The Kelly Roach Show

Inconsistency is one of the fastest ways to lose trust, credibility, and high-level opportunities. In this episode of The Kelly Roach Show, Kelly breaks down how chronic overcommitment shows up in subtle but damaging ways - from "posting and ghosting" online to constantly moving meetings, showing up stressed, or being hot and cold in relationships. These behaviors quietly signal disorganization, lack of boundaries, and unpredictability: all things that cause clients, collaborators, and partners to hesitate before investing their time, money, or reputation with you. Kelly walks you through the five biggest signs you're overcommitted, why high performers often mistake busyness for excellence, and how raising your personal standards around time, energy, and boundaries will directly elevate the quality of clients, relationships, and opportunities you attract in 2026. In this episode, you'll learn: The subtle behaviors that make people lose confidence in your leadership How "posting and ghosting" damages your brand more than you think Why energy management matters more than time management How raising your standards attracts higher-level clients and collaborators Timestamps: 01:06 – 02:30 — How inconsistency makes people lose confidence in you 04:11 – 06:05 — Why "posting and ghosting" repels buyers 07:56 – 09:40 — The cost of showing up stressed and energetically scattered 09:41 – 11:05 — Why moving meetings erodes respect instantly 11:06 – 12:45 — Overcommitment as a symptom of deeper issues 12:46 – 14:00 — Training for business like an athlete (recovery time) 14:01 – 15:00 — Raising your standards to attract better opportunities in 2026 Resources: Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/  Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/  Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement and connect with hundreds of high-caliber female leaders: https://www.sandiglandt.com/called-to-lead  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the eight biggest unexpected shifts that reshaped her companies this year (many of which came from frustration, pressure, or deep uncertainty).  From radically overhauling live events and flipping the entire portfolio business model, to narrowing the company's niche, shifting ad strategy, ending beloved programs, launching Substack, and rebuilding around daily sales — this episode is a masterclass in strategic adaptability. Kelly explains what changed and why, and how you can apply these same lessons inside your own business as you plan for 2026. If you're rethinking your offers, questioning your model, or feeling called to simplify and scale differently, this episode will help you see your challenges as leverage, not liabilities. TIMESTAMPS: 01:46 – 06:10: Completely revamping our event strategy with a sponsor-led model 06:11 – 09:05: Ending long-running programs, narrowing authority and deepening market ownership 09:06 – 11:20: Writing a traditional book proposal, why this shift matters for global brand expansion, and the role Substack plays in the long-term straetgy 11:21 – 16:05: Replacing $30K offers with ~$1K trust builders (and eiminating the need for a "traditional" sales team 16:06 – 18:55:  Building daily sales through ecosystem expansion, and why we shifted ad spend to email and audience building 18:56 – 20:45: Why faith work must be accessible without barriers 20:46 – 23:10: Building daily sales systems and using launches as amplification, not dependency 23:11 – 25:15: Changing the tech stack and going all-in on Substack RESOURCES: Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/  Looking for more advanced support for scale? Virtual Business School GOLD layers on advanced strategies for launching and one-to-many selling, brand growth, and increasing customer LTV: https://go.virtualbusinessschool.com/gold  Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/  Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement: https://www.sandiglandt.com/called-to-lead  Know a girl aged 7-14 who might be a fit for the Courage Club? This is where we instill leadership, confidence, and real-world skills for the next generation: https://courageclubforgirls.com/ 

In today's episode of The Kelly Roach Show, Kelly breaks down the six sales trends that consistently produced results in 2025 and explains exactly why these strategies are imperative as we move into 2026. From how we approach live selling and live-only bonuses, to text message conversions and single session intensives, this episode is for online service providers who want faster sales cycles, stronger trust, and more predictable revenue, without ads, massive teams, or exhausting launches. If you've felt the effects of the trust recession, shrinking attention spans, or slower buyer decisions, this episode will help you recalibrate your sales strategy for the season we're in right now.  