The Fitness Business Podcast with Erin Dimond and Jordan Dugger

 What I'm gonna share with you today is a live role-play from our Sales Director, AP, from a recent Black Friday webinar we did. We had one of our attendees, Caitlyn, ask a question about how to structure Black Friday offers when clients have payment objections. And rather than me just coaching on it, I was like, 'AP, do you just want to role-play this with her live?' And what you're about to hear is a masterclass on how to handle the situation when somebody says, 'I can't afford it.' Now, here's the context: The biggest mistake most coaches make when presenting price is they just say, 'Hey, here's the paid-in-full price' or 'If you do a payment plan, here's what it looks like.' That's a terrible way to do it because it leaves all your negotiating ability off the table. When AP came in and changed our sales process to use this new framework, our cash collection rate went from 30% to 70%. And why does that matter? Well, A: cash fuels the business to grow. But B: and this is the more important part, the more cash you collect on a deal, the more sticky it is. Meaning the more likely it is that the person is actually going to take action, follow through on their commitments, stick through the remainder of the program, and ultimately get results. So pay attention to how AP isolates objections, uses tie-downs, and specifically the final question he asks before ever presenting a payment option.   Time Stamps:   (0:20) Recent IFCA Sales Roleplay Call (2:40) Handling Price Objections (9:00) Breaking Down The Nuances ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video  

 If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it.   The market is shifting. And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated."   It's that people are no longer buying information.   They're buying identity. And because of that — the strategies that worked in 2021, 2022, even early 2024… they simply don't hold the same weight today.   If you want to be relevant in 2026, you need to understand the deeper shift that's happening underneath the tactics — the cultural shift shaping how people choose mentors, how they commit to transformation, and who they trust with their future.   Today, I'm going to walk you through the 10 coaching industry trends that we think will define the next year — and exactly what to do about them now.   Time Stamps:   (0:20) The Future of Online Fitness Coaching (3:26) DM Us For More Information (4:02) #1: Rise of The Hybrid Coach (5:20) #2: Niche Depth > Niche Category (6:54) #3: Coaches Are Becoming Media Personalities (8:36) #4: AI Becomes Invisible (10:03) #5: Identity and Behavior Coaching Goes Mainstream (11:00) #6: Lifestyle Optimization (11:50) #7: Death To $200 A Month Coach (13:28) #8: Community and Belonging (13:49) #9: Immersive Experiences (15:13) #10: Coaches Who Can Speak Win ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

A lot of coaches make this grave mistake this time of year and I don't want you to be one of them. After the Black Friday dust settles, a lot of coaches rest on their laurels and miss a huge buying opportunity that people are still in. On today's episode, I'm going to breakdown how to create a Cyber Monday offer that crushes.   Time Stamps:   (0:37) Don't Fuck Up Cyber Monday (1:32) Episode 691 and Black Friday Strategy Replay (3:12) Who This Is For (3:42) What To Offer  (7:27) The Sales Process ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

We talk about our success with IFCA a lot but if you've been around awhile, you'll remember we started with a fitness coaching company called T4E systems. We do the exact same playbook for both companies and it's simple, repeatable, and hasn't burnt us out. I'll share how we were able to take T4E to 150k a month, sell it, and how we are doing the same thing with IFCA hitting 8 million a year for the past 3 years.   Time Stamps:   (0:40) Scaling and Selling T4E Systems (2:12) Please Subscribe and Review (2:45) When We Started T4E Systems (5:04) Easy To Sell, Hard To Fulfill (6:10) The 3 Offer Structure (8:20) The Marketing System (11:04) Paid Media (12:08) Zoom Webinar's ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

My favorite type of episodes to create right now is getting off of calls from our IFCA students, assessing their constraints and situations, plugging them into ChatGPT, and sharing the relevant pieces to help you grow and scale and that's exactly what you can expect in today's episode. We'll be talking lead quality, ad creatives, setter expectations, and much more!   Time Stamps:   (0:55) Slide Into My DM's Please! (2:03) 4 IFCA Student Examples (3:25) Rachel's Dream Problem (5:48) Chris and His Underperforming Setter (9:00) Nico's Feelings Around Ad Quality Dip (11:00) Grace's Leadership Opportunity (14:05) Tactical Takeaways ---------- Join Us For Our Black Friday Masterclass to Add 10k-20k To Your Coaching Business This Season on Wednesday November 19th! ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail.   Time Stamps:   (0:55) Leveraging Black Friday (2:20) How Discounts Hurt Our Brand (3:23) Free Masterclass (4:05) Why People Buy More During Black Friday (9:02) Adding Value Without Discounts (12:18) Reminder of Our Free Masterclass ---------- Join Us For Our Black Friday Masterclass to Add 10k-20k To Your Coaching Business This Season on Wednesday November 19th! ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

