Claim OwnershipBook Marketing Mania - Podcasting tips to market your book and grow your author platform
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© 2026 Kim Stewart Marketing, Book Marketing Mania
Description
Build your audience and reach new readers on podcasts.
Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time.
Connect with your host, Kim Stewart, Marketing Strategist for Authors Who Podcast, at https://kimstewartmarketing.com.
215 Episodes
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Platform doesn’t have to be a dirty word, if you think of it the way Becky does. Becky Kopitzke is an author, co-host of The Girlfriend’s Guide to an Empty Nest podcast, and a business coach for Christian women who are fulfilling their calling to write and publish. Becky’s sharing how to build and grow your author platform, and how to start making money before your book is even done. Resources mentioned: Becky’s website AuthorRise Academy (with Tracie Miles) Author Conservatory Related episod...
Wondering why no one is buying your book? We're diving in to why "many good books don't sell". That's how my guest, Julie Broad, opens one of my favorite marketing books, Self-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book. That line stuck with me and you'll love the way she breaks down marketing vs selling, why we need both, and her take on why every author needs an audiobook. Resources mentioned: Self-Promote...
Waiting to share about your book until its out? Wondering if you're sharing so much it's wearing out your readers? We can relate! Joining me today is my new friend, Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky is also host of the Book Marketing Action podcast and founder of Weaving Influence Press. She's sharing about how to best reach and serve readers today, so we increase awareness and our readers’ anticipation of our book. P...
Is writing and marketing taking so much time it’s overwhelming you? If so, I can’t wait for you to hear encouragement from my friend Vivian’s new devotional, Break Down Better. She’s sharing her journey of podcasting while writing and growing her platform for her debut book and how she decided to release a companion journal at the same time. All without the overwhelm. Vivian's devotional Vivian's guided journal Vivian's website 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ Buzzsprout...
What do you do when life takes an unexpected turn and you lose your spouse as a mom of three? If you’re like my guest Michelle, you let God work through that grief and turn it into a flourishing writing and speaking ministry helping widows around the world. I connected with Michelle on PodMatch. She hosts the Widowed 2 Soon podcast, and is author of Widow Goals: Steps to Finding Peace When You Lose Your Spouse. Michelle’s sharing her journey of starting a nonprofit, writing a book, laun...
Too many book ideas and not enough time? Today another new friend of mine is here that I connected with on Podmatch. Kira Hartley Klinger has written several different books: stories of people she’s heard about at estate sales, a special book about her Dad and his dog, and children’s books too. She's sharing how she's marketing them as a podcast guest using PodMatch. Kira's books 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥...
If you’re looking for new ways to market your God-given message, look no further. My new friend Constance Hastings, author of The Trouble with Jesus: Considerations Before You Walk Away, is here to share her experience marketing her message through PodMatch and book festivals. Constance's book Constance's website 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast Reader Magnet ☑️ Start Your Autho...
Is podcast guesting really that different from podcasting hosting? Do you need a PR agency to pitch you? I can’t wait to talk about that and more with my friend, author and podcaster Lori Melton. She's sharing about her podcast guesting strategy including how her traditional publisher's publicist played a role, sending her own personalized pitches, and her secret to getting booked on 80% of the shows she pitches. Related episodes: Launch Your Book with a Co-Hosted Podcast Series Lori's ...
How do you grow your author platform while serving readers with the content you're already creating? My new friend Jennifer, who I connected with on PodMatch, is here to share how she's done that as host of the Front parking Spot podcast, and as a busy wife, mom and author. Jennifer's books Jennifer's website 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast Reader Magnet ☑️ Start Your Author Po...
What if the thing standing between you and a deeper connection with God this season was a simple pen and notebook? Today I'm sitting down with my new friend, author Allison Byxbe, who I connected with through PodMatch, and she’s sharing inspiration from her new book, Journaling as a Spiritual Practice. Allison's book Allison's website 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast Reader Magn...
🆓 Q2 Brainstorming Guide (with AI Prompts) Do your readers need more summer plans or permission to slow down in June? When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message. As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in June, either as a podcast guest or host (or both). 🎧 Catch up on the series: Intro April content May content 💛 FAVE PODCASTING RES...
🆓 Q2 Brainstorming Guide (with AI Prompts) May is a big month of feelings and your readers want to know you get what they’re going through. When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message. As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in May, either as a podcast guest or host (or both). 🎧 Catch up on the series: Intro April content 💛 FAVE PODCA...
🆓 Q2 Brainstorming Guide (with AI Prompts) Does the month of April feel like a fresh start or unfinished? When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message. As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in April, either as a podcast guest or host (or both). 🎧 Series Intro (ICYMI) 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ Buzzsprout 🎧...
Did you know your readers are thinking about your book long before they ever think about buying it? Today is a sneak peek into a new three-part series. Let's learn to read the room (as a host or guest) so our Q2 content truly speaks to what readers need right now. Part 1 April: What Your Readers Need to Hear 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast Reader Magnet ☑️ Start Your Author P...
How can you reach more readers in less time while helping them move closer to buying your book? With a short standalone podcast. But before you start, here's five common mistakes I want you to avoid. Let’s build your own strategic short podcast so you’re heard by more readers without burning out: 14-Day Podcast Strategy Sprint Listen to my own short standalone podcasts: Listeners to Readers (private podcast) Author Short Stack (public podcast) 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙...
Wondering how a short series podcast (private or public or both) can fit into your book marketing plan? I'm sharing what each one does, how they’re different, and when you might use them on your reader's journey. Listeners to Readers (my private short series podcast) Author Short Stack (my public short series podcast) Let’s build your own strategic short podcast so you’re heard by more readers without burning out: 14-Day Podcast Strategy Sprint 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch ...
Introducing Author Short Stack, my six-episode standalone show that helps you keep your book front of mind when you’re short on time. Follow the show here: https://authorshortstack.buzzsprout.com 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 Private Podcast Reader Magnet ☑️ Start Your Author Podcast Checklist 📍 Podcast Pitching Tracker 🎙️ Microphone 📥 (Hello Audio) 🖥️ Descript LET'S CONNEC...
I just attended my first Podfest conference and couldn't wait to share my top six takeaways for authors who podcast. Resources mentioned: Podfest Expo, Buzzsprout (my podcast host), PodMatch, My PodMatch Overview (ep #131). Joe Casabona, Streamlined Solopreneur; Mark Ronick, The Podcast Morning Chat; Rob Walch, Podcast411; Alex Sanfilippo, Podcasting Made Simple; Courtney Elmer, Insider Secrets to a Top 100 Podcast; Krissy Nelson, Morgan James Publishing 💛 FAVE PODCASTING RESOURCES* 📣 P...
Ever wish you could just let other people talk about your book instead of you marketing it by yourself? Today my friend author Lori Melton is sharing how hosting a podcast helped her attract her traditional publisher and the super fun podcast series she co-hosted for the launch of her first book, Journey with a Giant. Lori's book Lori's Quiz (find your giant) Lori's website 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ Buzzsprout 🎧 Listeners to Readers (private podcast) 📥 ...
No budget to hire a PR rep? No problem. My friend, author Desiree Taylor, is sharing her experience with podcast guesting as she’s connected with many hosts through our favorite matchmaking platform, PodMatch. She’ll share how navigating challenges and trusting God with the results has helped her market her Created to Relate book in a God-honoring way as a podcast guest. 📣 PodMatch (connecting hosts and guests) Desiree's book Desiree's website 💛 FAVE PODCASTING RESOURCES* 📣 PodMatch 🎙️ ...
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