Second Nature

150 episodes. Two years. No shortage of stuff happening. On this milestone bro pod, we take stock of where Second Nature has been — and where things are heading. Digging into what's actually changed in 2026: what we've removed, working with an executive coach, launching a live weekly show, and opening the first mountain bike retail store in Shenzhen, China. Plus a real conversation about the grind before the momentum, why the irons are finally heating up, and what it feels like when years of consistent work starts clicking into place. Show Notes: Popfly for Brands: https://www.popfly.com?growsurf_campaign=jpeg2o&grsf=x4d7gg Popfly for Creators: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss Second Nature's Catalog: https://www.youtube.com/@secondnaturemedia/videos Dustin Klein Video: https://www.youtube.com/watch?v=VM0r0_R-cfk Matt Lloyd-Thomas on SN: https://youtu.be/UFukxaniLMI Christian Rawles on SN: https://youtu.be/EVPKsO0O8us Christian Rawles: https://www.christianrawles.com/ Enneagram: https://www.eclecticenergies.com/enneagram/test Super Rider: https://www.youtube.com/@superRiderTV Freetrail Rest Day: https://podcasts.apple.com/us/podcast/the-freetrail-podcast-with-dylan-bowman/id1492327668 Trailcon: https://www.trailconference.com Outside Interactive Revenue: https://www.adweek.com/media/outside-interactive-profit-transformation/ The Rebooting - Outside: https://podcasts.apple.com/us/podcast/inside-outsides-media-as-flywheel-strategy/id1595625177?i=1000755772587 BPC - Brand, Product, Content: Thinking In Bets (Book): https://amzn.to/3QnzUK1 Speedland RXLDVL: https://www.runspeedland.com/products/rx-ldvl Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Floris Gierman has it all: he's an author, content creator, co-founder of a running apparel brand, and so much more. His approach in hindsight seems methodical and measured in its approach, but the truth is that this all came around from years of consistent, small steps. In this episode, we dig into the day-to-day as well as the big picture of Floris Gierman's world. This episode is supported by Popfly, a platform that connects brands with outdoor, adventure and travel creators for campaigns. Support this podcast by using these links to check out the platform: Get a personalized Brand demo: https://popfly.com?grsf=x4d7gg Get set up as a Creator: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss Show Notes: Floris Gierman: https://www.linkedin.com/in/florisgierman/ Path Projects: https://pathprojects.com/ Floris on YouTube: https://www.youtube.com/@FlorisGierman Flo's First Video: https://www.youtube.com/watch?v=1CAxzM2mkrc Extramilest Podcast: https://extramilest.com/ Personal Best Running Club: https://www.skool.com/personalbest/about Scott Bailey: https://www.linkedin.com/in/scott-bailey-0bb22b28/ Geoff Rowley: https://www.instagram.com/geoffrowley/ Running Breakthroughs (Book): https://amzn.to/4sNFEeC Ryan Hall: https://www.instagram.com/ryanhall3/ Believe In The Run: https://believeintherun.com/ Kilian on Extramilest: https://www.youtube.com/watch?v=OJZO-t6O5Bk BPC - Brand, Product, Content Manors Golf: https://manorsgolf.com/ KetoneIQ: https://ketone.com/Freetrail30 Path Projects Base Liner: https://pathprojects.com/collections/base-liners The Way Of Excellence (Book): https://amzn.to/4sNFEeC Path Projects Basis Tee: https://pathprojects.com/collections/short-sleeves-and-tanks/products/basis-tee Backcountry Slickrock Kit: https://app.popfly.com/@superridertv/storefront Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Evolution of Brands, Athletes and Creators If there's one thing for certain, it's that nothing ever stays the same - doubly so if you're a brand in the outdoor space or an athlete or creator. Over the past year, we've had so many discussions about what's working, the right way to approach it, and how it has evolved. Jonathan Levitt: https://www.linkedin.com/in/jlevitt815/ Small Shows Hit Different: https://substack.com/@longrunlabs/p-190439642 Hollow Socks: https://hollowsocks.com/ Hollow Socks on Second Nature: https://youtu.be/qri10TgoOMM Jonathan's Previous SN episode: https://youtu.be/fYEjPke9Btg Brand Partnership 101 Article: https://substack.com/home/post/p-170877180 Substack Podcasts: https://on.substack.com/p/introducing-the-substack-recording Colleen Quigley: https://www.instagram.com/steeple_squigs/ Kitworks: https://alnk.to/hsyF2FO Claude: https://claude.ai/ Eternal: https://www.eternal.co Alex Mather on Second Nature The Huddle: https://findmyhuddle.com/ Second Nature Slack: https://www.launchpass.com/second-nature BPC - Brand, Product, Content: Raziq Rauf "This Is Running" (Book): https://amzn.to/3PteKKk Seth LaRue Trail Waves: https://trailwaves.substack.com/ Wahoo Kickr: https://amzn.to/4bAgDgY Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Recently, two long-standing outdoor industry businesses, Alpenglow Expeditions and Thomson Bike Tours, were acquired by Milky Way Park. But while acquisitions are nothing new to the outdoor industry, the way it came together (and continues to develop) is worth a closer look. On this episode, iconic athlete and Alpenglow founder Adrian Ballinger joins Milky Way Park's founder Matthew Lloyd-Thomas to share the story. Show Notes: Adrian Ballinger: https://www.instagram.com/adrianballinger/ Alpenglow Expeditions: https://alpenglowexpeditions.com/ Matthew Lloyd-Thomas: https://www.linkedin.com/in/matthew-lloyd-thomas-541a9614/ Milky Way Park: https://www.milkywaypark.com/ Chernin Group: https://tcg.co/ Unrivaled Sports: https://www.unrivaledsports.com/ Emily Harrington: https://www.instagram.com/emilyaharrington/ Thomson Bike Tours: https://www.thomsonbiketours.com/ Aiden Charles (Coach): https://www.charlescoaching.com/coaches/ The Duffel Shuffle Podcast: https://www.duffelshufflepodcast.com/ DangerStik: https://www.youtube.com/@DangerStikTV Mt Everest Ski Project: https://www.youtube.com/watch?v=cjZvFY6__qw Centium AI: https://www.centium.ai/ BPC - Brand, Product, Content Luft Bike Shop: https://luftlosangeles.com/ Zipp 404 Wheels: https://www.sram.com/en/zipp/models/wh-404-ftld-b1 Keith McNally "I Regret Everything" (Book): https://amzn.to/40BXhBO Derek Thompson - Fatherhood: https://www.derekthompson.org/p/three-reasons-to-be-a-parent Lenz Heated Socks: https://lenzproducts.com/ Broken Arrow Skyrace: https://www.brokenarrowskyrace.com/ Tangle Podcast: https://podcasts.apple.com/gb/podcast/tangle/id1538788132 Freehub Magazine: https://freehub.com/ John Mackey on David Senra: https://www.youtube.com/watch?v=U8zqsiePKsg Jason Fried on David Senra: https://www.youtube.com/watch?v=BdDCtMA1gSw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Future Of Investing In The Outdoor Industry Mel Strong made a meaningful impression during her first appearance on the podcast, and we've got her back on the podcast again to demystify how brands can raise capital, how to speak to boards and VCs, and to answer the all-important question...should we have our own venture fund? Show Notes: Mel Strong: https://www.linkedin.com/in/melanie-strong/ Mel's First Second Nature Episode: https://www.youtube.com/watch?v=q2V0nDHyQRw Next Ventures: https://www.nextventures.com/ TRE: https://www.therunningevent.com/ Nike ACG: http://nikeacg.com/ Oura: https://ouraring.com/ Trial Library: https://www.triallibrary.com/ Eternal: https://eternal.co/ Trucks (VC): https://www.trucks.vc/ Next Ventures Substack: https://nextventures.substack.com/ Felix Kim: https://www.linkedin.com/in/felixkim93/ Ramble Campgrounds: https://ramble.camp/ BPC - Brand, Product, Content: Ramble Campground: https://ramble.camp/ Path Projects - Basis Tee: https://pathprojects.com/products/basis-tee The Courage To Be Disliked (Book): https://amzn.to/471R716 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Uplifting Talent In The Outdoor Industry Rachael Burnside saw an opportunity to build a stronger community