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© Copyright Catherine Maley, MBA
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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.
Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.
With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.
From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.
With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.
Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.
Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.
Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.
With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.
From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.
With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.
Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.
Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
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📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA talks about a much smarter way to think about growth in 2026 for your cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. A Smarter Way to Think About Growth in 2026 — A new year perspective on what to stop tolerating — and what to fix now. Happy New Year! Firstly, most surgeons start the year thinking about what they want more of in 2026: More consults More booked surgery More predictability Less chaos Secondly, that focus is normal. However, the latest "Beauty and the Biz" podcast takes a different approach. Moreover, it is inspired by Charlie Munger, Warren Buffett's longtime partner, and one of the most quietly effective thinkers of our time. Interestingly, most people don't realize Munger was the strategic mind behind the scenes. Consequently, his thinking profoundly influenced Buffett and Berkshire Hathaway's extraordinary success. For example, one of Munger's simple principles is: "Invert. Always invert." Instead, instead of asking, "What should I add?" ask this question: "What is quietly holding me back? How do I stop it?" Additionally, in this "Beauty and the Biz" episode, we explore how this approach applies directly to cosmetic practices. Specifically, it is relevant for lead conversion. Importantly, many practices don't fail because of talent, marketing, or effort. Rather, they struggle because they tolerate: First, accepting inconsistent revenues as normal Second, leads being "handled" but not converted Third, inconsistent follow-up processes Fourth, good staff drifting without feedback Furthermore, a common — and costly — example is the patient coordinator role. Notably, conversion is rarely intuitive. Also, it is rarely trained or managed properly. Consequently, left alone, even good coordinators drift. Instead, with structure, they thrive. In fact, in the podcast, you'll learn: First, why "being nice" isn't enough to convert cosmetic consults Second, how uncertainty — not price — kills decisions Third, what happens when coordinators are trained and held accountable Fourth, why fixing a few silent breakdowns often does more than adding new strategies Finally, if you're planning for a smoother, more predictable 2026, this "Beauty and the Biz" episode is a conversation worth listening to. Moreover, enrollment in the "Converting Academy" closes this week! Additionally, when you enroll by then, you receive three high-value bonuses. These include coordinator compensation plans, follow-up frameworks, and the hiring blueprint — all at no extra cost. Ultimately, if improving conversion consistency is on your "Fix '26" list, join the "Converting Academy" now. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." #coordinatortraining #howtogetmorepatients #convertmoreconsultations #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains why converting consults feels harder now. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why Converting Consults Feels Harder Now Across cosmetic practices nationwide, one pattern keeps showing up. Instead, surgeons are not struggling because they lack leads. Rather, they are struggling because patients hesitate longer. Consequently, decisions are delayed. Ultimately, patients quietly fall out of the pipeline. Meanwhile, most practices misdiagnose the problem. Often, they assume it is pricing. Alternatively, they blame competition. Sometimes, they point to marketing changes. Frequently, they cite "today's patient." Afterward, after 25 years of training hundreds of patient coordinators, the cause is clear. Additionally, I have reviewed real conversion data. Importantly, what is breaking conversions today is not clinical skill. Likewise, it is not lead volume. Instead, it is the emotional gap inside the consultation process. Fundamentally, cosmetic patients decide emotionally first. Then, they justify logically later. When, when no one bridges that emotional gap, hesitation appears. Typically, it sounds like, "I need to think about it." That's why that is exactly what I unpack in my newest "Beauty and the Biz" podcast episode, "Why converting consults feels harder now." Specifically, in this episode, I explain: First, why cosmetic conversions feel harder than they used to Next, how the patient coordinator role has quietly changed Additionally, the most common blind spots in modern consultations Then, why even good coordinators still miss bookings Finally, what high-performing practices are doing differently heading into 2026 In short, if you are seeing schedule inconsistency, this will resonate. Likewise, if follow-through feels weak, it will land. Similarly, if patients need more certainty than they used to, this episode will feel familiar. P.S. Most patient coordinators have never been professionally trained to guide emotional decisions with confidence. Therefore, that gap is exactly why I created The Converting Academy. 2026 enrollment with extra bonuses is now open. