The Kelly Roach Show

In this workshop replay episode, Kelly pulls back the curtain on how she's monetizing books, thought leadership, and Substack heading into 2026. With two active book launches underway, Kelly shares the exact strategies she's using to turn books into long-term assets that generate daily sales, attract premium clients, and compound authority over time. In this training, you'll learn why books are one of the few truly passive income streams available to thought leaders, how to avoid the most common mistakes authors make after launch, and how to build a "book flywheel" that fuels your entire business ecosystem. Kelly also walks through why Substack has become a cornerstone of her strategy, how her team monetized it to over $10K in 30 days starting from zero, and why serious authors and experts need to be paying attention now (especially as AI reshapes the personal brand landscape). Whether you already have a book, are preparing for a launch, or want to elevate your authority as a category leader, this episode will completely change how you think about publishing, monetization, and legacy building. What You'll Learn Why books are one of the only business models that can become truly passive How to turn books into high-ticket client acquisition tools How to build a book flywheel that drives daily sales and visibility Self-publishing vs. traditional publishing: pros, cons, and strategic tradeoffs Why Substack is emerging as the premier platform for thought leaders How Kelly monetized Substack without personally managing the platform How to connect books, Substack, email, and offers into one ecosystem Timestamps 03:46 – 08:30 Kelly's journey as an author & why books became a cornerstone of her success 08:31 – 13:45 Why books are one of the few truly passive income assets 13:46 – 19:20 The two roles every book should play: income + client generation 19:21 – 26:00 The Book Flywheel: how to sell books continuously without "launching" 26:01 – 32:40 User-generated content, reviews, and relaunch strategies that drive daily sales 32:41 – 38:30 Self-publishing vs. traditional publishing: what no one tells you 38:31 – 45:00 Why Substack is becoming essential for authors and thought leaders 45:01 – 50:40 How Kelly monetized Substack to $10K+ in 30 days starting from zero 50:41 – 54:00 How to integrate books, Substack, and offers into one scalable ecosystem Resources: Register for Kelly's next free, LIVE training on February 10th: Using Your Book to Drive Back End Coaching, Consulting, And Program Sales Growth: https://api.leadconnectorhq.com/widget/form/i0CeiVuacLJ9KdGkg2Eg  Save your seat for the upcoming LIVE Substack Intensive on February 24th (paid + founding Substack subscribers get $100 off -- DM Kelly on Substack for the discount code) https://accelerator.virtualbusinessschool.com/substack  Subscribe to Kelly's Substack as a free, paid, or founding member: https://kellyroachofficial.substack.com/subscribe  Join the Early Access list and be one of the first to listen to Kelly's upcoming book, the Miracle Hour: https://api.leadconnectorhq.com/widget/form/u3RyaGPFchNEHdnSf4lD  Grab one of Kelly's bestselling books: https://kellyroachinternational.com/books/ 

What does it really take to build a global movement without sacrificing your health, faith, or family in the process? In this powerful guest episode, Kelly sits down with Amanda Tress, founder of Faster Way to Fat Loss, to unpack how a personal health crisis turned into one of the most impactful fitness and nutrition movements in the world, serving hundreds of thousands of women globally. Amanda shares the story behind Faster Way's growth, from her early struggles with blood pressure, insulin resistance, and PCOS to pioneering a science-backed approach to fat loss that challenges the "eat less, move more" narrative. Kelly and Amanda dive into what it means to stay mission-driven while navigating massive shifts in the marketplace, including GLP-1s, peptides, perimenopause, and the growing confusion women face around health and fitness. This conversation goes far beyond just fitness. Amanda opens up about: Leading with faith in business Building an affiliate-powered movement instead of relying on ads Creating economic opportunity for women Raising five kids while scaling a global brand Why relevance, timing, and conviction matter more than hustle If you're an entrepreneur, leader, or woman navigating growth in a noisy, rapidly changing world, this episode will ground you, challenge you, and inspire you to lead courageously. Timestamps: 01:30 – 05:00: Amanda's personal health journey: blood pressure meds, insulin resistance, and a turning point 05:00 – 07:45: Why traditional diet and exercise fail fat-loss-resistant women 07:45 – 11:30: GLP-1s, peptides, perimenopause (and why the market is more confused than ever) 11:30 – 14:30: Strength training, carb cycling, and the science behind Faster Way 14:30 – 17:30: Personalized nutrition, intermittent fasting, and