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Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!
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Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business strategies and storytelling snippets underneath tenets from the AI era. Grab your turkey, stuffing, veggie casserole, and lean in for some rich marketing "ear gravy."
In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective. Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world’s most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across me...
In today’s fast-paced, digital-first world, consumers are no longer tied to a single shopping channel. They might browse on their smartphone, research on their laptop, and make a final purchase in a physical store — or vice versa. This fluid journey between online and offline touchpoints creates both opportunities and challenges for brands. The solution? Omnichannel marketing.
In this episode of Marketing Insights host and career coach Professor Shanita Baraka Akintonde sits down with two powerhouse voices in the field of crisis communication—Quentin Langley, author, professor, and internationally recognized expert in crisis PR, and Kimberly Willis Green, a seasoned communications strategist and writer specializing in crisis response. Together, they unpack the playbook brands must follow when faced with high-stakes moments that could make—or break—their reputation....
Class is officially back in session! In this episode of Marketing Insights, host and career coach Shanita Baraka Akintonde sits down with two powerhouse Gen Z voices—Desmond Walker and Alyssa Gail Martin—to decode what brands must learn if they want to connect with the next generation of consumers. Desmond, a sharp creative strategist with a pulse on cultural shifts, and Alyssa, a dynamic communicator and thought leader for her generation, break down how Gen Z is remixing the rules of marketi...
Marketing campaigns often tap into human emotions to influence decision-making. Two of the most powerful emotions marketers leverage are fear and hope. Fear-based marketing warns consumers about risks and negative consequences, while hope-based marketing inspires them with possibilities and positive outcomes. Both strategies can be effective, but the key is knowing when, where, and how to use them.
This “Executive Perspective on Careers in Marketing” interview features Julie Wolfe, Director of Global Revenue Enablement at Glassdoor. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt, President of Cameron University, visits with Julie to discuss marketing plans, data-driven decision-making, and personal branding. Tune in for insights and career advice that will undoubtedly inspire your creative and marketing strategy skills!' Podcast Transcript
In this episode of Marketing Insights, entitled, “Catch Me if You Can,” we’re flipping the script on career conversations with a special guest who knows exactly what it takes to help professionals—whether you’re just starting out, scaling up, or somewhere in between—land the opportunity of their dreams. Joining host Shanita Akintonde at the mic is Missy Stella, powerhouse Senior Recruiter at LaSalle Network, who shares real talk on how to position yourself as the catch in today’s competitive ...
This “Executive Perspective on Careers in Marketing” interview features Jaime Gaudet, Market Director at Aflac. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Jaime to discuss segmentation strategy in the insurance industry and the impact of AI and technology advances on AFLAC. Tune in for insights and career advice that will certainly inspire your creative and marketing strategy skills! Podcast Transcript
In this podcast, Professor Shanita Akintonde discusses how some of the world's biggest brands, including some she's worked for, handle crisis situations. This is a don't-want-to-miss episode for those looking for time-tested tips. Podcast Transcript
This Super Bowl wasn’t just about football—it was about data-driven storytelling, audience connection, and making the most of every impression. Join Marketing Maven Shanita Akintonde on her podcasting playing field as she shares seven "Touchdown Tips for Marketers!" #SuperBowl2025 #MGH #MarketingInsights #ShanitaSpeaksLLC Podcast Transcript
This podcast provides insights from Marketing Insights podcast host Career Coach Shanita Akintonde and two guests: Jennifer Halperin, Internship and Career Advisor, Columbia College Chicago, and Gregg Orloff, Founder and Executive Search Consultant, Roberts & Ryan. The group discusses long-term industry trends and practical advice for finding your pathway to a career. #JobSearch #MarketingJobs #Careers #MarketingInsights #CareerCoaching #ShanitaSpeaksLLC Podcast Transcript
This “Executive Perspective on Careers in Marketing” interview features Bryan Bedford, Global Industry Director for Retail, Hospitality, Sports, Media, and Entertainment at Cisco. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Bryan about the integration of sales and marketing, the opportunities in the shifting tech landscape, and advice for current marketing students. Tune in for insights that will inspire your creative and marketing...
As we step into this new year, join Marketing Maven Shanita Akintonde as she shares the playbook used by top brands—they don’t just sell products—they help people become the best versions of themselves. Just as she does in every Marketing Insights episode. #podcast #MarketingInsights #MGH #MarketingTips #Brands #Branding #Nike #Starbucks #Lego #Peloton #Headspace #ShanitaSpeaksLLC Podcast Transcript
This “Executive Perspective on Careers in Marketing” interview features Strategy Zoo Founder and CEO, Morgan McKell. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Morgan about marketing algorithms and the impact on business growth strategy efforts in the rapidly changing world of marketing. Tune in for insights that will undoubtedly inspire your entrepreneurship and creative thinking! Podcast Transcript
Join Marketing Expert and Career Coach Shanita Akintonde for Part 1 on getting hired in a Hybrid world. This Marketing Insights edition marks her 50th episode and counting, and Professor Akintonde is clearly in a celebratory mood as she shares her time-tested career strategies. #GetingHired #CareerAdvice #CareerTips #ShanitaSpeaksLLC #McGrawHill Podcast Transcript
Join Marketing Expert and Silver Spender herself, Marketing Insights host Shanita Akintonde, as she shares insights on reaching the 50+ audience. She is joined on this journey by Senior Sally, herself a veteran Silver Shopper. This isn't about age; it's about understanding a stage of life filled with freedom, wisdom, and spending POWER! #SilverShoppers #Silver Spenders #Marketing Insights #TargetMarkets #ShanitaSpeaksLLC Podcast Transcript
After listening to this episode, you’ll walk away with 10 Beetlejuice Branding lessons for building an unforgettable brand, complete with real-world examples. Marketing expert and Marketing Insights host Shanita Akintonde will share tips on how to move your brand from obscurity to one that is instantly recognizable, ways to reinforce your message with consistency, and ideas for keeping competitors on edge. It's a don't-want-to-miss episode just in time for you to Fall Forward! #Be...
I know we usually jump straight into marketing tips and insights, but this episode has a bit of a twist. We're talking about something near and dear to all of us in the marketing world—brands and their connection to politics. And with the 2024 Presidential Election right around the corner, it’s the perfect time for host @Professor Shanita Akintonde to unpack this! #BipasrtisanBrands #MarketingInsights #MarketingTips #PoliticalAdvertising #ShanitaSpeaksLLC Podcast Transcript
Fly, Fly away!! There’s not a more pleasant way to get away! At least for SOME people. Just ask your favorite Podcast Professor, Shanita Akintonde. This marketing consultant and entrepreneur has a suitcase full of brands that support her travels around the world. 🌎 So grab a boarding pass and find your seat aboard to learn all about them aboard this special edition of Marketing Insights, Airborne Brands. #FlyingHigh #Airborne #CatchingFlightsNotFeelings #AirborneBrands #McGrawHill Mar...
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