsey about SEO, AI search, content marketing, and what bus...

Send us Fan Mail What if your email marketing could respond to what a prospect is actually doing instead of sending everyone the same sequence? How do you use AI to personalize outreach at scale without making your emails sound like they were written by AI? And what signals can tell you when a prospect may actually need what you offer? In this episode of Imperfect Marketing, Kendra Corman talks with Austin Reed about behavioral email automation and how businesses can use AI, data, and custome...

Send us Fan Mail Are you asking the wrong question about AI in your business? A lot of businesses start with, “How can we use AI?” But that question can send you down a rabbit hole of tools, experiments, and half-finished ideas. In this episode of Imperfect Marketing, Kendra Corman explains why a better starting point is the problem itself. Look for the process that is slowing you down, creating a backlog, or eating up more time than it should. Then ask whether AI can help solve it. Sometimes...

Send us Fan Mail PR and marketing may work together, but they are not the same thing. In this episode of Imperfect Marketing, Kendra Corman talks with PR expert Lauren Cockerell about what public relations actually does for a business, how it differs from marketing, and why getting media attention takes much more than sending out a press release. Lauren describes PR as a function of reputation, while marketing is more directly connected to sales and measurable ROI. They also dig into one of t...

Send us Fan Mail Are you marketing what you want to sell, or what your customers actually value? In this episode of Imperfect Marketing, Kendra Corman talks with twin sisters Jillian Reece and Jordan Truster, founders of Lovely Loops, about how listening more closely to their customers transformed their offers, messaging, and membership experience. Jillian and Jordan originally focused their marketing on teaching calligraphy techniques, providing worksheets, and helping students improve their...