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." #coordinatortraining #howtogetmorepatients #convertmoreconsultations #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Dominick Gadaleta, MD, tells his journey on how 2 young cosmetic surgeons built their Silicon Valley practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How 2 Young Surgeons Built Silicon Valley Practice Specifically, this week, "Beauty and the Biz" features Dr. Dominick Gadaleta. Additionally, he is a board-certified facial plastic and reconstructive surgeon and co-founder of OG Aesthetics in Menlo Park, California. Moreover, this is the heart of Silicon Valley, where Facebook and other tech giants are located. Initially, Dr. Gadaleta's journey began with a traumatic facial injury at age 14. Subsequently, in just three years, he built a thriving surgical practice. Therefore, in this episode of "Beauty and the Biz," you'll discover: First, how he and his partner spent a full year "dating" to test every business scenario before launching their practice. Then, why choosing a modest first location preserved flexibility and cash flow. Next, the biggest challenges in private practice, including hiring, culture, and people management. Finally, why learning to say "no" to red-flag patients is essential for long-term success. Furthermore, this honest conversation reveals the behind-the-scenes challenges young surgeons face. Consequently, don't miss this episode of "Beauty and the Biz." PS: Also, if learning how top performers operate inspires you to level up your own practice, a Practice Growth Strategy Call will show your biggest opportunities. Then, it will explain how to act on them fast. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Gadaleta's website #dominickgadaletamd #drdominickgadaleta #menloparkcosmeticsurgeon #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Justin Yovino, MD, talks about his journey from struggling under employment to opening his booked out surgical practice in Beverly Hills. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From Struggling to Booked Out in Beverly Hills Indeed, some surgeons build a practice. However, a few build a brand. Then, you meet someone who builds both. And, they do it by working differently from day one. This week's episode on "From Struggling to Booked Out in Beverly Hills" on "Beauty and the Biz," I interviewed Dr. Justin Yovino. Additionally, he is a board-certified plastic surgeon. Moreover, he is the founder of Ideal Face & Body in Beverly Hills. However, his path was anything but traditional. In fact, his early career looked nothing like his current success. Beforehand, before becoming known for "awake surgery," natural fat transfer and meticulous liposuction results, Dr. Yovino was: First, sharing office space with an older surgeon Second, taking ER recon and insurance cases to survive financially Third, being paid $200 for complex procedures Fourth, learning slowly, one case at a time Fifth, saying yes when others said no Eventually, those choices paid off. Ultimately, they positioned him to become one of the most in-demand surgeons in Beverly Hills. In this episode of "From Struggling to Booked Out in Beverly Hills," he explains: First, the turning point that changed everything Second, how he built a niche with awake surgery Third, how Lifestyle Lift and AirSculpt helped grow his brand Fourth, what he would do differently if starting today Fifth, how he and his anesthesiologist wife built a "dual-engine" practice Sixth, why hiring associates failed — and what he learned Finally, Dr. Yovino reveals the one business decision he nearly skipped. Consequently, that decision became the best move of his career. Therefore, don't miss this episode. PS: Indeed, this is your last chance to complete the Cosmetic Practice Accelerator Scorecard. Ultimately, most surgeons uncover revenue leaks they never knew existed. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Yovino's website #awakecosmeticsurgery #justinyovinomd #drjustinyovino #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Raymond Lee, MD, shares his experience in carving out a referral facelift practice in competitive Newport Beach, California. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Carving Out a Referral Facelift Practice Specifically, this week's episode of "Beauty and the Biz" highlights Carving out a Referral Facelift Practice with Dr. Raymond Lee. Additionally, he is a facial plastic surgeon in ultra-competitive Newport Beach. Furthermore, he explains how he built one of the most efficient and referral-driven facelift practices in Southern California. Initially, Dr. Lee did not start with industry connections, a known brand or an established patient base. Instead, he was told it would be "impossible" for a facial plastic surgeon to stand out in such a saturated region. Nevertheless, he went on to: Ultimately perform more than 3,000 facelifts using local or IV sedation Gradually sublease a single room, then expand into three full suites and eventually his own ASC Consistently build a loyal team that stays with him for four to six years or more Successfully create a recognizable brand ("Faceology MD") and secure both the trademark and the domain Primarily grow through word-of-mouth referrals and surgical excellence rather than paid ads Next, here is some of what we covered in Carving out a Referral Facelift Practice: First, he discusses his unconventional start at Lifestyle Lift and how it shaped his speed, volume and technique Second, he explains how he used subleasing to enter Newport Beach at a manageable cost Third, he shares his key lessons in hiring, delegation and retaining long-term staff Finally, he outlines why he prefers IV sedation for facelifts and how that choice improves patient satisfaction Consequently, if