the role of AI 17:30 – 19:15: How to get started with Faster Way to Fat Loss 19:15 – 23:45: Moving to Costa Rica, family integration, and redefining freedom as a CEO 23:45 – 27:30: The Faster Way business model: affiliates, timing, and building a movement 27:30 – 30:30: Faith, generosity, and trusting God with growth 30:30 – 33:45: Launching a church and witnessing exponential, unexplainable growth 33:45 – 36:45: Loneliness at the top, mentorship, and leading as a values-driven woman: 36:45 – 39:30: Advice for entrepreneurs: focus, prayer, community, and staying on mission Resources: Get started with Amanda's FASTer Way to Fat Loss program + get access to other helpful resources: https://www.fasterway.com   Connect with Amanda Tress on Instagram: https://www.instagram.com/amandatress or @amandatress For more faith leadership content, subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

As we wrap up January and head into the first week of February, most people have already drifted off their goals. But not you.  In this episode of The Kelly Roach Show, Kelly walks you through seven powerful questions she personally uses to evaluate each month and create momentum for the next. She outlines the exact process she uses inside her Unstoppable Business Planning Tool to stay focused, grounded, and aligned with both business growth and personal fulfillment. If you want February to be your breakthrough month, this episode will help you reset your focus, eliminate mental load, and recommit to what actually moves the needle. You'll learn:  Why elite performers treat every 30 days as a fresh sprint Why time blocking alone isn't enough — and what to add instead How to reset February without guilt, shame, or starting over Timestamps:  01:35 – The power of a 30-day hard reset for elite performance 03:10 – How did you show up for your Word of the Year? 05:10 – Your top 3 goals (and what REALLY moved them forward) 07:05 – Did you keep the promise you made to yourself? 09:40 – Why you can't hit targets you stop revisiting 11:05 – Time blocks, theme days, and the deep work gap 13:15 –  The decisions that moved you forward (and what they unlocked) 15:10 – The non-decisions creating expensive mental load 17:00 – January wins, losses, and reframing progress Resources:  Grab The Unstoppable Planning Tool: a high-performance planner designed for entrepreneurs who want one integrated system to plan, execute, and scale in alignment with their life and business: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner  Grab your copy of Conviction Marketing, your guide to influence, authority, and market leadership online, and learn Kelly's foundational framework for creating thought leadership content that cuts through noise, especially in an AI-saturated market: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  For more faith leadership content, subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

After spending back-to-back VIP days with multiple multi-seven-figure leaders, Kelly noticed a powerful pattern: The businesses ready to scale fastest weren't missing strategy — they were missing identity. In today's episode, Kelly breaks down why backing up to the identity of your brand may be the most important move you make heading into 2026. In an economy where information is commoditized and AI is everywhere, the businesses that win are the ones that lead movements, not transactions. This episode will challenge you to rethink how you cast vision, create belonging, and build a brand people want to stay loyal to for years, and not just buy from once. In this episode, Kelly explores: Why logic alone no longer converts buyers (and, how movements outperform marketing tactics) The difference between customers who transact and customers who stick around How to create "stickiness" (and ultimately, lifetime value) through identity and conviction Why the heart and soul of your brand matter more than ever in 2026 TIMESTAMPS: 03:06 – 05:40 — What Kelly noticed after multiple VIP days with 7-figure CEOs 05:41 – 07:55 — Why growth stalls when identity isn't clear 07:56 – 10:20 — Logic vs. emotion: how people actually decide to buy 10:21 – 12:45 — Transactions vs. movements (and why LTV suffers) 12:46 – 15:05 — How identity creates brand "stickiness" 15:06 – 17:30 — Service-based businesses and the lost art of stewardship 17:31 – 18:55 — Why AI makes conviction and humanity non-negotiable RESOURCES: Grab your copy of Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK Subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