TIMESTAMPS:  00:00 – 01:02: Why 2025 rewrote the rules of selling — and what's changing in 2026 01:03 – 02:18: Why longer livestreams convert better 02:19 – 03:32: Live-only bonuses (and how they work best) 03:33 – 04:45: selling with signature systems 04:46 – 05:55: how a single-page framework can dramatically increase conversions 05:56 – 07:10: Free launches with paid VIP upgrades (the best of both worlds) 07:11 – 08:35: The most underutilized channel right now 08:36 – 10:05: Why single-day paid intensives outperform long launches 10:06 – 11:20: Your scalable sales ecosystem 11:21 – 12:11: Your Invitation to the LIVE Single Sessions That Sell Intensive RESOURCES:  Register for the live, 2.5 hour Single Sessions That Sell Intensive, where Kelly and Danielle are breaking down A-Z how to run high-converting single live sessions: https://accelerator.virtualbusinessschool.com/single-sessions-that-convert  Subscribe to Kelly's Substack channel for more faith leadership content: https://kellyroachofficial.substack.com/  Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Most entrepreneurs believe that if they just work harder, push longer, and sacrifice more, success will finally bring peace, happiness, and fulfillment. But what if tying your happiness to your business success is the very thing preventing your business from growing? In today's episode of The Kelly Roach Show, Kelly breaks down the 3 B's that quietly derail entrepreneurs who emotionally attach their worth and happiness to business performance, and why learning to separate the two is essential for long term growth, health, and leadership. Drawing from over a decade of building multiple companies and leading through every season of business, Kelly explains why businesses naturally experience cycles of winter, spring, summer, and fall, and how your ability to remain mentally and emotionally steady determines whether you scale or stall. This episode is a powerful reminder that your worth is not measured by revenue, and that becoming a resilient, four-season CEO is the key to building a sustainable business and a meaningful life. In this episode, you'll learn: Why businesses naturally fluctuate (and why that's completely normal) Why being happy outside of business makes you a stronger CEO How to build the mental and emotional strength required to lead through every season TIMESTAMPS: 03:01 – 04:45 — The reality of business seasons (winter, spring, summer, fall) 04:46 – 06:30 — Why tying happiness to performance keeps you unhappy most of the time 06:31 – 08:10 — How stress, panic, and overwhelm shut down decision-making 08:11 – 09:40 — The first B: Burnout (and why it really ends businesses) 09:41 – 11:10 — The second B: Bad decisions driven by fear and scarcity 11:11 – 12:40 — The third B: Bigger life problems that spill into health and relationships 12:41 – 14:00 — Becoming a four-season CEO and separating worth from results RESOURCES For more faith leadership content, subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/  Called to Lead: The Premier Women's Leadership Event happening in South Florida on October 1st, 2026: https://www.sandiglandt.com/called-to-lead  Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

Substack has quickly become one of the most talked-about platforms in our community, and for good reason. In this episode, I'm breaking down exactly why I'm going all in on Substack in 2026, how we're monetizing it inside our business, and how it fits into a long-term strategy for freedom, thought leadership, and scalable income, all without ads, sales calls, or constant live content. You'll learn: How we're using archived thought leadership to build a paid ecosystem Why Substack is one of the most powerful tools for authors, deep thinkers, and established leaders The exact tier structure we're using (free, paid, founding member) and why How Substack supports book launches, passive income, and audience ownership in ways other platforms don't If you're a CEO, author, or thought leader looking to get paid for your ideas, build a high-intent audience, and reduce dependency on algorithms, this episode will give you the clarity you need to decide if Substack belongs in your 2026 strategy. And, Ii you missed Part 1, be sure to listen to that episode first: https://podcasts.apple.com/us/podcast/1098-why-im-betting-on-substack-for-the-future/id1052353755?i=1000741820357  TIMESTAMPS:  02:30 – 05:30: What Substack actually is 08:30 – 11:30: How we're using archived content to build a monetized ecosystem without creating new content 14:30 – 17:30: Our tier structure explained: free, paid, and founding members 17:30 – 20:30: Why in-app purchases and Apple Pay are game-changers for conversion and consumer behavior 20:30 – 23:30: Owning your audience: why Substack + books is the future: owning your audience 23:30 – 26:00: How Substack fits into a long-term ecosystem: book sales, email, trust-building offers, and passive income Resources & Links Subscribe to The Sacred Art of Selling on Substack: Free, Paid, and Founding Member tiers available {founding member subscriptions must be done through web browser or mobile browser and are not currently supported on the Substack app}: https://kellyroachofficial.substack.com/  Join The Sacred Art of Selling book waitlist: https://thekellyroach.com/bts Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