you want a practical blueprint for succeeding in a crowded market, this episode delivers. Moreover, it shows how to grow without discounts, gimmicks or hype. Ultimately, it is especially useful if you are expanding, hiring or building a lasting brand. Therefore, don't miss Dr. Lee's insights in Carving out a Referral Facelift Practice. PS: Obviously, the Cosmetic Practice Vault works because it's based on real data from real practices. Specifically, surgeons have used this system to: First, increase revenues 27% in six months Second, convert 80% of consults Third, fix staff performance issues Fourth, increase call-to-appointment rate by 30% Fifth, increase patient lifetime value by 20% Sixth, build a predictable growth flywheel Thanksgiving Special: 80% Off This Week www.CosmeticPracticeVault.com Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Lee's website #drraymondlee #raymondleemd #newportbeachfacialplasticsurgeon #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Heather Levites, MD, shares her journey from cosmetic surgery fellowship to private practice and building two OR suites. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From Fellowship to Two OR Suites Specifically, in the "From Fellowship to Two OR Suites Podcast," Dr. Heather Levites explains how she built one of Raleigh's newest aesthetic practices from the ground up. First, she shares how she is a board-certified plastic surgeon trained at MIT, Duke, and Stony Brook. Additionally, she gained real-world business experience by working inside a multi-physician practice. Consequently, she learned workflow, systems, and the financial realities new surgeons rarely get taught. Specifically in this episode of the "From Fellowship to Two OR Suites Podcast," you'll hear how she: First, purchased a 3,000-sq.-ft. medical condo. Then, she spent a full year navigating permits, build-outs, inspections, and OR accreditation. Next, designed two private OR suites to control block time and reduce overhead. Afterward, bridged the financial gap by taking part-time work while she built her brand. Finally, hired and trained her first team. During that time, she handled HR, marketing, nursing, coordination, and operations herself. Furthermore, Dr. Levites shares the "one mistake" that cost her nearly a year and thousands of dollars. Ultimately, she explains what happened so you can avoid making the same mistake. PS: Indeed, the Cosmetic Practice Vault works because it's based on real data from real practices. Specifically, surgeons have used this system to: First, increase revenues 27% in six months Second, convert 80% of consults Third, fix staff performance issues Fourth, increase call-to-appointment rate by 30% Fifth, increase patient lifetime value by 20% Sixth, build a predictable growth flywheel Thanksgiving Special: 80% Off This Week www.CosmeticPracticeVault.com Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Levites' website #drheatherlevites #heatherlevitesmd #levitylifts #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Kailash Narasimhan, MD, shares in this Beauty and the Biz episode, how letting go helped him grow as a facial plastic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How Letting Go Helped This Plastic Surgeon Grow Specifically, "How Letting Go Helped This Plastic Surgeon Grow" explores what happens when a busy surgeon finally stops being the bottleneck. Furthermore, running an aesthetic clinic can feel overwhelming. Additionally, consults, surgeries, staff issues, finances, and marketing all compete for attention. Moreover, in this week's "Beauty and the Biz" episode, Dr. Kailash Narasimhan explains how he made a major shift. Interestingly, he is double board-certified in plastic surgery and ENT. Furthermore, he has been in private practice in St. Petersburg, Florida, for eight years. Also, he shares how he moved from stressed solo operator to confident CEO. Finally, he explains how simple systems now keep his practice running without his constant involvement. Specifically, in "How Letting Go Helped This Plastic Surgeon Grow," you'll learn: First, why surgeons struggle to delegate — and how Dr. Narasimhan broke the habit Next, how he built a high-performing team and learned to trust them Then, how shifting from "surgeon" to "business owner" changed everything Finally, how he doubled efficiency without increasing stress Ultimately, the key insight is simple: the most valuable procedure you can perform is on your own practice. Indeed, most surgeons don't need more leads. Instead, they need a more effective strategy. Therefore, if you want to uncover the systems and mindset shifts that create sustainable growth, let's talk. 👉 Book Your Private Call Now Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Narasimhan's website #kailashnarasimhanmd #drkailashnarasimhan #successfufacialplasticsurgeon #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Ashkan Ghavami, MD, shares his journey from not being wanted in Beverly Hills, to becoming a world-renowned cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From "Not Wanted" to World-Renowned Indeed, "From 'Not Wanted' to World-Renowned: Dr. Ghavami" tells the story of how one surgeon rose from rejection to success. Specifically, when Dr. Ashkan Ghavami arrived in Beverly Hills, no one wanted him there. Afterward, he built a trusted name in aesthetics and gained worldwide recognition. Now, he's known for his celebrity patients, advanced techniques, and leadership in the field. Specifically in this episode of "Beauty and the Biz," Dr. Ghavami shares how he built his reputation and business: First, how he grew his practice before social media existed Then, why "doing great work" isn't enough to stay visible Later, what it really takes to run a top-tier practice in Beverly Hills Finally, how to stay ethical and competitive in an AI-driven world In short, this discussion reveals what it takes to build and maintain a premium brand in today's marketplace. Ultimately, being a great surgeon is one thing. However, building a great business is another. Shockingly, one strategic hour can save months of trial and error. Therefore, book a Strategy Review Zoom call to identify missed opportunities. Then, map the fastest route to more bookings, higher revenue, and smoother operations. