Sports Marketing Machine Podcast

182 Episodes

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182 - How Should You Allocate Your Marketing Budget?

2026-09-1230:22

Send us Fan Mail The last episode set the size of your marketing budget. This one decides where every dollar goes — because you can have exactly the right number and still spend it in all the wrong places. Jeremy breaks a sports marketing budget into three buckets (top, middle, and bottom of funnel), lays out a 45-30-25 starting allocation for a balanced live-event team, and shows why most teams are closer to 80-15-5. If 80 cents of every dollar is chasing people who have never bought a...

181 - How Much Should You Spend on Marketing?

2026-09-0426:15

Send us Fan Mail Budget season starts the same way at most sports teams: pull last year's marketing number, add a few percent, move on. In Episode 181, Jeremy Neisser makes the case for building the marketing budget from the revenue goal backward instead — take your single game ticket revenue target, divide it by four, and start the conversation there. He breaks down why four to one is the right baseline (and what it's really paying for), cleans up the ROAS versus ROI confusion th...

180 - Can We Add Before We Subtract?

2026-08-2722:53

Send us Fan Mail Sales are soft for Friday's game and someone says the word every ticket office reaches for: discount. Jeremy Neisser makes the case that a price cut and a value add are two completely different promotions — one lowers what fans expect to pay from here on out, the other raises what they believe they're getting. He walks through the research on reference pricing, a study of MLB bobblehead promotions from 2012 to 2023 that moved attendance without touching ticket price, and real...

179 - Four Rules for Sports Team Messaging That Actually Sell Tickets

2026-08-1929:47

Send us Fan Mail Teams describe what they sell. Fans describe what they're doing. Nobody at home says "let's buy a five-game flex plan this summer" — they say "what are we doing Friday night?" In Episode 179, Jeremy Neisser breaks down four rules for closing that gap: write for the first timer, sell what your buyer was already trying to do, make your offer repeatable, and stop making your team the main character. It's a practical messaging reset for ticket pages, group sales pages, promotions...

178 - Two Low-Cost Promotional Night Ideas That Already Have Demand

2026-08-1208:41

Send us Fan Mail Some of the cheapest, easiest promotions to run are the ones fans are already doing on their own. In Episode 178, Jeremy Neisser breaks down two low-maintenance promotional nights built entirely on existing demand: hosting fantasy football drafts in your suites and running a fidget trading meetup for families. Both come with real pricing examples, a small tweak that turns a one-night rental into future attendance, and the marketing rule that decides whether they sell. If you'...

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