Claim OwnershipBuilding Freedom Podcast
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This Elite Podcast is designed for Builders and Remodelers to become Business Savvy Entrepreneurs as they evolve from working IN to ON the business. Every Episode focuses on one of the BIG 5 Challenges: Time, Money, Teams, Systems or the Acquisition Machine of Marketing & Sales, along with 10 Reasons why Builders & Remodelers fail to Grow. If you are grappling with mastering any of the BIG 5 or the 10 reasons, you’ll want to tune in.
Led by, Randy Stanbury, a two-time #1 Amazon Bestselling Author, Speaker and Coach, who shares insights gathered from his 29 years as a Serial Entrepreneur, from startups to exiting with industry high multiples. With stake in several Building & Remodeling businesses across the country, Randy has become a leading Growth & Scalability expert in the industry. He’s also the founder of 4 Level Coach, the Premier Coaching Program for Builders and Remodelers seeking the “Ultimate Freedom of Time & Money”. Implementing these insights and strategies correctly might just surprise you by creating a well oiled business machine!
197 Episodes
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In this episode of the Building Freedom Podcast, Randy Stanbury sits down with 4 Level Coach, Success Coach, Mike DesRosiers, to tackle one of the biggest challenges in business: breaking through a growth ceiling. With over 20 years of experience in the construction industry, from working on the tools to leading operations for multi-million-dollar companies, Mike shares how the same principles used in large-scale businesses can transform smaller operations struggling to scale. If your busine...
In this episode of the Building Freedom Podcast, Randy Stanbury sits down with Kennedy Baker to break down a hard truth: software doesn’t fix broken workflows; it exposes them faster. They dive into the coaching-first approach to software integration, why most builders struggle with implementation, and how to properly build systems that drive consistency, profitability, and scalability. Kennedy also walks through a practical 10–12 week framework for setting up your software the right way, fro...
In this episode of the Building Freedom podcast, Randy breaks down the Four Disciplines of Execution and why most businesses stay stuck - not from lack of effort, but lack of focused execution. Learn how to identify what’s wildly important, take the right actions that actually move the needle, track your progress, and build real accountability into your week. If you’re feeling busy but not seeing results, this episode will help you simplify, refocus, and execute at a higher level so you can r...
In this episode of the Building Freedom podcast, Randy dives into one of the biggest challenges builders and entrepreneurs face: stress. He unpacks the real causes of stress in business from lack of systems and financial pressure to client issues, poor delegation, and mental overload, and shares practical ways to handle it in the moment. If you’re feeling overwhelmed, stuck in firefighting mode, or struggling to get ahead, this episode will help you regain control and reduce the pressure. If ...
In this episode of the Building Freedom Podcast, Randy Stanbury shares key insights from an on-site coaching visit with a construction company currently around $10M in revenue and aiming for $25M. The biggest realization? Most builders approach marketing and sales in a way that maintains their current level of business rather than driving exponential growth. Randy walks through a simple exercise to break down your revenue, project types, and sales capacity to uncover what it would actually ...
Recorded live from the floor of the 2026 International Builders Show in Orlando, this special episode of Building Freedom features Florentine of Sidekick Homes - an ADU specialist at the forefront of one of the fastest-growing housing movements in the country. We dive into the explosive rise of Accessory Dwelling Units (ADUs), why they represent a massive opportunity for builders and remodelers, and the common mistakes contractors make when entering this emerging space. Florentine shares insi...
In this episode of the Building Freedom Podcast, Randy breaks down the powerful WXYZ Framework, a simple but game-changing way to think about leverage, capacity, and growth. If your revenue is tied to your calendar, your growth is linear and capped. But when you free yourself from sales, everything changes. Randy walks through: Why being the primary salesperson limits your company’s true capacityThe hidden cost of deals falling through the cracksThe 5 biggest fears holding owners back from h...
In this episode of the Building Freedom Podcast, Randy breaks down Reason #10 builders and remodelers fail to grow and scale: the lack of a true sales system. Learn how an elite, repeatable, and teachable sales system builds trust from first contact to close so you’re no longer the only one who can sell. Randy shares key elements like shock-and-wow experiences, education-based selling, and the Five Secret Weapons that separate you from the competition and allow your business to grow wit...