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Ghavami's website #drashkanghavami #ashkanghavamimd #successfulaestheticpractice #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Tania Hassanzadeh, MD, discusses her journey on leaving employment for autonomy in building her Beverly Hills, California practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Leaving Employment for Autonomy Hassanzadeh's leap from employee to Beverly Hills practice owner. Obviously, most surgeons spend years working for others before going solo. However, Dr. Tania Hassanzadeh, a Beverly Hills facial plastic surgeon, made that leap in just one year. Interestingly, after her fellowship in Boston under a top surgeon, she joined a thriving Beverly Hills practice. Soon, she realized she wanted full autonomy. Therefore, owning her patient photos, shaping her marketing, and building her brand mattered more than job security. Specifically, in this week's episode of "Beauty and the Biz," Dr. Hassanzadeh shares how she took control of her career. Moreover, she reveals what it takes to open a solo practice in one of the most competitive cities in the world. To summarize, in this episode, you'll learn: First, why she left a stable position after just one year Next, how she protected her brand and patient imagery through careful contracts Also, the emotional and financial challenges of launching a Beverly Hills practice Finally, her best lessons for surgeons seeking freedom and control Ultimately, Dr. Hassanzadeh's story is an honest look at independence, ambition, and risk. Therefore, listen to "Beauty and the Biz" for powerful insights on building a successful practice from scratch. Indeed, think your practice is running at full potential? Actually, the data might surprise you. In short, take two minutes to get your Practice Growth Score and see where you're gaining — and where you're losing profits. 👉 Start the Scorecard Now Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Hassanzadeh's website #beverlyhillsfacialplasticsurgeon #drhassanzadeh #drtaniahassanzadeh #taniahassanzadehmd #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Jeffrey Epstein, MD, shares how we found great success after he went all in on hair in his Miami, Florida practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Doctor Epstein Went All in on Hair After 30 years in private practice, most surgeons start to slow down. However, not Dr. Jeffrey Epstein. Instead, he is a facial plastic surgeon in Miami who decided to specialize in one area — hair restoration. As a result, that single decision turned his practice into a global brand. Eventually, it also caught the attention of private equity investors. Now, in this week's episode of "Beauty and the Biz," Dr. Epstein explains how narrowing his focus became the key to long-term success. Specifically, he reveals: First, why going "all in" on one procedure made his practice recession-proof Next, how specialization built trust with affluent patients worldwide Then, what it's really like to partner with a PE firm while keeping control Finally, how mentoring new surgeons helped expand his legacy Therefore, if you want to grow your practice without losing your personal touch, this episode of "Beauty and the Biz" is a must-listen. Indeed, it's a master class in scaling without compromise. Still, private equity isn't right for everyone. However, Dr. Epstein's story shows how it can fuel growth while preserving control and integrity. Finally, practices that score highest on the Practice Growth Scorecard consistently outperform their peers. Therefore, don't guess where you stand — know for sure. 👉 Start the Scorecard Now Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Epstein's website #drjeffreyepstein #miamihairrestoration #jeffreyepsteinmd #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Lisa Marie Wark, MBA, PhD(c), shares pearls from her new book on how to know if your practice culture is holding you back and how to fix it. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Is your practice culture holding you back? Specifically, this week on "Beauty and the Biz," I sat down with Lisa Marie Wark, MBA, PhD(c). Therefore, she shared her insights as a consultant, fractional CEO, and author of the book "Patients, People, Process: A Modern Guide to Culture, Service, and Growth in Private Practice." Moreover, after more than 20 years behind the scenes of medical practices, Lisa has seen everything. Consequently, she knows what makes teams thrive — and what makes them toxic. Additionally, in this episode of "Beauty and the Biz," she explains how culture can make or break your success. Specifically, here's what we cover: The No. 1 sign of a dysfunctional culture (most surgeons miss it) How "loyal" employees can quietly block growth — or worse Simple process changes that keep you profitable and sane Leadership habits that turn burnout into high performance Furthermore, if your team feels flat or your revenue doesn't match your workload, this episode of "Beauty and the Biz" is for you. Similarly, Lisa shares a shocking story about a "trusted" manager who embezzled hundreds of thousands of dollars — and how to make sure it never happens to you. Finally, practices that score highest on the Practice Growth Scorecard consistently outperform their peers. Therefore, don't guess where you stand — know for sure. 