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© 2025 Prosper in Private Practice
Description
Welcome to the podcast for counsellors and therapists who want to grow a thriving private practice—without selling their soul, pretending to be a TikTok influencer, or using tactics that make their stomach turn.
Hosted by Claire, a straight-talking business and marketing mentor for therapists, this show is your permission slip to build a practice your way—calmly, ethically, and with a CEO mindset that actually feels good.
Whether you're just starting out or scaling up, you'll find:
- Honest conversations about what it really takes to grow a private practice
- Ethical marketing tips that won’t make you want to hide under a blanket
- Mindset reframes to quiet the inner critic and ditch the "I'm not business-minded" story
- Practical strategies for content, visibility, niching, and staying booked
- And the occasional pep talk when you're wondering if you should just become a florist instead
If you’re done with gimmicks, hacks, and “one-size-fits-all” formulas—and you’d rather build a sustainable, values-led practice that honours your brain, your energy, and your integrity—you’re in the right place.
Pull up a chair. Let’s build a private practice that fits you.
12 Episodes
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Episode Summary: If you’ve ever felt pressured to show up on Instagram or TikTok just to get clients — this episode is for you. In today’s conversation, Claire unpacks the myths around social media marketing and explores where therapy clients are actually finding their therapists in 2025. Drawing on recent UK data (including the NCPS survey showing 66% of therapists get most of their new clients through directories), Claire shares a calm, reality-based perspective on what really works when i...
In today’s episode, we’re talking about how clients are starting to use tools like ChatGPT to look for therapists. Not instead of Google, but alongside it. And that changes how we think about visibility, websites, and how we talk about our work online. This is not about becoming “techy” or learning a new platform from scratch. It’s about something much simpler: making sure the way you describe your work online is clear, recognisable, and easy for both humans and AI search tools to understand....
If you’ve ever thought about running a CPD workshop but didn’t know where to start — or you’ve tried before and it flopped — this episode is for you. In this episode, Claire shares: The 3 biggest mistakes therapists make when creating CPD offersThe 5 essential steps to build and launch a profitable workshopReal examples from therapists who turned their expertise into new income streamsYou’ll hear stories from past participants who went from idea to fully booked workshops — like Louise, who cr...
Email counselling might not be the first thing that comes to mind when you think about therapy—but as today’s guest Chloe Foster explains, it’s a powerful, flexible way of working that’s meeting the needs of many modern clients. Chloe is a counsellor, trainer, and founder of the Email Counselling Academy. In this episode, she shares her journey into online and email therapy, how the pandemic accelerated change in the profession, and why email counselling isn’t just “writing things down”—it’s ...
Your website isn’t just another box to tick off in private practice—it’s the most valuable marketing asset you own. Yet so many therapists are either neglecting their sites, DIY-ing clunky designs, or rushing to launch without clarity on who they want to work with. The result? Websites that repel clients instead of attracting them. In this episode, I break down the most common mistakes therapists make with their websites—from generic content and messy design to ignoring SEO—and explain why yo...
Ever wondered what it really takes to create a sustainable therapy business beyond one-to-one client work? In this behind-the-scenes episode, I’m sharing an honest look at the different revenue streams I’ve built into my private practice, how they fit into my week, and the level of work that goes into running them. I’ll walk you through: How I run my private practice specialising in binge eating and ADHDThe role of digital products and why I don’t actively market themMy upcoming work as a cli...
In this episode, I’m joined by Gemma Antcliffe (@fertilitycounsellorgemma), a Yorkshire-based therapist specialising in infertility, baby loss, and reproductive trauma. We talk about the winding path into private practice, the messy reality of starting out while juggling family life, and how Gemma eventually found the confidence to niche—and own her voice online. This conversation is honest, warm, and full of relatable moments for any therapist navigating visibility, niching fears, or the bus...
Directory profiles like Counselling Directory and Psychology Today can be helpful—but they’re no longer enough to consistently fill your private practice. In today’s episode, I’m talking about why relying solely on directories is risky, and what proactive steps you can take to become more visible, build trust, and attract your ideal clients in a changing therapy landscape. Whether you're an in-person or online therapist, you'll walk away with practical ideas and plenty of reassurance that mar...
In this episode, I explore the growing role of AI in therapy and private practice—from ethical debates to practical, everyday support. I share how I use tools like ChatGPT to save time, get creative, and better serve my clients and community. Whether you’re AI-curious or AI-cautious, this is a thoughtful look at the future of our work. ⏱️ Episode Timestamps: [00:00] Welcome & what to expect A little life update, why I’m back on the podcast, and what this episode is all about. [01:30] Why...
In this episode, I’m joined by Emma Tynan, also known on Instagram as The Medical Trauma Therapist. Emma has built a thriving niche private practice supporting clients living with medical trauma and chronic illness — and today, she’s here to share how that journey has unfolded. We cover a lot of ground in this conversation, including: How Emma transitioned from her background as an A&E nurse into private practice.What medical trauma really looks like — and why it’s about so much more than...
Stepping into private practice isn’t all cozy therapy rooms and full diaries—there’s a lot that doesn’t get talked about. In this candid roundtable discussion, I’m joined by three incredible therapists at different stages of their private practice journey: Charlotte Bailley, Nicola Kemp, and Sian McKenzie. Together, we’re lifting the lid on what really happens behind the scenes as you grow a sustainable, ethical, and authentic private practice. From the emotional rollercoaster of getting refe...
Ever found yourself endlessly scrolling Instagram, trying to figure out the latest algorithm hack, and wondering why your client list isn’t growing? Yep, me too. In this candid episode, I’m pulling back the curtain on my recent detour into the Instagram rabbit hole—how I lost focus on the marketing methods that truly work for me, and how I found my way back. You’ll hear: Why social media isn’t always the smartest marketing moveThe “glass jar” analogy that might just change how you prioritise ...
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