What if one focused hour a day could dramatically shorten your sales cycle, increase top-of-mind awareness, and help your entire team generate revenue without burning you out? In this episode, Kelly breaks down the Miracle Hour, a timeless daily sales system she designed to help entrepreneurs acquire customers faster, create consistency, and monetize their teams more effectively. Whether you sell high-ticket offers, run a local business, or lead a multi-department organization, the Miracle Hour can be adapted to fit your goals, your industry, and your growth stage. Kelly walks through real world applications of the Miracle Hour across industries: from car dealerships and dental offices to corporate sales training companies and authors preparing for a book launch, showing why this system works in any economy and on any platform. You'll learn how consistent daily inputs can compress what used to be year-long sales cycles into days, how to organize your Dream 1000 for maximum efficiency, and how to plug your team into a revenue-generating system that gives you back time, freedom, and focus. Plus, Kelly shares an exciting announcement about the upcoming Miracle Hour audiobook, book, and docuseries, and how you can get early access for free.  Timestamps:  0:00 – 0:46 Why the Miracle Hour compresses long sales cycles into days 0:46 – 1:28 What the Miracle Hour really is (and why it creates efficiency and freedom) 1:28 – 2:04 Why the Miracle Hour works in any economy, industry, or offer type 2:04 – 4:30 Real-world example: How a car dealership can use the Miracle Hour to drive repeat and referral sales 4:30 – 5:57 Applying the Miracle Hour in corporate and B2B sales environments 5:57 – 7:22 Why the Miracle Hour is platform-agnostic (and how it worked before social media) 7:22 – 8:13 Using the Miracle Hour to land a book deal, PR, and promotional partnerships 8:13 – 9:09 Local business example: Leveraging the Miracle Hour for reviews and referrals 9:09 – 10:18 How frequency and consistency collapse your sales timeline 10:18 – 11:24 Using the Miracle Hour to sell high-ticket offers directly to market 11:24 – 12:29 Announcement: Early access to the Miracle Hour audiobook 12:29 – 13:31 Why the Miracle Hour is the key to monetizing your team 13:31 – 14:29 How CEOs use the Miracle Hour to reclaim time and step into their zone of genius    Resources Learn the complete Miracle Hour system For FREE: https://accelerator.virtualbusinessschool.com/mhsocial  Get access to our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

 In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what's actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale. You'll learn: The simple ManyChat tweaks that can triple conversions How to structure content and CTAs for non-followers How to blend organic content with paid ads for scalable growth The content formats that are winning in 2026 If you're posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine. Timestamps: 04:40 – What a DM Funnel really is (and why it converts better than websites) 11:30 – The biggest ManyChat mistake most businesses are making 17:20 – Email-first vs. name-first: the data-backed shift 20:05 – New follower DM automations that are working now 23:40 – How to pre-qualify DM conversations at scale 26:00 – Organic content vs. paid ads: how they work together in 2026 29:30 – Trial reels, testing headlines, and scaling what works 32:20 – Do followers still matter?  35:10 – CTA strategies: why every post needs a next step Resources Mentioned: Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@natashatwillis   Follow Natasha on instagram: https://instagram.com/natashatwillis Work with Natasha: https://schoolofbots.co 

Inconsistency is one of the fastest ways to lose trust, credibility, and high-level opportunities. In this episode of The Kelly Roach Show, Kelly breaks down how chronic overcommitment shows up in subtle but damaging ways - from "posting and ghosting" online to constantly moving meetings, showing up stressed, or being hot and cold in relationships. These behaviors quietly signal disorganization, lack of boundaries, and unpredictability: all things that cause clients, collaborators, and partners to hesitate before investing their time, money, or reputation with you. Kelly walks you through the five biggest signs you're overcommitted, why high performers often mistake busyness for excellence, and how raising your personal standards around time, energy, and boundaries will directly elevate the quality of clients, relationships, and opportunities you attract in 2026. In this episode, you'll learn: The subtle behaviors that make people lose confidence in your leadership How "posting and ghosting" damages your brand more than you think Why energy management matters more than time management How raising your standards attracts higher-level clients and collaborators Timestamps: 01:06 – 02:30 — How inconsistency makes people lose confidence in you 04:11 – 06:05 — Why "posting and ghosting" repels buyers 07:56 – 09:40 — The cost of showing up stressed and energetically scattered 09:41 – 11:05 — Why moving meetings erodes respect instantly 11:06 – 12:45 — Overcommitment as a symptom of deeper issues 12:46 – 14:00 — Training for business like an athlete (recovery time) 14:01 – 15:00 — Raising your standards to attract better opportunities in 2026 Resources: Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/  Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/  Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement and connect with hundreds of high-caliber female leaders: https://www.sandiglandt.com/called-to-lead  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the eight biggest unexpected shifts that reshaped her companies this year (many of which came from frustration, pressure, or deep uncertainty).  