In this powerful conversation, Kelly sits down with leadership teacher and author John Wang, author of Big Asian Energy, to unpack why so many successful leaders feel exhausted, disconnected, and stuck despite "doing everything right." John shares his deeply personal journey from achievement-driven success to near-collapse, and the inner leadership shift that changed how he builds businesses, leads people, and teaches others to do the same. This episode is for CEOs, founders, and business owners who know they've outgrown an old identity but feel uncertain about what's next. Together, Kelly and John explore how authentic leadership, embodied presence, and aligned decision-making are becoming the defining advantages for leaders in 2026 and beyond. TIMESTAMPS: 02:11 – 04:45 What Big Asian Energy is really about (and why this message actually applies to EVERY leader) 04:46 – 07:30 Achievement culture, "shoulds," and the hidden cost of self-abandonment 07:31 – 10:05 The moment everything broke: burnout, internal bleeding, and the body's warning signs 10:06 – 12:40 The real cause of burnout 12:41 – 14:55 Comparison, people-pleasing, and the "Frankenstein identity" many leaders build 14:56 – 17:10 The turning point: discovering purpose and leading from a single guiding word 17:11 – 19:30 Why leadership doesn't have to look loud, aggressive, or performative 19:31 – 21:35 The seven self-sabotage patterns leaders don't realize they're operating from 21:36 – 23:40 "There are no business relationships. Only relationships" (and why this matters) 23:41 – 25:20 Sitting in the puddle: how presence builds trust faster than problem-solving 25:21 – 27:10 How embodied leadership creates calmer teams, stronger cultures, and better results RESOURCES:  Get the Book Big Asian Energy: The UnapolageticGuide for Breaking Barriers to Leadership and Success by John Wang: https://a.co/d/fMNpdPE  Connect with John Wang on Instagram: @johnwangofficial Website: https://bigasianenergy.com Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In today's episode of The Kelly Roach Show, Kelly breaks down the six core offer layers and go-to-market strategies she's used across her business portfolio, sharing the good, the bad, and the ugly of each. From selling my time one-to-one, to physical products, to network models, digital products, coaching and consulting, community, and memberships, she walks through what worked, what didn't, and how her perspective has evolved heading into 2026. You'll hear: Why some "popular" business models are massively overrated Which models quietly outperform everything else long-term What she's doubling down on (and what she's officially done with) How to choose offers based on where the market is going, not where it's been If you're a business owner evaluating your offers, planning your next evolution, or questioning whether your current model can scale sustainably into the future, this episode will help you think more clearly, strategically, and honestly about what comes next. Timestamps 01:11 – 06:10: One-to-One Consulting 06:11 – 10:20: Physical Products 10:21 – 14:55: Network & Decentralized Community Models 14:56 – 17:45: Digital Products 17:46 – 20:20: Coaching & Consulting done right 20:21 – 22:50: Memberships 22:51 – 24:00: Final Rankings for 2026 + Brand Power Strategy Resources: Join The Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs  Learn more about our CEO Consulting: https://programs.thebusinessadvisory.com/consulting  Legacy Leaders Mastermind: https://join.thebusinessadvisory.com/join  Join our Called To Lead evenet happening October 1st, 2026 in Boca Raton: https://www.sandiglandt.com/called-to-lead  Grab your FREE copy of Kelly's Bestselling Book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://books.thebusinessadvisory.com/book-opt-in-org   Subscribe on Substack to learn more about how we're leveraging the platform for brand growth and monetization:  https://kellyroachofficial.substack.com/.  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

As 2025 comes to a close, many entrepreneurs are eager to "turn the page" and move on. But here's the truth: nothing actually changes unless you do. In today's episode of The Kelly Roach Show, Kelly introduces a powerful concept every leader needs to reflect on before stepping into 2026: your resilience resume. Kelly walks through how the biggest challenges she faced in 2025, including a massive business model reinvention, became the foundation for deeper authority, stronger IP, and greater impact. If you're wrapping up 2025 feeling stretched, tested, or exhausted, this episode will reframe everything you've walked through and help you step into 2026 with clarity, confidence, and conviction. In this episode, you'll learn: How your hardest seasons become your most valuable marketing and