of women in the bike industry by connecting experienced mentors with mentees, which would help build and retain top talent. The fifth round of the Uplift mentorship program is now underway, and in our conversation, Rachael breaks down the playbook of what it took to build this program - and how any other industry can adapt and benefit from making these connections. Show Notes: Rachael Burnside: https://www.linkedin.com/in/rachael-burnside-1bb0b937/ Uplift: https://www.instagram.com/uplift.mentoring.networking/ Shift Active Media: https://www.shiftactivemedia.com/ Rouleur: https://www.rouleur.cc/ Rouleur Live: https://www.rouleur.cc/en-us/pages/rouleur-live Rapha: https://www.rapha.cc/ Alexa Cunningham: https://www.linkedin.com/in/alexa-cunningham-41045433/ Kate Veronneau on Second Nature: https://www.youtube.com/watch?v=RPlJTBv6ABo Stacy Perlis (CFO at Wahoo): https://www.linkedin.com/in/stacy-perlis-cpa/ BPC - Brand, Product, Content: Pure Sport: https://puresport.co/en-us Upway: https://upway.co/ Adweek Article - Outside Interactive: https://www.adweek.com/media/outside-interactive-profit-transformation/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Roadmap Of Rumpl Wylie Robinson co-founded Rumpl over a decade ago, bringing an idea to life in the way that every outdoor entrepreneur dreams of doing. Over that time, he's experienced the twists and turns, ups and downs, and during this introspective discussion, we dig into the roadmap and the lessons he's learned from the journey (so far). Show Notes: Wylie Robinson: https://www.linkedin.com/in/wylierobinson/ Rumpl: https://www.rumpl.com/ Kickstarter: https://www.kickstarter.com/ Huckberry: https://huckberry.com/ White Road Investments: https://whiteroadinvestments.com/ Rumpl on Shark Tank: https://www.youtube.com/watch?v=BScmKUoSNdc Rumpl Collabs: https://www.rumpl.com/pages/collaborations BPC (Brand, Product, Content): Kids Ride Shotgun: https://kidsrideshotgun.com/ TowWhee: https://towwhee.com/ Super Rider x Chris King: https://www.youtube.com/watch?v=pvUku8KfEII Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Uncovering The Fear Of Success Christian Rawles joins the podcast today for an extremely open and honest discussion about career, success, and how we approach our work. Christian has inspired so many thought-provoking conversations offline, we had to get him on the podcast to share his wisdom and insights with everyone. This is a special episode, we hope you enjoy it! Christian Rawles: https://www.christianrawles.com/ KORE Podcast: https://koreoutdoors.transistor.fm/ Enneagram Test: https://www.eclecticenergies.com/enneagram/test Enneagram Made Easy (Book): https://amzn.to/4abMbHO Tiny Experiments (Book): https://amzn.to/3NP5EGZ Billy Oppenheimer Newsletter: https://billyoppenheimer.com/ The Go-Giver (Book): https://amzn.to/4qhcIcO The Lion Tracker's Guide To Life (Book): https://amzn.to/4rndlT6 The Gap and The Gain (Book): https://amzn.to/3NZMGNJ Founders Podcast: https://www.founderspodcast.com/ Five Year Journal: https://amzn.to/3MkQXLd BPC - Brand, Product, Content: Durston Gear: https://durstongear.com/ Centium AI: https://www.centium.ai/ Jonathan Weaver's Substack: https://theantiblueprintproject.substack.com/ Powerwolf: https://www.powerwolf.net/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Past, Present and Future of Des Linden After winning the Boston Marathon, writing a book, hosting a giant running podcast...what's next? We caught up with Des Linden to talk about her career so far, but more importantly, where she's heading next. Show Notes: Des Linden: https://www.instagram.com/des_linden/ Nobody Asked Us (Podcast): https://podcasts.apple.com/us/podcast/nobody-asked-us-with-des-kara/id1664629953 GU x Des: https://guenergy.com/blogs/press/boston-marathon-champion-joins-gu-athlete-team Magda Boulet: https://www.instagram.com/runboulet/ Ruth Croft: https://www.instagram.com/ruthcrofty/ Brooks - Chief Running Advisor: https://www.brooksrunning.com/en_us/athletes-sponsored-by-brooks-running/des-linden/ Choosing To Run (Book): https://amzn.to/3NGMCT3 Marathon des Sables: https://marathondessables.com/ Black Canyon 50K: https://www.aravaiparunning.com/blackcanyon/ Subway Takes x Des: https://www.instagram.com/reel/DQj8ucBDl4B/ BPC - Brand, Product, Content: Brooks Cascadia Elite (Paris Fashion Week): https://www.brooksrunning.com/en_us/cascadia-elite/ Clearlight Infrared Sauna: https://infraredsauna.com/sanctuary-five-person/ Nothing.Tech: https://nothing.tech/ The Generalist: https://www.generalist.