Wrapping up our Peptide Masterclass series, we are going to dive into 4 important topics:  A complete 12-week starter protocol you can implement today Exact dosing guidelines for men and women A framework for stacking peptides safely and effectively Resources for where to source peptides and how to learn more We'll also talk about why this is important for you as a coach and how to separate yourself in the industry in 2026 and beyond.   Time Stamps:   (0:08) Parts 1 and 2 (1:40) The Peptide Cheat Sheet (2:32) How I Build Protocols (3:38) Nasal Sprays For Cognition (8:23) Growth Hormone (10:08) Recovery and Tissue Repair (15:30) Insomnia Issues? Try This (16:20) Supplements (19:14) Backwater Protocols (21:05) Where To Buy Peptides (23:10) How This Applies To You As A Coach ---------- Check Out Our Peptide Cheat Sheet ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

After spending thousands of dollars and hundreds of hours researching peptides, testing them on myself, and tracking every single result—I've narrowed it down to 5 compounds that I consider absolutely non-negotiable for performance, recovery, and longevity. These aren't the flashy ones that biohackers post about for clout. These are the ones that actually move the needle. The ones I use myself. The ones I'd recommend to my wife, my clients, my close friends. And today, I'm walking you through all of them—what they do, why they work, how to dose them, and how to stack them for maximum effect. Plus, I'm covering the non-peptide compounds that I layer in—like Growth Hormone, NAD+, and this crazy molecule called SLU-PP332 that's basically 'exercise in a vial.'   Time Stamps:   (1:07) My Favorite Peptides (2:16) Retatrutide (R3TA) (7:21) Glow Blend (BPC-157 + TB-500 + GHK-Cu) (8:56) SS-31 (Elamipretide) (9:37) Viral AI Content Engine (10:55) Epitalon (11:49) Tesamorelin (13:34) TRT (15:01) NAD+ (16:17) SLU PP332 (17:36) Next Episode ---------- Check Out Our Peptide Cheat Sheet ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

I recently gave a peptide presentation to our team at our retreat and I went HAM on gathering information and presenting this and it was too good not to share with you too. You might be wondering though why you should care. I'll explain that, what peptides are, where they come from, and what sets them apart in this Part 1 of a 3 part series.   Time Stamps:   (0:27) Everything Peptides (2:10) What We'll Cover In This Series (3:07) What Are Peptides? (4:54) What Makes Peptides Different? (6:08) Viral Content Agent (7:00) Russian Research (8:30) Health and Optimization (11:45) What We'll Cover Next ---------- Check Out Our Peptide Cheat Sheet ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more!   Time Stamps:   (0:54) Two Problems with Getting Stuck Between 30k and 100k a Month (2:49) DM Me "7 Figure" (4:31) The Funnel Issue (7:29) DM or Lead Magnet Funnel (10:55) Sales Performance (12:54) Managing Your Sales Team (14:59) Call Reviews ---------- Apply For Our $200,000 New Client Rush Scholarship ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can use this in your coaching business to get the right eyes on you and your content.   Time Stamps:   (0:00) Viral Rage Bait Post (1:10) The Post (2:40) What I Did After It Went Viral (4:45) IFCA Client Example (6:25) How To Apply This In Your Business (8:25) Haters and Raving Fans (10:10) Where To Start ---------- Apply For Our $200,000 New Client Rush Scholarship ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

If you want to sell in this new market, you're gonna want to listen to this episode and take notes. I'm going to explain why buyers are different in 2025, how to handle some common objections using emphatic and compassionate techniques that work now, and why you need to shift with a shifting industry.   Time Stamps:   (0:16) Why Buyers Are Different in 2025 (1:43) Our Shifting Industry (4:30) "I Can't Afford It" (6:55) Spousal Objection (9:15) "I Need To Think About It" (14:12) DM Me "Sales" For Resources ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

