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Hosted by top-performing estate agents David Warburton, Ian Storey and James Kendall.
The Complete Agent Podcast is your weekly inside track on building a smarter, more profitable estate agency.... without the fluff.
With over 60 years of combined experience, your hosts bring real-world strategies, proven marketing tactics, and honest conversations from the front lines of the UK property market.
Each episode delivers practical insights on winning premium listings, commanding five-figure fees, navigating market shifts, and building a brand that attracts the right clients. Whether you're an independent agent, self-employed, or scaling your own agency, this is the podcast you’ll wish you found sooner.
Direct mail, social media, mindset, market insight, and the systems we actually use - all laid bare.
Join the UK's most ambitious agents and start becoming a Complete Agent.
Join the Private Facebook Group here! - https://www.facebook.com/groups/911153513904767/
118 Episodes
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Send us Fan Mail In this episode of The Complete Agent Podcast, we unpack what’s really happening in the current property market and why so many agents are struggling to convert despite strong activity. There’s a clear theme running through this one. The market is moving, but it is far more price sensitive than many are prepared to admit. We break down real examples of similar homes getting completely different results based purely on pricing, and why getting this right has never been more im...
Send us Fan Mail In this Episode, JK & Dave share a clear and practical view of the current property market, focusing on how agents can navigate uncertainty with confidence. The conversation covers how to use market data properly, why pricing strategy is more important than ever, and how external factors such as geopolitical events and interest rates influence buyer behaviour. The key message is simple. Agents who rely on opinion will struggle, while those who use data, communicate clearl...
Send a text In this episode of The Complete Agent Podcast, James Kendall and Ian Storey reflect on a strong week in agency and a hugely positive TCA Mastermind in Manchester. They discuss standout listing activity, the impact of consistent direct mail, and why premium positioning continues to attract better instructions, better fees and stronger clients. A big part of the conversation centres around culture, leadership and autonomy within an estate agency business. James and Ian unpack what...
Send us Fan Mail In this episode of The Complete Agent Podcast, Dave Warburton, James Kendall and Ian Storey share what they are seeing in the market right now, from strong first quarter activity to the growing importance of pricing accurately and communicating value clearly. The conversation covers standout wins, including premium listings, long term stock finally moving, and the power of consistent brand positioning, with Ian sharing how Stories was approached by Porsche for a social media ...
Send us Fan Mail In this episode of The Complete Agent Podcast, James Kendall is joined by Sam Hunter of @HappyBuyersClub for a wide-ranging conversation that blends market insight with personal perspective. They explore negotiation dynamics at the upper end of the market, the growing role of buying agents, and why asking better questions leads to stronger outcomes for clients. The discussion moves into marketing and personal branding, highlighting how social media strategy and authenticity...
Send us Fan Mail In this episode of The Complete Agent Podcast, Dave Warburton and James Kendall unpack what they are seeing week to week inside the property market, from standout sales performance to the growing tension around pricing and realism. They explore why activity remains strong in the mid-market “gold dust range,” how communication and questioning shape better outcomes with buyers and sellers, and what agents must do to stay in control during negotiations. The conversation then tur...
Send us Fan Mail In this episode of The Complete Agent podcast, the hosts dig into what is really happening in the market right now, why some homes fly, and others sit, and how pricing is still the biggest lever agents can pull. They unpack the realities of protracted negotiations, managing seller expectations, and why agents must understand buyer psychology rather than relying on generic scripts. The conversation covers why quality marketing and strong branding change perceived value, how ...
Send us Fan Mail It’s a two-hander this week as Dave Warburton and James Kendall record without Ian, and the conversation quickly turns into a practical look at what’s actually driving results right now. They cover a busy start to the year, why shoots and capacity can become the bottleneck, and how protracted negotiations are becoming more common as buyers stay price sensitive. From there, they go deep on direct mail and why quality matters. The core point is simple. If your marketing feels...
Send us Fan Mail In this episode of The Complete Agent Podcast, Dave Warburton, Ian Storey and James Kendall unpack the realities of week to week estate agency life. They cover current market trends, recruitment pressures, valuation challenges and how agents should manage client expectations without becoming defensive. The conversation explores why proximity to high performers matters, how speed of follow up can win or lose instructions, and why personalised communication builds stronger trus...