👉 Start the Scorecard Now Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Lisa Marie Wark's website #lisamariewark #patientspeopleprocess #cosmeticsurgerybusinessbook #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Brendan Alleyne, MD, who was featured on "National Geographic," shares his journey from performing face transplants to joining a fellowship. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Face Transplants to Fellowship — Discover Dr. Alleyne's journey from face transplants to leading a modern aesthetic practice. Specifically, in this week's episode on "Face Transplants to Fellowship: Dr. Alleyne's Unique Path," I spoke with Dr. Brendan Alleyne. Additionally, he is a board-certified plastic surgeon in St. Peters, Missouri, and a partner at Renaissance Plastic Surgery. First, Dr. Alleyne's impressive training includes participating in the nation's first face-transplant team at the Cleveland Clinic. Next, he trained under Dr. Rod Rohrich in Dallas. Later, he joined a respected multi-surgeon practice in Missouri. Moreover, in this episode, he explains what it takes to earn partnership in an established group. Specifically, he discusses navigating egos, bridging generational gaps, managing finances, and shaping practice culture. Importantly, he shows how to maintain your identity as a surgeon and leader while doing all of this. If you've ever wondered, how to join or run a group practice without losing control of your future, then this podcast is a must-listen. Similarly, few practices achieve the balance Renaissance enjoys. Finally, Dr. Alleyne shares exactly how they did it. P.S., if your practice isn't growing as it should, the issue isn't your patients — it's your process. Therefore, schedule your private Practice Growth Strategy Review today → Book now Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Alleyne's website #drbrendanalleyne #brendanalleynemd #facetransplantsurgeon #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Scott Miller, MD, of La Jolla, California, shares his own experience in writing, publishing and marfketing a consumer book for patients. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Writing a Consumer Book for Patients First, this week on the "Beauty and the Biz" podcast, I welcomed back Dr. Scott Miller. Next, he's a board-certified plastic surgeon in La Jolla, California. Then, we didn't focus on surgery. Instead, we talked about writing books. Also, Dr. Miller just released his new consumer book, "Authentic Beauty: Defining a New Standard of Care and Results in Plastic Surgery." What You'll Learn in This "Beauty and the Biz" Podcast First, why Dr. Miller felt compelled to write a book for patients Next, his 10-year journey of false starts, focus, and finally finishing it Then, how a book can clarify your message, strengthen staff culture, and elevate patient expectations Finally, the biggest misconceptions patients have about plastic surgery—and how he dispels them Therefore, if you've thought about writing a book—or wondered how publishing can change your brand—this "Beauty and the Biz" podcast episode is packed with takeaways. Moreover, Dr. Miller shares why authenticity—not trends or hype—sets surgeons apart today. Finally, don't miss this "Beauty and the Biz" podcast episode with Dr. Scott Miller. P.S. Likewise, do you want to know what's keeping your practice from scaling smoothly? Typically, it comes down to a few gaps. 👉 [Click here to discover the top practice pearls.] Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Miller's website #scottmillermd #drscottmiller #lajollaplasticsurgeon #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Raja Mohan, MD, discusses what they don't teach you in fellowship and how he learned the business and marketing side of running a practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What They Don't Teach You in Fellowship Specifically, Dr. Raja Mohan is a board-certified plastic surgeon in Dallas. Additionally, he trained at MIT, Johns Hopkins and the Dallas Plastic Surgery Institute. However, when he completed his fellowship, he realized he had almost no training in the business side of medicine. Still, that didn't stop him. Instead, he started from scratch — with no office, no staff and no systems. Nevertheless, he built a thriving cosmetic surgery practice in one of the most competitive markets in the U.S. Chiefly, in this week's "Beauty and the Biz" podcast, Dr. Mohan explains: First, why joining a senior surgeon often feels like a "second fellowship" in business Next, the common mistakes new associates make with exit strategies — and how to avoid them Finally, how he built confidence as both a surgeon and a business owner by learning on the job Thus, his story proves that success in plastic surgery is more than surgical skill. Instead, it also requires resilience, adaptability and leadership. Finally, this "Beauty and the Biz" podcast episode is full of lessons most surgeons only learn the hard way. So, don't miss it. P.S. Likewise, do you want to know what's keeping your practice from scaling smoothly? Typically, it comes down to a few gaps. 👉 [Click here to discover the top practice pearls.] Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." Visit Dr. Mohan's website #drrajamohan #rajamohanmd #dallasplasticsurgeon #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Discover the 5 Shifts to Attract and Keep More Cosmetic Patients through reviews, referrals and social exposure. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. 