authority assets Why leaders must be willing to struggle publicly to create new solutions How to turn personal and business challenges into IP, positioning, and impact TIMESTAMPS: 01:11 – 02:30 — What is a "resilience resume" and why it matters 04:16 – 06:20 — How challenges increase authority and leadership capacity 06:21 – 08:45 — Kelly's biggest business reinvention and what it required 08:46 – 10:35 — Turning survival into solutions that serve thousands 10:36 – 12:30 — Why leaders must be willing to struggle publicly 12:31 – 14:00 — How your hardest season becomes your most powerful IP 14:01 – 15:40 — Building your resilience resume for 2026 RESOURCES: Join Kelly's weekly email newsletter for more strategies to turn 2026 into your best year in business: https://kellyroachinternational.kit.com/news Subscribe to Kelly's Substack, The Sacred Art of Selling: https://substack.com/@kellyroachofficial  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why). In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.  This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth. If you want to scale without burnout, stop chasing trends, and position your business to thrive in the next era, this episode will give you the clarity and direction you need. TIMESTAMPS: 00:00 – 02:20: Why understanding consumer behavior is the real competitive advantage in 2026 02:20 – 06:55:  How subscriptions can attract high-ticket buyers when done right 06:55 – 12:10: How ease of use impacts retention, utilization, and upsells (and, what most businesses are getting wrong about automation).  12:10 – 17:35: How paid communities create faster results and deeper trust... and what's resurging in the new year 17:35 – 23:10: Why personal brand will dominate in 2026 23:10 – 29:40: How personalization increases conversion and lifetime value 29:40 – 34:20: Building systems your team can actually run with The Virtual Business School RESOURCES: Join The Virtual Business School and master predictable sales in 2026: www.go.virtualbusinessschool.com/joinvbs    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer. Kelly also explains how she's using Substack to: Create momentum for her upcoming book, The Sacred Art of Selling Build a passive income stream managed entirely by her team Repurpose years of intellectual property without adding more work Go deeper into thought leadership without diluting core programs If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward. TIMESTAMPS: 01:11 – 03:15 — Substack stats that actually matter  03:16 – 05:10 — Why smaller audiences are outperforming massive followings 06:51 – 08:40 — Immediate monetization and passive income potential 08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships 10:21 – 12:05 — Using Substack to support a future book launch 12:06 – 13:45 — Repurposing years of unused IP without adding workload 13:46 – 15:40 — Who Substack is best for and how to get started RESOURCES Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/.  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this BONUS live training, Kelly Roach walks you through a 5-pillar mind mapping framework for creating your most aligned, impactful, and profitable year yet. You'll learn why time, not talent, money, or hustle, is the ultimate differentiator between where you are now and where you want to go. This training challenges the two extremes entrepreneurs often fall into: over-planning without execution or over-executing without strategy,  and shows you how to bring both into alignment. Kelly explains why congruence with your calling, intentional life architecture, and clarity of vision must come before business goals if you want sustainable growth without burnout. You'll also hear how faith, family, fulfillment, and finances can coexist, and why your business should fuel your life, not compete with it. This episode is a foundational listen if you're ready to stop grinding and start designing a business that supports your purpose, priorities, and your next million-dollar breakthrough. Timestamps:  03:31 – 07:45: The real constraint in business 07:46 – 12:30: Over-Planning vs Over-Executing (and, finding the sweet spot)  12:31 – 18:45: 5 pillars of million-dollar breakthroughs (overview) 18:46 – 27:30: Aligning Your Business with God's Calling, Your Gifts, and Your Identity 27:31 – 35:15:  The Five Fs: Faith, Family, Fitness, Freedom, Fulfillment, Finances 35:16 – 41:45: Clarity, Purpose, Priorities, and Values  41:46 – 47:30: Why Fewer Goals Create Bigger Results (And, The Power of the Big Three) 47:31 – 52:15: Daily Reps, Metrics, and Sustainable Momentum 52:16 – 56:00:  Invitation to Strategic Planning Intensive Resources:  Join me on Friday, December 19th for my live Strategic Planning Session to map out your million-dollar game plan for 2026 (and get your 2026 Unstoppable Business Planning Tool included with your purchase): https://thekellyroach.com/2026planner  Can't swing the session? Grab your 2026 Unstoppable Planner here: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner  Follow Kelly on Instagram:  https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