From radically overhauling live events and flipping the entire portfolio business model, to narrowing the company's niche, shifting ad strategy, ending beloved programs, launching Substack, and rebuilding around daily sales — this episode is a masterclass in strategic adaptability. Kelly explains what changed and why, and how you can apply these same lessons inside your own business as you plan for 2026. If you're rethinking your offers, questioning your model, or feeling called to simplify and scale differently, this episode will help you see your challenges as leverage, not liabilities. TIMESTAMPS: 01:46 – 06:10: Completely revamping our event strategy with a sponsor-led model 06:11 – 09:05: Ending long-running programs, narrowing authority and deepening market ownership 09:06 – 11:20: Writing a traditional book proposal, why this shift matters for global brand expansion, and the role Substack plays in the long-term straetgy 11:21 – 16:05: Replacing $30K offers with ~$1K trust builders (and eiminating the need for a "traditional" sales team 16:06 – 18:55:  Building daily sales through ecosystem expansion, and why we shifted ad spend to email and audience building 18:56 – 20:45: Why faith work must be accessible without barriers 20:46 – 23:10: Building daily sales systems and using launches as amplification, not dependency 23:11 – 25:15: Changing the tech stack and going all-in on Substack RESOURCES: Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/  Looking for more advanced support for scale? Virtual Business School GOLD layers on advanced strategies for launching and one-to-many selling, brand growth, and increasing customer LTV: https://go.virtualbusinessschool.com/gold  Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/  Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement: https://www.sandiglandt.com/called-to-lead  Know a girl aged 7-14 who might be a fit for the Courage Club? This is where we instill leadership, confidence, and real-world skills for the next generation: https://courageclubforgirls.com/ 

In today's episode of The Kelly Roach Show, Kelly breaks down the six sales trends that consistently produced results in 2025 and explains exactly why these strategies are imperative as we move into 2026. From how we approach live selling and live-only bonuses, to text message conversions and single session intensives, this episode is for online service providers who want faster sales cycles, stronger trust, and more predictable revenue, without ads, massive teams, or exhausting launches. If you've felt the effects of the trust recession, shrinking attention spans, or slower buyer decisions, this episode will help you recalibrate your sales strategy for the season we're in right now.  TIMESTAMPS:  00:00 – 01:02: Why 2025 rewrote the rules of selling — and what's changing in 2026 01:03 – 02:18: Why longer livestreams convert better 02:19 – 03:32: Live-only bonuses (and how they work best) 03:33 – 04:45: selling with signature systems 04:46 – 05:55: how a single-page framework can dramatically increase conversions 05:56 – 07:10: Free launches with paid VIP upgrades (the best of both worlds) 07:11 – 08:35: The most underutilized channel right now 08:36 – 10:05: Why single-day paid intensives outperform long launches 10:06 – 11:20: Your scalable sales ecosystem 11:21 – 12:11: Your Invitation to the LIVE Single Sessions That Sell Intensive RESOURCES:  Register for the live, 2.5 hour Single Sessions That Sell Intensive, where Kelly and Danielle are breaking down A-Z how to run high-converting single live sessions: https://accelerator.virtualbusinessschool.com/single-sessions-that-convert  Subscribe to Kelly's Substack channel for more faith leadership content: https://kellyroachofficial.substack.com/  Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Most entrepreneurs believe that if they just work harder, push longer, and sacrifice more, success will finally bring peace, happiness, and fulfillment. But what if tying your happiness to your business success is the very thing preventing your business from growing? In today's episode of The Kelly Roach Show, Kelly breaks down the 3 B's that quietly derail entrepreneurs who emotionally attach their worth and happiness to business performance, and why learning to separate the two is essential for long term growth, health, and leadership. Drawing from over a decade of building multiple companies and leading through every season of business, Kelly explains why businesses naturally experience cycles of winter, spring, summer, and