The Work We Keep

If I had to start my photography business over from zero, these are the marketing strategies I would focus on first.In this episode of The Work We Keep, Kayla shares how she would build a photography business today using SEO, AI search optimization, social media marketing, strategic networking, styled shoots, local partnerships, email marketing, and word-of-mouth referrals. From working with an SEO specialist to help your photography website rank on Google and appear in AI-driven searches, to building brand advocates, connecting with your ideal clients locally, and growing an email list you actually own, this episode is a practical roadmap for photographers and creative entrepreneurs who want to get found by the right people.If you're a photographer trying to book more clients, grow your local business, improve your photography SEO, or build a marketing strategy that doesn't rely entirely on Instagram, this episode is for you.RESOURCES MENTIONED IN THIS EPISODEPLANNMy go-to social media planning and scheduling tool for organizing content and staying consistent across platforms.https://www.plannthat.com/FlodeskWhat I use to build my email list, create opt-ins, and send newsletters that keep my business top of mind.https://flodesk.com/c/HD4ZNMPicture Perfect Rankings / Melissa ArlenaSEO support specifically for photographers to help optimize your website, improve Google visibility, and get found by the people already searching for what you offer.https://pictureperfectrankings.com/done-for-you-seo/Learn more about Kayla and her photography business at: https://kaylamariphoto.com/ Hosted on Acast. See acast.com/privacy for more information.

What photographs will you wish you had five years from now?In this episode of The Work We Keep, Kayla reflects on how becoming a mother changed the way she approaches family, newborn, and Fresh 48 photography. After never having Fresh 48 or newborn photos of her own, she shares why she now finds herself documenting the ordinary details other mothers may not realize they'll miss yet, from hospital rooms and tiny newborn hands to pizza boxes, imperfect moments, and the way a baby fits against their mom.It's a conversation about motherhood, memory, and why the photographs that feel insignificant today often become the ones we treasure most as our children grow.If you're a mom in the Dallas-Fort Worth area ready to preserve what this season of your family actually feels like, book your own family, motherhood, newborn, or Fresh 48 photography experience at kaylamariphotography.com.Learn more about Kayla and her photography business at: https://kaylamariphoto.com/ Hosted on Acast. See acast.com/privacy for more information.

Links to Sources:The most important source is the actual Seventh Circuit opinion in United States v. Anderegg. The court explicitly says modern generative AI can create virtual abuse imagery “virtually indistinguishable” from imagery involving actual children, expresses concern about how old Supreme Court precedent applies to modern AI, and says it is bound by that precedent. The opinion also confirms that Meta originally reported the Instagram transmission to NCMEC. Read the Seventh Circuit opinionNCMEC's Generative AI resource provides the numbers used in the episode. NCMEC reports more than 400,000 CyberTipline reports with a generative-AI nexus in 2025, more than 158,000 images/videos categorized as AI-generated between January 2023 and December 2025, and more than 275 identified direct victims during 2024–2025. It also explains AI deepfakes, sextortion, peer victimization, CyberTipline and Take It Down. NCMEC: Generative AI and child exploitationThe new Meta lawsuit, Alvarez v. Meta Platforms was filed September 4, 2026. Parents and children allege that Facebook and Instagram photographs were used in connection with biometric, facial-recognition and generative-AI systems without legally required consent. Importantly, these are allegations, and Meta says the lawsuit is without merit. The Meta AI children's-information incident was reported by Business Insider and The Verge. Meta acknowledged that its AI should not have generated the invasive suggested prompts concerning a user's children and said it fixed the issue. The Meta advertising investigation found prohibited AI-generated exploitative imagery in ads running on Meta platforms. Subsequent reporting identified hundreds more problematic ads, some involving imagery of real children. Meta says it does not tolerate the material and removed offending ads. Senator Mark Warner also formally requested answers from Meta about its advertising review systems. The New Mexico child-safety judgment against Meta is a separate case. The New Mexico DOJ says Meta's financial exposure reached $942 million and the court ordered five years of reforms involving teen safety, sextortion, sexual exploitation, privacy and other protections.New Mexico DOJ: Meta judgment and child-safety reformsLearn more about Kayla and her photography business at: https://kaylamariphoto.com/ Hosted on Acast. See acast.com/privacy for more information.

Modern motherhood can feel incredibly lonely, especially when family lives far away, friendships are hard to maintain, and working moms are expected to juggle careers, childcare, relationships, and everything in between. In this episode of The Work We Keep, Kayla talks about why the “village” so many mothers are searching for may need to be intentionally built. From making mom friends and connecting with neighbors to childcare, babysitters, grandparents, chosen family, and learning to ask for help, this episode shares practical ways to create a stronger support system and find more community in motherhood.Learn more about Kayla and her photography business at: https://kaylamariphoto.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Work We Keep, Kayla explores the difference between building a creative business alongside a full-time job and making creative entrepreneurship your full-time career. She unpacks the comparison, guilt, financial pressure, time constraints, and subconscious beliefs that can make side-hustle creatives feel “less than” while also challenging the idea that full-time entrepreneurs have endless time and freedom. If you’re a photographer, creative entrepreneur, working mom, or business owner navigating career growth, work-life balance, and the decision to go full-time, this episode offers a more honest definition of success.Learn more about Kayla and her photography business at: https://kaylamariphoto.com/ Hosted on Acast. See acast.com/privacy for more information.