After running the Legacy Leaders Mastermind for over a decade, Kelly is making one of her boldest strategic evolutions yet.  In today's episode, Kelly pulls back the curtain on what's changing inside Legacy Leaders for 2026 and why these shifts reveal powerful lessons every entrepreneur can apply to their own offers, teams, and growth strategy. You'll hear how feedback loops from elite clients sparked the creation of a team-level mastermind for COOs, CMOs, and senior leaders — a move designed to accelerate growth, increase profitability, and eliminate founder dependency at scale. This episode is a masterclass in: Scaling through people, not pressure Using pilot programs to test innovation responsibly Designing offers that align with mission, not just market demand Whether you lead a million-dollar business or are building toward that level, this conversation will challenge how you think about masterminds, mentorship, team development, and long-term legacy. TIMESTAMPS 01:31 – 03:45: Why evolution is non-negotiable 03:46 – 06:10: The biggest mastermind problem elite entrepreneurs face 06:11 – 08:40: Your most underused growth asset in business 08:41 – 11:15: The new Team Leaders Mastermind: COOs, CMOs & right-hand leaders 11:16 – 13:30:  Breaking founder dependency 13:31 – 15:40: Using pilot programs to innovate without overcommitting 15:41 – 17:20: Aligning new offers with mission (and when to say no) 17:21 – 18:50: What you can't see when you're inside your own business 18:51 – 21:00: How to apply these lessons to your offers + next steps RESOURCES Watch the 2–10 Million Dollar Roadmap Training: https://accelerator.virtualbusinessschool.com/info-session  Legacy Leaders Mastermind program overview & Application: https://join.thebusinessadvisory.com/join  Grab your ticket and join us at the Legacy Leaders In-Person Mstermind Retreat, happening March 10th and 11th in Boca Raton, Florida: https://advancesociety.org/2026rsvp  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this episode, Kelly sits down with Maria Fontana, an integrative healing, mindset + lifestyle strategist and author who isdedicated to helping individuals elevate their lives, habits, and wellness. Maria has spent nearly four decades building businesses, reinventing herself, and helping others cultivate success while prioritizing faith, family, and personal fulfillment. In this episode, Kelly and Maria discuss:  How to stay grounded and aligned while scaling a business to 7-figures and beyond Lessons learned in 2025 to set yourself up for a successful 2026 The pitfalls of chasing shortcuts in business and the power of consistency The importance of faith, mindfulness, and soul-centered practices in leadership The Mindset and Alignment Collective, and how it's different from typical personal development programs This episode is for entrepreneurs, leaders, and high-achievers who want to grow their business without sacrificing purpose, wellness, or faith. Timestamps 01:09 – 02:40: Maria's faith-driven approach to entrepreneurship 02:40 – 05:30: Lessons from 2025: flexibility, grace, wellness, and self-care 05:30 – 08:13: Why longevity in business depends on mental, spiritual, and emotional health 15:15 – 18:16: The launch of Maria's new offer & community approach 18:16 – 21:46: Success with Virtual Business School & VBS Gold 21:46 – 26:14: Minimalism, freedom, and keeping the main thing the main thing 26:14 – 29:06: Maria's faith practices, connecting to God, and spiritual grounding Resources Claim your 7-day FREE trial of The Mindset and Alignment Collective at https://www.mariafontana.com. Learn Kelly's simple sales system inside The Virtual Business School Membership to build trust and close sales consistently and predictably, for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  For more business strategy directly to your inbox, oin Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this episode, Kelly pulls back the curtain on what she's learned building a business alongside her 11-year-old daughter.  From reviving a dormant brand, to designing a simple, integrity-driven business model, to teaching Madison how to follow the Miracle Hour strategy and generate sales with a simple approach, this episode proves one thing: Your business is only as complicated as you make it. Kelly shares the behind-the-scenes process of growing The Courage Club organically without ads, funnels, launches, or complexity (while navigating a year of consolidation, white space, and spiritual obedience). You'll learn: • How to build a low-overhead, high-impact recurring revenue stream • The #1 place business owners lose the most money • How Madison is using the Miracle Hour to sell memberships herself • How to grow trust-building offers without launching If you're a busienss owner or leader craving a simpler and more profitable path, this episode offers the clarity you need going into 2026. TIMESTAMPS:  01:25 – 