fall, and how your ability to remain mentally and emotionally steady determines whether you scale or stall. This episode is a powerful reminder that your worth is not measured by revenue, and that becoming a resilient, four-season CEO is the key to building a sustainable business and a meaningful life. In this episode, you'll learn: Why businesses naturally fluctuate (and why that's completely normal) Why being happy outside of business makes you a stronger CEO How to build the mental and emotional strength required to lead through every season TIMESTAMPS: 03:01 – 04:45 — The reality of business seasons (winter, spring, summer, fall) 04:46 – 06:30 — Why tying happiness to performance keeps you unhappy most of the time 06:31 – 08:10 — How stress, panic, and overwhelm shut down decision-making 08:11 – 09:40 — The first B: Burnout (and why it really ends businesses) 09:41 – 11:10 — The second B: Bad decisions driven by fear and scarcity 11:11 – 12:40 — The third B: Bigger life problems that spill into health and relationships 12:41 – 14:00 — Becoming a four-season CEO and separating worth from results RESOURCES For more faith leadership content, subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/  Called to Lead: The Premier Women's Leadership Event happening in South Florida on October 1st, 2026: https://www.sandiglandt.com/called-to-lead  Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

Substack has quickly become one of the most talked-about platforms in our community, and for good reason. In this episode, I'm breaking down exactly why I'm going all in on Substack in 2026, how we're monetizing it inside our business, and how it fits into a long-term strategy for freedom, thought leadership, and scalable income, all without ads, sales calls, or constant live content. You'll learn: How we're using archived thought leadership to build a paid ecosystem Why Substack is one of the most powerful tools for authors, deep thinkers, and established leaders The exact tier structure we're using (free, paid, founding member) and why How Substack supports book launches, passive income, and audience ownership in ways other platforms don't If you're a CEO, author, or thought leader looking to get paid for your ideas, build a high-intent audience, and reduce dependency on algorithms, this episode will give you the clarity you need to decide if Substack belongs in your 2026 strategy. And, Ii you missed Part 1, be sure to listen to that episode first: https://podcasts.apple.com/us/podcast/1098-why-im-betting-on-substack-for-the-future/id1052353755?i=1000741820357  TIMESTAMPS:  02:30 – 05:30: What Substack actually is 08:30 – 11:30: How we're using archived content to build a monetized ecosystem without creating new content 14:30 – 17:30: Our tier structure explained: free, paid, and founding members 17:30 – 20:30: Why in-app purchases and Apple Pay are game-changers for conversion and consumer behavior 20:30 – 23:30: Owning your audience: why Substack + books is the future: owning your audience 23:30 – 26:00: How Substack fits into a long-term ecosystem: book sales, email, trust-building offers, and passive income Resources & Links Subscribe to The Sacred Art of Selling on Substack: Free, Paid, and Founding Member tiers available {founding member subscriptions must be done through web browser or mobile browser and are not currently supported on the Substack app}: https://kellyroachofficial.substack.com/  Join The Sacred Art of Selling book waitlist: https://thekellyroach.com/bts Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

In this powerful conversation, Kelly sits down with leadership teacher and author John Wang, author of Big Asian Energy, to unpack why so many successful leaders feel exhausted, disconnected, and stuck despite "doing everything right." John shares his deeply personal journey from achievement-driven success to near-collapse, and the inner leadership shift that changed how he builds businesses, leads people, and teaches others to do the same. This episode is for CEOs, founders, and business owners who know they've outgrown an old identity but feel uncertain about what's next. Together, Kelly and John explore how authentic leadership, embodied presence, and aligned decision-making are becoming the defining advantages for leaders in 2026 and beyond. TIMESTAMPS: 02:11 – 04:45 What Big Asian Energy is really about (and why this message actually applies to EVERY leader) 04:46 – 07:30 Achievement culture, "shoulds," and the hidden cost of self-abandonment 07:31 – 10:05 The moment everything broke: burnout, internal bleeding, and the body's warning signs 10:06 – 12:40 The real cause of burnout 12:41 – 14:55 Comparison, people-pleasing, and the "Frankenstein identity" many leaders build 14:56 – 17:10 The turning point: discovering purpose and leading from a single guiding word 17:11 – 19:30 Why leadership doesn't have to look loud, aggressive, or performative 19:31 – 21:35 The seven self-sabotage