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The BedBuzz

Author: Harry Roberts and Jimmy Hill

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Our mission is to create an entertaining and informative platform where we dive into the world of our Mattress Firm family, the mattress industry, and all things sleep. 

We  uncover the captivating stories of Mattress Firm employees and industry veterans and explore their journeys, experiences, and the valuable lessons they've learned while having fun and selling beds.  In addition to the storytelling, we'll also share practical tips and tricks of the trade along with the importance of sleep wellness. 

Our host, Harry Roberts, is one of the original founders of Mattress Firm, the largest sleep shop chain in the United States.  Our Co-host, Jimmy Hill, has broad experience in mattress retail, mattress wholesale and building a mattress brand from the ground up. Together, Harry and Jimmy's contagious passion, enthusiasm, and sense of humor will have you waiting for their next episode.

65 Episodes
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Our guest is Steve Hockett, one of Harry’s closest lifelong friends and now literally family. Steve also brings a powerhouse business story. He spent 30 plus years with Great Clips, starting as a franchisee and eventually becoming CEO, including leading the brand through the chaos of COVID. A few highlights you’ll hear in this episode: • From franchisee to CEO and the perseverance it took to get there • Leadership in a crisis and how Great Clips went from 4,500 salons to 17 open a...
Season 4 is officially underway! In this episode we kick off the season by looking back at the best moments and top golden nuggets from the past year, with plenty of laughs along the way. 😄 A few highlights from the episode: • Consistency wins. Doing the program every time beats trying to reinvent it. • Want a pay raise? Go back and listen to the episodes on adjustable bases and closing. 💰 • Connection sells. People buy from people they know, like, and trust. 🤝 • Coach the up. Do not ...
We're proud to release our 60th show all-time and the final episode of 2025! 🥳 Our guest is Missy Friel, Director of Retail Learning, who’s been with Mattress Firm for 16+ years. Missy starting on the sales floor and now helping shape how thousands of Sleep Experts learn, grow, and win. A few highlights you’ll love: Missy’s big belief: Learning is a journey, not a destination 🛤️The secret to retention: “Forgetting sows the seeds to its own solution” and repetition is the cure 🔁🧠Her #1 “...
Our guest is Tera Starr, one of Mattress Firm’s all-time superstars who: Started on the sales floor and climbed all the way to Regional VP of Sales and VP of Learning & Development 🚀Shares how role play, clear goals, and “make a friend, make a sale” became the backbone of her successTalks about being the first female RVP, leading huge regions, and now shaping the next generation as a professor at Dakota Wesleyan University 🎓Drops gold on leadership, hiring, DISC, staying close to the fron...
In this episode we sit down with Than Hancock, Chief Sales Officer at Podium, to talk about: Why sleep is a leadership strategy and not a luxury 😴How “speed is empathy” and why the fastest response usually wins the saleWhy texting gets 209% higher response rates than phone, email, or FacebookHow Podium’s AI can be like the best employee you ever hired for under $3/hourHow to become your customer’s “mattress guy” in their phone – so they text you instead of shopping someone else 📲Podium has be...
We’re joined by Terry & Sam Utt of Sleep USA, a father–son duo building a winning, values-driven brand across TN, NC, and GA. Short, punchy, and full of takeaways you can use today. ☕️💥 Episode Highlights Think Like an Owner: The mindset shift that changed everything for Sam (it can work for you too)...and how it powers five straight years of record sales. 📈Culture First: Over-communicate, set clear lanes (the 51/49 rule), and celebrate thoroughbreds. 🐎Health & Wellness > Rectangle...
We sit down with industry powerhouse Mark Kinsley (Sleep Summit, The FAM, former Englander CEO) for a fast, fun, insight-packed episode. 🚀 Episode highlights: Origin story: From radio DJ to TV anchor to mattress industry change-maker“Hybrid” moment: How the term reshaped consumer language and drove real market share winsLeadership mantra: Be kind. Be honorable. Be bold.Retail gold: Ask more questions—then listen—to sell more beds todayEvent craft: “You win in the transitions”—engineer surpris...
This week’s guest is Cody Crimmins, Mattress Firm's Eastern ND area manager, whose journey from small-town North Dakota to Rookie of the Year is a master class in grit, growth, and heart. From “accidentally” selling his first mattress to leading one of our strongest markets, Cody reminds us that people are always more important than the product we sell. ❤️ Highlights Eastern ND wins & warehouse impact — same-day options and smarter routing = more happy guests. 🚚“Do the job before yo...
This week’s show is packed with golden nuggets to help you win with every guest who walks through the door. ✨ Highlights from this episode: A big shout-out to Jared Hardy in Minot, ND 👏 – honored with the Eagle Award from the Chamber of Commerce for outstanding customer service. Jared reminded us it’s never just about selling—it’s about listening, caring, and treating people the right way.A deep dive into the art of the greeting 👋 – why those first 10 seconds can make or break a sale.Pr...