05:20: The origin story of Give Her Courage and the early years of building the brand 05:20 – 08:10: Why Kelly and her partner decided to pause and restructure the company 08:10 – 11:40: Reimagining The Courage Club alongside Madison and relaunching from zero 11:40 – 15:05: What The Courage Club teaches girls ages 7–14 and how the program works 15:05 – 18:20: Behind the scenes: Madison's leadership role, calls, and community building 18:20 – 21:50: Homeschooling, divine timing, and why Kelly created more white space in 2025 21:50 – 25:20: Revenue goals for the club and teaching Madison retention, belonging, and follow-up 25:20 – 28:40: The moment Kelly realized the Miracle Hour is so simple an 11-year-old can do it 28:40 – 31:30: Lessons learned from dissolving her outside sales team and returning to simplicity 31:30 – 33:45 Why trust-building offers don't require launches, ads, or funnels to scale 33:45 – 35:20: The power of follow-up and why entrepreneurs lose the most money here Resources:  Join The Courage Club: https://thecourageousbrand.com/  Check out The Courage Club's Sponsorship opportunities: https://drive.google.com/file/d/1XgsYmkmc7C5txLbbEY7QGG0D5LHpT5EO/view?usp=sharing  Learn Kelly's simple Dream 1000 and Miracle Hour sales system inside The Virtual Business School Membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  For more business strategy directly to your inbox, oin Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In today's episode, Kelly tears down one of the biggest myths in the online business world: that revenue is the ultimate marker of success. She explains why revenue on its own is an incomplete (and often misleading) measure, and why retention, reconversion, revenue quality, and gross margin are the real drivers of a sustainable, profitable business. You'll learn how two businesses with the same revenue can have a 5× difference in take-home income, why so many entrepreneurs unknowingly sabotage their profitability in pursuit of "more," and how to set deeply aligned, purposeful income and impact goals for 2026. Kelly also breaks down "The Four R's," the levers that expert-level business owners use to increase margins without increasing workload, and why this is the path to more peace, more profit, and more purpose in the coming year. TIMESTAMPS: 00:28 – 02:30 — How revenue fixation developed & the missing conversation around revenue quality 06:10 – 07:12 — The danger of chasing external revenue benchmarks 07:12 – 09:00 — The wild variance in take-home income at the same revenue level 09:00 – 10:40 — The hidden cost of constant revenue pursuit & why margin matters 12:15 – 13:56 — The 5X income opportunity hiding in your existing business 13:56 – 15:15 — The Four R's: Retention, Renewals, Referrals & Reactivations 15:15 – 17:00 — Why new customer acquisition is the least profitable path 18:20 – 19:30 — Reconversions: your lifetime value multiplier 19:30 – 20:30 — How mature CEOs vs. novice CEOs think about growth 20:30 – 21:20 — Permission to take a "season of excellence" instead of constant scaling RESOURCES: Learn more about our Virtual Business School Gold program, where we teach our Multiplier Method to increase customer lifetime value and scale while growing profits: https://go.virtualbusinessschool.com/gold Have questions about the program? Email Nicole, our program director, at nicole@kellyroachinternational.  Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026. With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients' voices now matter more than your own. Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels. You'll learn: Why fewer online marketers shared wins in 2025 The core mistakes most businesses make with testimonials The 5 strategic placements to use wins for maximum impact How to operationalize social proof into weekly marketing How to turn books into passive funnels for trust-building offers Plus: Kelly shares how her team transformed their approach to social proof this year — and why doubling down on client results became one of the most profitable decisions they made. TIMESTAMPS 01:20–02:04 — Why many marketers struggled to produce client results this year 02:04–02:40 — Why your clients' voices carry more weight than your own 02:40–03:15 — The role online reviews play in visibility and discovery 03:15–04:10 — The 5 strategic opportunities to revive and use client stories 04:10–05:20 — Using stories to consistently show wins + case studies 06:36–08:00 — Various formats for showcasing social proof 09:10–10:15 — Testimonials and videos in launch countdown timer 10:15–11:48 — Using the half-day workshop framework with curated testimonials 11:48–13:42 —  Using UGC to sell books + why book sales are true passive income 13:42–14:58 — How book reviews fuel authority and trust-building offers 14:58–15:46 — Online reviews as an algorithm driver 15:46–16:10 — Join the free, live workshop on December 2nd to build your daily sales machine RESOURCES:  Join my free, live half-day workshop to build your daily sales