patterns leaders don't realize they're operating from 21:36 – 23:40 "There are no business relationships. Only relationships" (and why this matters) 23:41 – 25:20 Sitting in the puddle: how presence builds trust faster than problem-solving 25:21 – 27:10 How embodied leadership creates calmer teams, stronger cultures, and better results RESOURCES:  Get the Book Big Asian Energy: The UnapolageticGuide for Breaking Barriers to Leadership and Success by John Wang: https://a.co/d/fMNpdPE  Connect with John Wang on Instagram: @johnwangofficial Website: https://bigasianenergy.com Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In today's episode of The Kelly Roach Show, Kelly breaks down the six core offer layers and go-to-market strategies she's used across her business portfolio, sharing the good, the bad, and the ugly of each. From selling my time one-to-one, to physical products, to network models, digital products, coaching and consulting, community, and memberships, she walks through what worked, what didn't, and how her perspective has evolved heading into 2026. You'll hear: Why some "popular" business models are massively overrated Which models quietly outperform everything else long-term What she's doubling down on (and what she's officially done with) How to choose offers based on where the market is going, not where it's been If you're a business owner evaluating your offers, planning your next evolution, or questioning whether your current model can scale sustainably into the future, this episode will help you think more clearly, strategically, and honestly about what comes next. Timestamps 01:11 – 06:10: One-to-One Consulting 06:11 – 10:20: Physical Products 10:21 – 14:55: Network & Decentralized Community Models 14:56 – 17:45: Digital Products 17:46 – 20:20: Coaching & Consulting done right 20:21 – 22:50: Memberships 22:51 – 24:00: Final Rankings for 2026 + Brand Power Strategy Resources: Join The Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs  Learn more about our CEO Consulting: https://programs.thebusinessadvisory.com/consulting  Legacy Leaders Mastermind: https://join.thebusinessadvisory.com/join  Join our Called To Lead evenet happening October 1st, 2026 in Boca Raton: https://www.sandiglandt.com/called-to-lead  Grab your FREE copy of Kelly's Bestselling Book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://books.thebusinessadvisory.com/book-opt-in-org   Subscribe on Substack to learn more about how we're leveraging the platform for brand growth and monetization:  https://kellyroachofficial.substack.com/.  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

As 2025 comes to a close, many entrepreneurs are eager to "turn the page" and move on. But here's the truth: nothing actually changes unless you do. In today's episode of The Kelly Roach Show, Kelly introduces a powerful concept every leader needs to reflect on before stepping into 2026: your resilience resume. Kelly walks through how the biggest challenges she faced in 2025, including a massive business model reinvention, became the foundation for deeper authority, stronger IP, and greater impact. If you're wrapping up 2025 feeling stretched, tested, or exhausted, this episode will reframe everything you've walked through and help you step into 2026 with clarity, confidence, and conviction. In this episode, you'll learn: How your hardest seasons become your most valuable marketing and authority assets Why leaders must be willing to struggle publicly to create new solutions How to turn personal and business challenges into IP, positioning, and impact TIMESTAMPS: 01:11 – 02:30 — What is a "resilience resume" and why it matters 04:16 – 06:20 — How challenges increase authority and leadership capacity 06:21 – 08:45 — Kelly's biggest business reinvention and what it required 08:46 – 10:35 — Turning survival into solutions that serve thousands 10:36 – 12:30 — Why leaders must be willing to struggle publicly 12:31 – 14:00 — How your hardest season becomes your most powerful IP 14:01 – 15:40 — Building your resilience resume for 2026 RESOURCES: Join Kelly's weekly email newsletter for more strategies to turn 2026 into your best year in business: https://kellyroachinternational.kit.com/news Subscribe to Kelly's Substack, The Sacred Art of Selling: https://substack.com/@kellyroachofficial  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why). In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.  This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth. If you want to scale without burnout, stop chasing trends, and position your business to thrive in the next era, this episode will give you the clarity and direction you need. TIMESTAMPS: 00:00 – 02:20: Why understanding consumer behavior is the real competitive advantage in 2026 02:20 – 06:55:  How subscriptions can attract high-ticket buyers when done right 06:55 – 12:10: How ease of use impacts retention, utilization, and upsells (and, what most businesses are getting wrong about automation).  