Darin Lewin joins us to share how he went from Hartford, South Dakota to co-building Mattress Firm’s largest franchise. His story is packed with lessons in sales, leadership, and the courage to bet on yourself. Episode highlights: ⚡ “Transfer of enthusiasm” — the #1 sales advantage.☎️ Phone still wins: Sell the appointment with energy and clarity.🧭 Follow the steps: Skip the steps, skip the sale.🧱 Value Zone strategy: Never get beat on price—own the narrative.🎓 Recruiting that works: Internsh...
We’re thrilled to welcome back TJ Hathorne from Tempur-Sealy — aka the Closer Extraordinaire — to break down what it really takes to close the sale and help more guests say YES. Here are a few highlights: 🧠 The #1 reason most salespeople don’t close (and how to fix it)💬 Magic language like: “Is this the bed you can see yourself sleeping on?”🔑 The art of the trial close and how to get the little “yeses” before the big one🎯 When and how to ask the right closing question (and when to SHUT UP)🐶 H...
This week we sit down with a true Mattress Firm OG — Scott “Scooter” Davis — who’s about to celebrate 34 incredible years with the company this July 5th! From his early days delivering beds in a little red Mazda pickup to now leading store execution across 2,200+ stores, Scooter shares his inspiring journey filled with hustle, humility, and heart ❤️. In this episode: How Scooter earned his nickname (hint: he was scootin’ fast 🚚)What it was like working at the world-famous Houston Galler...
We sit down with the legendary Dan McGuire — a guy who’s done it all: 🛏️ Helped take Mattress Firm coast to coast 🎣 Hunted, fished, and sold beds like a beast 🗽 Ran mattress stores in Manhattan 🔥 Rolled out two-hour delivery 🙏 And shared his powerful story of sobriety and service From selling with Jack Smith to navigating the streets of NYC to becoming one of the most respected real estate minds in our industry — Dan’s story is hilarious, inspiring, and packed with lessons. 🎯 “If y...
This episode is packed with laughs, tools, and takeaways to kick your summer selling into high gear! 🎙️ Jimmy shares the wild story of his very first mattress sale 33 years ago —including a guest who literally worked for NASA. 👨‍🚀 🧰 We open up the sales toolbox and dive into all the tools that help us win with guests — from financing and demo units to phone skills and that mighty Firm Five pocket card. 📱 Texting with Podium, 🛠️ mastering the phone, 📄 using tear sheets and brochures, and...
We are fired up for the summer selling season — and just in time for Memorial Day weekend, we’re bringing back one of our most electric guests ever… Brent Batterman! 🎙️🔥 From training tips to mindset gold, Brent’s back and better than ever. In this episode, we cover: 💥 Why practice = more paychecks (and how to do it right) 🎈How to turn your store into a Memorial Day event 🧠 The mindset shift that can change your whole career 📣 The 3 Ps of true objection handling: Product, Price, o...
Better Sleep Month just got smarter. She’s a clinical psychologist, author, and creator of the Drift program. She’s helped everyone from exhausted parents to high-performing execs get the rest they need — and she finally got a new mattress. 🙌 Dr. Kimberly Lemke returns to The BedBuzz podcast and drops more 🔥: Why sleep is a daytime issueHow emotions and anxiety impact your ability to fall asleepThe trap of obsessing over sleep trackers and gadgets 😵‍💫Why your scrolling habit might be destroyi...
On this episode, you’ll hear Rose share her journey from slinging cheesesteaks in Philly to becoming one of the most respected leaders in the mattress industry. She opens up about career lessons, working with reps, balancing family life with travel, and what it really takes to win in this business (hint: it's all about follow-up and genuine connection). Some nuggets you’ll love: Why selling protectors isn’t an add-on—it’s common sense How Beautyrest’s 100-year legacy can help YOU c...
Our guest this week is none other than Tulsa’s own Brandy Wilson — 7-time million dollar writer, queen of connection, and certified rockstar DM. You’ll hear Brandy’s incredible journey from preschool teacher to $12.5M+ (and counting) in mattress sales (!), her secret to handling the “just looking” customer, and why oversharing might just be your best sales tool. A few highlights you don’t wanna miss: How Brandy makes every guest feel like they’re walking into her home The pow...
We're back with a brand-new episode — and this one’s got some serious heart. We sat down with Johnny “Red Shoes” Osterhaus, co-manager in Sioux City and two-time Red Shoes Service Award winner and his story is one you do not want to miss. Highlights include: How he started in 2013 as a porter with a pickup truck named Little Red His craziest delivery ever — involving a windy fire escape and a twin mattress What it's like working next to Sleep Number and how Johnny wins the bat...
We’ve got an exciting new episode of The BedBuzz Podcast that you don’t want to miss! This time, we’re diving deep into how Podium can help you sell more beds, close more deals, and create an even better guest experience. Our special guest is Melisa Monroe, Podium’s marketing guru, small business advocate, and all-around rockstar. 💡 Here’s what you’ll learn: ✅ How Podium’s bulk messaging is driving huge sales 💰 ✅ The power of AI responses & phone call transcripts to improve customer inter...
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