Send us Fan Mail Continue the conversation on Facebook! - https://www.facebook.com/groups/thecompleteagent In this episode, James Kendall and Ian Storey share their weekly market updates and what they are seeing on the ground. They break down current sales performance, shifting market sentiment, and how pricing strategy needs to match reality if you want traction from buyers. A big focus is placed on direct mail and why quality matters more than volume, as well as how premium marketing influe...
Send us Fan Mail The lads are back together for the first full episode of the year after the pre recorded 100th milestone and a two host episode last week. The conversation kicks off with the reality of returning after Christmas, how to get your mojo back, and why January performance is all about pipeline and momentum. From there it moves into high end agency realities, including the emotional and commercial impact of fall throughs, handling withdrawals with class, and why certain stock types...
Send us Fan Mail This is a big one. In this special 100th episode of The Complete Agent Podcast, we pause to reflect on the journey so far and look ahead to what comes next. We revisit the biggest lessons, themes and turning points from the first 99 episodes. From pricing and valuations to negotiations, marketing, premium positioning, off market strategies, leadership and building a modern agency that actually works in the real world. But this episode is not just a highlight reel. We also tal...
Send us Fan Mail In this episode of The Complete Agent podcast, Dave Warburton and Ian Storey reflect on the start of a new year and what really sets agents up for success in January. They discuss the importance of team morale, taking proper breaks, and starting the year with a strong pipeline. The conversation explores how AI can support estate agency businesses without replacing personal contact, why authenticity still matters in client relationships, and how marketing is evolving with a gr...
Send us Fan Mail In this episode of The Complete Agent Podcast, James Kendall of James Kendall & Co is joined by Ian Storey of Storeys of Cheshire for a practical, no-nonsense discussion about the realities of estate agency right now and how agents should be positioning themselves for the year ahead. The conversation begins with a review of the past week in the market, looking at sales activity, new instructions and the importance of maintaining a strong pipeline. James and Ian explain wh...
Send us Fan Mail his week on The Complete Agent Podcast, we recorded in person live from Ian Storey’s house for a proper, unfiltered market chat. No studio polish, no scripted segments, just three agents comparing notes on what this year has really felt like on the ground and what we believe is coming next. James Kendall, Ian Storey and David Warburton talk candidly about the challenges we have all had to navigate. Sellers still anchored to pricing from a different market, buyers more cautiou...
Send us Fan Mail Fresh off the back of the TCA Mastermind in Manchester, the lads are back (eventually... Dave had some connection issues!) to dissect the reality of the current market. This week, Ian shares a horror story involving a high-value property and a lazy agent that nearly collapsed a chain, proving once again that "cheap" fees often cost the most. JK battles the "Mancunian Cough" to drop truth bombs about conversion rates, and the team debates the age-old question: Should you launc...
Send us Fan Mail Join our private Facebook group - https://www.facebook.com/groups/911153513904767/ This week on The Complete Agent Podcast, James Kendall, Ian Storey and David Warburton return with a frank and practical breakdown of the latest movements in the UK property market. From fall-through frustrations to budget-day anticlimaxes, the trio pull apart what’s actually happening on the ground and how estate agents can use this period to strengthen relationships, sharpen marketing strat...
Send us Fan Mail Join our private Facebook group - https://www.facebook.com/groups/911153513904767/ This week on The Complete Agent Podcast, James Kendall is joined by co-hosts Ian Storey and David Warburton for a deep dive into the realities of building a high-performing estate agency in an ever-changing market. They’re joined by a familiar face to the Complete Agent community: Michelle, whose background in estate agency, sales progression and business coaching has shaped the growth of the...
Send us Fan Mail In this episode of the Complete Agent Podcast, Dave Warburton, Ian Storey and James Kendall share a wide-ranging, honest discussion about what’s working – and what isn’t – in the current market. From pricing challenges and fickle buyers to the power of confidence and consistency in winning high-end business, this episode dives deep into the realities estate agents are facing right now. The team reflect on their own wins and lessons, exploring the importance of brand positioni...
Send us Fan Mail In this episode of the Complete Agent Podcast, the hosts explore the current state of the property market and why prioritising quality over quantity is crucial for estate agents right now. They share timely insights into pricing strategies, lead generation techniques, and how strong branding can attract motivated buyers and sellers. The team also previews their upcoming December Mastermind event, where agents will gain tools to build momentum heading into 2026.
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