12:10 – 17:35: How paid communities create faster results and deeper trust... and what's resurging in the new year 17:35 – 23:10: Why personal brand will dominate in 2026 23:10 – 29:40: How personalization increases conversion and lifetime value 29:40 – 34:20: Building systems your team can actually run with The Virtual Business School RESOURCES: Join The Virtual Business School and master predictable sales in 2026: www.go.virtualbusinessschool.com/joinvbs    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer. Kelly also explains how she's using Substack to: Create momentum for her upcoming book, The Sacred Art of Selling Build a passive income stream managed entirely by her team Repurpose years of intellectual property without adding more work Go deeper into thought leadership without diluting core programs If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward. TIMESTAMPS: 01:11 – 03:15 — Substack stats that actually matter  03:16 – 05:10 — Why smaller audiences are outperforming massive followings 06:51 – 08:40 — Immediate monetization and passive income potential 08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships 10:21 – 12:05 — Using Substack to support a future book launch 12:06 – 13:45 — Repurposing years of unused IP without adding workload 13:46 – 15:40 — Who Substack is best for and how to get started RESOURCES Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/.  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this BONUS live training, Kelly Roach walks you through a 5-pillar mind mapping framework for creating your most aligned, impactful, and profitable year yet. You'll learn why time, not talent, money, or hustle, is the ultimate differentiator between where you are now and where you want to go. This training challenges the two extremes entrepreneurs often fall into: over-planning without execution or over-executing without strategy,  and shows you how to bring both into alignment. Kelly explains why congruence with your calling, intentional life architecture, and clarity of vision must come before business goals if you want sustainable growth without burnout. You'll also hear how faith, family, fulfillment, and finances can coexist, and why your business should fuel your life, not compete with it. This episode is a foundational listen if you're ready to stop grinding and start designing a business that supports your purpose, priorities, and your next million-dollar breakthrough. Timestamps:  03:31 – 07:45: The real constraint in business 07:46 – 12:30: Over-Planning vs Over-Executing (and, finding the sweet spot)  12:31 – 18:45: 5 pillars of million-dollar breakthroughs (overview) 18:46 – 27:30: Aligning Your Business with God's Calling, Your Gifts, and Your Identity 27:31 – 35:15:  The Five Fs: Faith, Family, Fitness, Freedom, Fulfillment, Finances 35:16 – 41:45: Clarity, Purpose, Priorities, and Values  41:46 – 47:30: Why Fewer Goals Create Bigger Results (And, The Power of the Big Three) 47:31 – 52:15: Daily Reps, Metrics, and Sustainable Momentum 52:16 – 56:00:  Invitation to Strategic Planning Intensive Resources:  Join me on Friday, December 19th for my live Strategic Planning Session to map out your million-dollar game plan for 2026 (and get your 2026 Unstoppable Business Planning Tool included with your purchase): https://thekellyroach.com/2026planner  Can't swing the session? Grab your 2026 Unstoppable Planner here: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner  Follow Kelly on Instagram:  https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

After running the Legacy Leaders Mastermind for over a decade, Kelly is making one of her boldest strategic evolutions yet.  In today's episode, Kelly pulls back the curtain on what's changing inside Legacy Leaders for 2026 and why these shifts reveal powerful lessons every entrepreneur can apply to their own offers, teams, and growth strategy. You'll hear how feedback loops from elite clients sparked the creation of a team-level mastermind for COOs, CMOs, and senior leaders — a move designed to accelerate growth, increase profitability, and eliminate founder dependency at scale. This episode is a masterclass in: Scaling through people, not pressure Using pilot programs to test innovation responsibly Designing offers that align with mission, not just market demand Whether you lead a million-dollar business or are building toward that level, this conversation will challenge how you think about masterminds, mentorship, team development, and long-term legacy. TIMESTAMPS 01:31 – 03:45: Why evolution is non-negotiable 03:46 – 06:10: The biggest mastermind problem elite entrepreneurs face 06:11 – 08:40: Your most underused growth asset in business 08:41 – 11:15: The new Team Leaders Mastermind: COOs, CMOs & right-hand leaders 11:16 – 13:30:  Breaking founder dependency 13:31 – 15:40: Using pilot programs to innovate without overcommitting 15:41 – 17:20: Aligning new offers with mission (and when