machine for 2026: https://accelerator.virtualbusinessschool.com/register-b  Join The Virtual Business School membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  Grab a copy of one of Kelly's best-selling books: Unstoppable: 9 Principles for Unlimited Success in Business and Life: https://www.amazon.com/Unstoppable-Principles-Unlimited-Success-Business/dp/1530131154  Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team https://www.amazon.com/Bigger-Than-You-Entrepreneurs-Unstoppable/dp/172758726X  Audiobook version (on sale for $7!): https://books.thebusinessadvisory.com/audiobooksocial7  Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Follow along behind the scenes of Kelly's 5th book, The Sacred Art of Selling: https://api.leadconnectorhq.com/widget/form/i9TP7QImQWj1R6UrLfM5 

In today's episode of The Kelly Roach Show, Kelly shares five powerful lessons about human behavior, motivation, ownership, and performance — inspired by helping her daughter Madison set up a Greenlight debit card for kids. What started as a financial literacy experiment quickly became a breakthrough in responsibility, autonomy, and goal achievement, and the lessons translate directly into leadership, compensation, team motivation, and business growth. Inside this episode, you'll learn: How ownership transforms motivation in both children and teams Why showing (not telling) accelerates buy-in and action How to create immediacy & momentum through small wins How to reset your team compensation/incentives for 2026 The leadership habits Kelly uses weekly to build a self-led, high-agency team If you want a team that takes ownership, stays motivated, performs at a high level, and drives results without constant oversight — this episode is your blueprint. Timestamps 01:00 – 01:57 — Introducing the Greenlight card and financial literacy 03:17 – 04:31 — Why teaching financial literacy matters more than giving gifts 05:56 – 07:14 — Why year-end compensation reviews matter 07:14 – 08:22 — Incentives, owner's pay, and resetting your own compensation 08:22 – 09:10 — 3 critical lessons I learned from the Greenlight card 11:28 – 13:00 — Madison's 400-member goal and sponsorship plan 14:15 – 15:30 — Designing roles based on profitable pursuits 15:30 – 17:00 — Linking goals to metrics: where most business owners go wrong 20:31 – 21:31 — The danger of letting things fall off the radar 24:45 – 26:22 — The "golden ticket" for 2026 success Resources The Greenlight Card, a financial literacy app and debit card for kids: https://greenlight.com/main/learn-more  Learn more about The Courage Club: https://courageclubforgirls.com/  Steal Kelly's Miracle Hour and Dream 1000 strategy inside The Virtual Business School: go.virtualbusinessschool.com/joinvbs Subscribe to Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this episode, Kelly breaks down how signature systems can transform your business into a scalable, high-authority brand that increases conversions, clarity, perceived value, and lifetime customer retention. She shares examples of how her own signature systems and key frameworks have evolved into books, programs, agencies, trust-building offers, and multi-seven and eight-figure revenue channels. In this episode, you'll learn: What a signature system actually is - and how they enable scale beyond what you can personally deliver Why buyers are more likely to purchase when they understand the process, and why consumers today want structure and personalization Why having a defined, branded methodology increases conversions - and 11 ways to monetize your signature systems. If you want to increase revenue and lifetime value without creating a ton of new products, this episode is your blueprint. TIMESTAMPS 00:00 – 01:20: Why Kelly created this training and the problem many entrepreneurs face when the market doesn't "get" their offers yet. 03:10 – 05:45: Why signature systems increase sales: the psychology of consumer decision-making and the data behind it. 05:45 – 07:30: How a signature system simplifies your offer so the market understands it faster—leading to higher perceived value and price elasticity. 07:30 – 09:10: Modern buyers want customization + systemization (and a framework gives them both).  09:10 – 11:00: How signature systems differentiate you in a noisy market and elevate brand authority. 11:00 – 13:00: The four phases of defining, naming, visualizing, and structuring your system for delivery and scaling. 13:00 – 15:40: How signature systems help customers self-identify when it's time to move into your next offer. 15:40 – 18:00: The 11 ways to monetize a single signature system, from courses to corporate training to licensing. RESOURCES Purchase the Signature System mini-course replays for just $197 and learn how to turn your offer into a branded framework tah sells itself: https://go.virtualbusinessschool.com/signature   Learn more about working with Kelly's team: https://kellyroachinternational.com/  Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this powerful episode of The Kelly Roach Show, Kelly is joined by longtime industry leader, bestselling author, and money + nervous system expert Kate Northrup. From early blogging days, to million-dollar digital courses, to her signature wealth transformation programs, Kate has been in the online space since 2009, witnessing firsthand how the industry has evolved through multiple eras and continuing to grow in spite of it.  