Claim OwnershipGrow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers
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© Grow My Etsy Shop 2025
Description
Learn how to think like a marketer and grow like a business. Hosted by a professional growth marketer, this podcast simplifies proven marketing, SEO, and conversion strategies for Etsy sellers. Discover how to stand out in a sea of shops, attract more traffic, improve your listings, and scale your Etsy business with confidence.
253 Episodes
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There is a cycle that Etsy owners get stuck in. By unlocking this cycle you can reach a spot in growth that wasnt possible before! Mastermind form - https://forms.gle/DhA39GCgJRn5Le7NA
Ever notice how your Etsy shop gets a lot of "Add to Cart" activity… but not a lot of purchases? You're not alone. In this episode, we break down why shoppers use "Add to Cart" so often in ecommerce , and why it doesn't mean they're ready to buy. Here is that creepy video I talked about - brace yourself. - https://www.youtube.com/watch?v=Ntf5_ue2Lzw&t=294s Join my skool group if your not too creeped out - https://www.skool.com/grow-my-etsy-shop-3051
Why do pain-based headlines convert better than positive ones? In this episode, we break down the marketing psychology behind high-converting lead magnets and why loss aversion drives customer behavior. You'll learn why "7 words that ruined my marriage" outperforms "7 words that strengthen it," and how to ethically use pain-based messaging without damaging brand trust. We also explore the difference between promotion and observation in content marketing, and how small businesses from greeting card shops to custom laser engraving and leather dog collar brands can build authority by showing their process instead of pushing sales. If you want to increase conversions, improve brand trust, and create lead magnets that actually get clicks, this episode walks through the strategy step by step.
AI bots are shopping for us. Learn how you can prepare as an Etsy shop owner Check out the skool - https://www.skool.com/grow-my-etsy-shop-3051/about
In this episode, we learn about Google Merchant Center and how Etsy shops can use it to get free traffic! (Step by Step!)
A lot of Etsy shops just want to fulfill orders and "update pictures" but this is how you miss opportunities to turn luck into success. In today's podcast, I'm going to help give you a direction when you wake up. A plan tailored for your shop that will guarantee you growth! Interested in seeing what's going on in the skool group? Join here: https://www.skool.com/grow-my-etsy-shop-3051
Most Etsy sellers are sitting on a goldmine of data… and have no idea how to use it. In this episode, we break down how Etsy shop owners can upload their order data into ChatGPT and ask the right questions to uncover what's actually driving sales, repeat customers, and higher order values. We're not talking about vague "AI magic." We're talking about specific prompts that reveal: Which products truly make you money (not just get clicks) What customers naturally buy together (hello bundles 👀) How repeat buyers behave differently than first-time customers Where your shop's hidden opportunities — and bottlenecks — really are We also talk honestly about the limits of the free version of ChatGPT, when it's "good enough," and when upgrading actually makes sense for real decision-making. If you've ever guessed at bundles, struggled to raise AOV, or wondered why certain products perform better than others, this episode will change how you look at your Etsy data forever. Your orders are already telling a story. This episode shows you how to read it.
Here are some techniques that can help you grow your Etsy business in 2026
A little late to the party, but I got it out today! Enjoy today's podcast about how to approach your 2026!
Join me in January! This is your last chance! https://grow-myetsyshop.com/
In this episode, I challenges shop owners to step outside themselves, stop assuming clarity, and start seeing their business the way a customer actually experiences it. When you do that, you don't just reduce confusion- you create an environment that feels intentional, trustworthy, and easy to buy from. https://grow-myetsyshop.com/
In this episode, we unpack the idea of building an "Invisible Growth Machine" inside your business systems that quietly increase revenue without relying on more traffic. You'll learn how to identify the natural next steps your customers already want, how to place upsells and cross-sells at the right moments, and how to turn every order into a deeper relationship. To watch the YouTube video I am talking about - go here - https://www.youtube.com/watch?v=1z7dX-hFKYg To join me in January - Go here! - https://grow-myetsyshop.com/
Most Etsy sellers hand their success over to the algorithm without even realizing it. I will be showing you today how to manage your ad account like pro! Join me for the NEW Growth Program (Doors Close soon!)- https://grow-myetsyshop.com/
This is a mental exercise that every Etsy shop should take. If $10,000 landed in your bank account today that you could only spend on your business, how should you spend it? Here is my Black Friday Deal - https://grow-myetsyshop.com/newgrowthdeal Here is sample coaching session for you to check out - https://www.youtube.com/watch?v=YadaHxHZWLQ This is my best deal all year! So don't be shy! Email me at jered@growmyetsyshop.com
There's a hidden force inside your Etsy shop that may be lowering your conversion rate, and it has nothing to do with SEO, photos, or pricing. It's called psychological reactance, the mental pushback buyers feel when a listing sounds too controlling, too defensive, or too restrictive. In this episode, we break down what reactance is, why Etsy sellers trigger it so easily, and how to rewrite your policies, disclaimers, and descriptions to keep buyers feeling confident instead of constrained. You'll hear real examples pulled from actual Etsy listings and learn simple rewrites that instantly change how trustworthy your shop feels.
Most Etsy shops accidentally price themselves right out of sales. They're not cheap enough to appeal to deal-seekers, and not premium enough to justify their higher price. Learn what to do to land in the safe place! https://www.skool.com/grow-my-etsy-shop-3051/about
Building a community will take you further than building a list. In this episode, I break down why Skool is the future of audience growth and how you can use it to create real connection, build trust, and turn followers into customers. I'll walk you through the mindset shift from "collecting emails" to "building relationships," and share how I've structured my own Skool group to grow engagement, revenue, and retention. If you've ever felt stuck trying to nurture your list or wanted a better way to connect with your people, this episode will open your eyes. Use this link to sign up - https://www.skool.com/signup?ref=ed7d7f04798a4c159acd84c97ad075f9 Join my group here! - https://www.skool.com/grow-my-etsy-shop-3051/about
You've been told to "pick a niche" and stick to it. But what if that advice - the one everyone preaches - is the very thing, keeping your Etsy shop small? In this episode, we're breaking down the Niche Trap, how over-niching can actually stifle your growth by boxing you into one product line, forcing you into price wars, and making your shop vulnerable to every trend shift that comes along. You'll learn how to: Identify adjacent niches that naturally align with your current audience Use customer feedback and data to confidently expand into new product categories Avoid the "throw-everything-out-there" chaos with a simple phased expansion strategy If you're ready to move from "Etsy seller" to Etsy brand, this episode will show you how to build a multi-product empire that grows with you, not against you. Here are the links I promised - Niche / Target Audience Keywords - https://www.youtube.com/watch?v=rk2oO_LA13E&feature=youtu.be Fun Video (Peasant Pete) - https://www.youtube.com/watch?v=t31zAccnuOU&t=32s Growth Society - https://www.skool.com/grow-my-etsy-shop-3051/about
Procrastination and shinny object - What is actually going on in your brain! https://forms.gle/3mCGj1YAHQJRwgHF9
This is a common sentence. There is a lot that can do this, but let me walk you through one sample. If you want to be on the waiting list for the next opening - sign up here - https://forms.gle/geSVhQFngAyavHR79
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