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Follow Jason and Hwanjoe from Tenfold Production as they give listeners a behind-the-scenes insight into the commercial production industry. From technical skills to business and branding, find out what exactly it takes to be a creative in today's filmmaking industry.
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Send us a text Thinking about going full-time freelance but not sure if you’re ready? In this episode, we break down the real tradeoffs between staying part-time, jumping in full-time, or building a hybrid path that actually fits your life. No vague advice—just honest stories, cash-flow realities, and the systems you need before you quit your job. Get our FREE Director's Reference Library: https://directorsreferencelibrary.carrd.co/ Our FREE Filmmaking Production Resources here: https://s...
Send us a text 📂 Want to see 100+ curated references organized by difficulty? Get our FREE Director's Reference Library (the exact catalog we use to evaluate what's achievable): https://directorsreferencelibrary.carrd.co/ Most creators plateau not because of talent, but because their references are too small and too similar. In this episode, we show how to build a pro-level reference system that sharpens your taste, speeds up your decisions, and finally pushes your work past the “good, not g...
Send us a text This brutally honest Q&A tackles the real problems filmmakers face: reps that don’t feed you, money stress, specs that don’t convert, vague references, gear FOMO, weak outreach, and DMs that go nowhere. You’ll learn why stability beats the starving-artist grind, how to aim specs at the right market, turn them into case studies that win clients, and package your positioning so “real brands” actually reply. Get our FREE Director's Reference Library: https://directors...
Send us a text Today on Unfold Podcast, we're talking about how to develop great taste as a filmmaker. Learn to break down creative goals, find your references, and build a career around what you actually love, not just chasing money. Practical advice for leveling up your filmmaking. Get our FREE Director's Reference Library: https://directorsreferencelibrary.carrd.co/ Our FREE Filmmaking Production Resources here: https://setmemory.store/collections/free Follow Us! Tenfold Productio...
Send us a text Previs changed everything. In this video we show the simple pre-production process we use to end chaotic film shoots, plan every shot, wrap early, and keep clients happy. If you’re a director/DP tired of missed frames, this workflow is for you. Get our FREE Director's Reference Library: https://directorsreferencelibrary.carrd.co/ Our FREE Filmmaking Production Resources here: https://setmemory.store/collections/free Follow Us! Tenfold Production YouTube: https://www.y...
Send us a text In this video, we cover essential business tips for freelancers looking to establish their value in the creative industry. Learn how to sell your skills effectively and navigate the mental state required to thrive in creative job ideas. Whether you're starting out or looking to refine your approach, these insights will help you elevate your game! Get our FREE Director's Reference Library: https://directorsreferencelibrary.carrd.co/ Our FREE Filmmaking Production Resou...
Send us a text You don’t need film school to become a director. In this episode, we break down a practical path to directing—built on specialization, real-world practice, and repeatable systems. Learn how to move from videographer to director, build a reel that attracts real brands, lead sets without touching the camera, and develop the five core skills that accelerate your career. What you’ll learn: How to specialize your lane so clients know exactly why to hire you Five core skills: commun...
Send us a text Scale isn’t a gear problem—it’s a communication problem. In this episode, we break down how poor communication silently caps your revenue: weak briefs, wearing every hat, unclear hand-offs, and misaligned client expectations. You’ll hear a candid story about an Olympics project that derailed due to trust and pre-production gaps—and the exact fixes that turned things around. What you’ll learn: The real reason filmmakers struggle to scale (and how to diagnose it fast) How late o...
Send us a text Stuck taking $500 gigs, working nights and weekends, and wondering why your rates never move? This episode breaks down the $500 death spiral: how vague scopes, weak boundaries, and panic-yes decisions trap filmmakers in burnout and the exact system to climb out. We cover the retainer trap, why portfolio mismatch keeps you underpaid, and a practical exit plan: diagnose your goals/energy/time, replace pitches with proof (spec + BTS + distribution), repackage your offer, set minim...
Send us a text The fastest way to raise your rates and stop burning out isn’t more gear—it’s mastering client intake and scoping. In this episode, we show how diagnostic questioning turns vague inquiries into clear deliverables, timelines, usage rights, and approvals so you can price with confidence, avoid scope creep, and protect your margin. You’ll see our exact intake flow, red flags to watch for, how to frame budget vs. deliverables, and simple email scripts that turn “Can you do a video?...