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Outdoor Brand Spending $1 MILLION On Ads (Every Month) You could've heard a pin drop at Outdoor Media Summit when Brian Davis told the audience his brand spends one million dollars on ads every month. But how did he get here? In this week's episode, we got to dive into Brian's history of launching and building brands - and the conversation that followed did not disappoint. Show Notes: Brian Davis: https://www.linkedin.com/in/briandavisinnovates/ Hollow Socks: https://hollowsocks.com/ Fix It Sticks: https://store.fixitsticks.com/ Back Bottle: https://backbottle.com/ Zach Stuck: https://x.com/zachmstuck Zach's Agency: https://www.homesteadstudio.co/ Josh Haskins (New GM): https://www.linkedin.com/in/jthaskins/ Scheels: https://www.scheels.com/ BPC - Brand, Product, Content: Wahoo Bike: https://www.wahoofitness.com/devices/indoor-cycling/smart-bikes Fanttik X10 Ace Mini Bike Pump: https://amzn.to/4pYICKZ Founders Podcast - Kevin Kelly: https://www.youtube.com/watch?v=RUKafK3xCfY Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

How To Write A Book About Running Raziq Rauf is the author behind "This Is Running" a new book that comes out in a few short months. Raz is also the author behind Running Sucks on Substack, and in this episode we dig into the process of becoming a published author, along with all the necessary hurdles to get over the hurdles to making it happen. Show Notes: Raziq Rauf: https://www.linkedin.com/in/raziqrauf/ This Is Running (Book): https://amzn.to/3O7h1Ke Running Sucks (Newsletter): https://www.runningsucks101.com/ Batsford Publishing: https://www.batsfordbooks.com/ David Miller (Photographer): https://www.instagram.com/davidmiller.photography/ Brandon Leonard: https://semi-rad.com/ Like The Wind: https://www.likethewindmagazine.com/ Chuck Palahniuk Substack: https://chuckpalahniuk.substack.com/ Grant Wall (Journalist): https://en.wikipedia.org/wiki/Grant_Wahl Sabrina Little - The Examined Run: https://amzn.to/3LGvFHQ Duhkha: https://buddho.org/dukkha-the-unsatisfactoriness-of-existence/ BPC - Brand, Product, Content: "The Running Ground" - Nicolas Thompson: https://amzn.to/4qLgbl6 Paperclip.cc: https://www.thepaperclip.cc/ Greeking Out (Nat Geo): https://www.nationalgeographic.com/podcasts/greeking-out Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Alex Mather and his team at Eternal are building a platform that addresses long term health of active, athletic people looking for a proactive approach. In this episode, we dug into the lessons Alex learned while being an early employee at Strava, founding The Athletic (as well as exiting it) and it all played into his latest venture. Show Notes: Alex Mather: https://www.linkedin.com/in/alexemather/ Eternal: https://www.eternal.co The Athletic: https://www.nytimes.com/athletic/ Strava: https://www.strava.com/ Rebecca Rusch: https://www.rebeccarusch.com/ Mel Strong: https://www.linkedin.com/in/melanie-strong/ Next Ventures: https://www.nextventures.com/ BPC - Brand, Product, Content: Oura: https://ouraring.com/ Nuclear War (Book): https://amzn.to/4jRGT8Z Semafor - Jonah Weiner: https://www.semafor.com/article/10/14/2025/blackbird-spyplane-jonah-weiner The War Of Art (Book): https://amzn.to/45nir9z Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Steve Holmberg joins the podcast for our annual predictions podcast. Based on his insights from the industry, he shares a bit of where we've been - as well as where he thinks we're headed in the year ahead. Steve takes us through his analysis on participation, brands, marketing, product, marketplace, retail and external. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Raide: https://raideresearch.com/ Half Days: https://www.halfdays.com/ Mount to Coast: https://mounttocoast.com/ Norda: https://nordarun.com/ Matt Trappe: https://substack.com/home/post/p-180904392 Peter Abraham: https://peterabraham.medium.com/the-2025-bicycle-trend-report-1d262a7b0351 Nike ACG: https://www.nike.com/acg Terignota: https://terignota.com/ Grand Slam Bankruptcy: https://www.espn.com/olympics/trackandfield/story/_/id/47286330/grand-slam-track-files-bankruptcy-johnson-vows-press-on BPC - Brand, Product, Content: Field Mag: https://www.fieldmag.com/ Columbia x Star Wars: https://www.columbia.com/starwars/ Kitworks (Aaron's Ambassador Page!): https://alnk.to/hsyF2FO Snow Peak: https://www.snowpeak.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

FlyLow was founded by Dan Abrams and Greg Steen twenty years ago to create backcountry ski pants that could hold up to the demands of the sport and terrain. They continued to refine and expand the product line, as their own proficiencies were expanding and refining. Dan joins us this week to share stories and lessons from the journey so far. Show Notes: FlyLow Gear: https://flylowgear.com/ Dan Abrams: https://www.linkedin.com/in/dan-abrams-4287775/ Megan Michaelson: https://www.linkedin.com/in/meganmichelson/ Greg Steen: https://www.linkedin.com/in/greg-steen-7419041b/ Alibaba: https://www.alibaba.com/ Cactus Outdoor: https://cactusoutdoor.co.nz/ CAGR (term): https://en.wikipedia.org/wiki/Compound_annual_growth_rate Hot Tub Short (FlyLow): https://flylowgear.com/products/hot-tub-short Anderson Shirt (FlyLow): https://flylowgear.com/products/anderson-shirt Irwin Fleece (FlyLow): https://flylowgear.com/products/irwin-fleece-shirt BPC - Brand, Product, Content: Moment Skis: https://www.momentskis.com/ Momentous Creatine: https://crrnt.app/MOME/P1ZgGplx Todd Snyder: https://www.toddsnyder.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

It's the end of an era, and what a chapter it was. Red Bull, the brand that brought Dylan and Aaron together, has graduated Dylan from their official athlete roster. It felt like the perfect time to put the partnership in perspective, with takeaways, stories and lessons from nearly a decade-long partnership. This is the lifecycle of a brand relationship that brings the best out of everyone involved - but, all good things must come to an end. Show Notes: Dylan Bowman: https://www.instagram.com/dylanbo/ Aaron Lutze: https://www.instagram.com/superridertv/ Lisa Burnes: https://www.linkedin.com/in/lisa-burnes-670a356/ Red Bull Lost Coast Film: https://www.youtube.com/watch?v=FhbO241F_xE Campfire Stories - DBo Croatia: https://www.redbull.com/int-en/episodes/dylan-bowmans-tale-of-teeth-and-triumph-campfire-stories-s01-e01 Red Bull - Last Set: https://www.redbull.com/us-en/videos/action-clip-(dirty)-dylan-bowman Freetrail: https://www.freetrail.com Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Chef Corso launched Outdoor Eats to improve the quality of trailside food. On his journey to level up everyone's culinary experience outdoors, he managed to build a brand that includes a TV series (going on its third season), a line of cookbooks, and plenty more. Reaching the outdoor audience has been an iterative process, and we dug into all of the details and steps along the way. Chef Corso: https://www.instagram.com/outdooreats365/ Outdoor Eats: https://outdooreats.tv/ Trail Meals Cookbook: https://outdooreats.com/product/trail-meals-cascade-edition/ Chef Corso Substack: https://chefcorso.substack.com/ Creativity Inc: https://amzn.to/48UruQ4 Science Of Scaling: https://amzn.to/4r6MviC Heliconia Productions: https://heliconia.ca/ Aaron's SF Peninsula Video: https://www.youtube.com/watch?v=CHqGcGxmvGw Titanium Spork: https://outdooreats.com/product/creekside-titanium-spork/ OE Guided Trips 2026: https://outdooreats.com/outdoor-eats-guided-trips-2026/ BPC - Brand, Product, Content: Why You Eat What You Eat: https://amzn.to/4j2ypLy Mama Lil's Peppers: https://amzn.to/3KRoUm0 Red Bull - Everest Ski Video: https://www.youtube.com/watch?v=cjZvFY6__qw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