In this episode of the Building Freedom Podcast, host Randy Stanbury dives into Reason #9 builders struggle to grow and scale: the lack of a true marketing machine. Randy breaks down why referrals and word-of-mouth are no longer enough, how the market has shifted, and what it really takes to build a consistent, predictable flow of leads. From brand foundations and revenue-generating websites to active lead generation, partnerships, and paid strategies, this episode lays out how to build...
In this episode of Building the Freedom Podcast, Randy explains why most builders become the bottleneck in their own business and how to finally get out of their own way. You’ll learn the key misconceptions, root causes, and leadership shifts that keep owners stuck, plus the leverage points that unlock real growth. Through a real-world case study, Randy shows how changing mindset, habits, beliefs, and actions can free your time, increase profit, and turn your business into a scalable success ...
In this episode of the Building Freedom Podcast, Randy breaks down one of the biggest bottlenecks for business owners: being stuck in sales. He explains why owners often feel like they’re the only ones who can close deals and how that belief creates a revenue ceiling. Through a real client story and a proven five-step framework, Randy shows you how to build a repeatable sales system, hire the right salesperson, and train them to outperform you so your business can scale without dependin...
In this episode of the Building Freedom podcast, Randy welcomes back Megan Peyton to explore how the first 90 days can change the trajectory of your business. They break down what it really means to slow down to speed up, build repeatable systems, and empower your team to operate without constant owner involvement. From financial fluency and KPIs to delegation and consistent meetings, this conversation shows how small, intentional shifts compound into lasting wealth and freedom. If you like w...
In this episode of the Building Freedom Podcast, we dive into Reason #8 why builders struggle to grow and scale: the lack of key metrics. You can’t improve what you don’t measure, and today we break down the essential KPIs and KRIs every builder must track to drive profitability and make smarter decisions. From cash flow and job costing to team performance and sales indicators, we cover the numbers that reveal the real story of your business. You’ll also learn how to use the execution l...
In this episode of the Building Freedom Podcast, Randy Stanbury breaks down Reason #7: a lack of team mastery. He explains why systems must come before hiring and how strategic, long-term team building—not quick fixes—creates a business that can scale without constant owner involvement. You’ll learn how to avoid costly hiring mistakes, develop A-players, and build a people pipeline that strengthens your company for years to come. Tune in and take one step toward building a team that frees you...
In this episode of the Building Freedom Podcast, host Randy Stanbury breaks down Reason #6 of why builders and remodelers fail to grow: the lack of systems and software mastery. Randy explains why systems must come before people, how inconsistent processes create chaos, and why your software should become the home of all your SOPs. You’ll learn the importance of the Systems C.I.A. role (Creator, Implementer, Accountability), how to pinpoint your biggest issues using IRCs, and how to simplify ...
In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and systems. He reveals his simple NOISE Framework—Nail your Why, Own your Presence, Inject Creativity, ...
In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #5 builders and remodelers fail to grow — lack of time mastery. Randy reveals why time is your most valuable asset, how to stop letting urgency run your business, and how mastering your time leads to true scalability and freedom. Learn to delegate, hire A-players, and leverage systems that give you back control of your day. Master your time — master your business. If you like wh...
In this episode, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #4 of the 10 Reasons Builders and Remodelers Fail to Grow — the lack of pricing mastery. Randy explains why many builders stay busy but never truly scale, and how understanding your numbers changes everything. Learn how to master markup vs. margin, job costing, and breakeven percentages, and turn project management into a profit center. You’ll also hear the four key ways to increase net profit and build a bus...
In this episode of the Building Freedom Podcast, host Randy Stanbury, sits down with Joe Crisara, America’s Service Sales Coach and founder of Service MVP. Together, they explore how contractors and remodelers can shift from simply selling projects to creating powerful human connections that build trust, loyalty, and long-term success. Joe introduces his “magic moments” concept—how recognizing your clients’ victories and challenges can instantly transform a sales conversation into a meaningf...
In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #3 builders and remodelers fail to grow — lack of financial literacy. Randy explains why revenue is vanity and profit is sanity, and how becoming percentage-centric changes everything. Learn how understanding your 12 critical numbers turns daily decisions into profit, helps you price with confidence, and builds lasting growth. If you like what you're listening to, we would love ...
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