to say no) 17:21 – 18:50: What you can't see when you're inside your own business 18:51 – 21:00: How to apply these lessons to your offers + next steps RESOURCES Watch the 2–10 Million Dollar Roadmap Training: https://accelerator.virtualbusinessschool.com/info-session  Legacy Leaders Mastermind program overview & Application: https://join.thebusinessadvisory.com/join  Grab your ticket and join us at the Legacy Leaders In-Person Mstermind Retreat, happening March 10th and 11th in Boca Raton, Florida: https://advancesociety.org/2026rsvp  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this episode, Kelly sits down with Maria Fontana, an integrative healing, mindset + lifestyle strategist and author who isdedicated to helping individuals elevate their lives, habits, and wellness. Maria has spent nearly four decades building businesses, reinventing herself, and helping others cultivate success while prioritizing faith, family, and personal fulfillment. In this episode, Kelly and Maria discuss:  How to stay grounded and aligned while scaling a business to 7-figures and beyond Lessons learned in 2025 to set yourself up for a successful 2026 The pitfalls of chasing shortcuts in business and the power of consistency The importance of faith, mindfulness, and soul-centered practices in leadership The Mindset and Alignment Collective, and how it's different from typical personal development programs This episode is for entrepreneurs, leaders, and high-achievers who want to grow their business without sacrificing purpose, wellness, or faith. Timestamps 01:09 – 02:40: Maria's faith-driven approach to entrepreneurship 02:40 – 05:30: Lessons from 2025: flexibility, grace, wellness, and self-care 05:30 – 08:13: Why longevity in business depends on mental, spiritual, and emotional health 15:15 – 18:16: The launch of Maria's new offer & community approach 18:16 – 21:46: Success with Virtual Business School & VBS Gold 21:46 – 26:14: Minimalism, freedom, and keeping the main thing the main thing 26:14 – 29:06: Maria's faith practices, connecting to God, and spiritual grounding Resources Claim your 7-day FREE trial of The Mindset and Alignment Collective at https://www.mariafontana.com. Learn Kelly's simple sales system inside The Virtual Business School Membership to build trust and close sales consistently and predictably, for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  For more business strategy directly to your inbox, oin Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this episode, Kelly pulls back the curtain on what she's learned building a business alongside her 11-year-old daughter.  From reviving a dormant brand, to designing a simple, integrity-driven business model, to teaching Madison how to follow the Miracle Hour strategy and generate sales with a simple approach, this episode proves one thing: Your business is only as complicated as you make it. Kelly shares the behind-the-scenes process of growing The Courage Club organically without ads, funnels, launches, or complexity (while navigating a year of consolidation, white space, and spiritual obedience). You'll learn: • How to build a low-overhead, high-impact recurring revenue stream • The #1 place business owners lose the most money • How Madison is using the Miracle Hour to sell memberships herself • How to grow trust-building offers without launching If you're a busienss owner or leader craving a simpler and more profitable path, this episode offers the clarity you need going into 2026. TIMESTAMPS:  01:25 – 05:20: The origin story of Give Her Courage and the early years of building the brand 05:20 – 08:10: Why Kelly and her partner decided to pause and restructure the company 08:10 – 11:40: Reimagining The Courage Club alongside Madison and relaunching from zero 11:40 – 15:05: What The Courage Club teaches girls ages 7–14 and how the program works 15:05 – 18:20: Behind the scenes: Madison's leadership role, calls, and community building 18:20 – 21:50: Homeschooling, divine timing, and why Kelly created more white space in 2025 21:50 – 25:20: Revenue goals for the club and teaching Madison retention, belonging, and follow-up 25:20 – 28:40: The moment Kelly realized the Miracle Hour is so simple an 11-year-old can do it 28:40 – 31:30: Lessons learned from dissolving her outside sales team and returning to simplicity 31:30 – 33:45 Why trust-building offers don't require launches, ads, or funnels to scale 33:45 – 35:20: The power of follow-up and why entrepreneurs lose the most money here Resources:  Join The Courage Club: https://thecourageousbrand.com/  Check out The Courage Club's Sponsorship opportunities: https://drive.google.com/file/d/1XgsYmkmc7C5txLbbEY7QGG0D5LHpT5EO/view?usp=sharing  Learn Kelly's simple Dream 1000 and Miracle Hour sales system inside The Virtual Business School Membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  For more business strategy directly to your inbox, oin Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/