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PM Collective - The ART of property management
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PM Collective - The ART of property management

Author: Ashleigh Goodchild

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The ART of property management with Ashleigh Goodchild is a leading platform supporting collaboration not competition through an online community and events throughout the year with one purpose: to create happier property managers. She creates connections for property managers looking to create momentum in their careers and personal life. Join Ashleigh and her guests as they discuss challenges, struggles, mental health, mindset and give advice to property managers and anyone in the industry. To get the support in your property management career, join our PM Collective Facebook and Instagram community.

210 Episodes
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Send us a text We sit down with Ellen Bathgate of Content Collab to unpack a practical framework for property management marketing: five content categories, 90-day planning, and choosing a primary platform. We dig into authenticity, AI transparency, batching evergreen posts, and how consistency beats volume across Instagram, LinkedIn, and Facebook. • who Content Collab helps and how the services work • how to outsource content yet keep your own voice • why being social matters more than perf...
Send us a text We explore how breathwork and NLP help property managers and business owners regulate stress, reframe triggers, and build real confidence that shows up in client service and team culture. Practical steps, honest talk on accountability, and simple ways to reset your system during a chaotic day. • what NLP is and how it rewires unhelpful patterns • breathwork as a science-based tool for nervous system regulation • why stress hits property managers harder and how to respond • the...
Send us a text We talk with Daria about leaving a stable job to launch Local Property Partners, the real emotions behind that leap, and how she’s building leads through relationships and raw video. We share the tools, targets, and mindset that keep a young business moving. • quitting a job to choose ownership and control • confidence and cash buffers as early fuel • honest highs and lows in the first six weeks • defining productive days and tracking momentum • setup realities for licenses, t...
Send us a text We share a simple way to turn award season from a scramble into a calm, year‑round practice. The focus is on documenting wins, making impact visible, and learning from finalists so submissions become a by‑product of good habits. • why awards feel grueling and how reflection helps • a shared brag file to capture proof as it happens • what evidence to save: testimonials, screenshots, videos, KPIs • making impact public across social, email signatures and signage • using social a...
Send us a text In this episode, leadership expert Dr. Nancy Pacivich joins the host to discuss how property managers can become more effective leaders. They explore the importance of self-awareness, psychological safety, and delegation in building high-performing teams. Nancy shares practical strategies for fostering trust, supporting neurodiverse staff, and encouraging accountability. The conversation highlights the value of curiosity, empathy, and open communication in overcoming workplace ...
Send us a text We explore how to turn free education into a growth engine. Lauren Thumwood shares a practical blueprint for investor nights, why granny flats matter now, and how livestreaming multiplies reach while fueling months of content and stronger client ties. • roots in a family real estate business and service mindset • creative content workflow using Canva and simple tools • why granny flats unlock second income on non-subdivisible blocks • in-person plus livestream to balance conne...
Send us a text We sit down with Karlie from Boutique Realty in Perth to unpack how a modern BDM drives growth across sales, onboarding, and property management. We map the tools, scripts, and handover routines that keep owners confident, PMs informed, and marketing consistent. • BDM background vs property management experience • In‑person appointments vs online meetings • High volume vs high value market dynamics • Social, website, and sales database lead sources • CRM choices: IRE/BDM (Reap...
Onboarding, Upgraded

Onboarding, Upgraded

2025-10-1932:51

Send us a text We explore why “figure it out” onboarding fails and how a six‑module, AI‑supported framework helps new and experienced PMs close skills gaps, stay compliant, and work with clarity. Beau Miller shares the Laire program, the Legislation Guru, and practical ways to turn AI into targeted training and better client outcomes. • recurring onboarding gaps that stall growth • six-module structure and staged skill-building • AI skills analysis to reveal unknown unknowns • weekly webinar...
Send us a text I reflect on my guilt-free 20-year business journey that's been surprisingly drama-free compared to the roller coaster experience many entrepreneurs describe. • Don't sweat the small stuff - budget for issues and solve problems quickly to avoid stress • Make quick decisions rather than overthinking - "don't worry about making the right decision, just make the decision right" • Stay curious by attending demos and networking events even when not planning immediate changes • Lear...
Send us a text Marisa Reeves from SOCO Realty shares expert insights on managing real estate tech stacks effectively to streamline operations and increase efficiency. We explore how to evaluate current systems, when to make changes, and strategies for implementing new technology successfully. • The average real estate agent uses 15 apps, but most only utilize them to 40% capacity • Evaluating tech effectiveness by examining system metrics and observing staff workflows • Identifying double-ha...
Send us a text Marisa Reeves, Operations Manager at SOCO Realty, shares insights on when real estate agencies should bring in an operations manager and how this role transforms business efficiency and team productivity. • Difference between operations manager, head of department, and general manager roles • Assessing team capacity versus feeling busy through one-on-one staff meetings • Identifying whether staff are utilizing available tech tools to their full capacity • The critical role tec...
Send us a text Property management fee structures can be creatively reimagined to maintain profitability while meeting market demands. My experiment offering tiered pricing based on property manager experience revealed that 95% of clients chose senior managers despite higher fees, showing clients value expertise over cost savings. • Tried a junior/senior PM fee structure similar to hairdressing salons with different experience levels • Even when promoting the junior option, almost all client...
Send us a text After achieving business stability, I've discovered how to navigate the uncomfortable feeling of calmness while continuing to grow personally and professionally. Many entrepreneurs work hard to create control in their business, but when they finally achieve it, they experience discomfort that can feel like boredom. • Implementing a structured self-care strategy with scheduled Pilates, monthly facials, and massages • Building valuable one-on-one relationships through regular co...
Send us a text Bryony from The Grout Guy takes us through the common grouting issues affecting rental properties and why proper maintenance is crucial for protecting your investment. We explore everything from identifying early warning signs to implementing preventative measures that extend bathroom life. • Perth properties often experience accelerated shower problems due to sandy/limestone soil and rapid construction causing more movement • Common issues include paint bubbling on adjacent w...
Send us a text Claudia Scalisi, a Renaissance Embodiment Coach, shares her expertise on menopause and perimenopause, explaining how these natural transitions affect women in the workplace and offering practical strategies for managing symptoms and supporting team members. • Women's health topics have historically been kept in the dark, but the conversation is changing • Perimenopause can last 2-10 years before menopause, which is technically just one day (one year without a period) • Symptom...
Send us a text Jason from TAPI joins us to discuss how modern maintenance systems are transforming property management and helping property managers fall back in love with maintenance processes. We explore the inefficiencies of traditional maintenance workflows and how technology can eliminate the frustrating guesswork and communication breakdowns that plague property managers. • Traditional maintenance processes involve multiple communication points that waste valuable time • Documentation ...
Send us a text Paul from Plumbing Bros shares expert insights on managing rental property plumbing issues efficiently and proactively. We discuss the value of preventative maintenance through Home Safety Checks and how to build stronger relationships between property managers, tenants, and contractors. • Leaking taps, toilets, and seasonal hot water system failures are the most common plumbing issues in rentals • Property managers should consider scheduling a Home Safety Check ($99+GST) when...
Send us a text Louis from West Oz Trades shares insider knowledge about air conditioning maintenance, helping property managers troubleshoot common issues and communicate more effectively with tenants and owners. The conversation explores practical strategies for reducing unnecessary callouts, preventing mold problems, and implementing proactive maintenance approaches that save everyone time and money. • 50% of summer air conditioning callouts are simply for cleaning blocked filters • Tenant...
Send us a text Property managers can improve client service by identifying and labeling different investor communication preferences in their management systems. Understanding whether your clients are legacy, data-driven, DIY, or emerging investors helps deliver personalized communication even with a large portfolio. • Legacy investors (Silent Gen/Boomers) prefer phone calls, printed reports, and relationship-building • Data-driven investors (Gen X) focus on analytics, ROI, and performance m...
Send us a text Giselda Accinelli from M-Motion Prestige Properties in Queensland shares her property management journey, focusing on delivering exceptional service through personal connection and a quality-over-quantity approach to business growth. • Based in the Sorrento bundle area with a beautiful office that feels like home • Growing steadily with about 70 properties, prioritizing quality management over rapid expansion • Recruited a trainee property manager she met as an Uber driver who...
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