It's the dream: starting your career as a mechanic and working your way up to running one of the largest bike companies in the world. Ben Coates recently joined Canyon Bicycles to lead their North American division, and in our discussion, we dug into his journey to learn everything we could about the steps he took and how he handled some of the wildest curveballs imaginable. Show Notes: Ben Coates: https://www.linkedin.com/in/ben-coates-669997a/ Canyon Bicycles: https://www.canyon.com/en-us/ Professor Galloway: https://www.profgalloway.com/ John Burke: https://www.instagram.com/jbtrek08/ Travis Campbell - Eagle Peak: https://www.linkedin.com/in/straviscampbell/ The Noto Group: https://www.notogroup.com/ The First 90 Days (Book): https://amzn.to/4r6NUpt People For Bikes: https://www.peopleforbikes.org/ LeBron James x Canyon: https://www.pinkbike.com/news/video-lebron-james-and-canyon-bicycles-partner-to-inspire-a-new-generation-of-riders.html BPC - Brand, Product, Content: Sage Flyrod: https://farbank.com/pages/sage The Science Of Scaling (Book): https://amzn.to/4r6MviC Mountains Of The Moon (Trailer): https://www.youtube.com/watch?v=LlY-gn7yVyM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Truth About Athlete Sponsorship Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the moment, and this conversation with Kelly highlights the opportunities for both brands as well as athletes - in any sport. Show Notes: Kelly Newlon: https://www.linkedin.com/in/kelly-newlon-5245569/ RAD Boulder: https://www.radboulder.com/ USATF Agent Test: https://www.usatf.org/resources/athlete-representatives/prospective-authorized-athlete-representatives Jennifer Lichter - Freetrail podcast: https://podcasts.apple.com/us/podcast/jenn-lichter-from-orphan-to-trailblazer/id1492327668?i=1000722502523 BPC - Brand, Product, Content Unreasonable Hospitality (Book): https://amzn.to/47QaET8 Dirt Dispatch: https://www.instagram.com/dirtdispatch/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Behind The Scenes Of The Snow League The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we're joined by The Snow League's Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing, Tom Dunmore, to learn about everything that goes into making a global sports league like this happen. Show Notes: The Snow League: https://thesnowleague.com/ Snow League IG: https://www.instagram.com/thesnowleague/ Scotty Bradfield: https://www.linkedin.com/in/scott-bradfield-a244581a/ Red Bull Project X: https://www.youtube.com/watch?v=e1Zoh2JC_XA Tom Dunmore: https://www.linkedin.com/in/tdunmore/ Momentum - Social Series: https://www.youtube.com/watch?v=uzpW7nAG2I4 Eileen Gu: https://www.instagram.com/eileengu/ BPC - Brand, Product, Content: Intake Breathing Strips: https://amzn.to/3LEOfzz Baller League: https://ballerleague.uk/ ManyChat: https://www.manychat.com Run Through A Wall: https://runthroughawall.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what's in store for the year ahead. Show Notes: Marin Bikes: https://www.marinbikes.com/ Outdoor Media Summit: https://outdoormediasummit.com/ Super Rider: https://www.superrider.tv Freetrail: https://www.freetrail.com BPC - Brand, Product, Content: Osprey x Houdini: https://www.osprey.com/featured/houdini/ Netflix into podcasts: https://www.bloomberg.com/news/newsletters/2025-11-09/netflix-is-getting-serious-about-video-podcasts Hard MTB League: https://www.hardmtbleague.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia