DiscoverThe McClain Method | Business Tools For Interior Designers
The McClain Method | Business Tools For Interior Designers

The McClain Method | Business Tools For Interior Designers

Author: John McClain

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Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business.


I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to:


• price your interior design services

• attract high-value clients

• streamline your design process

• improve your client experience

• elevate your brand and visibility

• run your design firm with confidence


…you’re in the right place.


This podcast isn’t about pillows and paint swatches.

Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm.


Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your business and elevate your clients’ experience.


If you’re ready to step into your next level as an interior designer—and finally run a business that reflects your brilliance—welcome home.

105 Episodes
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If your interior design business looks successful from the outside but you secretly have no idea whether all that activity is making you a decent living, this one is for you. John knows this feeling personally. The year his work was published the most was the year his business was the biggest mess on the inside. Beautiful projects, recognition, press, and behind it all, undercharging, saying yes to the wrong clients, and trying to make passion do the job that systems and good financial...
I went to Thailand for a sabbatical half expecting a big revelation. A temple, a sunset, a bowl of noodles, and then lightning. That never happened. What happened was quieter, and it changed how I think about ambition, rest, work, and home. In this episode, I'm sharing what nearly three months in Thailand taught me, pulled from the AI journal I kept every day while I was there. The lesson that kept showing up: more than one thing can be true at the same time. You can be ambitious and still wa...
AI is my assistant. It is not my brain. Everything I teach came from years of running my design firm, working with clients, pricing projects, and making plenty of mistakes along the way. AI didn’t give me any of that. What it has done is help me put that knowledge to work in ways that are faster, more organized, and a whole lot easier to manage. In this episode, I’m sharing the 10 ways I’m actually using AI to run The McClain Method right now. Not the “write me an Instagram caption” stuff. I’...
What Dolly Parton Taught Me About Business and LifeWhen Dolly Parton died, I found myself thinking about just how much she had shaped the way I see business, success, reinvention, kindness, and life. In this episode, I share the lessons I learned from watching Dolly dream bigger, stand out without apologizing, reinvent herself without losing who she was, and stay kind while still being a serious businesswoman. I also talk about where this podcast is going next. We will still talk about pricin...
This is a replay, and it is one of my favorites. A while back I was in Italy for Marmomac, the natural stone show in Verona, sponsored by the Italian Trade Agency. I added almost two weeks onto the trip and traveled alone through Verona, Bologna, Florence, the hillsides of Tuscany, Milan, and Lake Como. I did not bring my computer. One night in Florence, walking home from dinner past the Duomo, I heard a woman singing in the middle of the street. I stopped, I listened, and then I pulled out m...
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