5 Shifts to Attract and Keep More Cosmetic Patients First, many cosmetic practices still believe discounting attracts new patients. However, the truth is that discounting is the worst way to grow revenue. Therefore, the most successful practices now grow faster. In addition, they charge more. Specifically, they do this by making five key shifts that: First, add thousands to the bottom line Next, reduce stress and staff burnout Finally, remove the need for costly ads and discounts Learn the "5 Shifts to Attract and Keep More Cosmetic Patients" Next, in this week's "Beauty and the Biz" podcast, I explain the "5 Shifts to Attract and Keep More Cosmetic Patients Without Ads or Discounts." Furthermore, you will discover how to: First, build "patients for life" instead of one-and-done transactions Second, stop discounting and replace it with a smarter strategy Third, use the secret weapon that grows your practice automatically Fourth, see why retention has become the new attraction Finally, lock patients to your practice with the KiSS Loyalty Club — not competitors Why These 5 Shifts Matter As a result, practices using these shifts create loyal patients. Moreover, they grow predictable revenue. Ultimately, they stop the discount treadmill. 👉 [See the KiSS Demo and Special Founder's 25th Anniversary Rate and Bonuses. Then Reserve Your Area Now.] P.S. Finally, only a few spots remain in the KiSS 25th Anniversary rollout. Specifically, you'll get 25% off, reduced setup ($997 vs. $2,997), and my $5,000 Vault bonus. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." #kissclub #kissloyaltyclub #kissrewardsclub #patientloyaltyclub #patientloyalty #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Steven Davison, MD shares his own journey through the hidden costs of building your own surgery center in competitive Washington, DC. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Hidden Costs of Building Your Own Surgery Center Specifically, this week on "Beauty and the Biz," I spoke with Dr. Steven Davison. Interestingly, he is a board-certified plastic and reconstructive surgeon in Washington, D.C., with more than 17 years in private practice. Also, Dr. Davison has trained generations of surgeons at Georgetown. Moreover, he's delivered more than 95 lectures worldwide. In addition, he built one of the most advanced practices in the D.C. area. In summary, that includes a two-OR, Medicare-certified surgery center — a project most surgeons would never attempt. To summarize in "The Hidden Costs of Building Your Own Surgery Center," Dr. Davison shared: First, why he left academia after nine years for private practice Next, the career turning points he has seen over the decades Then, hard lessons from building a surgery center, including hidden carrying costs Finally, how staffing and governance can determine success or failure Therefore, if you're considering expansion or adding a surgery center, listen to this podcast first. Clearly, his advice can help you avoid costly mistakes. P.S. Importantly, only a handful of surgeons in D.C. have cleared the regulatory hurdles Dr. Davison faced. Ultimately, his insights could save you hundreds of thousands of dollars. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Davison's website Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." #stevendavisonmd #drstevendavison #davinciplastic #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Gaurav Bharti, MD, shares the marketing blueprint for his 11 location surgical and med spa empire that spans across 5 states. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Blueprint for 11 Location Empire First, what does it take to grow a cosmetic practice from one location to 11? Next, how do you do it without private equity running the show? In this episode of "Beauty and the Biz," I talk with Dr. Gaurav Bharti. Moreover, he is a board-certified plastic surgeon and co-founder of HKB Cosmetic Surgery. Then, we cover the business strategies behind building a high-growth, surgeon-owned aesthetic empire. Specifically, you'll learn how to: First, leave behind security to take a calculated risk. Then, make it pay off. Next, scale through smart partnerships instead of PE takeovers. Additionally, build systems, values, and leadership that unite 200-plus employees. Finally, decide whether to join a bigger group or launch your own practice. Importantly, Dr. Bharti is straightforward, sharp, and generous with advice. Therefore, if you want to expand, partner, or optimize your current practice, this "Beauty and the Biz" episode will change how you think about growth. P.S. Ultimately, if you're planning to expand or sell to private equity, I can share what successful practices do. Furthermore, these strategies can secure long-term growth and higher valuations. Finally, I can connect you with the right experts. Let's talk. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Bharti's website Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." #gauravbhartimd #hkbcosmeticsurgery #drgauravbharti #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Doctor Rod Rohrich discusses his unique practice model and what's made him stand out in highly competitive Dallas, Texas. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Unique Practice Model Obviously, running a practice today is more complicated than ever. Indeed, staffing issues, business struggles, and patient expectations create constant challenges. Therefore, I invited Dr. Rod Rohrich, MD — board-certified plastic surgeon, educator, and founding partner of the Dallas Plastic Surgery Institute — onto the "Beauty and the Biz" podcast. Consequently, in "Rod Rohrich's Unique Practice Model," he explains how he built one of the most effective business systems in plastic surgery. Specifically, you'll learn: First, how he moved from academia to private practice. Consequently, that perspective still guides him today. Second, the unusual group model at DPSI. In fact, 12 surgeons share ORs, a medspa, and even an in-house hotel while staying independent. Third, why transparency, contracts, and leadership are essential for long-term success. Finally, how to retain staff for decades by uniting them under one clear vision. As a result, if you want to balance independence, profitability, and teamwork, this episode is full of proven strategies. Furthermore, Dr. Rohrich shares the same lessons he teaches his fellows and partners. Ultimately, these insights can save you years of frustration. P.S. Similarly, you can lock out competitors and put "golden handcuffs" on your patients with the KiSS Loyalty Club. Specifically, we do 95% of the work. Consequently, your patients return, refer, review, and share you on social media — all without ads or discounts. Certainly, click here to see if your area is still available. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Rohrich's website Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." #drrodrohrich #rodrohrichmd #drrohrich #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ PCC Tools to Convert More Consults with training, CRM, and incentives that help coordinators boost bookings, surgeries, and revenue growth. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. PCC Tools to Convert More Consults into Surgeries Firstly, cosmetic patients today are sophisticated and skeptical. Additionally, they have endless information at their fingertips. Consequently, they shop around, compare surgeons, check reviews, scroll through before-and-after photos, and scrutinize your online presence before ever visiting your office. Therefore, your Patient Care Coordinator (PCC) is no longer just a "nice-to-have" role. Instead, it is a critical business driver. In fact, think of this role as your practice's chief revenue officer. Moreover, a skilled PCC connects with prospective patients. Furthermore, they build trust, answer tough questions, and guide hesitant consumers from curiosity to commitment. For example, if the average surgical case is worth $10,000, closing just five additional surgeries per month adds $50,000. Consequently, this translates to $600,000 annually. Also, this does not include repeat treatments, referrals, or lifetime value from patients who return for additional procedures. However, marketing dollars are wasted if consultations don't convert. In other words, spending $20,000 per month on ads and SEO is ineffective if your coordinator cannot build rapport, articulate your value, or confidently close. Therefore, the smartest practices invest heavily in their PCC. Specifically, they equip them with the right tools, training, and incentives to succeed. Hiring the Right Personality Firstly, conversion begins with connection. Additionally, patients care more about comfort with the person guiding them than credentials alone. Moreover, a PCC's role focuses on addressing emotions rather than technical details. For example, the coordinator should be likable, friendly, empathetic, confident, goal-oriented, self-motivated, disciplined, and a strong problem-solver. On the other hand, avoid candidates who are transactional, shy, or disorganized. Furthermore, PCCs must initiate conversations, guide discussions, and ask for decisions. Notably, technical knowledge can be taught. However, empathy, charisma, curiosity, and self-determination are innate qualities that cannot. In fact, one national survey found that over 70% of elective surgery patients cited a coordinator's warmth as a major factor in deciding to book. Ultimately, when hiring, consider presence, communication style, and the ability to connect. Consequently, a strong PCC can add millions in lifetime revenue. Set Clear Goals and Tie Them to Rewards Firstly, hiring the right personality is only step one. Additionally, even the best PCC underperforms without structure. Therefore, clear goals and meaningful rewards give your coordinator focus, motivation, and ownership over results. For instance, Charlie Munger, Warren Buffett's longtime partner, famously said, "Show me the incentive and I will show you the outcome." Accordingly, behavior almost always follows incentives. Too often, coordinators are treated as glorified receptionists. Instead, set defined key performance indicators (KPIs) and tie them to tangible rewards. Consequently, this elevates the role into a revenue-driving position. At minimum, PCCs should be measured on: Lead response time. Consultations booked. Show rate for consultations. Conversion rate from consult to surgery. Revenue collected through their efforts. Moreover, tracking these metrics identifies strengths and weaknesses. For example, if many consults are scheduled but few convert, objection-handling training is needed. Conversely, if conversions are strong but consults are few, lead generation needs improvement. Compensation Models Firstly, compensation can take several forms: Base Salary: Provides financial security and reduces desperation-based closing tactics. Flat Bonus per Surgery Booked: Simple and effective. For example, $200 per case. Tiered Bonus: $100 per case for the first 10, then $150 for the next 10. Percentage of Revenue: For instance, 1–2% of surgical revenue booked. Chargebacks: Cancelled cases reverse bonuses, motivating coordinators to ensure commitment. Furthermore, compensation is not only financial. Recognition and achievement matter. For example, monthly leaderboards, quarterly awards, and public praise encourage performance. However, avoid creating a prima donna. Instead, incentives should motivate while keeping team cohesion intact. Benchmarks to Aim For Firstly, industry benchmarks vary by practice. However, consult-to-surgery conversion averages 45–60%, often higher with professional PCC training. Additionally, lead response times should be under five minutes for calls and texts and under one hour for email. Consequently, goals and incentives transform your PCC from an administrator into a revenue growth engine. Provide the Right Tools Firstly, even the most charismatic coordinator cannot close consistently without proper tools. Consequently, expecting them to manage inquiries with sticky notes, memory, or cluttered email is ineffective. Therefore, a Customer Relationship Management (CRM) system is crucial. For example, a CRM captures, organizes, and tracks every lead from inquiry to surgery. Additionally, look for: Lead capture from phone, website forms, social media, and referrals. Pipeline tracking to monitor patient progress. Task reminders to ensure follow-ups. Automated email and text messaging. Reporting dashboards to track KPIs. Call recording for documentation and quality assurance. Moreover, a CRM ensures that leads are followed up consistently. Data shows most patients require 7–10 touches before booking. Consequently, automation for emails and texts saves time and increases conversion. Furthermore, a CRM highlights gaps in your lead funnel. For example, you can see: How many inquiries came in. How many were contacted quickly. How many scheduled consults. How many showed up. How many booked surgery. For instance, a Miami practice implemented a CRM, automated follow-ups, and objection-handling scripts. Consequently, their consult-to-surgery rate rose from 48% to 71%, adding $750,000 in annual revenue without increasing marketing spend. Consultation Room Design Firstly, the consultation environment influences conversion. Consequently, create a private, professional room that supports PCC efforts. Moreover, environmental psychology shows that lighting, seating, and décor affect comfort and trust. For example, soft lighting and eye-level seating foster openness. Key elements include: Privacy: A closed, soundproof door ensures confidentiality. Comfortable seating: Arrange chairs to review photos and quotes together. Lighting: Soft, warm light creates calm, unlike harsh fluorescent lights. Décor: Neutral, elegant design reinforces professionalism. Technology: Screens or tablets help visualize results. In-house signage: Display awards and press features to build trust. Furthermore, an NYC practice redesigned its consultation room with plush chairs and warm lighting. Consequently, their consult-to-surgery conversion rose 17% within three months. Demonstrating Value Firstly, patients need clarity on why to choose your practice. Additionally, the PCC should communicate differentiators, such as surgeon experience, safety standards, advanced technology, and exceptional service. Moreover, the PCC can act as a walking testimonial. For example, if they've undergone a procedure themselves, their personal experience builds credibility. Furthermore, provide complementary consult cards for social distribution. Consequently, patients can easily schedule appointments. Also, storytelling helps overcome skepticism. For example, share patient success stories and photos that address common objections. Consequently, uncertainty transforms into confidence. Handling Price and Financing Firstly, price objections are common. Therefore, provide a clear financing menu including full payment, third-party financing, and prepayment incentives. Moreover, present options visually. Consequently, patients focus on comfort rather than affordability. For example, a New York practice implemented a one-page menu, and conversion rates rose 22%. Offering Strategic Wiggle Room Firstly, not every patient commits immediately. Therefore, subtle incentives encourage hesitant patients without lowering fees. Additionally, psychology shows that scarcity, urgency, and recognition motivate action. For example, offer limited-time perks, gifts with surgery, or multi-procedure savings. Consequently, your PCC can close more cases while maintaining value integrity. Training, Coaching, and Accountability Firstly, continuous development is essential. Additionally, PCCs must refine skills, practice objection-handling, and stay current on proced
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Next week, I'll show how these strategies fit into a bigger retention and referral system. Then, it runs quietly in the background for you. So, get private early access: [Last Chance to Join the VIP Waitlist + Get the 5 Fixes Checklist] Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why the Next 12 Months Will be Harder for Cosmetic Lead Gen In summary, this new episode of the "Beauty and the Biz" podcast explains why cosmetic practice lead gen will get harder over the next 12 months. Additionally, it is becoming more expensive. Here are two major reasons you should act now: AI leveled the playing field First, competitors—even solo injectors—can create pro-level blogs, ads, videos and social posts in minutes. Furthermore, the cost is almost zero. Also, they can look and sound like national brands without hiring agencies or paying for production. Consequently, the speed and volume of their content floods the market. Therefore, if you don't match their pace, your practice risks becoming invisible. Organic reach is dropping fast Similarly, social platforms like Instagram, Facebook and TikTok prioritize paid ads. Thus, fewer of your followers see your posts unless you boost them. Likewise, Google search also pushes ads, maps and "People Also Ask" above organic results. Accordingly, ranking where patients click is harder than ever. Ultimately, chasing new leads will always matter. However, it's no longer the most reliable growth strategy. Finally, only one practice per market gets access to the solution I'll share. Hence, join now for the 5 Fixes Checklist and see how to grow without more staff or ad spend. [Join the Waitlist + Get the 5 Fixes Checklist] Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." #themactalks #multispecialtyaestheticconference #kissloyaltyclub #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
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