Send us a text Traditional networking won’t get you out of low-paying cycles. In this episode, we show why most filmmakers are trapped in an “invisible feedback loop” (you post the work you don’t want and attract more of it) and what to do instead: build proof. We break down how to pivot with spec work, then use a simple marketing trifecta—BTS, targeted content, and intentional distribution—to create demand, stay top of mind, and land the right clients. Proof beats potential, and posting with...
Send us a text In this episode, We lay out a practical playbook for repositioning your brand from the ground up. We cover portfolio pruning, niche positioning, website and bio upgrades, pricing signals, and a repeatable content plan that attracts higher-value briefs. If you’re stuck between generalist gigs and the work you actually want to be known for, this is your roadmap to stand out, raise rates, and build a brand that compounds. Perfect for directors, DPs, and small studios ready to rela...
Send us a text The filmmaking landscape is shifting fast. In this episode, we break down what’s changing between now and 2026—and exactly how to position yourself so you’re not left behind. We cover why generalists are getting squeezed, how to choose a profitable niche, and the step-by-step plan to update your bio, portfolio, and offer so the right clients find you. If you’re serious about landing better clients and bigger budgets in 2025–2026, this episode gives you the playbook to specializ...
Send us a text Most filmmakers think a producer is “nice to have.” In reality, a great producer is the operating system of your production — protecting budgets, aligning clients, and freeing creatives to do their best work. In this episode, we break down exactly what producers do, when to bring one in, and how a 10–15% producer fee can save you thousands by preventing scope creep, schedule slips, and costly reshoots. We map the producing stack (EP, Producer, PM, AD, PAs), share real before/af...
Send us a text Most creatives undercharge because they don’t ask the right questions. In this episode, we break down the exact client intake process we use before taking on any job — including the 4 questions that helped us raise our rates, avoid burnout, and finally separate portfolio work from profitable work. Whether you're a freelance filmmaker, agency owner, or content creator, this system will help you qualify clients faster, protect your time, and price with confidence. Get our FREE...
Send us a text Running your video business solo might feel like the smartest way to keep more profit… but it’s actually the fastest way to stall your growth — and stay broke. In this episode, we share how trying to do everything ourselves on a $25K project led to burnout, delays, and lost opportunities. You’ll learn why refusing to delegate is costing you money, and how to start building the right team so you can scale without sacrificing quality. We break down the five stages of growth for f...
Send us a text We poured everything into this spec project — time, money, reputation — and nearly lost it all. In this episode, we break down the critical mistakes that almost derailed our biggest production to date, and how we salvaged it just in time. Whether you're a filmmaker, content creator, or just curious about what it really takes to pull off a high-stakes spec project, this episode is packed with hard-earned lessons and behind-the-scenes insights. Get our FREE Director's Referenc...
Send us a text In this episode of Unfold, we dive deep into the real lessons learned from building a successful video production company from the ground up. Over the past four years, we’ve scaled Tenfold Productions to work with top-tier brands, land six-figure projects, and create a career we genuinely love. But it wasn’t easy—it took years of trial, error, and strategic growth. Get our FREE Director's Reference Library: https://directorsreferencelibrary.carrd.co/ Our FREE Filmmaking Pro...
Send us a text In this episode of the Unfold Podcast, the founders of Tenfold share the real story behind building their video production company from scratch. From early struggles, hard lessons, and managing partnerships to learning the business side of filmmaking, we dive deep into what it truly takes to succeed in the production world today. If you’ve ever wondered whether starting a video production company is the right move for you, this conversation is your roadmap. Get our FREE Dire...
Send us a text In this episode, we break down the 10 essential lessons every filmmaker needs to scale from small $2,500 projects to six-figure commercial campaigns. Drawing from years of hands-on experience, we share the strategies, mindset shifts, and business skills that helped us land $100K+ productions. From mastering spec work, building systems, and reverse engineering success, to positioning yourself as a specialist and understanding pricing and scope, this episode is packed with action...
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