Why? Because she successfuly built the internal safety and capacity required to sustainably hold abundance. In this conversation, Kelly and Kate explore: Why strategy alone can't solve money problems (and what actually does). The nervous system "thermostat" that determines how much wealth, success, joy or opportunity you feel safe receiving. How to expand your capacity for abundance without hustling harder, so you can stay in the game for decades Living and working in a way that honors your family, your energy, and the bigger reason you're here. If you've ever: Reached a goal and immediately felt unsafe, overwhelmed, or stressed… Built success only to see it slip through your fingers… Felt like "more" shouldn't require sacrificing your peace, presence, or health… Or wondered why doing everything "right" doesn't always lead to more abundance… This episode is going to connect dots you didn't know needed connecting. Timestamps 01:10 – Kate's "Eras Tour": From fax machines to million-dollar digital courses 03:00 – The first big $9K affiliate win 04:18 – The evolution into course creation and the breakthrough $20K weekend 09:16 – Knowing and maximizing your zone of genius 10:25 – Why achievements don't create safety or fulfillment 15:00 – Kate's family upbringing and early decisions 18:08 – The mindset trap of "I can't slow down or I'll fall behind" 20:00 – Emotional safety and nervous system capacity 24:57 – The "Money Nervous System Thermostat" explained 30:00 – Strategy fails if the body still feels unsafe 32:00 – Inside Kate's Relax Money framework 38:00 – Using stress, adrenaline and chaos as fuel 40:20 – The connection between internal safety and receiving 41:38 – How to work with Kate Resources: Join the waitlist for Kate's Relaxed Money program starting in May 2026: https://relaxedmoney.com/  Escape the "money in, money out" cycle with The Embodied Wealth Method: https://katenorthrup.com/embodiedwealth/  Check out  Kelly and Kate's interview on The Plenty Show, Reinvention and Rebirth: https://katenorthrup.com/podcast/003/  DM Kate the word RESET on Instagram for a free Money Reset audio: https://www.instagram.com/katenorthrup/  Kate's website: https://katenorthrup.com/ 

Most high-performing women entrepreneurs know that growth doesn't happen in isolation. The right connections, the right environment, and the right guidance can accelerate your business, your leadership, and your personal growth faster than any online course or solo strategy session. In today's episode, Kelly and Sandy break down what it means to truly show up in the right room where faith, family, fun, friendships, and business collide; and how you can leverage Called to Lead 2026 to create lasting relationships, actionable strategies, and real transformation. Called to Lead 2026 is about intentional growth, deeper relationships, and elevated leadership, and today we're sharing all of the details on exactly what to expect and how you can benefit from attending with a general admission ticket, Diamond VIP ticket, or even as a sponsor.  You'll learn: Ways to create opportunities for influence, partnerships, and leadership visibility How to maximize your presence before, during, and after the event What it means to be part of a community that prioritizes business, family, faith, and fun Important Links:  Grab your in-person or virtual ticket to Called to Lead 2026 In Boca Raton on October 1st, 2026: https://www.sandiglandt.com/called-to-lead  Learn about our Called to Lead Sponsorship packages: https://www.sandiglandt.com/sponsors  Connect with Sandi Glandt on Instagram: https://www.instagram.com/sandiglandt  Connect with Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  Connect with Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Timestamps:  00:00 – 04:30 — Welcome & why showing up in the right room accelerates growth 04:31 – 09:00 — The power of connection: building relationships that drive business and leadership 09:01 – 13:30 — How curated events create opportunities you can't get online 13:31 – 18:00 — Learning from women who've built 7–9 figure businesses while prioritizing faith and family 18:01 – 23:00 — What it means to be a foundational member of Call to Lead 23:01 – 28:30 — How to maximize visibility before, during, and after the event 28:31 – 34:00 — Networking and curated experiences that unlock collaborations and partnerships 34:01 – 39:30 — Optional ways to elevate your impact: panels, breakout sessions, and VIP experiences 39:31 – 44:00 — How the Rally Team amplifies your presence and influence 44:01 – 50:00 — Strategies to ensure you get the most out of your time at the event