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The DBO Show
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In this episode, I share why I believe calling yourself the Principal of your school is keeping you small and why seeing yourself as a business owner instead, allows you to step fully into the next level identity required to grow. Reach out to me on socials @thedancebusinesscoach and let me know your thoughts on this episode - and don't forget to hit subscribe! Email: Louise@thedancebusinessacademy.com Follow @thedancebusinesscoach on Facebook and Instagram for more helpful hints and ti...
In this short and sweet episode, I remind you what you are truly selling... and no, it isn't just a dance class! When you see this, you can't unsee it 🥰 Reach out to the team @thedancebusinesscoach and let us know your biggest takeaway from The DBO Show! Email Louise@thedancebusinessacademy.com if you are ready to grow your business and live life on your terms. Follow @thedancebusinesscoach on Facebook and Instagram for more helpful hints and tips to run your school like a business!&nb...
Follow @thedancebusinesscoach on Facebook and Instagram for more helpful hints and tips to run your school like a business!
In today's episode, I answer a series of questions from dance business owners inside our community. I cover paid trials, price increases and knowing exactly who you're marketing to. If you have any other questions about growing your dance business AND living life on your terms this year, reach out to the team on socials and see how we can help @thedancebusinesscoach Follow @thedancebusinesscoach on Facebook and Instagram for more helpful hints and tips to run your school like...
In this episode of The DBO Show, I'm talking about what really separates high performing Dance Business Owners. Identity. Leadership. The standards you hold when no one’s watching. If you’ve been feeling stretched or stuck, this is your reminder that growth starts with how you lead yourself. A short, powerful reset for every DBO building success on their terms. Apply to work us: https://go.thedancebusinessacademy.com/apply Follow @thedancebusinesscoach on Facebook and Instagram for mo...
Rest is a requirement, not a reward! In this episode, I’m talking about why real leadership starts with how you protect your energy. We cover rest as strategy, nervous system regulation and why burnout isn’t a badge of honour. If you’re building a big vision and feeling stretched, this is your reminder that slowing down is part of moving forward 💖 My 30 Day DBO Sprint starts tomorrow (Saturday 14th February) Join us if you want to make more money and get more freedom, without the noise - ...
In this episode, I sit down with Ashley Crookston, one of our School Success Coaches and fellow DBO, to talk about what really changes when you stop doing everything and start leading. Ashley shares how letting go of control within the competitive department of her school, charging properly and giving her team real ownership led to one of her biggest business wins yet, including securing a World Championships bid after years of trying. This one is about courage over confidence, leadersh...
This episode is fully freestyled. No notes. No agenda. Just a real reflection on January and what actually creates momentum as a leader. I share why monthly reflection is non-negotiable, how internal work has directly driven external growth this month and why most business owners are not short on strategy. They are short on personal capacity. In this episode I cover ⬇️ • Why moving forward without reflecting keeps you stuck • The questions every leader should be asking at the end of each mo...
If you feel like everyone else has moved forward and you’re still trying to catch up, this episode is for you. In this conversation, I sit down with Sarah-Marie, one of our School Success Coaches and fellow DBO, to talk honestly about what it looks like when your business stops moving and everything starts to feel heavy. After COVID, Sarah-Marie invested in a studio extension, only for everything to shut down. Cash flow disappeared, the pressure mounted and she took a full time job while tryi...
A lot of business owners believe that if they want more growth, it has to come with more pressure. In this episode, I sit down with one of our Boardroom DBOs, Cheryl Dodd, to talk honestly about the shift from effort-led growth to leadership-led growth. We unpack what changed when she stopped trying to do more and started raising her standards, delegating to her team properly and making decisions that created leverage instead of stress. This conversation is for dance business owners who are a...
When everything is a priority, nothing is a priority. Growth comes when we stop trying to do it all ourselves! If you are ready for your business to grow beyond yourself this year, this episode is for you. DM "DUBAI" if you are interested in joining us at our May events! Follow @thedancebusinesscoach on Facebook and Instagram for more helpful hints and tips to run your school like a business!
In this episode of The DBO Show, I’m sharing my predictions for 2026 and they’re not what most dance business owners expect. We talk about why more schools will close, why retention is the real growth strategy, why being busy is no longer impressive and why calm, regulated leadership will outperform chaos and constant doing. This episode is for DBOs who want to build a business that’s profitable, sustainable and actually supports their life! Catch episode 3 of The DBO Diaries on YouTube ⬇️ ht...
This is a bonus episode taken from yesterday's Goal Setting Masterclass. It's for the Dance Business Owners who want 2026 to feel clearer, calmer and more intentional, not just bigger! In this session, I walk you through why motivation is unreliable, why vague goals lead to burnout and how to build a simple system that turns goals into consistent action. We focus on choosing a single word for 2026 to act as a filter for decisions, setting meaningful personal and business goals and...
As the year ends, it’s easy to scroll social media and feel like you’re behind. In this episode of The DBO Show, I talk about why year end comparison is so damaging, why simply showing up this year counts and how drifting into 2026 without clear goals leads to emotional decisions and busy work that doesn’t move the needle. We’ll look at the real cost of not setting goals, why chasing numbers alone feels empty and how mission led goals create businesses that actually feel good to run. I also s...
Christmas can feel unsettled for dance schools. Routines change, families are busy and it’s easy to lose momentum. In this episode of The DBO Show, I share simple ways to retain students over the Christmas period by staying consistent, leading calmly, protecting the customer experience and giving families something to look forward to in 2026. This isn’t about doing more. It’s about showing up steadily when it matters most! Make sure you register for my Goal Setting Masterclass on Thursd...
In this episode of The DBO Show, I’m joined by Hazel Grant, founder of the Scottish Dance Awards, to explore the habits that support high-performing leadership in demanding seasons. We talk about building something bigger than your school, making decisions before you feel ready, and the routines, boundaries, and mindset shifts that help you stay steady when the pressure rises. A powerful listen for DBOs stepping into greater responsibility, visibility and impact! Enter The S...
If I had to grow a dance school with no money and no team, this is exactly what I’d do. In this episode, I’m breaking down the simplest, most effective strategies to grow fast when you’re starting from zero. No ads. No fancy tech. Just visibility, personal brand, connection, paid trials and daily actions that actually move the needle. If you want a clear, no fluff roadmap to get more students without spending a penny, this episode is the one to listen to. Follow @thedancebus...
Today I'm unpacking some of the biggest lessons to come out of our Glasgow events this week. Your environment is either expanding you or shrinking you. It’s that simple. When you put yourself in the right rooms with the right people and the right energy, your beliefs shift, your standards rise and the version of you who can lead a bigger business starts to show up. We talk about why being around driven DBOs changes how you think, how you lead and what you believe is possible. We’ll cove...
I’m sharing five moves to help you close the year with focus and momentum, not burnout. In this episode, we talk about auditing your time and team roles, mapping your customer journey, fixing retention and setting January targets NOW so you’re not starting behind. Simple, strategic actions to tighten up your business, boost profit and lead with clarity before the year ends. Follow @thedancebusinesscoach on Facebook and Instagram for more helpful hints and tips to run your school like a busine...
In this episode, I’m breaking down what it really means to lead inside your dance business. We’ll talk about leading by example, empowering your team with freedom and trust, and turning dependents into thinkers by asking one simple question...“What do you think?” You’ll learn how to set clear expectations, own your team’s performance and create a culture where everyone takes responsibility for results. If you want your team to grow so you can get your freedom back, this one’s for you. F...