Very tactical episode today all around the 3 phases you'll go through if you intend to scale your online fitness coaching business. There are no skipping steps here and I'll explain why and what to do at each phase.   Time Stamps:   (0:23) If You're New Here (1:03) The Stages (1:20) The Starter Phase (5:53) The Growth Phase (7:15) The Scaling Phase ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

If your ads aren't performing like they used to, it's not you. Things are feeling weird right now and this episode will hopefully turn the tide for you in both strategy and mindset. We'll cover some quick checklist items for your ads, why client testimonial ads crush and what to ask, why you should go after better prospects, and more.   Time Stamps:   (0:50) Ad Performance Stalling? (3:26) Quick Checklist (5:00) Client Testimonial Ads (6:25) Hiring A Closer Question (7:50) Closing % Down and DM Conversation Friction (8:45) Better Prospects, Not More (12:15) Scholarship Referral Question (15:20) What We Do Inside of IFCA ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more!   Time Stamps:   (0:45) Reality Check On Your Systems (2:35) Broke, No Shows, and Weak Ass Leads (5:30) Finding A Clear Pain Point Or Move On (6:02) Qualify Earlier (8:50) The Coaching Hat Frame (11:00) Re-Offer The Right Way (13:10) Running Ads (14:30) Your DM's As An Assembly Line (18:20) Quick Recap ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

Look, I'll be honest with you… I started this competition prep for one reason, and it's probably not what you think.  Yeah, I'm going to look shredded, and yes, I'm revealing my full protocol today — including the macros, meals, peptides, PEDs, training, everything….  But the real reason?  I felt like I was getting soft…. And doing too much shit that was seeking comfort…  Drinking, staying up too late, doom scrolling…  In the book 'The Comfort Crisis' … Michael Ester says…  "We're living sheltered, sterile, temperature-controlled, underchallenged lives." — Michael Easter, The Comfort Crisis That hit me.  When everything is easy, you lose the adaptations that make you strong. If you're lacking motivation, I honestly think you should diet—or even prep for a show. Here's why: Everyone wants more motivation. But motivation isn't something you wait around for—it's literally a feedback loop you can hack. I'll share my entire protocol with you in today's episode so if you are at all interested in taking your performance to the next level, make sure you have pen and paper during this episode.    Time Stamps:   (0:05) Full Prep Breakdown (2:25) Embarrassing Side Story (3:03) The Full Breakdown (5:30) Pre-Workout Protocol (9:54) Supplements (11:42) More Peptides (13:01) PED's (14:20) Insulin Syringe (16:40) Training Split (17:50) Why You Should Do Hard Things ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video  

This might be the episode that finally convinces you to raise your prices. I want to share a short clip from our State of The Union address we have for all our our IFCA clients and what I like to call the Intrinsic Worth law. We will breakdown each component so you'll understand what you need to work on and why you're holding back from reaching your ultimate potential.   Time Stamps:   (1:10) Miami Mansion Story (4:40) The Intrinsic Worth Law (6:57) Money Mindset (9:10) Ruthless Conviction and Belief (10:28) Value and Relating (12:00) Impact Skills ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video  

When should you let your ad ride and when should you cut the cord and shut it down? If you are running ads or are just starting to run ads, this is a common question we get a lot inside of IFCA and instead of giving you theory, I want to give you actual student examples and what we suggested for them to do. I'll cover everything from ad performance, tech issues, what funnels are working best right now, when to build out a VSL for your offer, and much more!   Time Stamps:   (2:24) What Happened On A Recent Ad Call Inside of IFCA (7:25) Tactics and Takeaways From Years of Running Ads (11:35) Why You Shouldn't Start With A VSL (15:37) Mindset Wrap-up Around Ads ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video  

Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I'm here to tell you… it's actually SO much harder to build a business that way. And I know because I've lived it. In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection especially right now, and more!   Time Stamps:   (0:32) Why Low Ticket Is So Much Harder Than High Ticket (2:05) When I First Started Online Coaching (4:45) Perceived Value of Low Ticket vs High Ticket (6:23) High Ticket Sales Are Easier (7:07) Human Connection (8:05) The Math (10:15) Massive Audience or Brand Exception ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video  

When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today's concept, the better off you'll be in the future!   Time Stamps:   (0:28) Using Both Content and Ads (2:50) The 3 Main Buckets You Need In Business (3:40) What Is A Network? (6:50) The Math with Leads (7:48) The Fuel and Fire ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video